Deion Sanders joins Baker Machado of Front Office Sports to discuss his partnership with Depends ahead of Men's Health Month, his son Shedeur Sanders's $17 million payday, and the state of college football in the NIL era. Deion gives his take on the College Football Playoff expansion debate and how the Big 12 is competing with the SEC and Big Ten. He also discusses potential changes to the eligibility rules around college football and what he hopes to see. Plus, he responds to NFL coaching rumors and previous reports connecting him to the Dallas Cowboys. CHAPTERS 0:00 Introduction and Men's Health Month Partnership With Depend 1:02 How Deion Decides Which Brands to Work With 1:33 Shedeur Sanders Breaks Tom Brady's NFL Licensing Record 2:36 College Football Playoff Expansion: How Many Teams Should Be In 3:13 What Does It Cost to Win a College Football Championship Now 4:07 Transfer Portal Eligibility Rules and What Needs to Change 4:45 Defensive Backs vs Quarterbacks: How Non-QBs Become Household Names 5:32 How the Big 12 Competes With the SEC and Big Ten 5:56 Colorado's Expectations and What Is Different This Season 6:56 What Deion Loves Most About Living in Boulder 7:49 The NFL Coaching Rumors and the Cowboys Reports Addressed

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