Frugal Friends Podcast: Deinfluencing Back to School “Sales”

Episode Overview Released on August 5, 2025, the Frugal Friends Podcast, hosted by Jen Smith and Jill Sirianni of Backyard Ventures, delves into the challenges of managing back-to-school expenditures in today's influencer-driven market. This episode, titled "Deinfluencing Back to School 'Sales'," explores the rising costs of school supplies and apparel, the impact of social media on consumer behavior, and actionable strategies for parents to embrace frugality without compromising their children's educational experience.

1. Rising Back to School Expenses

Jen and Jill open the discussion by highlighting the significant increase in back-to-school spending over recent years. They reference studies by Capital One and the National Retail Federation to underscore the financial pressure on families.

• Jen (03:05): "According to Capital One, the average household budget for K to 12 back to school shopping has risen from $685 per child to $890—a 30% increase since 2018."

• Jill (02:37): "The goal was to stay under $2,000. The average of $900 for a household feels crazy because it is."

They emphasize that while the costs for essential items like clothing, paper, and pens have increased by 10-33% over five years, the overall spending driven by non-essential items pushed by influencers surpasses these necessities, leading to a "wash" when considering inflation.

2. The Influence of Social Media and Influencers

A significant portion of the episode examines how platforms like TikTok and Instagram shape parental spending habits through back-to-school hauls and influencer endorsements.

• Jen (04:04): "We've got these crazy stuff that you're seeing on social media, but then we also have the actual stuff that you need."

• Jill (24:07): "These are the things that parents are getting influenced to buy, and it really can move the needle for us in what we think is normal."

The hosts discuss the phenomenon of "hauls," where influencers showcase extensive lists of products, often leading parents to purchase items they might not need. They critique the unrealistic expectations set by these online displays, noting that much of it serves as "rage bait" to drive engagement and sales.

3. Personal Back to School Shopping Experiences

Jen and Jill share their own strategies and experiences in navigating back-to-school shopping frugally.

• Jill (09:33): "I got my kindergartner a state backpack in a pretty pink color, complete with multiple pockets and even an AirTag holder—all while staying mindful of costs."

• Jen (14:10): "The backpack is $98, the lunchbox $10, the hand sanitizer $10, and the keychains about $30, totaling $223 for extras—not including clothes or shoes."

They break down their purchases, highlighting areas where costs can be trimmed, such as reducing the number of lunchboxes and utensils. This segment serves as a practical guide for listeners to assess their own spending and identify unnecessary expenses.

4. Balancing Needs vs. Influenced Wants

The conversation delves into the psychological aspects of shopping, questioning whether purchases are truly for the child's benefit or if they cater to the parent's desire to fit societal standards.

• Jill (05:03): "Is this really for the kid or is this the parent? Is this some moving target that parents need to achieve now in order to be a good parent?"

• Jen (17:33): "It's about embracing the essentials and resisting the urge to fulfill every 'must-have' item showcased on social media."

They advocate for a mindset shift, encouraging parents to prioritize necessary items and avoid the trap of continual consumption driven by external pressures.

5. Practical Frugal Tips and Strategies

Jen and Jill provide actionable advice to help listeners minimize back-to-school expenses without sacrificing quality.

• Jen (34:21): "Take inventory of what you really need and delay additional purchases until you identify genuine needs during the school year."

• Jill (33:16): "Thrift stores offer high-quality, gently used clothing and supplies at a fraction of the cost, allowing you to save significantly."

They suggest leveraging tax-free sales events, utilizing secondhand markets, and reusing items across school years. Additionally, they recommend planning purchases based on actual needs rather than anticipated desires influenced by trends.

6. Bill of the Week: Frugal Practices in Daily Life

In the "Bill of the Week" segment, Jen shares a personal story about avoiding impulse purchases:

• Jen (39:08): "I attended a work event where I planned to spend $20 on lunch but ended up taking home extra sandwiches, effectively getting a free dinner."

This anecdote illustrates how small, mindful decisions can lead to substantial savings over time.

7. Lightning Round: School Memories

The hosts engage in a lighthearted segment where they share favorite school memories, contrasting nostalgic experiences with the current commercialized approach to back-to-school preparations.

• Jill (45:50): "I remember we had grids of paper for designing while the teacher read to us. Those sessions were about creativity without the consumerism."

• Jen (44:38): "My favorite college memory was staying up all night watching the sunrise at the beach, a simple yet memorable experience unrelated to shopping."

This discussion serves to remind listeners of the value of experiences over possessions, reinforcing the podcast's frugal philosophy.

8. Conclusion and Resources

The episode wraps up with endorsements of their book, "Buy What You Love Without Going Broke," and encourages listeners to adopt the frugal mindset in all aspects of life.

• Jen (47:11): "Our book provides practical strategies to understand and control your spending habits, helping you and your family live richer lives."

• Jill (48:36): "If you found value in this episode, please leave us a review on Amazon or wherever you listen. It’s free and helps us reach more frugal friends."

They emphasize the importance of community and shared experiences in fostering financial independence and responsible spending.

Key Takeaways:

• Awareness of Rising Costs: Understanding the significant increase in back-to-school expenses helps parents make informed budgeting decisions.

• Critical Consumption: Recognizing the influence of social media and influencers can mitigate unnecessary spending driven by trends and showcase strategies to prioritize essential purchases.

• Practical Savings: Utilizing thrift stores, tax-free sales, and secondhand markets can substantially reduce back-to-school costs without compromising quality.

• Mindset Shift: Focusing on needs over wants and valuing experiences over possessions fosters a more sustainable and financially stable lifestyle.

• Community Support: Engaging with resources like the Frugal Friends Podcast and their accompanying book provides continued support and guidance for maintaining frugal habits.

Notable Quotes:

• Jen (03:05): "The average household budget for back-to-school shopping has risen from $685 per child to $890—a 30% increase since 2018."

• Jill (24:07): "Our money can quickly feel overwhelming. That's why we love tools like Monarch Money—they give us a clear financial picture."

• Jen (17:33): "It's about embracing the essentials and resisting the urge to fulfill every 'must-have' item showcased on social media."

For more tips on saving money, embracing simplicity, and reaching financial independence, tune into future episodes of the Frugal Friends Podcast, and consider reading their book, "Buy What You Love Without Going Broke."