← Fullerton Unfiltered
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Ever feel like measuring properties and building quotes eats up way more time than it should? Brian Fullerton has been there. As your business grows, those hours spent measuring and estimating can quietly turn into a real bottleneck. That's why Brian has partnered with Attentive AI to show you how he's actually using their technology inside his business. This isn't a demo and it's not a sales pitch. It's a real behind the scenes look at how he moves faster with estimates and proposals. Because the tools don't replace your experience, they give you back your time and help you scale without the friction. Join us Saturday, March 28th at 8am Eastern. The link to register is in the show description. You're now listening to the Fullerton Unfiltered podcast. Straightforward, no nonsense business advice. Completely unfiltered. Grow your business, grow your life. Now here's your host, Brian Fullerton.
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What's going on everybody? Thank you so much. Tuning in to episode today here on the Fullerton Unfiltered podcast. That's not your normal voice. This is your host today, Jeremiah Jennings. I am super excited to come to you guys with a fresh new episode for your Wednesday. Guys. Thank you for tuning in. Thank you for coming and seeing what's happening here on Fortune Unfiltered. You can tell my voice is a little more southern than Brian's. Got a little more twang to it and I'm excited to see what we get into. Brian told me to send you his best. He is currently roughing it down in the sunny palm beaches of Florida. No, he's not in the palm beaches anymore. He was down on the coast at leanscaper last week. We had a great time together down at leanscaper. The operations intensive down there. Just getting to network and mingle and hang out and just really just dive into the lean Saver operation system and how that's growing our business. But that was a great time and he is now taking the family and hopped on over and up to Disney World. So he's hanging out down there in sunny Orlando. He said it was a little cold when I talked to him yesterday though. So hopefully he's still having a good time and going and hanging out with Mickey Mouse and you know, having all the fun stuff that goes on down there. Spending $30 for a pretzel and a corn dog, everything else. But it's a great trip guys and that's, you know, it's each their own on whether you like Disney or not. You have kids, kids put a whole different perspective on things and we go there and look at the good in it. And we love Disney for our family. We enjoy it, our kids love it. It's just a great environment. It's happy we're there to see Mickey Mouse. Right? Like we don't get caught up in the rest of the mumbo jumbo. That's a slippery slope to go down. But anyway, Brian would probably kick me off. I don't need to go too deep into that. But why am I here? I'm here to host the show today and I'm super excited to do it as well. He took the day off and said, hey, you want to come on and talk for a little bit and bring a banger show this week? So I said, sure, I don't know if I can bring a banger show, but I'll come on and throw up for a little bit. So I am. Before we hop into today, I want to talk to you about a few quick announcements and then we'll dive into some exciting content and talking about Spring Rush and, you know, things that we were doing. That's kind of working. But Brian wanted me to let you know about the sweet webinars doing this weekend with Attentive AI. You're going to get to see the insides of how Brian uses Attentive to grow. It's going to be really cool. I've personally seen the insides of Brian's Attentive account and how he uses Attentive to grow. So it's a really great software. It's super cool that they're starting to integrate with Aloman. The quicker they get the automations secured and set up inside of Element that'll be even better. And I don't transparently I haven't used Attentive a ton because we just haven't gotten into that much commercial bidding world. And so a lot of ours are more like residential sites with heavy trees area treat areas and things. So make satellite imaging a little bit tougher. But I have on some commercial properties I've like actually gotten into Brian's account. I'm like, hey, I'll just pay you for this takeoff and and have done that. So I don't recommend that by the way. Go, go get your own account. I did it one or two times back because I wanted to try it out. Brian managed to try it. I've seen him. And if you're in Link, which if you don't know what Link is, it's a private Facebook group that Brian hosts there and it's a great time. I'm in there. See the, see the great conversations going on. There's a couple hundred folks in there each and every week just chiming in and helping people and again, just literally growing businesses. But yeah, I know he's helped a couple people inside of there on some takeoffs and things. So it's cool to see. It's a great feature. It really helps you dial in numbers, which again, I want to talk about a little bit today on the importance of that and knowing what those mean and how you know what those mean. But that's going to be Saturday the 28th. So not this coming Saturday, but the next Saturday at 8:00am EST Eastern Standard Time. So you'll be able to click the link in the show notes today to hear that or to go register for that and see him go through attentive on March 28th. So thank you to every show sponsor. If you're listening, this is again a guest hosted show, but I know there's some amazing partners that come alongside the Fullerton Unfiltered Podcast. And I get to really pour into a lot of guys, a lot of guys out there listening that are struggling in business. They are thriving in business. They're in, in year one and in year 15 or 20. Right. And, and I know, like, I know a lot of you guys out there. And so, you know, it's very real. There are struggles, there are ups and downs. But I just want you to, I just want you to take time today to really thank the sponsors as well, because that's how this show continues. Like I know Mr. Producer's bill, Mr. Producer's bill isn't cheap. Mr. Producer's editing this show. Editing this show. So he may, he may cut me off, he may take that out of the show, I don't know. But he'll either say something nice or something dirty about me at the end. But we love Mr. Producer and everything he's doing there and everything he does for our community. But he does amazing work, right? And amazing work does not come at a, at a cheap price. So this show would not go on the air if there were not sponsors. So as much as I say thank you, as Brian says, thank you, you guys say thank you. Continue to support, continue to let them know when you go buy things that they are doing, they're spending their money well inside of the show. And so give them a recommendation. Of course, when you do that, say, you know, Brian's show is pretty good, but there is the thing called Growing Green podcast that it's pretty good as well. You Want to go throw it some money. So Brian would be happy for you to do that. But that is, I think, all the thank yous and the announcements for the beginning. I have to do a little another announcement here towards the end of the show that we'll get into, but just stay tuned for that. I want to dive into today and just talk through a couple quick things and, you know, introduce myself. I guess if you've never met me or heard of me, then I am Jeremiah Jennings. I'm growing green landscapes down in Birmingham, Alabama. We are a full property maintenance company. We do anything and everything, essentially, except from. Except for turf treatments. We do not do that. I sub that out. But essentially everything else, we will do it. We will figure out how to do it. And so we, we do a pretty wide range of things. We mow grass, we do irrigation, we do installs, we do design build work. Very light, very light design build work. I don't even feel qualified to say that we do softscape work with very, very, very light hardscape, but we're a growing company. I started the company in 2018, I am currently 26 years old. And so we are figuring this journey out and have some great team members along with us, some great leadership to help us grow. The next couple years and the last couple years for myself have been pretty transformative. Got in some good circles, gotten some great mentors, similar mentors as to what Brian has done. And our business is really just compliment each other very well and our growth patterns have complemented each other pretty well as well. So it has been exciting to. If I can bring Brian down to my level like that, at least I should say I don't want to. Don't want to take too much away from him. But it's been good the last couple years to see just the progress. And guys, I've seen Brian grow a lot too, like in the. Just from when I met him, just from when I met him. And what his business was to now is not the same. And I think you guys hear that and see that each and every week inside of the show. And you should know that Brian's putting in the work behind the scenes and I hope you are as well because you need to follow leaders who actually do what they say they're going to do, right? And that's where I put my time and my investments is to people that are going to say so when you're listening to podcasts, when you're going and looking for things to listen to, make that a pretty big priority. For yourself to know that, hey, I'm going to. Whoever I'm going to consume content from or I'm going to spend time with, they need to be doing the things that they say they're, that they're talking about. Because there are people out there in our industry, outside of our industry, that talk about things that they don't do. And that is just like. You will never hear me talk about how to run a $2 million company. You know why I don't do it. And so that's not going to happen. I'll have people on my show talk about it, and I'll talk through principles that I think may apply. You'll never hear me talk firsthand about running a $2 million company until I see $2 million come to my bank account in a year's time. And when that happens, then we may cover that. We may cover that territory. For now, we're going to stick to anything under $750,000, because that's where we're currently at. And so we are on trajectory to do 1 to 1.3 million this year in revenue, which will be exciting. We are coming off the heels of a pretty rough year, transparently. Last year we had a lot of holes we had to get fixed in the business. And we just had. We had some people problems, which we got fixed. And I want to talk about that a little bit too, and how I think you can really be prepped planning going into spring. But this is going to be a transformative year for us. I hope it is for yourself as well. So that's, that's a little bit background on myself. I want to talk to you about hiring in the spring rush. Guys. This is one of the biggest issues that we run into. It's one of the biggest complaints you hear is like, oh, well, I grew and then I went back to. I just, I scaled back down because employees, they're just too hard. It's just not worth it. It's too many headaches, too much. I just can't do it. That is the biggest thing. I had way too many headaches with employees. Oh, that's a loaded topic. Loaded, loaded topic. Because is there some validity to the fact that things get more complex with employees? Yes. If you look at them as headaches, there's your first problem. Your outlook is totally wrong. If I was working inside of a company, I don't think I would appreciate it if my boss looked at me as a headache. That does not really sound like a culture of environment or environment of wanting to Grow and wanting to teach, wanting to guide, that doesn't really happen. Take leanscaper, for example. Leanscaper has guides, as they call them, and those guides help people come into the, into the program and they teach you and guide you along the way on how to use the software and implement the operating systems. If Mark Bradley and those guides talked about each and every one of you that are in leanscaper, myself included, as headaches, do you think those, like, do you think that would work? No, that would. We would not stay there, right? We would not, we would not want to be in that, in that company, right? That's. They are guiding, okay? They're there to guide you there. You need to, not the guides. If those guys talked about us with headaches, right? That, that's the analogy is the employee to the employee relationship. You have to look at it as like, would you stay in that environment? I would not. I would want to be around that, that kind of people. Okay? So as an employer, right? You're playing the employer in this role. Don't look at your employees as headaches. Change your mindset on them. Change your mindset to say, hey, these are humans that want to come here and learn and grow. And if they're not, if those are not the humans that are inside of your company that they truly don't want, that they want to go be stagnant and stale and party and not do anything with their life, then maybe it is time for a change. But you need to exhaust all your efforts on the front of, hey, how can we teach you? How can we make you learn? How can we help you grow? Right? And I shouldn't say make you learn. How can I try to lead you to learn and grow right now? I can't make you do anything, but I would hope that I can influence you to make these good decisions. And so just consider that as your first problem here is maybe I need to change my outlook on my employees because that would not work, right? That would not work if we looked at them as we are supposed to be guiding them, right? That's our job. And so our job plays the role of the guide in the leanscaper analogy. If you can't guide them well, you call them headaches, they're not going to come, okay? They're not going to stay. So say we get the good people in, right? Well, or how do we get good people? I think that's the first thing. How are we going to get good people in the door? I can't find anybody good employees. I Can't find any. I can't find anybody that wants to work. How many times you heard that? I'm going to talk about this subject today because I literally like I cracked, I kind of cracked this code last year. Not that I've done anything. I've just taken principles from other people that have taught me right. But the thing that I think a lot of us run into in the green industry and cutting grass is like you. A lot of you started your companies either as in grade school, in middle school, junior high or high school and you just kept doing them or you started them in high school, you went off to college, worked for a little bit and you came back and restarted again or other people ran while you were gone. There are very few people listening to the show. Small percentage of people listening to the show went to school for four years at secondary education for four years, got a degree in horticulture and business in. In whatever, right. And brought it and started in landscape company out of like after that. You probably started because hey, I can make some money cutting grass. Maybe you started it as in your adult life, right? I don't think you started it from like a, hey, let's lead people and build a business and know all the numbers. You probably started because you said, hey, I can, I can go charge $70 for that yard and cut it in 20 minutes. That sounds like pretty good money, especially side money. So you got to think about those things. You were not in a place of. I was not in a place of like corporate world. I never experienced that. I've never, I've never. The only W2 that I've received in my life is from growing green landscapes. That's it. That's the only place that I've ever worked for. And so you need to realize, I had to realize there are things that go on in the corporate world that I don't know.
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Right?
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And there's processes that happen that I don't know. And you need to go find out those processes because you don't know them. And you need to bring them into your company that cuts grass and puts landscapes in the ground. Because there's a lot of great principles. And you look at large landscape companies, folks, you look at these companies, guess what? They have hired people with four year MBAs, six year MBAs. Like you have people out there in these large companies that know finance, they know how a business operates, they know hr, they know hiring, they know all, they know insurance, they know taxes. That happens as you grow. You hire those people in, I guarantee you, the owner, when he started, didn't know hardly any of that stuff, right? And so a lot of us are in that phase. Well, for me, I was like, literally, where do I find people? That was my thing. Where do I find people at? And thank goodness I have a coach. And my coach said, you know what? Hey, we do it this way, let's do it this way. And so it started with an Indeed ad because we had done Facebook before. We had done, I think Facebook was, literally all we had done before was posting jobs on Facebook. And she said, all right, we'll try this. Well, I made a full hiring process from creating the job description to the job ad, to the interview questionnaire, to the follow up to the offer. All of that stuff went through and took time to create. And now we have a process that seriously, folks, like the time you're listening to this show, if you had this process and you followed it, you could have it built and sent and posted and have people in your inbox wanting applying for a job in less than three to four hours. That's really how fast it could go. If you want a plethora of people applying to your inbox, give it 12 to 24 and you'll have 5 to 10 to 12 to 15 maybe, depending on how much money you spend as well. I only spend like 20 bucks a day on my ads, so I don't spend hardly anything. You pump your, you pump some money behind those ads and it's going to see a lot more people. That's how clear I've made the process. And the process is so easy now that we literally. I'm not saying it's any easier to find and bring in good, qualified, like leadership material help. I didn't say it's easier to do that. The process is much smoother. So now I can find those people quicker and I know how to get in the spaces of those people. So I guess in theory may be a little easier because I can get in the front of those people. But there's still, there's still people that just goof off. They don't want to do anything. Right? So just consider that and know, hey, there's a process out there and I will try to give that, I will try to get that link to Mr. Producer to put in the show notes today of the free form. The hiring process that you can go download and, and follow it is totally free, right? I literally, you just enter your email, you enter your name and you download it. It's totally free and it will change your Business when it comes to hiring, money back guarantee. Guess what, it's free, so don't speak too much. But it is. I'm telling you, it's great. Like, it's great. Everyone that I've that have had, we've had a hundred plus people download it. People that download it and use it, they text me and say, dude, this helps so much. Thank you. I've seen people working on it, sharing on their Instagram stories. They're working on it at night, tweaking things, making it their own company because, like, it's branded green. There's some forms and other branded green stuff. You can go and take in the change, all that, right? Make copies. That's what you do. You make a copy. If you do download it, you make a copy of it. Don't request edit access. I'm not giving you edit access to my forms. Just make a copy and you can do your own. It's that simple. So do that today, please. And then make sure you train your employees right. Make sure you train your employees. And I can't dive into that today. That's way too long of a topic to get into. But if you spend the time and the money on them to get them in the door and to pay them well, make sure you're helping. See, you're helping them grow. Don't expect them to stay where they, where they are in the beginning. And you need to be able to cast your vision, man. You need to be able to cast your vision because if you want leadership material, it's going to be your 3, 5, 10 years down the road. You gotta cast the vision that they buy into the vision, not this current state of the company. That's where you have to go and you have to sell yourself so well. And it's not sell. And I say sell yourself. You have to be so clear and like raw and genuine and let them know, hey, this is who I am. This is my passion. This is where we're going. That's what they buy into. They buy into you and your vision. I'm telling you that firsthand. It's not the current state of the company. So maybe your company's almost in shambles right now. If you have a strong vision and a strong plan in place, you can do it. You just have to cast it well for them. As we continue to truck along in this episode today, in the absence of Mr. Fullerton himself, as he sits down and talks. Sits down there and talks to Mickey. Should we try to call him? Should I try to call him? On the show and see if he would answer. Let's see. You think he would? Let's see here. Let's just, let's just, let's just give it a shot and see what he's doing. I bet we'll get Liz's voicemail. If I had to guess, he's in Disney, so I would be. I mean, as I'm. You don't have service in there, but let's just try. I'm betting on Liz's voicemail also. This is a funny, funny topic here. Funny question. Do you let. Well, I gotta. If you know Brian's voice when you need to hear list. Thank you for calling Brian's lawn maintenance. Anyway, we'll get him to call back later. But do you, how often do. How long do you let things ring on your phone? How long do you let a phone ring? I'm like a three to four ringer maybe. Like if somebody's not answering me by the third or fourth ring, they're not able to answer. So don't sit there and keep calling. I hate that. When I declined at the first call, hang up because I can't answer it right. So then I have to sit there at the table and either I do have to, I have to hard decline you, hang up on you, or I just sit there and watch a ring the whole time when I'm in a meeting or something. And so it's like, look, three to four rings, you're probably not getting an answer. Just go ahead and hang up. Courtesy hang up. And if they are running to the phone to answer it, well, they'll call you right back. So you'll be all right. Okay. Anyway, as we dive into the section two, part two of the show today, I want to take a quick little break here and give you a free plug, free pitch for our own event that we are doing and it's going to be on April 10th. So it's going to be operations focused. Last year we did a finance focused event and it was fantastic. We had roughly 50 people there. 50, 55 people there. It's all online and I chart we charged for that event last year transparently. But this year I wanted to make it free. I don't, I don't pay sponsors to come into this event. They donate their time. I want to make it free to you to come hear them speak. And that's just kind of a. I don't know, just an urge that I had. And I don't know that it'll stay that way forever next year. We could go back to a paid version, I don't know. But I want you to come see the value in it. And April 10th, it's going to be roughly a one day thing. I still have to get some final details finished up in the timeline, but we'll put that link in the show notes today. So you have three links you need to check out in the show notes, right? You're going to have your attentive AI webinar. You're going to have your hiring process doc, and you're also going to have the link to this operations event. And we're going to have some amazing speakers, guys. Pat Murray from Local Roots is going to speak. We're gonna have Sam Rankin from Etch Outdoor is gonna speak. Sam Gimble is gonna speak from Atlas Outdoor. I am, I am super, super, super pumped for this. We're also gonna add in Mike Lisecki. So CEO of leanscaper. He was Mark's right hand man, head of Ops like at tbg. And so he is the operations guru. He knows anything and everything when it comes to operations. I can't wait to hear him just throw up on all of you for an hour and a half. It's gonna be fantastic. I will be sitting there in attendance and be like, yes, Mike, keep going. Every time Mike's on stage, I listen. Like I, I do not miss when Mike's talking. And so he was ahead of it. He was so ahead of his time 15 years ago while he's doing at TBG and I can guarantee you right now he's ahead of his time. They are on the bleeding edge of AI. They're on the bleeding edge of what tech can do in the next couple years. You don't want to miss it. And how you can use ops, you can use like these principles and to further a smooth operation. So again, you can go into the spring, right? If you go in the spring with good people, you follow this hiring process, you get people in the door. You got to know how to run an efficient operation. What does that look like? Especially as you work out of the field. When you get out of the field, guys, operations totally change, totally change. Because it's, you are not going and driving your truck to go pick up material. It's you coordinating when guys go pick up material or when material can get delivered to site, right? What progress are you at on jobs? What routes are you going to every day? What's getting done? What skills does this person know versus this person who has a license versus doesn't have a license. Do I need to be on site to do these skills or not? Do I need to be on site to talk to the contact on site? Right? Like, those are all things that you have to consider when you get out of the field and you start growing a team. And operations are one of the things that, again, finance is important. Finance is very, very, very important. You can put yourself on the ground if you don't know finance, but operations is close second. Because if you good have you, even if you have good finances, if you can't operate things well and operate things efficiently, then you will never make enough money to keep this thing flowing. It just won't happen. You have to be able to turn revenue even if your revenue is in a good spot, right? Like, even if your finances are in a good spot. If I want to do $1.3 million a year, guys, like, I need you to think about that math for a minute. If I do 1, 3, I don't even know this number yet. And I work for, we'll say 45 weeks out of the year. That's $28,000 a week, almost $29,000 a week. Like, it takes a lot of work. That's a lot of work to put in the ground. $29,000 a week to hit 1.3 in revenue. Like, guys, that's a lot of revenue. That's a lot of jobs to be doing, which, guess what, that means tons of operations. Okay, there you go. So I really want you to be there for this event. I really want you to come again. It's just a free pitch. It's a free plug. It is literally a free event coming out with that Lincoln showing us today, and I'm excited to see, see where that goes. But as we continue here, and I won't go too long, they won't make you listen to me and have to make your ears bleed for much longer. But we are going into a season where I'm super thankful, super thankful for the community that we've built. First off, like, could not do without you guys. A lot of you guys cross over into our show. Some of you guys have never heard of me. Some of you have. Some of you heard of me and said, yeah, that guy sucks. And that's fine too. But I'm thankful for each and every one of you. Kind of what you've given important to me in our. In our life and our show and just our business the last couple years. I am really, really, really excited to grow and share that and grow well. I want you all to realize Going into the spring that this can be your year. You just need to put a few things in place. You may need to outsource some stuff. You need me to hire some things out. Guys, cash may be tight. I get it. Like, I totally understand cash crunches. Million percent get it right. I run a Lansing company the same way that you do. I just have to talk about it on air to everyone. It's not easy, but I know that with the changes that we've made in the last 12 months, we are on a trajectory for real growth and real success. And I want you to make that real growth and real success from the beginning. So what does that look like? It looks like having a true mentor when it comes to finances. And that mentor may be a paid coach for you. If you don't have anybody locally or you don't have a circle that you can get around that will pour into you that way, then it's a paid coach. It is a paid coach. And whatever that is, you need to find that niche for you, whoever that is. It could be a peer group. It could be a one on one coach. It could be group coaching. I don't know what that looks like. You have to find, like, decide that yourself. I'm happy to answer any questions. If you want to hear from me and my experiences, then Brian just text me back and said, hey, miss you. Everything okay? I'm telling him. Just wanted to chat on air. So chat on air so you could say hey to your fans because you guys are all raving fans of Ryan and I totally know if you want to ask me questions or ask my opinion on things, I'm happy to give it. I'll give you my experience as well. I'll give you my experience on who I've worked with, how I've done it, and it really is. It's one. Like, it saved my business transparently. Like, it saved getting around and getting with people that know more than me. Saved me from making just terrible mistakes, Terrible, terrible, terrible mistakes in business. And so please find that. Wherever that is, find that for you. And it may feel like you can't. It may feel like I get that. I get the feeling of saying, hey, there's no money to do anything. Get creative. Get creative and figure it out. Figure it out. It may be. We're. I'm just gonna leave it at that. I'm not gonna give broad advice. Just leave it at that. When you get that, guys, put in the work. Please put in the work. This, this year is gonna be tough. Okay? The Year is gonna be tough. It's gonna be hard. You're gonna have long days, you're gonna have late nights. You're gonna have hot days. A lot of you are probably coming out of snow season. So you had a hard winter. You guys in the Midwest and the Northeast got blasted, just absolutely blasted with snow. So you're no. You're no stranger to hard work pushing snow. But the hard work that I'm talking about is the staying on top of your operations and your systems, okay. Your processes, and making sure that you're not getting behind on the things that actually move the needle in the business. What is that? That is the sales outreach, right? I have time block on my calendar titled Revenue growth. And what is that? That is going and finding new ways to grow revenue. That's new relationships. That's new groups. That's new meetings. That's new contacts. That's all of the above, right? I have time blocked for that each and every week. And do I hit that every single week? Absolutely not. This is not some, like, dream rainbow world, okay? This is real life. But by putting it on there when I'm not doing it, it makes me consciously think, crap, I need to be doing that. I don't need to be doing this. Right? And it helps you work towards getting out of whatever kind of funk you're in. If you're out in the field, stuck in the field, whatever. I am truly, truly, truly begging you to work on the business and not just in it. And when you work on it, realize that as an entrepreneur, it's going to be hard. Okay? It's going to be hard. I had this conversation with Pat Murray on my show the other day. It's going to drop next week about. He had. He went into some serious crazy, burnout, depression, stuff like, serious, like you probably like, stuff you've almost never heard before. And he's very raw and very open and shares that. And I'm very excited for our audience to hear that because I. I know someone else out there has gone through that or will go through that. And so I hope it's a resource to you. But you can avoid these things, right? But you do have to realize it's hard. It's hard. It requires a lot of you, and it requires a lot of your family and your spouse, your kids. Everything about it is hard. But guess what? You get to do things that no one else gets to do. You get to pack up in the middle of the week. If you home, school your kids and you have kids and you go on vacation, right? You get to pack up in the week, in the, in the middle of the week and just go to the zoo. Okay. I'll never forget doing a show with the lawn tools. I. It's so, it's so funny. I still remember to this day we're doing a show and it was right Tool, I think is who. I can't remember his name. I know his name. I came off top of my head. But he was on our podcast a couple years ago and we're talking about it and he said I do this because the launch was a side business for him. He is an actual optometrist and he's like, I do this because it gives me the freedom to in whatever point of the day, whatever time of the day, during whatever time in the week. I can load my kids up and check them out of school and I can go to this amusement park in the middle of Podunk nowhere, Missouri. And, and I say that I should. This is a big show. It may be not put up nowhere in Missouri, but he was like dude, super random. It's not. I can let him go to Disney World. He's like, dude, it's just this little amusement park down the road and that is what he does it for. And every time he, he posts a story he'll like, he'll just put like if you know, you know. Because the people that know him just. They know that about him. So I can put that in a store and I'll be like, ah, I know it. I love it. I see what you're doing. And because it be in the middle of the week at 3 o', clock, right? And so just realize that it's going to be hard, right? But know. Know what your. What you do get out of it. Look at, look at. Remember your why. If you don't have a why, define a why going to this year. Because it's not going to be easy. It's not going to be easy. Communicate well. Keep your spouse like God needs to be first. Your relationship with Christ needs to be first all day long, every day. That's a non negotiable. Your second one right below. God needs to be your spouse and you need to treat her well or him well. You need to make sure that you're pouring into them. Make sure that you are giving them your first, not your last. Maybe giving them your seconds. You give Christ your first. You can give your spouse your seconds, but they're very close to first. Okay? Very, very close to first. No one else gets anything until no One gets anything above your spouse except Christ. And so just remember that when the days are long and the nights are long, it's not always going to be that way. But there's a time and season for everything. Communicate well. Try to communicate well. If you can communicate and let her know what's going on, let them know what's happening. Take a few. Take a night or two or three and like make it a special night. Do extra things because you're pulling a lot out of the love bank, right? You're not depositing much in spring rush. There's not many deposits going in, okay? Make some deposits into her love bank. Do some things that actually matter, and then move the needle for her and make her feel loved. And you will in turn receive that in the end because y' all will be on a great place. You'll be in a great place place. As far as communication goes, you that if communication is good, everything flows better. Okay? Everything flows better if you can get communication dialed in. So I don't want to ramble too much longer, guys. Just please put your systems and processes in place. Look to work on the system, not just in the system this year. That's on the business versus in the business. Okay? I'm just calling it a system because it is a system. It's a system of day in and day out collecting phone calls, finding problems, solving problems, collecting reviews, doing all over again. Okay? That's literally what it is. So I appreciate each and one of you tuning into full time Filter today. Come hang out with us. We do a show on Tuesdays and I mean on Wednesdays and Fridays. It is the Growing Green podcast. We have always done three a week. We've been on the same schedule as Brian, but recently we swapped and changed our marriage Monday series that we've had on our show for the last three and a half years. We have pulled that into its own show and so it is now Cultivated Podcast can hang out with us there. Maybe you have listened to our Marriage Mondays and you're like, where'd they go? They're over on Cultivated. And so it's its own show. It's on all podcast platforms. It's on YouTube. Long form video is on YouTube for that as well. So go search that and share with your friends. But coming out with us there is talking more marriage, family building, things like that. And our Wednesday Friday shows are business, leadership, development and and so on. So I am excited to continue going through the spring rush with each and every one of you on Instagram. I'm on Instagram at Growing Green Landscapes. If I can ever help you, please please reach out and let us know. Don't forget about your attentive webinar on the 28th. You have a hiring process to download it in the show notes today as well for free. And you have our operations event to sign up for for free as well. Guys, thank you for tuning in. I hope you enjoyed it. If you liked this show, go give the show a five star rating review. You can do that here on the Faults and unfiltered and hey over on my show as well. So anyway if I can help you, please please reach out and let me know if I know you. Thank you for knowing me. Thank you for being friends. If I don't know you, introduce yourself. Would love to build a relationship and get to know you even better here in the next months and years ahead. Thank you for tuning in guys. I love you, appreciate you, I care about you. If I can ever help you, let me know. Without any further ado, that's going to wrap this one up and we'll see everyone here on the next one.
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Looking to grow your lawn care or landscaping business? Then it's time to join the Link membership from lawntrepreneur Academy Inside Link. You'll connect with a powerful community of lawn and landscape professionals who are working together to grow stronger businesses. You'll get access to monthly coaching calls, live bidding hour sessions, expert guest lessons, and a private Facebook group where you can ask questions, share ideas and learn from others in the industry. Even better, every session is recorded so you can listen anytime and keep learning at your own pace. If you're ready to make more money, sharpen your skills and surround yourself with people who want to see you succeed, join the Lynk membership today, visit launchrepreneuracademy.com and get your link to success or use the link in the podcast description.
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Thanks for taking the time to listen to the Fullerton Unfiltered Podcast with Bryan Fullerton. We hope you enjoyed this production. If so, please consider leaving us a five star review for the show. While the techniques and ideas presented here are designed to help you grow a more successful and profitable business, no one can guarantee these results for you. We want to emphasize that entrepreneurship is not easy and the ideas presented here are just the opinions of Brian Fullerton and his respective guests. No one can guarantee success for you. That being said, we hope the ideas presented here help you and motivate you to go on out there and crush it with your own business.
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Fullerton Unfiltered podcast.
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Thanks for listening and we hope to see you on the next episode.
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This has been a Bryan Fullerton and Mr. Producer Production.