← Fullerton Unfiltered
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- [00:01]
LaunchPreneur Academy Announcer
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- [01:05]
Luke Gribble
You're now listening to the Fullerton Unfiltered Podcast. Straightforward, no nonsense business advice, completely on unfiltered. Grow your business, grow your life. Now here's your host, Brian Fullerton.
- [01:21]
Brian Fullerton
Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfiltered podcast. It is your host, Brian Fullerton here hanging with you guys and good afternoon. Well, really excited about today's conversation. We're actually pulling a friend, we're pulling an audible over here from one of the vendor booths. We're really, really excited about this. We're actually at leanscaper Cape Coral down here in beautiful, well, Cape Coral, Florida, and what an absolutely beautiful environment. What an incredible time here at the leanscaper event. We've got special guests in the house. Very excited about this, folks that you know and folks that you guys love. We're hanging out today with Luke Gribble and he is with John Deere. So, Luke, welcome to the show. How you doing, brother?
- [02:00]
Luke Gribble
Hey. I'm doing well. You're right. It's nice to be down in Florida. Feels like an escape from the, the Midwest, so I'll take it.
- [02:05]
Brian Fullerton
I was going to say just like what they're having back home in Kansas City, right?
- [02:07]
Luke Gribble
Yeah, yeah, exactly. Palm trees and fountains. There's, there's fountains in Kansas City. That's kind of what one of the things it's randomly known for is. I'm looking out the window right here,
- [02:15]
Brian Fullerton
but I thought so.
- [02:16]
Luke Gribble
Yeah, yeah. The, the, the 80 degree weather, though, that's, that's a fluke this time of year.
- [02:21]
Brian Fullerton
You can't beat it. We were just saying Both of us haven't really seen weather like this since late September up in Michigan in the Midwest, if you will. So it is definitely a change of scene and change of pace down here. First things first, guys. Really excited about this with John Deere being on today's show. I'm really, really excited about this conversation because, you know, in a roundabout way, like I have actually known, seen, heard, used deer for like 20 plus years, more than some of you guys would actually know. Now I do want to go into some, some old stories and explain how we got this far because Luke and I have known each other for a little while now. Again getting to see the team at Equip Expo and other great trade shows and the leanscaper events. Well, it's actually a near and dear conversation. Dear conversation to me with John Deere and by the way, inside baseball. I could have easily been rocking everything green for life back when I first started my lawn landscaping business. Luke, Luke's heard a little bit of my story because when we got started in the business at the time Weingartz was selling John Deere commercial, which was awesome. And they had some of the best technology innovation decks that were coming out the stamp decks. All this conversation like John Deere was freaking killing it, dude. And they still are obviously in a lot of ways. And at the time, a couple of my buddies went in the business for themselves at the exact same time I did. And I went one direction, they went the other with Deere and. And often we would help each other finish our routes and our lawns. And they had a fleet of John Deere equipment. Now the numbers and the SKUs, you know, forgive me, I remember it was like 940M and they had a couple of the zero turns and the big engines and dude, these things were freaking machines, okay? Like, it was, it was awesome. And I like grassrooted this thing. Like I had to keep upgrading three or four mowers to get to like the big dog stuff. They got a line of credit, they bought all the big stuff and my gosh, like they were the calvary when my business didn't get all the lawns cut that week. So it's, it's actually really funny. Along the way my uncle had a John Deere gator as well that I helped him procure with some fleet pricing, you know, with whatever it takes. Whatever it takes, you know, with. Because I was put in an order, my uncle's like, hey, I heard you get 20% off when you buy a couple units. I'm like, yeah, that's right. So anyway, little inside baseball. I don't know if that's still how it works but so when I go to my uncle's property, uh, we ride on the gator and he's got a uh, he's got maybe like an 825 or 925.
- [04:43]
Luke Gribble
Yeah, that sounds right.
- [04:44]
Brian Fullerton
Something like that, like Xi or whatever it is. Forgive me on the SKUs, but that thing's still running like a tank 15, 20 plus years later. So that's my quick introduction to Deere. I've ran a lot more than you guys would probably ever imagine. And they make beautiful machines and great products through and through. And so that's my quick introduction. I had to just share this funny story because a lot of you guys are like John. John Deere. Like dude, let's fricking go. All right, so Luke, that's my quick two minute background and introduction to this whole convers. You are the, the go to market manager at jd so explain a little bit more of like what that is and your background and man, we're just excited to have you on today.
- [05:21]
Luke Gribble
Yeah, no looking forward to it. And yeah, I'm glad we've had a chance to connect over the last few months at some of these shows and events. I think that's what makes it neat. Just interact and seeing some familiar faces, meeting new folks. So really, really excited to talk to talk to you. Like in the recording format.
- [05:35]
Brian Fullerton
That's right.
- [05:36]
Luke Gribble
But no really what, what I do at Deere is I say the marketing for the landscape industry from a John Deere perspective. So that's the annual marketing plan. How are we marketing, who we marketing to, what are we really promoting and trying to push into the market. And then also within that there's shows, events and sponsorships. That's one of the reasons I'm here today. It's everything from like a leanscaper event to grow, to equip. All that stuff kind of falls within the realm because there's still a ton of value in these face to face personal connections in this industry.
- [06:08]
Brian Fullerton
That's right.
- [06:10]
Luke Gribble
It's something not unique. I think we're talking a lot about AI here today that is going to change the industry. No questions about it.
- [06:17]
Brian Fullerton
That's right.
- [06:18]
Luke Gribble
This kind of stuff though is still, I think maybe it's old school opinion but I think it'll still be very important. Just connecting, seeing people, getting to know people, hearing a story kind of from person to person. So I still really enjoy going to these things. Gives Me a gives me a way of understanding what's on your all's minds from a contractor perspective. Do I need to market different, do we need to take solutions back to our product managers or factories to come up with different ideas and stuff? So yeah, it's a, it's a win win for everybody here.
- [06:43]
Brian Fullerton
Well, I think a lot of folks like just talk about touching base with that customer, having that relationship, that open line of communication, you know, if you will. And in fact, funny story, when I first got to meet Luke, I actually didn't even know who Luke was and had no clue what he did to John Deere or anything like that. But the same time last year I was at Grow and you know the story I'm about to tell. Yeah. So we're at Grow last year and I was just a guest with Marty Grunder. If you guys don't know Marty Grunder and Grow, like this huge conference, huge event, you know, Marty's the man. Shout out to Marty Grunder. Well, I was down there and you know they have the host company, there's a shop tour usually on the second day and there's some breakout sessions and a couple of keynotes, you know, the first day and I was looking at the marquee and I'm like, you know, just kind of, you know, looking at all the breakout sessions and which one I want to check out and which one do I want to go to? Well, I went to Jason Cromley with Hidden Creek. Fantastic dude, awesome guy. He was talking about sales and marketing and then there was another one that was actually offered and shared by John Deere with Luke. And what was the other girl, the colleague?
- [07:46]
Luke Gribble
Stephanie.
- [07:46]
Brian Fullerton
Stephanie. And it was all about, well, you probably remember the track. What was the name of the breakout?
- [07:51]
Luke Gribble
Oh gosh. It's funny because I just pulled up that slide deck for another presentation like a week ago. But it was basically, I think use financing to grow your business. I think it was something along those lines.
- [08:01]
Brian Fullerton
I know, I know it's finance related.
- [08:02]
Luke Gribble
Yeah, yeah.
- [08:03]
Brian Fullerton
And at the time Brian on maintenance was looking to grow and I was like, well I need to like learn about financing and I want to get a line of credit, you know, this, this whimsical term and all this kind of stuff. So I'm like, well, you know, hey, hey, like you know, John Deere is going to host it. I don't really care who's hosting it, but I'm going to go plug into that. So I did Jason Cromley's and then I went to Your guys session. And honestly, like no hype, not even no ad libbing here. I'm not just blowing smoke. I got so much out of that like 40 minute, 45 minute conversation breakout session where I actually went back to. Just lucked out, talked to one of the guys at the ACE peer groups. We talked a little bit more about some getting access to capital. I was like, yeah, I was talking to the John Deere guys with this and that and they gave me some ideas. I went back to my local credit union and was able to rekindle a conversation there which allowed us to get a large line of credit for two new trucks that we're looking to expand into. And, and honestly, like, no joke, the new Isuzu that we have in one of my new trucks wouldn't have happened if it wasn't for the conversation I had with Jim, with ace and also you guys at the John Deere breakout.
- [09:06]
Luke Gribble
That's awesome.
- [09:07]
Brian Fullerton
So Brian's Law Maintenance, like literally grew because of the stuff that you were hosting.
- [09:11]
Luke Gribble
That's the goal.
- [09:11]
Brian Fullerton
I mean like, like, like noble, the bull crap, folks. Like, I am a student. I'm learning. Like, I do not have it all figured out. I go to the events, you guys say stuff. Luke from stage, I'm like, I'm going to do what that guy says. Yeah, talk about responsibility. You know, when you guys are doing these events and conferences and somebody taps you on the shoulder, folks are like, fullerton, you want to like share and speak. I'm like, no, like I want to go and listen because people are going to do what I actually suggest. So when you guys did that, I came home, was able to get those trucks and brands on maintenance crew and obviously we're having the, the growth and the success that we've had that that breakout session was such a great value add. You guys did such a good job, by the way.
- [09:45]
Luke Gribble
Good to hear.
- [09:46]
Brian Fullerton
We've got some funny inside stories that maybe we'll share for another time, which is what made it even more memorable. We had, we had some conversations about sales tax and it was, it was fun exchange, but there's probably a good 30 or 40 people in that room.
- [09:58]
Luke Gribble
Yeah, that's probably about right.
- [09:59]
Brian Fullerton
Yeah. And so you were able to lead that. And then later down the road we get on the horn and we talked about, you know, maybe tagging up and showing some deer the, the YouTube channel because you guys have a lot of new stuff coming down the pike. And I was like, yeah, so funny story. I was at this event called Grow and This guy, there was this wild conversation and Luke goes, Brian, that was me. And I went, luke, that's you. Holy cow, dude. We started dying laughing because there's the funniest story actually happened in that breakout session. That is another show for another. Yeah, so, so it's such a funny story. So folks, it's funny when you go to all these conferences, you know, year after year or quarter after quarter, you make friends, you know, you make friends in the industry. And again, whether you use that brand day to day or once a year or every other couple years, that's who you're, you know, anchoring your equipment with or it's something that you, you know, build relationships with a rental fleet. Like these relationships matter. They do, you know. So talk to me a little bit more about that. What, what was your experience going to a conference, like, growing, getting to meet the customers, getting to build those relationships. That is really critical to John Deere.
- [10:57]
Luke Gribble
It is, it is. And one of the funny things too is that I've, I've spoken at a few different industry events over the years and the, the, the company that's putting on the event, especially if you're a sponsor, they make it very clear and rightfully so, that, hey, the idea is that you're not doing a 45 minute sales pitch.
- [11:13]
Brian Fullerton
Right, Right.
- [11:14]
Luke Gribble
That's not. We're trying. And I think you all as contractors and customers don't want that either when you're coming to a bigger event like this.
- [11:20]
Brian Fullerton
No, no, no.
- [11:21]
Luke Gribble
And so at least me personally, I take that pretty serious. So like what Stephanie and I did with that class last year was how do we just approach financing, like demystify it, talk about what's out there, talk about ways to look into it. Yeah, there were a couple slides on John Deere Financial, which is a part of our company, and we're going to talk about why we think that's a value. We can throw that in there. But honestly, I mean, don't get me wrong, I want to sell equipment, I want to get equipment out in customers hands. But hearing your story and like that opened my eyes. Yeah, that, that is really our goal. I, I mean that genuinely.
- [11:53]
Brian Fullerton
I remember you saying that when I was hearing that story, you're like, dude, that's like why I do what I do. Yeah. I was like, dude, you guys really did help me.
- [11:59]
Luke Gribble
Yeah.
- [11:59]
Brian Fullerton
Like, and it was awesome.
- [12:00]
Luke Gribble
It was. And so it was funny and, and that was exactly what happened. Your point? Like, yeah, I did grow and they did a class and I was like, yeah, that was me. We had no, I had no clue.
- [12:09]
Brian Fullerton
I. Dude, it was like, you know, a year ago and everybody's got beards and we're all like hair. Yeah. We're all in jackets because it's cold instead of winter. You know what I mean? And that was such a funny realization. And last about what, not even a month ago, we were at Marty Grunder's event with Grow. And you guys are down there again and you guys did a similar but different track. And this was all about like, should you finance, buy or lease? And you guys were on a panel yourself and another colleague. And then you had Grunder up there as well. Yep. And you just passed the mic and you guys were talking about, we were getting some crazy snow in the Midwest and Marty was talking about some of their machines that they were financing, some of them that they were leasing, and some of them they were renting for this like crazy snowstorm that clipped through the Midwest. As you guys know, that all you guys got, you know, hit by pretty well. And it was such a fun discussion. Like you guys weren't trying to sell machines. Hey, you should finance or lease loaders. It was like, hey, like John Deere is here for you and you guys are here for whatever you need. Yeah, yeah. So that was a fun discussion. Do you want to piggyback anything from that? Yeah.
- [13:09]
Luke Gribble
And I think that's what we're, we're trying to do more of, to even not make it feel like it's some sales pitch is actually bring in customers, whether it's you or Marty or whoever, and say, here's a story about what worked in our business in real life. We decided to, in Marty's case, and he's been very open about it. Right. They rented machines for snow for a long time.
- [13:26]
Brian Fullerton
Right.
- [13:27]
Luke Gribble
And they thought that was the way to do it. Somewhere along the lines, someone introduced them to leasing. And then they, as a leadership team with, with their folks or their, their accountants or whoever it was, realized this is actually probably a better model for, for us. They, they found out that they were increasing their margins in the snow business by simply shifting how they procure machines.
- [13:48]
Brian Fullerton
Right.
- [13:49]
Luke Gribble
Nothing else. They didn't change their operations, how they roll out, how they go about it. That was a decision about how they get equipment. Totally changed how they approached it. And it's funny too, because you get part of that conversation in that 45 minute class, but the conversations I had with Marty and his kind of right hand man, Seth, even Emily, who's on the marketing, but very involved too. We had a ton of conversations before that about specifics that I was, I was actually blown away. Yeah, I think that's really cool because I think that's what's good about these conferences too is like the idea if we're doing the right thing, you're going back home and just researching something.
- [14:26]
Brian Fullerton
Right.
- [14:27]
Luke Gribble
Even if you're like, not for me, at least you know about it because something could come up in the future. That's honestly part of the goal.
- [14:32]
Brian Fullerton
Well, and, and I'm that guy. Like, I literally go to the conferences and the events. Like, you guys have a beautiful booth over here and I'm, you know, taking catalogs, I'm taking pamphlets, brochures, you know, the swag bag that a lot of conferences have. I, I go home late night. Especially, like way before when I had, you know, even wife and kids, I, I would literally read all this stuff. I'd go to all the different websites, I'd, you know, lurk at, you know, 2 o' clock in the morning. I'm like, what's the difference between this mower and that mower? The compare selector tool. Oh yeah, you know, and I'm like, oh, the, the one Kawasaki engine of the cold. Like, folks, I would nerd out about this stuff for forever. And I still do in some ways, different machines that I'm looking at these days. I'm like, okay, what's the difference between this one and this one? So it's really important to do your research to get educated. But I'll just let you guys know if you don't know already, especially if you're getting newer in the industry. Folks like Luke, they want to help. Yes, we want to sell machines and we want to see you guys grow, but they want to build that relationship where you guys can be partnered together for 2, 5, 10, 20 plus years. And I'm sure you've got tons and tons of stories of that in your career so far. Yeah.
- [15:34]
Luke Gribble
Yeah.
- [15:35]
Brian Fullerton
That's awesome.
- [15:35]
Luke Gribble
Yep. No, I think that's what, that's what we're trying to do. We're fortunate at John Deere that a lot of people know the company name John Deere and that we sell a lot of tractors and a lot of farming equipment. But I think what we're trying to get out, especially in this industry, is that we're not just a farming company that happens to make some lawnmowers and skid steers. It's. It's a, it's a business that can leverage all of what we know and what Makes us a leader in ag. Yeah. Apply it to these machine forms and come to conferences like this to make sure that it's, it's valid and something you all need in your day to day operations. And again, the power of what I like to tell people is that we've got financing options in house and that's a tool.
- [16:16]
Brian Fullerton
Right.
- [16:17]
Luke Gribble
It should help your business. And that's what we're trying to do. Connectivity tools to monitor machines better, whether that's deer equipment or other equipment. So honestly, that's also kind of maybe going back to like, what's my job? I always try to tell the story and I think there's a lot that people know about John Deere, but there's a lot more, especially in this space, that people are surprised.
- [16:37]
Brian Fullerton
Yeah.
- [16:38]
Luke Gribble
And that we've got a very dedicated team. And again, that's really cool to hear. Like, oh, you guys were just trying to help because that is like I, I genuinely believe in our team that's just focused on this space in this industry. Very similar mindset.
- [16:51]
Brian Fullerton
Well, talk to me a little bit about machines. Let's talk about equipment. Yeah, let's freaking nerd out for a second. All right. Because you know, it's like, it's like great. Like, hey man, I love you and you love me. You know, like that's fine. Let's go cut some freaking grass. And I'm telling you what, I, I see Jeremiah Jennings all the time. He's got his green machines. You know, it's easy to stick with a color when you're on your logo, brand, you know, color, so. And John Deere has come up with a lot of great new products. Mainly, I'm probably not as versed as it in it as you are, but I've seen the, the new stander, I've seen the new zero turns, I've seen some of the medium, you know, commercial unit lineup. Obviously there's, there's a whole portfolio and product suite. I mean literally from anybody who wants to dig ditches to you know, from like you said, skid steers to tractors low. I mean literally, Deere has a pretty complete lineup. So no matter how small or big your business is or gets, you can build a relationship every step of the way. Talk to me. My guys listen in. Most of us are mowing blow guys. All right, so, so give me the. What, what's the, what's the Cadillac of the, of the zero turn? What do you got for the standings? I know you just relaunched those and I do want to talk about smart Tech and smart connectivity for a quick minute. Yeah. Because I was just watching that demo video over there and I'm like, what's this black Frisbee that's on top of the mower these days? So. Yeah, you want to take it from there?
- [18:04]
Luke Gribble
Yeah, no, that sounds great. I think that's one of the cool things too is you're right. We introduced a lot of products in the last, probably just two years specific to mowing, landscaping industry. And we hit, we, we know a lot of people come up and they say like I ran a 600 series stand on mower from John Deere. It was a great, great machine. And a lot of folks are still running those today. About two years ago, we reintroduced, completely redesigned from the ground up, completely In House, the Q800 series of stand on mowers.
- [18:31]
Brian Fullerton
Okay.
- [18:31]
Luke Gribble
They've really only been out from a mowing season perspective for about two years. So it's still kind of a new product. A lot of folks are just thinking about getting into it.
- [18:39]
Brian Fullerton
They look sweet, by the way.
- [18:41]
Luke Gribble
Thank you.
- [18:41]
Brian Fullerton
Yeah, I saw them at equip when they came out and I was like, that thing will sell. Yeah, like that. That unit looks good.
- [18:47]
Luke Gribble
Yes. And it's, it's, it's helping that a lot of the industry is moving to a stand on unit.
- [18:51]
Brian Fullerton
Yeah.
- [18:51]
Luke Gribble
But there's not a lot on that machine that was, I'll say overlooked from certain pegs on the side to rest your foot if you're on a slope to a little more comfort when you're standing. The pads a little bit better on there. The controls are all. I mean, sorry, I'm making hand moments up here, but everything is just right there. So we, we really left no stone unturned on that machine. That's awesome. And have a lot of excitement. Still two years in the market, but we feel like there's a ton of potential for that one.
- [19:15]
Brian Fullerton
It looks like an incredible machine. Again, I, there's a lot of guys that, that you guys actually get to work with on social. All you guys pop up on my feed. Guys, I love watching your videos. I try to heart every time I see them and when I can, but I've been seeing a lot of green on our feed and the mowers look great. The cuts always been there. I mean that's arguably like one of the best. Are they still doing the stamp deck on the standers or is that a zero turn or are they still doing that?
- [19:38]
Luke Gribble
Yeah. So stamped is a word. Or a forged deck is what they call it. A seven Iron steel basically, which is to my knowledge still the thickest in the industry. A lot better airflow quality to get the grass out if you're not trying to mulch it in there.
- [19:51]
Brian Fullerton
Sure.
- [19:51]
Luke Gribble
Which is still a big selling point for a lot of folks in the industry. So yeah, that's something. Sometimes folks think stamped is a inferior product, but where we actually have that process done up in Wisconsin at another one of our factories, it's something that's been done for a long period of time and nobody can stamp that thickness of steel which makes it actually pretty unique to the process overall.
- [20:12]
Brian Fullerton
Well, I, I, because we got, we're partnering up with J.D. i don't want to, I don't make any claims, you know what I mean? But I've heard the stories of like how big this thing is up, how big it goes down, you know, into the ground. Like the foundation for this machine.
- [20:23]
Luke Gribble
Yeah.
- [20:24]
Brian Fullerton
Like, you know, the cost for that stuff is ridiculous. So a lot of investment into making some of the best machines in the world. Long story short. And, and that is, that is awesome. So you got the, the eight series, that's the new stand on. What are we rocking for like entry commercial and then maybe like you know, medium or high end commercial zero turns.
- [20:42]
Luke Gribble
Sure, sure. So the stand ons we, we have a, a 36 inch, what we call an E series that you're just tried and true, more of a basic, no frills machine. So I know a lot of folks, whether you are having to get in tight spaces or you're just looking for the most economical option, we, we've got something kind of at the, the smaller end of the lineup there.
- [20:58]
Brian Fullerton
Sure.
- [20:58]
Luke Gribble
When it comes to zero turns we did reintroduce a lineup of what we EFI electron engine models in addition to our carbureted models about a year ago.
- [21:07]
Brian Fullerton
Okay.
- [21:08]
Luke Gribble
So we, we've kind of gone back into that side of the business and again we've got a range from a 48 inch mower deck all the way up to 72 on those traditional sit down zero turns.
- [21:18]
Brian Fullerton
Yeah.
- [21:19]
Luke Gribble
So with that comes more power, comes larger decks. So the price is going to go, you know, depending on deck size and horsepower. So there's really a good complete lineup from, from kind of top to bottom.
- [21:30]
Brian Fullerton
Yeah.
- [21:31]
Luke Gribble
With either a stand on or a zero turn.
- [21:33]
Brian Fullerton
That's awesome.
- [21:33]
Luke Gribble
One of the new ones that we had at Equip just months ago was the, the 998R and that caught a lot of attention. That's the 100 inch wide mowing Deck.
- [21:40]
Brian Fullerton
Holy cow.
- [21:41]
Luke Gribble
Yeah. Yeah. So that piece of the, the industry has really grown from what we estimate over the years. Your, your really wide area mowers. There's, there's the traditional, what we call a wide area mower. It's 144 inches wide. They can be complicated to operate and you move somebody from a stand on or a sit down zero turn to that, it can be, it's intimidating.
- [22:04]
LaunchPreneur Academy Announcer
Yes.
- [22:05]
Luke Gribble
It's, it's a different feel. You're sitting up a lot higher. So the deal with the 100 inch deck is that it feels like a sit down mower. It's the same body, it's the same operator station. You just got a little more width to cut. Wow. That machine's pretty unique in the market because we've actually got what we call an electric drive system on it now. Not electric. It is a diesel powered 47, just over 47 horsepower. So. So it's a diesel powered engine with an electric system in it specifically to control the wing decks independently.
- [22:34]
Brian Fullerton
Wow. Okay.
- [22:34]
Luke Gribble
So you can actually raise and lower the wing decks on that machine.
- [22:37]
Brian Fullerton
Yeah.
- [22:38]
Luke Gribble
It does not cut off the, the blades when you're doing that unless you tell it to.
- [22:42]
Brian Fullerton
Wow.
- [22:43]
Luke Gribble
So that's a unique thing in the market today. So if you're near a sidewalk and want to just have one wing deck down.
- [22:48]
Brian Fullerton
Yeah.
- [22:49]
Luke Gribble
You can turn that on. You can have both up and just do the center deck. You can have it mow on both sides and cut the center deck off. Yeah. So most folks are going to go to a wide open area and mow with it. But that extra versatility there is something that's pretty unique and we're excited to, to get out in the market.
- [23:02]
Brian Fullerton
No kid. Yeah. Like I said, I, I'm, I seven years, eight years, nine years. I've been to Equip Expo. I always run by the JD booth. I mean it always looks freaking awesome. I mean, dude is freaking John Deere, you know, like, not to be a fanboy here, but when you see the green and yellow, I'm like, I'm a moth to a flame, you know. And then whoever, whoever on your guys's team for the, you're the marketing guy. Whoever on the team put the green led, you know, glow strip.
- [23:24]
Luke Gribble
We get so many comments on this.
- [23:26]
Brian Fullerton
They're so freaking smart. Like I look underneath, I'm like, you know, it's tough. Is like my hand is trained to not go by that thing. So like I want to like peek underneath the deck and be like, so what's going on underneath it because it's just, dude, like you can see that from 100ft away. If you guys go to Equip Expo, you know, you know you can see the John Deere booth a mile away. It's like, it's like CES over here and they've got all the decks lit up underneath the green LED light strip. And I'm like, dude, it just looks good. Like who. The presentation is awesome. The machines look fantastic. A lot of great stuff going on with jd. Talk to me about, we'll probably land the plane here in a good four or five minutes, but I want to just talk about JD with its, its commitment to innovation and the legacy that you guys are working on. Yeah, I don't know necessarily when JD was founded, but I'll tell you what, like, you guys have been doing this for a long time and you've got a track record and history there and legendary status in the industry. So where, where's the commitment from back then? What are you guys excited about today? Like, what's your mission today?
- [24:23]
Luke Gribble
Yeah, I, I think that's, that's something that, that we're really proud of and that's something that it's, it's been. If you've read any history or seen any like, stuff on TV or podcast with the history of John Deere, not to sound cheesy, but it's been a continuous. This is a shift in the market. I mean, John Deere has been around since 1837 is when it was, when it was actually founded and incorporated. They went through that era where you're going from horse drawn plows to tractors.
- [24:51]
Brian Fullerton
Right.
- [24:52]
Luke Gribble
You go from tractors to higher horsepower, 600 horsepower tractors now and everything in between. So when you think about the technology from 1837 to 2026, they've seen some things, They've seen some things and they've adapted to things too. That's what makes a lot of companies either succeed or go by the wayside. You have to adapt, you have to get uncomfortable. And that still holds very much true today. That's awesome. When it comes to the landscaping industry, mowing, compact construction equipment, that hasn't changed. We've added great control technology in our skid steers to make it much easier to, to level when you're pouring pads or doing patios and sidewalks and stuff like that. That can take a decent operator into a, a very good operator with that blade control aspect of it. So that's something we're continuing to see a lot of on the mowing side. We've introduced an autonomous concept mower about a year and a half ago.
- [25:43]
Brian Fullerton
Okay.
- [25:43]
Luke Gribble
We're very active in that project. We're looking to probably partner with, with quite a few companies this year to really take that to the next level. Leveraging a lot of insights that we have from our large Activision, who has autonomous tractors running and has been for a number of years now.
- [25:58]
Brian Fullerton
The GPS technology and what you guys have, I wouldn't say perfected, but have came up probably further than anybody.
- [26:04]
Luke Gribble
Right.
- [26:05]
Brian Fullerton
When you think about it, it's got to be second to none.
- [26:07]
Luke Gribble
Yeah. And that's what makes it unique. And not to say that all we're doing is taking what we've. We've learned on a farm and putting it on a. On a mower, because that would not work. But what we can say is this, this worked out well or this didn't work out well. Use those learnings from that piece of the business, apply it here, tweak it, which is what we're doing and making sure it works for the landscaping industry. So that's something big. That autonomy is obviously a big thing. I think that's going to continue to grow. We're feeling very confident that we can come up with a good solution that is still different, unique. Not just autonomy, for autonomy. So that'll be an exciting one to go along the journey with over the next couple of years.
- [26:41]
Brian Fullerton
Is that. Forgive my ignorance. Is that the black box that's on the table over there? Like, I've seen that on a couple of the different units you had one at grow.
- [26:49]
Luke Gribble
Yeah.
- [26:49]
Brian Fullerton
So what. What the heck is that thing? What do you got?
- [26:51]
Luke Gribble
So, so that is a modem is what we call a JD link modem.
- [26:55]
Brian Fullerton
Okay. So the modem 1999 over here, brother. I was like, I know what a modem is. I'm a 90s kid, bro.
- [27:00]
Luke Gribble
I was about to say we're gonna go backwards now.
- [27:03]
Brian Fullerton
This is for the guys. This is for the kids that are 22 and don't know what the heck that word means, bro.
- [27:07]
Luke Gribble
Yeah.
- [27:08]
Brian Fullerton
Like, their iPhone's always been connected to the Internet.
- [27:10]
Luke Gribble
Yeah. Cellular modem.
- [27:11]
Brian Fullerton
Yeah. Back in the day we had to call the Internet folks.
- [27:14]
Luke Gribble
I don't miss those days.
- [27:15]
Brian Fullerton
Ask your big brother. Okay, but, but anyway, so those are the modems.
- [27:19]
Luke Gribble
Yes.
- [27:19]
Brian Fullerton
That's good stuff, bro.
- [27:20]
Luke Gribble
Yeah. Yes. No. So the modem. And again, cellular signal, you know, connects to the satellite feeds data. So we, we. We've got that covered for the history lesson, folks. But yeah, so th. Those go on the machine and really they're pulling data off of the machine. When I say data, that can be simple things like location, machine hours, fuel level. It also means how do you see if the mower is working or not? So specifically with mowers, we can tell is the PTO engage. And basically that tells us is it working or not? Are you mowing or not?
- [27:49]
Brian Fullerton
Right, right.
- [27:49]
Luke Gribble
It can. Can tell us if the mower is traveling. So just moving from point A to point B, you know, going from this part of the site to that one, or if it's sitting there idling or shut off, basically. So those are kind of the foundational tactics, and we're installing more and more modems on machines to give landscapers like yourself and others more insights. Yeah, More data so that ideally you can make better business decisions.
- [28:13]
Brian Fullerton
That's awesome.
- [28:14]
Luke Gribble
One, I think, quick example we see a lot of. Is just a theft prevention. You know, if I know where the mower's at and I don't know where it's at the next day, I can either get. Get on the report immediately or work with my dealer or the police or whatever and try to track that mower down. That's still a big issue of where modems can affect or have a benefit to your company.
- [28:31]
Brian Fullerton
Yeah.
- [28:32]
Luke Gribble
One of the other things too, when I was talking about the utilization piece, is that ideally, if you've got even just more than one mower and you're trying to understand, do I need to grow my business, do I need three, or can I get by with one, or whatever that number is, you can look at the utilization of the entire fleet and say, wow, this. This mower idles a lot. Maybe I don't need it, or maybe I don't need to purchase that next mower for, for next year or. Right, right. Oh, my gosh. These have been utilized 90% of the time. That's probably not good. That probably means I'm missing opportunities. I probably need to think about adding a mower into my fleet to. To give. To give these mowers a break, so to speak. Or better optimize it.
- [29:07]
Brian Fullerton
We call that asset utilization.
- [29:09]
Luke Gribble
Asset utilization.
- [29:09]
Brian Fullerton
Right.
- [29:10]
Luke Gribble
Exactly what that is.
- [29:11]
Brian Fullerton
That's incredible.
- [29:11]
Luke Gribble
And again, that's where I think there's. There's power in just talking about those solutions. Because again, it's better for us and makes us more reliable if we say, look, this mower's sitting idle a lot. I don't know that you need another. Again, would love to sell you another piece, but we're not seeing you need it. Can you rearrange your assets to fix the problem before you go buy new ones? That's totally a great use case for it.
- [29:36]
Brian Fullerton
I freaking love that. Do you guys have a name or a system that is called.
- [29:39]
Luke Gribble
Yeah. So once it's connected, the JDLink modem is connected, assigned to your account. It all goes into the John Deere operations center. That is the platform. And what's unique about our solution is the. You pay for the modem access to the operations center where you see all your data. That's completely free.
- [29:54]
Brian Fullerton
Okay.
- [29:54]
Luke Gribble
Yeah. No subscription, no, no strings attached. Nothing like show special. It's. It's a free software for you to use.
- [30:00]
Brian Fullerton
All right, let me, let me ask you this elephant in the room. How much is the modem?
- [30:03]
Luke Gribble
It's typically around 500 bucks.
- [30:04]
Brian Fullerton
Okay.
- [30:05]
Luke Gribble
You can actually change it. Yeah. Per modem. You can take it from equipment to equipment. So if you are trading out your machines, you can install it on the next one. So it's a, it's a true one time buy kind of thing.
- [30:14]
Brian Fullerton
So when you have a fleet though and you want to keep tabs and track and everything, do people right now like you know, just inside baseball, are they opting to put it on every unit for larger fleet customers? Every unit. Every other unit. One, one per crew. Like what do you, what are you seeing right now?
- [30:29]
Luke Gribble
So I think it's, it's such a new. Not even. It's not a new technology. We just talked about that, but it's new to this industry.
- [30:35]
Brian Fullerton
Yeah.
- [30:35]
Luke Gribble
So I think the folks that are getting into it are let me try it out on one crew or let me try it out on one machine. The customers that we see going back to it are saying, okay, I'm going to refleet this year, get my machines connected and then if things go well, when I reflect the other half or third of my fleet next year, then we'll get the other pieces connected.
- [30:52]
Brian Fullerton
Makes sense.
- [30:53]
Luke Gribble
So that's, that's probably the, the where we see it the most at. But again we're, we're trying to tell that story more because just like that, like what's the name of it? What is this thing?
- [31:01]
Brian Fullerton
Yes.
- [31:02]
Luke Gribble
Folks don't understand that. So we're really pushing hard to get the, the word out to what that is.
- [31:06]
Brian Fullerton
Well, and again folks, the better data that you have, the better we can make quality decisions in our business.
- [31:11]
Luke Gribble
Yeah.
- [31:12]
Brian Fullerton
I mean that'@ freaking leanscaper. The, the more d. I mean, that's why when I'm working with, you know, LMN software, whatnot. It's like, oh, he's real excited about Element. I'm like, well, it's giving me the tools and the data I need to run a better business. Couple that with lean and efficiency gains and blah, blah, blah. Like this absolutely translates to dollars and cents. And so, you know, I guess you can stick your head in the sand like a. Like an ostrich. Which, by the way, ostriches don't stick their head in the sand. Ask Jeff Joyner about that. Funny story. Because if they had their head in the sand, Luke, they would die.
- [31:42]
Luke Gribble
Not good.
- [31:42]
Brian Fullerton
That's a whole nother misnomer out there. But anyway, another podcast for another time. But anyway. But that's the information that we need to make better decisions in our business. I want to just actually touch on the JD Financial side for a quick second. Yeah. Because just to kind of bring it full circle here and we can probably land the plane, because I want to make sure that you get back to your booth in a good amount of time, because there's a lot of people here. Yeah. And we got to sell some freaking machines, right?
- [32:05]
Luke Gribble
Heck, yeah.
- [32:06]
Brian Fullerton
That's. That's still. That's still the goal in the roll.
- [32:07]
Luke Gribble
There's still some time before spring.
- [32:09]
Brian Fullerton
That's right. That's right. You can still lock in your fleet purchase and all that fun stuff. So when. When talking about the fleet or the financing side of things, John Deere does have a very unique approach than. Than most folks. And again, I'm not sure you know, what I can say or can't make a claim to, but I'll just say, typically when you want to go get a piece of equipment from said brand, you usually have to go to a secondary or third, you know, party that's going to facilitate that sale. You're not exactly buying it from that yellow brand, orange brand, red brand. Right. You're. You're financing it through a finance arm, and that's okay. There's nothing wrong with that. And the. The interesting thing, though, with JD And I'd love to have you fill in on this conversation, is you guys can facilitate that whole transaction, soup to nuts, just with jd.
- [32:57]
Luke Gribble
Correct. And.
- [32:58]
Brian Fullerton
And that gives you massive benefits. That just very practically speaking, from what I understand, very few, if any, can offer. So talk to me from top to bottom. Soup the nuts, that whole conversation about the financing realm of this, because again, that's with my buddies. They got started 20 years ago. I'm like, how did they get. They don't have anything more going on than I did. And I know they got hooked up with JD Financial to be able to take on those couple of machines. And I'm telling you what, it's hard to quantify, but they probably started on your three. What I started at like quote unquote, year one, just from the equipment that they had access to, the jobs they could take on, the work that they could do. It doesn't mean blank check, go get 10 machines, you know, because we don't want any horror stories out there. But it did mean like, holy cow, these guys were able to get way further along and stretch that dollar and that opportunity more than I ever did for a handful of years. Yeah, so. So this probably piggybacks off your conversation last year at that breakout session. And so give them the high level. Tell me a little bit more.
- [33:55]
Luke Gribble
Yeah. So John Deere Financial is what we call a captive financing company. Meaning it is, it is just as much a part of. John Deere is a factory that builds machines. It's not a third party company that we put our logo on. They are, they are within the John Deere family of companies. And going back the end of the day, the root of what we're trying to do is sell more equipment to folks and make it easy for folks to purchase equipment too. So one of the ways to do that obviously is financing. And what's unique about John Deere Financial is one, you're right, there's not a lot of other equipment manufacturers that have that in house financing required to go to other parties. That's something that from a marketing standpoint too, I say that we can put that into our plan. We can say for the landscaping industry in particular, we know that typically we're seeing folks three to four years typically is kind of a cycle. How do we make sure we've got the best rates available for that? How do we make sure that the payment that they're looking to make still makes their business profitable? And how do we make sure that we're playing in that space to make it easy for them to go after it? But what that also allows too is better leasing rates.
- [35:03]
Brian Fullerton
Yeah.
- [35:04]
Luke Gribble
And something that's actually pretty unique. Just a couple weeks ago was talking to a customer. So again, you can go to any third party or financial institution and get a lease. But because we understand and know our equipment, especially the second life of the equipment actually very well, we understand the value it can bring when you're trading in or you go to your dealer and buy a new and they give you a price for a used. We have access to that level of data to know what does it take to continue to move this piece of machinery that allows us to give you a better residual value on a lease. In particular, what that residual value does is it lowers the gap between the new price and the selling price. Your payment's going to be cheaper. We had a customer a couple weeks ago go to a pretty large national banking company and say, yeah, I actually got the same rate that John Deere offered. They're not in the business for equipment, so the residual value that they gave me was significantly lower. So my payment was increased because to them, they're not in the equipment business.
- [36:02]
Brian Fullerton
Right, right.
- [36:03]
Luke Gribble
It's a risk. And they don't have people that every day are figuring out what is the book value of this, how do I offload it, how do I, how do I dispose of this? For a bank or financial institution that's not in that every day that's more risk for them to take on. So they're going to lower that value because if they take a hit, they're not gonna.
- [36:19]
Brian Fullerton
They're trying to hedge out.
- [36:20]
Luke Gribble
Exactly. So, okay, that's a, that was a really timely and unique example. That happens all the time. So again, it's, well, I mean, hypothetically,
- [36:27]
Brian Fullerton
saves you 100, I don't know, 100amonth. A machine. You're buying eight machines.
- [36:31]
Luke Gribble
Exactly.
- [36:31]
Brian Fullerton
That's. That's big money.
- [36:32]
Luke Gribble
That's huge money. And that's the thing too is sometimes you're like, well, this payment might not seem like a whole lot cheaper than just a regular installment. You know, take it over 36 months, purchase price divided by 36. Pretty standard. But if it's a fleet or even if it is 100 bucks a month and you're just starting out, that can make or break your operation. Or what we tell folks too is that financing doesn't have to be scary. It's okay to take on smart debt. I think that's what we preached in that class a couple years ago. Like, is this going to make me money? And can I deploy that capital to try leanscaper, to try a peer group, to try a software? Like, there's so many other good companies at these conferences that make really great solutions for your business. It's not just equipment.
- [37:10]
Brian Fullerton
Yeah.
- [37:11]
Luke Gribble
Like, can I deploy that elsewhere to train my people? That's what you have to figure out as a business owner. And again, we're just trying to make sure you understand the tools out there to do that.
- [37:19]
Brian Fullerton
Do you guys have a link or something that we could plug I'm sure for like JD Financial. Yeah. Like whether it's your presentation or some helpful slides or like a calculator, I'm sure you guys have something.
- [37:29]
Luke Gribble
Yeah, we, if you go to, I think it's called Landscaping and Ground maintenance page on deer.com.
- [37:35]
Brian Fullerton
okay.
- [37:35]
Luke Gribble
We do have, I believe, a financial component of that that you can find. I will also make a plug. We did a webinar actually, where Marty and Cameron and I, who present with me at grow, did through the Landscape Management, one of their series. Marty did a playbook and Landscape Management published it. We did a very similar talk than what we did at grow.
- [37:53]
Brian Fullerton
Yeah.
- [37:54]
Luke Gribble
Webinar. And it's recorded and out there. You can go search that so that I'll put a plug in for that as well.
- [37:58]
Brian Fullerton
Yeah, send me the link. We'll make sure to plug that in the show notes. Hopefully, if you guys want to check it out, get the replay or get the blog after, you know, check out the notes. But, but I'll tell you what, like, between the sales aspect or selling and the financing aspect, the leasing, core rental is a huge part of the industry. Like those you have to, like you said, look at the math where things make sense. And as I continue to grow, leasing some pieces of equipment absolutely makes sense. Buying and financing some things absolutely makes sense. And renting in its own regard for certain jobs and certain, you know, seasonality, you know, a piece of equipment, maybe snow or something, they all have their place. And it's something that, you know, we're not just like, hey, you know, just walk in, go get another mower, you know, 400 bucks a month, 0% down or 0% 0 down in 36 months, it's 400amonth. Like it's, it's more than that. Right. You have to look at. And by the way, involve your bookkeeper and your CPA would be my, my suggestion. Recommendations.
- [38:56]
Luke Gribble
Yes, very much so.
- [38:57]
Brian Fullerton
They'll give you the holistic approach. And there's, it's not necessarily anything necessarily bad. It's just here's the good, better, best approach. And again, I'm going to take a page out of Marty Grunner's book because we're pretty equally yoked on this one. Talking about Dave Ramsey, like in your personal life. Absolutely. You know, try to be as debt free as possible. Right. Don't, don't, don't finance the boat and a depreciating asset. But if you can buy a, or finance or lease or whatever your approach is on a lawnmower and use that to grow your top line, use it to grow your bottom line, and then a hundred other intrinsics of what that new piece of equipment might be able to do for you. Like that's where you get to have the fun of being a business owner, to seeing how that piece of equipment can help you grow your business.
- [39:35]
Luke Gribble
Exactly.
- [39:35]
Brian Fullerton
And that was what was the illuminating conversation that you it at the grow breakout session last year. Because there's aspects of what you presented that Mark with leanscaper here has been sharing about that I never honestly really would have considered, you know, leasing, you know, new mowers or new trucks. Then maybe I would have taken a different approach just, you know, days or weeks before, you know, which is interesting. So folks, at the end of the day, you know, if you. Growth is expensive, you know, and I've always heard somebody say, once you're either paying interest or collecting interest.
- [40:06]
Luke Gribble
Yeah.
- [40:07]
Brian Fullerton
You know, so.
- [40:07]
Luke Gribble
Good way to put it.
- [40:08]
Brian Fullerton
Yeah. So one way or another, be smart with your approach and be smart with your finance. Get some advisors, some coaches, some people that can help you, you know, distill this down to see what's maybe some next best moves for you. But that also would include hopefully picking up the phone or visiting your local JD dealer and learning more about their awesome machines and everything these guys got going on. And by the way, John Deere has been doing so much for the industry, so much for the community. A lot of podcast partnerships, a lot of event, you know, sponsoring and supporting. Like Luke was talking about, the education tracks everywhere they go. Like, like, you know, these guys are paying to play. And folks, if you want to reciprocate, you know, the best way to do it is buy your next machine from them. You know, Brand A isn't supporting the industry community. JD's putting their money out where their mouth is. You know, maybe consider your next fleet purchase to be a little bit more yellow and green. You know, that's what I'll say at the end of the day, Luke, we
- [40:57]
Luke Gribble
would, we would love that. And I think going back too to just. And I appreciate that because we. Internally too. And again, you can take it for what it's worth, but I've heard that a lot that we. We're seeing John Deere Moore at these events, we're seeing the folks out there.
- [41:09]
Brian Fullerton
There.
- [41:09]
Luke Gribble
That's very intentional. We're serious about this space from the machines to the technology, all the investment we're putting in it. And the exciting thing is like looking behind the curtain, you'll continue to see some really, you'll see upgrades to the operations center. You'll see upgrades to our equipment. That is not stopping.
- [41:25]
Brian Fullerton
I love it.
- [41:26]
Luke Gribble
That's, that's the, that's the fun part. We'll continue to have good conversations and geek out on equipment. We'll have plenty of time to do that in the future, too.
- [41:32]
Brian Fullerton
Well, my goal, my goal, folks, I, I, I, you know, really bad poker player. My wife always says, she goes, you can never play real poker with our family's money because I, Because I'm terrible. Dude.
- [41:40]
Luke Gribble
Dude.
- [41:41]
Brian Fullerton
Because I'm gonna lose the farm. But I said to Luke, I said, we need to get some machines in my hands. I want to, I want to do some running around with some of the equipment, do some demos, hopefully look forward to that in the future on the Brands on Maintenance YouTube channel. Arguably. Like, if not there, then we'll get something in there from Equip because they can't say, no, no, I'm just kidding. And I'll get my hands on some of that equipment one way or another. I'm jealous with Jeremiah, like I said, with growing greens here. And buddy let you guys know he's got some great stuff going on with, with J.D. over there, and so I love it, man. And again, it's so funny seeing this come full circle, like 20 years in the making for my personal, you know, career in history here, because I, I could have easily just been everything green and yellow from day one with Winegarts back in the day and my uncle getting equipment. My buddies all had equipment like JD like, owned where I live about 20 years ago. I mean, no doubt about it. Now there's some local dealerships and changes, and JD kind of like pulled out a little bit from that market it. But I'll tell you what, all the oldest machines still running around from five, 10 years ago, they still have probably who knows how many hours on it, but there's so a host in a fleet in a sea of green out there. And of course, the. I'm not gonna get started on the tractor conversation. It's all green. And, and the. What's the utv? The xuv?
- [42:52]
Luke Gribble
The Gator.
- [42:53]
Brian Fullerton
The Gator, like the nice one. The, you know, you go to, like, fairgrounds in the States, like, that is. Those things are sweet, dude. They are John Deere, like, crushes that market. So it's, it's fun to see. Everywhere I go, I'm still like my, my son's little toy. It's literally a little John here gator. I go to the tractor supply, and I'm buying all these stupid toys. And dude, we're playing, we're playing lawnmowers and gators and John Deere equipment. I'm like, dude, it's so funny. It's like you're, I'm 39, going on 40, going on, you know, four and a half years old with my, with my son crew.
- [43:22]
Luke Gribble
I'm not far behind you there, you
- [43:24]
Brian Fullerton
know what I'm saying? Like, and my son's like, you want to play tractors ago? I sure freaking do. Let's go. The Airbnb that we have right now, they have this huge green agriculture tractor. And my, my son's like, this huge tractor. I'm like, dude, this is the sweetest tractor. It's like, you know, an eighth, I don't know, like a quarter scale. It's just huge.
- [43:40]
Luke Gribble
Yeah.
- [43:40]
Brian Fullerton
And I'm like, what the heck is that? He goes, I don't even know what this does. Yeah. So we've watched like, YouTube videos. So folks, like, I'm a kid at heart. I'm eating this up. And it's just fun. It's a, it's a fun conversation to have. So hopefully you guys appreciate the, the honesty and the enthusiasm here, but that's, that's pretty much where I'll land. Looks like the breakout session is over. It's a little bit more loud here behind the scenes. Appreciate you guys bearing with us on all this. Luke, that's where I'm gonna leave it today. Thanks so much for being on the show. I'll give you the last word, last thought, anything you to want to land the plane with these guys, but thanks so much for the time today.
- [44:06]
Luke Gribble
Yeah, no, I really appreciate it. Yeah, I'd say if you're, if you're interested, go to your local John Deere dealer and, and come talk to us at these shows. I, I, I joke that we're, we're kind of on the circuit now, so to speak.
- [44:15]
Brian Fullerton
Right, right, right.
- [44:16]
Luke Gribble
I think you'd be surprised at the advances we made in the equipment. And I think too, that we bring some really good people that are passionate about this industry. A lot of our engineers and product managers have worked in this side of John Deere their whole careers, 20 plus years. Yeah, I think you'll be surprised at what we've got to offer and the folks behind it too. So come talk to us. We, we love to hear what's going on and would love, love to meet
- [44:33]
Brian Fullerton
you on the website. Can they check out the John Deere financial arm as well? Is that same website Same area.
- [44:37]
Luke Gribble
Yeah. If you go to deer.com you can navigate to really anything. The product stuff, the financial stuff, the connectivity, operation center stuff. It'll be pretty easy to navigate there.
- [44:45]
Brian Fullerton
Deer.com now, now's the time, guys. You know, podcast is going to come out real time. It's the spring rush. As you continue to look at your fleet aging mowers, maybe you want to think a complete brand change and shift over to jd do what you got to do. Do a demo, check out the units, find out what makes sense for you. You know, I'm, I'm, you know, a very practical person. Be smart with your next purchase and investment. But there's no better time than the spring rush to make some of those big decisions, guys. So check them all out. Go visit John Deere and Luke. Can't think enough, brother. Yeah.
- [45:11]
Luke Gribble
Thanks, Brian. This is fun.
- [45:12]
Brian Fullerton
Awesome. All right, guys. Well, hey, we will look forward to catching up with all of you guys here on the next episode. Thank you so much for listening to this episode of the Fullerton Unfiltered Podcast. And again, big thank you to leanscaper down here in beautiful Cape Coral, Florida for letting us podcast over here. And we can't thank them enough as well over now, guys. Have a great day and we look forward to catching up with all of you guys here on the next one.
- [45:31]
LaunchPreneur Academy Announcer
What would you change in your business if your team could operate with confidence without needing you at every turn? That's the goal behind the LaunchPreneur Academy SOP bundle. This powerful training system was built from real world processes used inside a growing company designed to help you train your field crews, develop your office staff, and create the structure needed to scale. You'll get over 50 field training SOPs covering everything from mowing and snow to trailers, blades and equipment basics. You'll also get office training, training for leads, estimates, payroll, marketing systems and more. Plus over 30 documents and resources to help you build a stronger business foundation. Best of all, it works with the systems you already use. Presale starts March 25th at 6pm Eastern for just $14.99. On April 22nd, the price increases to $24.99. Get in early at launchpreneuracademy.com
- [46:31]
Podcast Outro Announcer
thanks for taking the time to listen to the Fullerton Unfiltered Podcast with Bryan Fullerton. We hope you enjoyed this production. If so, please consider leaving us a five star review for the show. While the techniques and ideas presented here are designed to help you grow a more successful and profitable business, no one can guarantee these results for you. We want to emphasize that entrepreneurship is not easy and the ideas presented here are just the opinions of Brian Fullerton and his respective guests. Guests, no one can guarantee success for you. That being said, we hope the ideas presented here help you and motivate you to go on out there and crush it with your own business.
- [47:04]
Luke Gribble
Fullerton Unfiltered Podcast thanks for listening and
- [47:08]
Podcast Outro Announcer
we hope to see you on the next episode.
- [47:11]
LaunchPreneur Academy Announcer
This has been a Brian Fullerton and Mr. Producer production.