← Fullerton Unfiltered
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Foreign. You're now listening to the Fullerton Unfiltered podcast. Straightforward, no nonsense business advice, completely on unfiltered. Grow your business, grow your life. Now here's your host, Brian Fullerton. Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfiltered podcast. It is your host, Brian Fullerton. Hey, that's the same intro I've done for like 960 episodes. My gosh, you think I change it up once in a freaking while, you know what I mean? Welcome back to the show. It's good to see you guys. Good to hear from all of you and hope you guys are welcoming a great Monday to the schedule, to the week, to the ethos like we are trying to do over here at Brian's. All maintenance. It is our first full week of mowing. That means anything that can happen will happen. Anything that will happen will continue to reveal itself. And whatever happens happens this week. Right? It's going to be an exciting couple of days over here. We've got a lot of new commercial sites that are part of the Rolodex. We have one or two big sites that came back online. I'm really, really excited about that. Go figure. We priced it pretty much where we were at last year and we ended up earning the big hoa that we lost last year back, which I'm really, really excited about that. That's just what happens when they go with a low ball, low bid guy who doesn't seem to perform very well on their fert work. And when you have a lot of Indian customers that don't want veeds Feeds, feeds, then that's a great way for you to get your foot back in the door to earn that work. And when you follow up and say, hey, what was the main reason for you guys coming back with us this year? They say, well, there's a lot of veeds everywhere. You can say, oh, well, like did you have any issue with our veeds last in 2024 when we were last performing the property? No, not that we can think of. Okay, fantastic. Well then I think as long as we just get the contract signed and get us over the finish line, then you won't have any issues going with us with the work that we intend to perform. Because if you're happy with us in 2024, then I think you're going to be happy with us in 2026 because not much has changed over here in terms of doing a good job because we always do a good job at Least we always try to do a good job. So anyway, a lot of great things coming online this week. It's going to be a weird Melga mesh. We're going to roll out with probably two teams of three and then the week after three teams of two. And the reason is because we have a whole lot of new sites. I want everybody to kind of consolidate so we can all get on as many new sites as possible. I want to throw as much muscle as at everything this week possible because everything's going to have to get edged. For the first time, some lawns are going to get a double cut. You know, the interesting thing is most of our bids are 27 weekly cuts. Oh my gosh. We could have easily done 28, 29 or 30 cuts this year here in Michigan. The problem with bidding against other folks, I was gonna say fools folks, is because when you know you're getting bit against 27 weeks or 26 weeks or 24 weeks, right. And a season where it should absolutely take 27, 28, 29 weeks, what happens is when you get an early spring like this and you're a couple of weeks deep, the grass is starting to grow and we're not coming early unless you are interested in paying for it. And you can't necessarily bump that schedule up to 27, 28, 29 weeks because you're going to get edge right out of your bidding process being, quote, unquote, more expensive. And that's just the game of commercial bidding work. And it's frustrating. But that being said, we were able to mow all of our residentials last week on Thursday, Friday, and then we were able to now start a commercial route this week. Shouldn't be anything super overwhelming or anything that we don't have the muscle for, but we have a new guy that is starting this week for us as well. Really excited about him carrying over into lawn season from snow. And that'll give us a team of six. And then we have our seventh man, Mr. Mark is floating around here and there. He's like a sabbatical for a different career move, which is really cool. But, uh, he is back a little bit here, there, uh, here and there part time and filling in a couple routes, doing some cleanup, doing some miscellaneous landscape work for us, which is really exciting. So we should have about six, if not seven full time guys in the field, plus anything that your boy is contributing to, which is really exciting. Folks, a lot of, lot of great stuff going on. We're really excited about kicking off the spring rush. The spring Mowing season up here in Michigan. Like I said, we've mowed my lawn for about two plus weeks now, maybe three if you, if you, if you will. It's been grown like crazy. All of our cleanups are done. Most of our mulch is done. We got a couple residential jobs that we're going to do this week, week and a half. Full blown mowing schedule. First round of, first done. Second round of firts going down. Another weed and broadleaf control app and things, things are cranking man. Things are moving and grooving. That's the lawn care business. Social and just so you guys know like social media world. Just so you guys know what you have access to. Element Granum workshops and tour shop tours are coming this summer. We've got six or seven spots across the country. I don't have the list in front of me but I know there's some in Washington like Arlington, Virginia whatever it is, Washington D.C. area. I think over in the greater Boston area there's, there's shop tours all across the country that elements hosting. It's like 800 plus bucks a ticket. Two day event, one day with Gamble. Second day shop tour with your boy as we go through a local company. You know most of these guys are doing 3 to 10 million which is really cool. Go to element.com/ I think it's the Break Records tour is what we're calling it Break dash Records. Check it out. There's like only limited number of seats per city. I don't know if it's like 25 or 30. Whatever it is, go check it out. Promo code Brian. 100 by the way. Saves 100 bucks on your ticket if you want to save 100 bucks. If you're going to go check out these different tour spots. So that's exciting. Equip Expos coming down the pike. Promo code Brian saved you 50 there. Launch winner Academy Live tickets are going to go on sale tail end of May into June. We've got some great speakers already lined up for that. November 7th. Save the Date together in the trades. Mid to late July I think is the dates. We've got about 30 or so couples left that we can get tickets for going to the Grand Canyon. Come check it out. Super awesome time together in the trades.com and oh my gosh. What else folks? It's just a busy time of the year like spring rush is here. A lot of great events coming down the pike in the summer. In the fall there's going to be an Element Hardscape webinar Coming up here in May or June as well. I'm hosting that with Pat Murray and Ken Diemer and Alec from Teco. It's going to be an awesome time there for all your hardscape landscape guys. There's just a lot of great stuff going on, folks. So don't just get so lost in the field with just doing work that you don't take time to breathe. Take some time to have some education, jump on some webinars, some conferences, all that fun stuff. I know leanscapers got their weekly intensives that they do if you're part of the accelerator course. All right, there's. There's a lot going on in the lawn and landscaping world and it's just a good time right now. It's good mojo. It's a good time. What I wanted to do for one last quick announcement. Oh, by the way, duh. SOP bundle launching on Thursday. All right. All the content is getting uploaded and organized as we speak. Holy cow, have I been putting in some muscle to get that thing ready to go. And we are finally putting the final bows and final touches on it as we speak. Thousand bucks. One time investment. Thousand bucks. Lifetime updates, lifetime upgrades. I have to actually count how many document sops that we have built for you guys. And it's not just sops in the name of sops. These are documents and resources for situations and scenarios and growth that you will experience as your business revenue grows past three or four hundred grand of revenue and beyond. Incident reports, corrective action reports. Job description. Job ads. Job descriptions for crew members, for crew leads, for supervisors, job descriptions for those roles. Job ads for those roles. Editable Photoshop job ads. So you can take it to your graphic design person or girl or fiverr or upwork person. Take our template, give them your brand style guide, swap colors, swap logos, and you can have a job ad done in literally 30 minutes to an hour. Paying somebody 45 bucks. Take ours, make it yours. I spent a thousand dollars just on those. And you can swap them and have job descriptions and job ads ready to go on. Indeed. Hire bus, Facebook, LinkedIn, social. Because we give you all the templates, all the sizing, right? Just that alone, worth a thousand bucks. That's part of the program. There's about 40 or 50 SOP documents, just documents. We've got another 60 videos, training videos in the field to help you guys with onboarding, new team members to give them the lay of the land for lawn and snow. And then we've got another dozen video screen record clips that are SOP training videos on element and gusto and attentive and how to do a newsletter. Okay. How to, how to simple as an element, how to add a charge card on file and everything else in between. And by the way, this is what we're launching with, all right? There's going to be dozens and dozens and hundreds of more videos, documents and SOPs to come, all right? And so we are really trying to asphalt the road here, pave the way for all of you guys that are growing to and past multiple crews and looking to add office admin help. This is what that SOP bundle is for. 100%. I can say slam dunk. Count it. It's ready to go. All right, Content's going to publish Thursday. You'll be able to check all that out. You'll get a newsletter. Once it's all live, all we got to do is flip the switch. We're putting the final bows on it right now. We have been working our fingers to the bone to get it done and getting it done. We have. And we're really, really excited about revealing all that to you guys. This will be the new big thing for the indefinite near year or two that your boy is going to promote for all of you guys that are looking to grow in scale. And by the way, if you need a training video done, you email it on the submission form or shoot me an email. I'll go out in the field the next day or the day after, film it, edit it, chop it up, upload it into the bundle and we'll make it a generic training video for whatever situation you need. As long as I've got access to that piece of equipment or that scenario, whatever it takes, we'll get it filmed, we'll get it done, and we'll make it happen. And that is going to be an investment that I'm going to make into that bundle. So 9.99. It's available. Launchprintercademy.com store. I had to mention that because it's coming down the pike Thursday and you guys are going to be pumped. Especially for all of you guys that did the pre order. We're super excited about that. And thank you, thank you, thank you for the investment into what you guys are making into us. Okay? This is about 15 or 16 months of very, very diligent work and effort that we've documented into Brian's Law Maintenance. This is what we're utilizing every single day. And I'm telling you, once you get your hands on the library of the documents, courses, resources, and videos, you're going to be like, damn, like, this is awesome. And I'm telling you, it is awesome. All of those videos, all those documents are all downloadable. Take them wherever you want after that. Put them in your drive, put them in your Lean Docs or leanscaper, put them in your green use account for lmn, put them wherever, whatever, however you guys utilize them. But they're yours to take with you. Okay? Very, very excited about that. All right, let's do this really quick. I want to pivot and actually talk about something that is going to seem a little like, A little, I don't say controversial, maybe something that's a little bit less talked about in the industry. And that is the topic of always being on and what that can feel like and what that can do to you and for you. And the reason I wanted to talk about this is, you know, I was sick for like a month, the last month or so. I've got a lot of pressure on me to like do a lot of big things in my personal family life. Like we want to make a bunch of money to accomplish a couple of near dreams and goals and of course, long term dreams and goals. You know, I'm building this SOP bundle for the last really, like year or so, really putting it together, last four or five months, really having everything come together in the last, you know, three or four weeks, the last couple of days, the next couple of days, like when you launch anything big, very stressful time of year that can bleed into your family life, it can bleed into your mental health, it can affect your sleep schedule. Imagine like snow, right? Like when you know it's gonna snow the, the night before. Dude, you don't sleep, you don't sleep at all, no matter how much you try, because you don't want to miss your alarm, you know, at three in the morning, four in the morning, five in the morning for assault, run, right? And get caught with your pants down. Like, it's just stressful. And something I wanted to talk about for a couple of minutes was the idea or the cost of like always being on, because Liz was asking me. And this is what, like the. It kind of stemmed from a little tiff that Liz and I had. And the other day I said, like, I just need some time. I just need some quiet time. And dude, we've got three kids, two kids under four, you know, four years old, three years old, a baby that's almost a year old. It's like, it's never quiet around here. I'm not Complaining. I'm just saying it's. It's stressful, dude. Like, from. From an element or an environment where you want to, like, get stuff done. You just need some quiet time, and you just need some space. It's hard to do that because that has got a teeter now and teeter totter, and the pendulum swings to your significant other, your spouse, your partner, and they're gonna, like, take the brunt of it because somebody's got to watch the kids, right? And it's. It can be a challenging situation because I barked at my wife the other day, and I said, I just don't feel like I'm being supported right now. And she's like, you don't feel like you're being supported? Because I'm the most supportive person on planet Earth right now. I'm like, I know. It's just hard for me to articulate. It's probably a little bit of stress, a little bit of anxiety when I launch something, you know, Launchpad Academy. Like, I can't even begin to describe how much I want something to be as great as it can be because I'm charging money for it, right? It's not like a shtick to make a buck. It's like, if you're gonna drop 50 bucks, 100 bucks, 250 bucks, or a thousand bucks with me, you better believe that I want to deliver on that product, that service, that whatever, right? Like, last year, we did the commercial Bidding Made simple training program. And, like, folks like, that thing is worth hundreds of thousands of dollars, literally dollars and cents. I've done probably close to 50 to 70, I don't know, takeoffs and people that have invested in that program and the amount of bids and estimates that we've done for lawn and snow and education along the way and clips and zooms and, you know, obviously, new conversations via email and text and phone calls, or people that made that investment, like, absolutely paid dividends into that person's career. And so I get, like, hyper. Did I just get stressed out? I don't know why. Like, I just. I want to do a good job. I don't want to sell something and it not be of value. And I know the stuff that we're putting together is good. It's going to be awesome. It's going to be great. But I just. I'm like, man, I just want to do a good job. I don't want to ever look slimy or grimy or, you know, not deliver on what I propose, that this thing is going to be awesome. About. And so the other day, like, the kids were just ragging on us like crazy. It's been a tough couple of days, tough couple of weeks. Everybody's just getting out from being sick. I'm still, like, getting over this cough. I. I can barely, you know, have a. A lengthy conversation and not, like, hack to death still, you know, it's like five weeks into this, you know, freaking plague that I got from Florida, and I. I barked at my wife and I said, I just don't feel supported right now. I just need to, like, have a little bit of time to put on some bows on this program, film the last couple of videos in the field and in the office. And you know what I realized? Like, it was this pressure. Artificial, right? As always, artificial pressure or even direct pressure. Like, maybe it's legitimate pressure of, like, always being on. Because, like, all I do is go from one exciting thing to the next exciting thing to the next exciting thing, because it's progress, it's growth. It's me feeling like I'm being given more value. And me, hopefully, whatever I'm deciding to do, feel like I'm delivering more value. And we get into this potential trap where we only find, like, worth in what we do and who we are is if we're getting value and giving value. And it made me kind of, like, hit the brakes for a quick second and realize, hey, wait a minute. Like, first off, like, she didn't ask for any of this. She's not, like, you know, holding you back. She's not trying to bother you or hamstring you in any way, right? But at the same time, I'm thinking to myself, dude, I'm carrying this massive responsibility. I want to make sure that I'm showing up for folks. I'm trying to solve problems. I'm trying to perform at a high level. Can be a leader, right? Trying to be a provider, right? Trying to be a content creator, trying to be a business owner, right? Try to be a leader to my guys. And I had just realized, and I'm sure we've all realized, that there is a cost of, like, always being on. Because I know I'm not the only one out there that feels this, right? I know a lot of you guys, and this is what I just wanted to talk about, real talk, for a couple of minutes today, is I know I'm not the only one that feels this burden, this, like, invisible weight of always being on. Now, I will say this. We'll. We'll talk for another five or 10 minutes. And I Hope to wrap it up with a nice little bow, but I will just tell you, like, this is something that I have not personally solved just yet.
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Listen to what lawn care pro Joel Adams said after buying the SOP training bundle. That's the least painful $999 I've ever spent. It would take my team 200 hours to make lesser content. That's five bucks an hour. I don't work for five bucks an hour. So it was a no brainer. Smart move, Joel. If you're a lawn care business owner drowning in bottlenecks and burning daylight training your team from scratch, stop reinventing the wheel. The SOP Training Bundle gives you plug and play systems that bring clarity, remove bottlenecks, and free you up to grow. Just $999. Using the link in the description or by visiting thelantrepreneuracademy.com Stop duct taping your business together and be like, joel, pick up the SOP Training bundle today.
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I'm not sure if it's a complacency thing. I'm not sure if it's a what's it called when you're content kind of conversation. You know, I don't know, like when you officially like and turn it off or relax. But I wrote down just a quick note. It said, we want to make sure that we're building a business that we own and not just a business that owns you. Right? The goal is like never to really be on all the time. The goal was to build a life where you get to choose when you're on and when you can be fully present somewhere else. You know, being driven is a gift. Carrying the responsibility of all this is a privilege. But peace and presence and being there for your family, like, that's part of the win too. And this is something that, man, I'd say like the last 12 or 18 months, probably last six months for sure. I've really tried to be more cognizant of is turning it off, being more present with my wife and kids and realizing like, hey dude, life is gonna go on no matter what. Do the best you can and then switch gears and spend time with the things that matter the most. And usually the people, obviously, right, that matter the most. And that's the things that matter the most. It's the people. And I've realized this over the last year or so when I've taken a couple of vacations, you know, with the family. Not really as many as we would have liked. We just came off an expensive last, like two year Season of our life. So last year we didn't really do too much. So most of the stuff I'm referencing is in the last six months. But, you know, we went to. To Florida. I tried not to, you know, excuse me, be on my phone every single minute of the trip. I tried to, when I'm at Disney, like, be present with the family and let bygones be bygones with anything else that's bothering me around in life, like, just be fully present. I made an investment into a Polaris Ranger just about a month ago. Really excited about that. Like, super cool, very awesome toy. Big win. I've always wanted one for a very long time. First toy I bought in, you know, last five or six years outside of the. The quad in 2020. And the idea was to soak up as much time after 6 or 7pm after dinner with the kids, with the wife, with the family zipping around up and down the side roads here in the subdivisions and just getting family time together. Hey, look at that mailbox. Hey, look at that chicken coop. Hey, look at that garden. Hey, look at those rocks. Hey, look at those cranes. Look at those deer. Hey, look at that squirrel. Look at that fox, right? And, like, just spend as much time as I can with the family. I. I wanted to write this all down and accompanist. Encompass. Encompass this whole thought with a line that says, have I built a life I actually know how to enjoy? Like, have I built a life that I actually know how to enjoy? Because what if, you know, at the end of the day, all of this comes true? Like, what happens if you actually become the person that people rely on? The. You became the leader that you were hoping to be. You built the business that you're hoping to build, and everything, like, went great. And now you have this incredible life, but you don't even know how to enjoy it. And I would argue that most of us have built somewhat of a reality of the life that we were hoping to build wherever we were at three years ago, five years ago, ten years ago, right? And so now the question is, like, do we keep going at this pace forever, or do we actually know how to build a life that we actually know how to enjoy? And again, real talk, I'm not proposing that I have this all figured out. I have just realized that, like many of you, we're the responsible one. We're the responsible. We have the responsibility Gene, I heard somebody say once, right? And everybody comes to us with the problems. Everybody, one way or shape or form. Like, we're the Ones that are going to get it done. We're going to make sure that our kids have the shoes, the clothes, the, the new football, the new baseball bat, whatever it is, right? For your, for your little kid in little League. We're going to make sure that our daughters have the, the best outfits and the best gear for gymnastics and dance and ballet. Right? Like we're the ones that are going to turn it on no matter what, to make sure that our wives have whatever they need to be a stay at home mom or to give our kids extra options with the extra money that we make while, you know, we're cutting grass and doing landscaping. And it's just one of those conversations where, you know, for me personally, here's a question that I was going to ask myself and I was going to ask you guys. Like, when was the last time like you were fully present, like really present, without your mind drifting back to work? Like if you took a full day off tomorrow, no phone, no emails, no problem solving, would you feel peace or anxiety? I know exactly which one I would feel. I would not feel peace, I would feel anxiety. I'd feel like something's not getting done and I'm losing time, I'm losing money and I'm gonna have to pick up that slack the next day. And if it went for four or five days, I've got a five day old compounded problem. Have the people that are closest to you and getting the best version of you or just what's left over? I get a feeling great on that for sure. The last couple of years I get a feeling grade. I think it's circumstantial. I think it's a season that we decided to enter in. I know a lot of that's kind of shored up, right? We're kind of getting out of a busier season of our life and kind of transitioning to a different season of our life. But if the people closest to me getting the best version of me or just what's left over. I sincerely always try to show up for anyone every everywhere I go. I mean like, like I can't even begin to describe. But where I'd answer that question back better is have I shown up for myself and giving myself the best version of me or do I? Or does everybody else get the best version of me first? Right? Think about that for all of you guys listening, like, how's the diet going? How's the workout program going? How's your sleep schedule going? How's your friendship relationship circle going? When's the last time you talk to your good friends? What's the last time you talk to your best friends? When's the last time do you talk to your best man in your wedding? When's the last time you guys got up and got lunch, let alone got dinner for me? I'll tell you what. Embarrassing to say, like, probably failing great on all the above and showing up for myself. Definitely something that I could work on and improve upon. Right. I wrote this one down. Are you building a business to support your life or a life that's slowly being consumed by your business? That's a good one to ask, right? And if everything you have been working on actually showed up, that was the question earlier. The money, the growth, the success. Would you even know how to slow down long enough to enjoy it? These are some, like, tough questions that I just wanted to bring about because it's the spring rush, and we are like 100 ninjas right now, bro. Like, professional problem solvers, professional butt kickers, professional take care of everybody else. The last three to six weeks, the next three to six weeks for sure. And no doubt about it. It just seems like every body is getting our best, and the people that are suffering the most are going to get the scraps are ourselves and our personal family and the people around us. Right? Like, how do you. Do you even know how to slow down long enough to enjoy the money that you're making from the spring rush? These are, like, just some thoughtful questions that I wanted to maybe throw some things back into some realignment because things get so out of whack, you know, they get so. Out of line. Unhealthy boundaries, expectations. Yeah, we'll get that mulch done by such and such. Yeah, we'll get that cleanup done by such and such. Yeah, we'll get that patio. Yeah, we could. We could bump it forward. Yeah, we'll work a couple Fridays and Saturdays. And you miss your daughter's ballet, you miss your son's travel, baseball on Saturday. You miss your wife's, you know, trying to go out with her girlfriends, you know, just for a cocktail hour or something like that. I don't know, dude. And you're like, you know, I really need to put this patio in. And she's like, yeah, I don't. I don't need, you know, girl time with my. My girlfriends haven't, you know, left the house in eight weeks. Anyway, what does it matter? You're right. Spring rush, it's for the business, Right? Because after all this year, it's going to be different and if we have this great year, we get to do XYZ thing. Anybody ever say that before? The reason I just wanted to talk about this, like I said, is because the spring rush is tough, man. I'm not naive. I'm not just like, oh, it's, you know, balls to the wall and let's make a million bucks. Like restraining schedules, restraining relationships, restraining backs. You know, we're straining schedules. And somebody asked me like, why do you guys only work four tens? I go, because it takes me a fricking day just to debrief and unwind, to be able to enjoy my other two days off on Saturdays and Sundays because we're so high strung, we're all stressed out. We got a lot going on just like any of you. And I'm sure all of you guys can relate. So no, we're not going to do a five day a week schedule because it takes me half a Saturday and wine before I even go. What day is it? I'm a lot. Can I take a nap for a half hour? Am I allowed to take a nap? Am I allowed to take a nap for half hour and not feel or an hour even? Go figure. An hour. Not even a half hour. An hour, not feel guilty. And then before you know, it's three o' clock on Saturday and you're like, man, like, dang, I'm actually starting to relax a little bit. And then you got Sunday, you got church, you got to get ready for Monday. That's why I love the three day weekend. The Friday, Saturday, Sunday and working the four tens. And trust me, we put in work on those four days. I'll tell you what, the guys just last couple of weeks have been working 50 hours or so on average a week. There have been, you know, 55, 60 hours. Probably putting in some big work tens on, you know, five days a week. Most of the, the big stuff is done, praise the Lord. And we should be back to a pretty semi normal, regular schedule moving forward. But man, like, I don't want to tax my team longer than we need to. Right? I don't want to be so far over our skis trying to get it all done where I don't stay cognizant about the things that really matter the most. All right. These are just some things to, to think about. I don't have any of this all figured out, not, not by a long shot. Am I unbalanced in a lot of this? For sure. Am I going to be apologetic about being unbalanced because of the accomplishments we've been able to make the last, you know, decade or so in her life? Nope, not at all. Some of this is necessary, whether anybody wants to argue it or not. Sometimes this is all necessary to get to where you want to go. But I'll just tell you what. There is a cost of always being on. There's a cost of always keeping it on and turning it on and being the guy. And I want you guys to make sure we're just not being super unhealthy in some of these expectations, right? The, the addiction to progress, the pressure to maintain an image. You know, the family trade off, right? The, the question to end. You know, if everything stopped tomorrow, would. Would you even. Would you even care about what you've built so far today, right? When you, when you have wives and kids, man, like, yeah, the business is important, but I trade it all just to spend some more time with them. These are just some of the things I wanted to maybe just put in your brain today just to, you know, realign a little bit. I'm not calling anybody out. I'm not here to make anybody feel bad. I'm not here to make anybody feel guilty. This just stemmed from a conversation that my wife and had the other day when I stepped at her and I said, I just don't feel supported right now. And she's like, you don't feel supported because that's preposterous. She goes, we're. We're your biggest fan. Like, we'll sacrifice anything for you. And it wasn't like a huge knockout drag out. And thankfully, thankfully, she said some really good things right at the right time and made me really have some perspective that really, like, disarmed me pretty instantly. But I just realized, like, this is the cost of always being on and this is the. The spring rush pressure. Add the spring rush pressure. If you guys can want to relate to a simple analogy, add the spring rush pressure and then double that up for what you do in social media world. Because you have. If it's a business, no different than any other business, there's a seasonality to it. If there's a seasonality to it, it's because there's probably a sales number or something driven metric wise, right? There's a time to sell shoot blockers and a time to sell courses and a time to sell LMN subscription, right? So, like, you got that pressure to sell, right? And that's through via making content. Now, obviously, like 99% of what we do is free and value add and give away, but there's an element. Like, that's another spring rush business, right? So now I've got these two giant monkeys on my back and I'm like, you don't even sign up for any of this crap. I just want to like make 50 grand a year and live in a teepee as a single dude. Then I meet, you know, a beautiful girl and I'm like, we got a wife and life and kids and mortgage and rent and a shop and barn. And I need 50 grand a month in payroll through my companies just to like make ends meet. I'm like, alrighty. And I'm not complaining it, I'm not complaining about it. I'm just saying damn. And there is a pressure that comes along with that level of responsibility. And if you really want to like extrapolate it on the last, last thought, like you take it all the way to the end and people like Elon Musk this and Jeff Bezos that. I'm like, do you know how much stress and pressure those people have to live under every single day? Let alone like the S. SEC and the FTC and you know, lawsuits and Monopoly, you know, this and, and somebody setting, you know, your hundred million dollar warehouse on fire. You know, crazy stuff, crazy stuff. The payroll for, you know, Amazon on a bi weekly basis. What do you think it is? Billion dollars every two weeks? Probably way more than that. A billion dollars, right? For payroll or something ridiculous. And people like, ah, you know, he's, he's the most wanted man in America. He's an evil billionaire. And I'm like, dude, that dude has sacrificed everything. He's built a trillion dollar company, you know, give $800 billion of wealth creation to other people outside of himself. Because he only owns like 15% of the company or whatever it is, and he's worth a couple hundred billion. Yeah, I think, I think he's underpaid. If you ask me, going through it right now with my Mickey Mouse little life, yeah, I feel underpaid for everything that we're doing. I'm sure it'll shore up, but man, I feel like it's underpaid compared to like all the responsibility I'm taking on. I don't know. What do you think? What do you feel? I feel everybody listening to the show is like worth another 50 to $200,000 a year. Take home for all the stuff that we all deal with. But thank the Lord for salt of the earth people listening to the show. Guys like you, guys like me, ladies like you, ladies like my wife, right? That want to just Pay the full price. Do big things serve? Not in at all exclusively for the money. Just an honorable great living and you can build something great from the ground up. Thank God for salt of the earth people. Like all of us listening in today, folks, I don't have it all figured out. I just wanted to come at you a little bit different today. I think this topic is very relevant. The wife, of course, knows how to cut me instantly with some brilliant words of wisdom. Very grateful for her presence, very grateful for her thoughts, very grateful for her mental stability and the fortitude that she has. She talked me off a cliff in like 10 seconds or less. And it's just one of those things where some of those questions I was proposing earlier, like, man, like, I guess at the end of the day, like, how happy are you really? Right? Like, is this all exactly what we're chosen to do and called to do? And if so, awesome. But at the same time, make sure that your priorities in your life and your schedule doesn't get so out of whack as you continue this awesome pursuit through the spring rush. Right? To me, that is just some of the ideas and some of the costs of always being on. And I just want you guys to think about some of those topics and ideas today. Have I built a life I actually know how to enjoy? Have I built a life that I actually know how to enjoy? That's a good question to leave on. All right, folks, well, that's where I'm gonna leave you guys today. Thank you for listening into the show. We'll be back here Wednesday, we'll be back here Friday. And appreciate you guys listening into the fully unfiltered podcast. If we ever do anything for you, we're always here for you. Shoot me an email. Shoot me a dm. Shoot me a text. Love you guys. Appreciate you. Have a great day. Look forward to catching up with all you guys here on the next one.
- [37:32]
B
Looking to grow your lawn care or landscaping business? Then it's time to join the LINQ membership from lawntrepreneur Academy Inside Link. You'll connect with a powerful community of lawn and landscape profess professionals who are working together to grow stronger businesses. You'll get access to monthly coaching calls, live bidding hour sessions, expert guest lessons, and a private Facebook group where you can ask questions, share ideas, and learn from others in the industry. Even better, every session is recorded so you can listen anytime and keep learning at your own pace. If you're ready to make more money, sharpen your skills and surround yourself with people who want to see you succeed. Join the Link membership today. Visit lawntrepreneuracademy.com and get your link to success or use the link in the podcast description.
- [38:20]
C
Thanks for taking the time to listen to the Fullerton Unfiltered Podcast with Brian Fullerton. We hope you enjoyed this production. If so, please consider leaving us a five star review for the show. While the techniques and ideas presented here are designed to help you grow a more successful and profitable business, no one can guarantee these results for you. We want to emphasize that entrepreneurship is not easy and the ideas presented here are just the opinions of Brian Fullerton and his respective guests. No one can guarantee success for you. That being said, we hope the ideas presented here help you and motivate you to go on out there and crush it with your own business.
- [38:54]
A
Fullerton Unfiltered Podcast thanks for listening and
- [38:57]
C
we hope to see you on the next episode.
- [39:00]
B
This has been a Brian Fullerton and Mr. Producer Production.