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Folks, now is the time to get registered for equip Expo 2026. You can use promo code Brian to save half off your Registration. Come join 30,000 industry peers as we descend onto Louisville, Kentucky for the super bowl of green industry trade shows and expos. There's over a million square feet of exhibit space on the inside where you can see all of your favorite brands and all the equipment that they have the offer. And also 40 acres of outdoor demo where you can test before you invest and you can try before you buy. There's education, there's community, and there's training, all available for you and at no extra cost.
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Come check it all out and we
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You're now listening to the Fullerton Unfiltered Podcast. Straightforward, no nonsense business advice. Completely unfiltered. Grow your business, grow your life. Now here's your host, Brian Fullerton. Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfiltered Podcast. It is your host, Brian Fullerton here hanging with you guys and good morning. Well, welcome back to another show. Happy Monday to everybody. Hope you guys are doing well. First off, I'm recording this Sunday morning early, hoping to beat the punch before the wifey gets up, the kids get up and roll on down the stairs. And pretty much if you have kids, Whether you have one kid or three kids, anything from about 7:30am to 9pm is basically just Brazilian jiu jitsu fist fight, if you will, just trying to survive. It's like you get put into an MMA ring with Run to Rusi or McGregor or whoever, whatever, right? And it's just like you're getting beat to death all day. When you have little kids, if you know, you know, when you're 25 and single and, or you got a couple or, you know, you're dating and gets married, whatever, it's like, dude, your biggest, your biggest concern that day is like, dude, are we getting chipotle tonight? I might spring for double meat. And I'm not trivializing, you know, anybody's lifestyle at 25, 26, with, with the lack thereof or potential lack thereof of responsibility like some boomer over here. I'm just saying, dude, life is totally different. In fact, my wife asked me yesterday, she goes, do you remember, like at 8:00 clock at night, just, you know, the, the feeling of just laying down and going to bed? Like, without kids, without responsibility. Like, I'm just tired and I'm gonna turn in. And I'm like, no, literally, I don't. We've Now, I think we're like, we figured out the math. We're like, six months away from having more time with kids in our life or whatnot than time without kids. Liz and I have been together for 12 or so years, but we have kids now for almost four and a half, going on pregnancy for another year almost, right? So five, five and a half. So another like six, six months to a year, and we're going to hit that fulcrum of our life together with kids more than without kids. Which is. Which is wild, dude. Which is wild. So, all things being said, I'm shooting a podcast this morning. Hopefully my voice doesn't sound too sleepy, as I just got up about 20 minutes ago. But I'm like, dude, I got to get a show done because today's Mother's Day, and I don't want to do a single thing other than take care of Mama Bear. And long story short, dude, first off, thank you to all the moms out there. You guys are probably just as grateful and thankful as I am. Number one to be born. Okay? Like, rather you, like, like your mom, have a working, working relationship. You have a relationship with your mom or whatever. It does feel good to be born, you know, so I'll just stay there. You know, I'm always shocked by the people that are like, abortion people. They're like, oh, you know, it's our right to choose. I'm like, you have the ability to say that because you're alive. So let's just, like, talk about the fallacy of your, you know, argument and the prerequisite there's shut up, you're alive, so you don't get an opinion. So that being said, thankful for being born. So thank you to mom, by the way, all the moms that are out there. There's. There's not enough money, material things, uh, time thought, uh, etc. Etc. That you can give or repay your mom just for the, uh, birthing you portion. Right? Other than that, if you had a great childhood and experience and great mom and all that fun stuff, hey, it's just a cake on top of the, uh, the baseline, which is, uh, you were born, okay? You were born. So if you're born, you better thank your mom. I don't care if you got a working relationship with them or not or an active relationship, but it is nice to say thank you. I love you. I love you, and you're the best mom ever. Okay? So shout out to all the moms out there, especially moms that have had 1, 2, then 3. There's no pecking order here about any of it. It's like, dude, if your mom. You're a special, you know, type, and very, very grateful and thankful. And this is dudes listening to dudes, right? You know, today's podcast, for the most part, I think my listening audience is probably 99 male, but I'll just say, like, yeah, dude, I love my mom. I'm definitely a. I would say a mama's boy, but I definitely have a special connection with my mom being, you know, basically single mom, three kids, and mom will always be taken care of for the rest of life. That was one of my dreams and goals. Liz and I have talked a lot of words, A lot of words extensively about our relationship. Not that it's, like, unbalanced or unhealthy or anything like that, but, dude, if anybody messed with mom, they'd be dead. They'd be buried. You know what I mean? And you'd have to post that boundary bail. And I know you guys would bail me out tomorrow, just like I'd bail you out tomorrow. Amen. So, that being said, happy Mother's Day or a belated Mother's Day to any of you guys that are listening to the show that might be a mom. The 12 of you out of the 2500 that listen to the show within 48 hours, love you. Happy Mother's Day to you. So that being said, tell the dudes out there. I wanted to talk about a topic that, honestly, I could share for two, three hours on this. And this is more of, like, the mental gymnastics of. Of where we all are as dudes, you know, talk about, you know, quick pivot, you know, to the other side here. But it's a topic of wanting to feel or believe. I should say that you should be further along. And this was stemming from a conversation I had with a gentleman over the weekend. Great guy. And came over to grab some tires that we were selling, and he rolled up and, you know, dude had awesome truck, awesome trailer, awesome setup, awesome thing going. And he's like, dude, man, like, this is awesome. Like, to see all this in person. And I was like, yeah, dude. Like, this is. Welcome to the casa. He's like, man, this is so cool. He's like, dude, this is. This is like the dream, dude. You got the. You got the house, the farm, the family. He goes, my kids are outside playing in the backyard. Beautiful Sunday, you know, 60 degrees and sunny. Or Saturday, 60 degrees and sunny. And I'm like, yeah, yeah, dude. Honestly, like, I'm very, very blessed, dude. Like, as anybody else listening in. Okay, quick. No, I. I really don't like when people say, oh, I'm blessed. You know, that's why. And I'm like, oh, like, do I need to be blessed? Like, am I going to be blessed? Does God bless me? Yes. Just quick. No, we're all blessed, okay? We're all blessed. I'm blessed. You're blessed. I. It's not like one person's recognizing it or more blessed than the other, okay? But it's just like, I look around, I go, yeah, I want to pretend like it's me, but obviously, like, I'm just very, very grateful for maybe some. Some acceleration here, if you know what I'm saying. I do believe I've outworked a lot of my peers or friends or people around us. But let's be honest, too. There's no way a lot of this is going to come together with just your boys scheming. You know what I mean? So sometimes people like, well, why doesn't God work with me in that capacity? Oh, no, he does. He can. He will. But as the saying goes, faith without works is dead. So you can't just, like, say, like, hey, where's the guide element going to kick in? Well, you can't steer a park car, bro. So, you know, there's a whole element of, well, are you actually working hard? Or, like, thinking you're working hard that. That maybe that's a whole nother conversation for another time. But the gentleman came up and he's like, dude, this is, like the dream. Like, this is awesome. And I'm like, thanks, man. Thanks. He goes, I can't believe, like, dude, you got all this, like, you know, done and accomplished. And I go, dude, I. All this that you see, quick note, is in the last three or four years, legit. I said, we've been saving money for about eight or nine years. No doubt about it. Like, hundreds and hundreds and hundreds of thousands of dollars. Fact. Like, I've seen it in my checking account, but you got to realize, like, this is all in the last couple of years, and the gentleman's about a decade younger than me. And I said, here's what you don't understand, is that everything that I just. That you see here as an accomplishment per se is really like, let's call it Brian 2.0, because Brian 1.0 was pre YouTube. Brian pre. Let's take Brian's Law Maintenance to the moon. Which really, that is like Brian 3.0, the last 18 months, but you know what I'm saying? But there's a decade from about 2015, 2016 to about 2025 if you do like this little timeline. And I said, everything you're seeing is really in the last three or four years from the last decade of work. I said, so the gentleman was like 30. And I said, I'm, dude, I'm turning 40 here in two months or a month. I said, so what you're seeing is all built from what your age group, from what the age is that you are over the next seven, eight years. And the last two years I built the house, the barn, and a lot of this stuff is coming together, even having kids, A couple of kids, right? So I said, the interesting thing is, dude, you could do exactly what I've done. That was like the crazy conversation. And he's like, wow, yeah, dude, like for sure. And I'm like, dude, I'm not here to give you a pipe dream. And any of you guys know anybody listening, anybody with ears to hear an eyes to see? And I told them the same thing. And I said, I've always been as transparent as I could possibly be in terms of explaining and communicating. This isn't just lawn care. Now the goal is to get all of this done just with lawn care income alone. But I said, just like all of you guys that have multiple businesses, multiple side hustles, dude, it's awesome doing coaching calls with you guys. Half you, I was a half. But quite a few of you guys have your real estate license. Quite a few of you guys have some type of broker's license. Some of you guys day trade, some of you guys, you know, have rental properties. And I have great folks that I've, that I know personally. I don't want to like drop names, but great people that we've done shop tours with and they have multiple rental homes. You wouldn't know it, but they have five or six different rental homes and a million dollar rental home portfolio. And I'm like, dude, no, no, crap, that's awesome. All of you guys have made some great investments into land and buildings and all that kind of stuff. And I do, I don't, I don't have any hard assets like that really. I just got my couple of small businesses, but I said I got the, the brands on maintenance business, the media business. My brother and I, I've got a small stake in Brandon Bull Business. We definitely have done a lot to create multiple sources of income through those businesses. Right? Like that's obvious. But I said just to be clear, dude, like everything you see today has literally stemmed from the last decades worth of work. And that's what I wanted to talk about here today. Because there's so many folks out there that and man, like here, here's the, here's the tough conversation. This is why this could be a three hour like psychoanalyzing, you know, psychology conversation is how many of us out there listening in or watching, you know, And I'm using myself as a, as a guinea pig here, but let's just look around. The, the breath of the land feel like we should be further along, right? Like how many of us out there feel like we should be further along? I know I do. I know I do. Every single day my younger brother and I were in a group chat, multiple group chats, family group chat, then Brandon Bull group chat, a couple other group chats, you know, every single day. Adam and I are like, dude, how do you get a Bugatti? Like it's a 5 million dollar car, which means you had to make 10 million to get it. And if you have a 10 million dollar aka $5 million car, 5 million dollar car, aka 10 million dollar car. Because you have to make that gross to pay half that on taxes. And that's obviously not your first car. You clearly have a home or two and then multiple cars and then the boat and then the jet. And I'm like, does anybody ever feel like that? I'm driving down the road like at 8 o' clock in the morning and it's like sudden's like blasting into my eyes and I'm stuck in traffic and I'm ready to like drop my ramp for a 52 cut. And I'm like, how do I go from here to there? Like, do you know how many $52 cuts I have to make with a 15 margin, making $8, hoping I don't hit anything and not make money for the day to buy a five million dollar car. Well, there's a different vehicle. You should have been, Brian. It's, it's private equity, Brian. There's a different vehicle. You should have sold real estate, Brian. You should have had medical device sales. That's nonsense. That's nonsense. That's not, none of that's the case. Let me just dispel a quick myth. You can absolutely be a hundred grand in there. A millionaire. A 10 million error with lawn care, landscaping, period. Case close. I can introduce you to anybody at any level that you want to see that. And not only that, if you want to have hundreds of millions of dollars, I will introduce you to people that have had those exits. In fact, I can introduce you to people that have made billions of dollars, period. So it's not the what field you decide to go in, none of that bullshit. It's how big do you want to do this thing? And, you know, I have a quick little reference point which is also similarly funny. A lot of you guys know Caleb and Brittany Almond, awesome people. And Caleb has said many times on the show, so it's a public kind of statement, but he's like, we started in 1999 at the exact same time Jeff Bezos did with Amazon. And I'm like, oh. And you can feel the ugh in his voice just as much as we're, like, looking at the same conversation where I'm like, yeah, I started my business in 2006, 2007, at the same time as, I don't know, dude, Nvidia, like, and I don't know when they got started, but you know what I'm saying? And today, you know, that company's worth $100 billion. And, well, I'm just a little bit short of that. You know what I mean? There's an old joke that I stopped making because I didn't want to, like, poke fun at my subconscious. But it's like, if you take that company that's doing 10 million and you add Brian's Law Maintenance to it, we're at 10 million. You know what I mean? And then somebody said, funny story was like, if you take these three people on stage plus me, and let's say it was 50 million plus my business, we'd be at 49 and a half million because, like, we lost a half a million dollars or something, right? Which is kind of funny, but you get the point. It doesn't matter where you're at and who you are. I believe it's probably more of a dude thing than a girl thing. Although girls are just as comparative, I would have to say, right? With bags, clothes, cars, material possessions, children, performance of said children, status, country club, you know, And I'm not calling that out exclusively because it's a guy and girl thing, but I think guys are more like the respect, the power, the. The finances, for sure. And the ladies are the. The being seen, the visibility, the security. And that turns into the conversation is the derivative of the country club, the Escalade, the kids in nice Ralph Lauren polo, right? Like that kind of conversation, it's not the material things, but it's what the material things represent. And when you really summarize it all, it's, do we want to be seen as better, seen as further along? We want to be accepted more, respected more. We want to be somebody that people know. And I think that's all fine and dandy. That's all healthy. There's nothing wrong with that. There's nothing wrong with aspiring or wanting to accomplish more. But where it turns into a head trap and where it turns into a paralyzing conversation, when it turns into, honestly, unchecked could be a very detrimental, you know, roadmap or fallout is when we compare all day long to what other people have done versus what we haven't, or when we think, you know, continuously that we should be further along. And it just wears you out, it just wears you down. And in fact, it's kind of like glass half empty versus glass half full. And I'm not trying to be silver linings here. I'm just saying it's a real conversation out there in the marketplace. Because to go full circle, I have felt this every single day of my life. Because I'm trying to be ambitious, I'm trying to be a go getter. I'm trying to do more and accomplish more. Just like I'm sure most of you. Let me just interject a couple of thoughts that I put into here. You know, business owners that. Guys that like me and you that are out there making 50, 80, 100 grand, take home, like, dude, that's, that's statistically speaking, great money. Let's not forget about that. Some of you have definitely accomplished more lately. And I'm so proud of you guys. And you've had a 20 grand month or you've been able to peel out 20 grand out of the business or 50 grand, you know, distribution per your CPA or bookkeeper folks. You gotta understand, like I, I tell Liz quite often, I'm like, do you know that this is like a person's weekly income or a monthly income or an annual income, and this might be an end of year, you know, profit share or distribution that we're taking. Like, let's not like lose sight that this is $10,000 and maybe the average family in America only makes 50, 60, 70, 80 grand a year, right? Like some of you guys that have made 200 grand a year, you know, the last year or two, maybe with a great business doing a million, $2 million, that takes very, very stout income. That is the 1% of 1%, almost income. In America, the top 1% is $422,000 a year. I think the top 5% is like. Like, north. Like, $275,000 a year. So for some of you guys that are out there, you're like, dude, I'm not accomplishing anything. I don't have Bugattis. I don't have a yacht. I don't have a. A Malibu boat or a Boston Whaler. I don't have the lake home. Just so you know, like, statistically speaking, you are in the 1%. Well, then why do I not feel like I'm further along? Well, because you're comparing where you could be versus how far you have come from, right? Like, and both need to be equally evaluated. Both need to be equally balanced. When you're making 50 gram, you're like, I'm not successful until I'm making 300 grand. The guy making 300 grand, he's not successful until he makes 800 to a million, right? And there. And even then, you can still feel like you're falling behind, because the feeling never feel goes away. And Gamble did a great blog on this about a month ago. He said, the reality is that the target just moves. Does that make sense? The target just moves. But I'll tell you guys what. When I was, you know, you know, 30 years old, the goal post was a hundred grand a year, right? The goalpost was, I got to make a hundred grand a year. And the older you get, then the goalpost moves. You're like, I gotta make 300 grand or 500 grand a year, right? And you're like, I'm behind. I'm behind. All these guys are making that much more money. They're not. They're not. And what we don't do along the way is recognize this progress that we've made. And I told. Had this conversation with this gentleman that was picking up the tires. He. He's like, dude, I was. He had this crazy life scenario and this life situation that basically would rule him out from being at where he's at today. Long story short. And to see where he's at today, I was like, dude, let's just hit pause. Let's have a little broad conversation in this, you know, for five minutes while I got you, dude, I'm proud of you. Like, look how far you've come. Look at what you're doing. Look at where you're at. Everything you're telling me, as long as it's true is awesome. Like, statistics. Like, you would have been a statistic otherwise, right? And what we, what we fail to do is recognize the hidden wins, right? The progress that we have made, that how good or great our marriage is. And even if you're in a shitty roommate phase of your marriage, which lasts about four to six weeks on a cycle, which really just takes one person of being an adult and pulling yourself out of it, right? Like you have a great marriage is a huge whim. Your kids, your health, right? The, the fact that you're freaking born in America and you have the freedom to even whine, let alone have gratitude, right? If you show any kind of dissent, any kind of disrespect, any kind of outspoken, you know, disagreement with a government organization, you know, in pretty much the other half of the world, you could not only be put in the jail, but be put to death, right? Think about this. Think about the development you made as your, with your character, your skills, the relationships that you guys have. The ability to sell and communicate. Here's a quick one. The build the ability to regulate your own thoughts and attitude. That's a big one for me. When people are crazy, when tough things happen, when the sky is falling. Talked about this a couple weeks ago. Like the, the burden of being always on right there. The older you get, there's just so many relationships and people around you that there's, there's usually trauma, calamity, challenges somewhere and you utilize. You are u usually being utilized as the rock. And there's a cost to that, there's a burden to that. But here's a quick tip. What an, an incredible opportunity and blessing for me to be solid. So when somebody says, dude, this thing is happening, I can say, bro, no big deal, been there, done that, I'm with you. It's tough, it's going to be tough, but I'm here with you. You don't have to walk by your solo, walk by your side. Let's do this thing together. I do. I did crossfit, you know, gosh, you know, 10,000 years ago and I was doing the Murph challenge with my brother and my other friend Joe. And long story short, I smoked that thing at 52 minutes. My brother finished at like 57. The joke is that he didn't, you know, he did the 20 pounds weight invest, you know, and I didn't. And I was like, whatever dude. Murph is murf to me cuz I can't. If I put a weight of vest me, I'll freaking die, have a cardiac arrest. And my other buddy Joe So I had him finished like 57 minutes because he's a freaking tank. And if you guys don't know, it's like a one mile buy in. I think it's 100. What is it? 100 pull ups. 200 push ups. 300 air squats. And then another mile cash out. And our friend Joe finished in like an hour and 20 minutes. And the last 20 minutes, dude, I was with him. Literally, I had got done. I'm dead. I'm dead. I mean, it was insane. And. But I was like, you know what? My boy's over there. So I walk over. I'm like, dude, let's go air squats. I'll do five, you do five. I do five, you do five. Then we did that last mile run, AKA jog, AKA basically fast walk, and we did it together. And he went mailbox to mailbox down the tech drive where we were at for this CrossFit gym. I said, dude, mailbox to mailbox, I need 50ft out of you per drive. 50ft out of you. 50ft. And we did it together. And I was dead, dead tired, dude. And he was dead, dead tired. Like, I mean, I was like, dude, we should get like an O2 tank. You know what I'm saying? And we. We did all the way there and all the way back. Joe, I just need 50ft. See that next green mailbox on the tech drive? Yeah, I just need the next mailbox. Next mailbox. Yeah, dude, next mailbox. And we did it together and we got done. He's like, dude, I don't know if I would have finished if you weren't there with me, dude, because I wanted to give up ever since the end of those squats. And I'm like, what an incredible opportunity it is to be a friend and to go through life together with so many great people you guys out there dealing with. I just got one more mile to go. I've got 20 squats left and one more mile to go. And, dude, let's just walk side by side together. And I don't get confused, and I don't get conf. I don't. I don't mistake. And I don't think for a second about where we're all at and where we're all not at and have some Pollyanna, you know, vision of this or some worse, you know, fire and brimstone. This thing sucks. Kind of. Kind of reality. The. The truth is, it's somewhere in the middle. And if you don't quit on me, I won't quit on you and Brian's all maintenance is growing. Brian's all maintenance is putting this thing together and I'm figuring it out just like you guys are too, right? So don't, don't mitigate or don't dismiss the stability that you guys have put into your brains to get this far to be able to know when to turn it on, know how to turn it off, know how to pick yourself up when you're down, right? The you got to think about what you're thinking about when your effort is low. Right? I can only control two things in my life. My thoughts and my attitude. Right? My actions and my attitude, I should say, right? Like these are the things that you guys are able to now teach your kids. That's a win. You're like, dude, I'm not further along compared to further along to what I know and have met a lot of wealthy people and a lot of wealthy kids. Tell you what, no disrespect, a lot of them are fruitcakes. They have no idea how, what they're doing in life. They have no commitment, they have no grit. They have no, they've never solved their own problems. They have no idea how to. When the going gets tough, the tough get going. They have no idea how to critically think. Okay? And, and I'm not putting anybody down. That's not an indictment. But I'm just saying like my kids will know how to do that stuff. Your guys kids will know how to do that stuff because I don't care how blue collar to making money we all become. If you become a blue collar millionaire, my kids will know grit. My kids will know how to work machines. My kids will know what the value is for an $8 net profit long cut is and how many of those we have to do to go buy a hundred dollar toy, right? So don't, don't compare how, how further along you should be without looking at how far along you have come, right? And that, and that's the pressure of somebody who wants to be a high achiever. We all want all these things by age 30. I want the house, I want to be a millionaire. I should already have the Lamborghini. I should already have 10 employees by now, right? Like think about this folks. Most of those expectations were inherited. They were inherited. They weren't intentionally chosen. And by the way, like think about the different seasons of life that you guys are in, right? Like maybe there's seasons of your life where you were just trying to survive. Maybe there's a season of your life where there's a family like life emergency or a sickness or some situation maybe you had, you know, what's it called when the babies come early and you know, you're, you're 12 weeks earlier, you're like, dude, I can't build my business hard. The only thing that should be your family's focus is making sure those premies, preemie babies are taken care of and that they, you know, are fully able to, to grow and sustain and become beautiful, like regular, normal, awesome children. Right? Like, well, I can't grow 30% this spring because, because I have two twins that were preemies, bro. You are not here to grow your business by 30% that year. You are in a different season of life. And one thing that is tough as a high achiever is to knowing when to drop a gear down. Can I say that? It's when knowing when to drop a gear down. I was not trying to grow Brian's all maintenance by 10, 20, 30%. Two years ago, in 2023, in 2024, building my home, I would have got divorced. My goal was to go into pre marriage counseling with tandem marriage, make sure that my wife and I stick together while we're sharing 424 square feet of camper, spending $1 million to build a home with six figures of overages. The amount of stress that I can't ever, probably ever relay to anybody unless you go through that process, it's, it's indescribable. So it wasn't like, let's grow brands on maintenance 30% and become, you know, the next big billion dollar brand and scale and grow and 10x it was, hey, I don't want to lose any of this, bro. And not only that, I want to not only survive, but thrive through the season. I want to enjoy the building of my home. I want to enjoy this weird, fun little adventure. Living in a camper for a year with two kids and a dog with the propane tanks running out every two and a half days at, you know, 3 o', clock, only in the morning in the winter and usually one out of every three times that that happened. Both protein tanks were both empty and dead because daddy's on the road a lot and we don't have any heat in the camper. It's 44 degrees inside and the toilet bowl foot froze many a times. And we have space heaters that actually kept us warm with three different blankets in the big bed. All facts. And other people, that breaks them and other people, they just have a different attitude and a Different perspective, and they have a different conversation. There's a different tone. There's a different outcome. There's a different decision. There's a different commitment here about why we're doing this. Right? Like, you always wonder, like, the settlers that went west, like, on the Oregon trail, like, the ones that made the ones that didn't. Like, some were just there for, like, the adventure. Some actually knew why, where they were going, and the adventure was just part of the process. Does that make sense? Like, it challenges your faith and your perspective on all of this. And again, I don't want to get, like, super, super deep here, But I'll just tell you guys this. Like, you might not be as behind as you think, right? You might not be as behind as you think. You might just be comparing your real life to somebody else's edited timeline, right? Like, don't ignore how far you guys have come just because you're obsessed with where you're going. Think about that for a quick minute. Don't ignore how far you've come just because you're obsessed with where you're going. All of you, right now. If I hit pause, if you ever seen that reel that went viral, like, a week or two ago, it's like telling your younger self, yeah, I didn't do this or, I didn't do that. But it's like, wait a minute. We have a business. Wait a minute. Like, we have, like, 100 grand. Wait a minute. Like, we have a car. Wait a minute. We have food. We have nice clothes. Any of you guys looking at you Today, you of 20 years ago, 25 years ago, as a kid, would have looked at you today and thought you were freaking rich. I would have thought that you made it. And I don't care if you got one truck and trailer set up, One skag, zero turn, couple whips, and you're figuring this thing out. You got 60 customers, and you're making $44,000 this year. You, five, 10 years ago would have said, dude, that guy's awesome. I want to be that guy one day, right? So, like, don't look at how far you have or. Or how far you got to go, because, dude, that journey is forever. Those goalposts move. The horizon continues to just push on out further. Look at how far you've came and look at where you're at today and have this gratitude about you this morning about, dude, look how awesome my life actually is. And if the reality isn't as rosy as what I'm prescribing today, Then you do have work to do. And you can fix it. Absolutely, you can fix it. I've got a thousand YouTube videos and a thousand podcasts that'll give you an encouraging word and thought on almost every topic about how to do it. And if you still struggle, find a friend, find a coach, find a peer group, find a membership, find an event to go to. Level with. Somebody call your pastor. You don't have a pastor. Go to church. I don't want to go to church because I don't know, because I'm going to burn into a fireball when I get there. Every single person, every single red blooded male says something stupid like that and has all thought that thought. You don't know what I've done. You don't know what I did. Nobody cares. Nobody cares. You come in, no shame, no same, repent, forgive and move on. It's that quick of a decision. Well, I don't. You don't know what I got to do here at this church. You don't know what? That's not, that's not a church. That's a. That's a religious cult. That's a religious organization. That's just a membership. Those are people that just want your money and your time and to serve. That's not a true church family. Okay, don't get it confused. Well, Brian, it's not that simple. No, it actually is. It is actually even more simple than that. You listen with your ears and you believe with your heart. You confess with your mouth. Okay, it things are extremely simple. Everything in life boils down to three to six half dozen principles about fitness, about religion, about relationship, about child rearing. It is that simple. And when you guys are looking at this whole I should be further along today. Yeah, probably. Probably. We all probably would be if we knew what we all knew today. But you didn't. And so the only way for that edited timeline to look better is that somebody else in some way, shape or form had something better initially planted in them and you didn't. But let me ask you, here's my final thought. Let me ask you, and I say this all the frickin time to Liz and my kids, especially to Liz. I say, would you want it been any different any other way? Would you have chosen to be a family that gave us $100,000 down towards a home? Would you wanted to have a business that was given to you by your mom or dad? Would you have wanted to be, you know, put on second base with somebody paying for your education? Would you have wanted somebody to be here Every single day, both parents, grandparents on both sides offering child care help. I think the reality is that most of you, like myself, would say no. As much as it pains me to say that, I think a lot of you guys, and myself included, would still say no. Because it's through the hundred grand of being over on the house that made me dig deep to grow my social media business by a half a million dollars more in revenue in 18 months. Hello. It's what grew Brian's Law Maintenance from 272,000 to $529,000. Hello. It's what made me enter into a partnership with my brother that took that business from a hundred grand. And this year, we'll do a million dollars not just because of me, but you know what I'm saying? All of these things that you think are detriments are actually your blessings. You're like, man, I just. You know what? I would rather just tap. I want to just tap out and somebody just do it all for me and give it all to me. Really. Careful what you wish for, because the older you get, the more things you learn. Careful what you wish for because how does that work out for people who win the lottery and get 100 million bucks put in their checking account in 18 weeks or 18 months? Most of those people are dead or broke or worse. Not worse than dead, but worse than broke, entering debt because they do stupid things with their money. All of this is a process, and you have to have the perspective that everything is happening for a reason. This is where your testimony comes from, is through the test. So, no, you shouldn't necessarily be further along. I would like to be further along just like all of you guys. But I'm really happy with where I'm at. I'm really happy. I'm at exactly where I need to be. The work that I put in, the businesses that I've built, the things that I've done, the things I haven't done. You have a crummy relationship. It's because there's things you haven't. Haven't done, right? If there's a reason you're. You don't have the physical body that you desire, it's because there's things you shouldn't. Shouldn't have done. I would love to be more physically fit more further along. When. How? There's no way that would have literally realistically happened in the last 48 to 60 months of my life. There is no room, There is no margin for that other than a little bit of pretending to work out here. And there. Well, Brian, that's not true. Because of, you know, I'm busy and you're bit. No, no, just like, trust me, like, I'm not making any excuses when I say I maxed out 12 hours a day. I'm telling you, maxed out 12 hours a day. And I spent the last two years fixing that. So now I can get to the position where if I so choose, I can start a workout regimen like that, where you guys are all like, well, I should have a better body than. Than what I have. How? Dude, you've been busy putting in sweat equity. There's not a single freaking super healthy business owner that goes through the five years of startup phase and also goes to the gym 20 hours a week. It's not real. I like their Instagram reels. They're like, well, everybody has the same 24 hours in a day. The same 12 hours in a day. If I find out who actually makes those reels, I met him in real life, I grab them and punch them in the throat. Because unless you have three kids that are terrorists from 9am to 9pm and you have three businesses and you got life going on, like, dude, I don't want to hear it. People put on those reels are like 27. They're single, they're dinks, you know? And I'm like, dude, I said the same stupid before I had kids too. I'll never give my kid a French fry. They'll never eat a goldfish. They'll never have a TV in front of them. Right? Our kids don't eat French fries often. They don't eat goldfish ever. But. And they're. They watch a little bit of tv, educational stuff, you know, but we're not like TV people, as you guys know. But I'm like, yeah, dude, for sure, for sure, dude, for sure. You'll never. You'll never spank your kid either. For sure. For sure, right? It's like, dude, if your opinion starts with, unless you have had a little bit of life experience of, like, where we've been, like, I don't want to hear it. So at the end of the day, I should be further along. I sure wish I was. The reality is I'm at exactly where I need to be and where I'm at in the physical shape realm, the physical fitness category. Amen. So, folks, again, I just want to tell you, like, you're not any further along than you. You should be. You're not any further behind than when you should be. If you're going to compare yourself to Jeff Bezos and Amazon dude, Good luck with that. Would you really want everything that he's got going on anyway? If you took, and I've said this to many people before, if you swap bodies instantly and you were put into his shoes, you know what happened? You would literally implode or explode, but you'd probably literally implode. You probably instantly have an ulcer, heart attack and die. You'd have an aneurysm and die. Because the muscle, the brain power, the. The, you know, getting used to whatever X exponential existential circumstances of pressure and stress that has been a muscle of 25 years, of 30 years, of him growing to be that person, to manage a business in an organization like that. So be careful what you wish for. If you get a genie bottle, little three genie, you know, little wish, three wishes. I want to switch spots with Jeff Bezos. Careful. You might wish for wealth and end up dying. You might wish for this and end up divorced. You might wish for this and end up having your kids hate you. So be careful when you start wishing away your woes, because those are there for a reason. And if you know something that's bothering you now, you've got the opportunity to fix it and make it right. All right, that's where I'm at today. A lot of words today, folks. I feel this every single day. I feel this. And I know you guys feel it, too. Let me just be the. The first, if not person, to tell you I'm proud of you. I'm proud of you. Because if you turn the show on, you're opting in, and you're opting in to grow. You're opting in to become better. And you're in the rare 1% of people that are turning on anything remotely educational, remotely, anything inspirational, remotely, anything motivational, remotely. Anyone listening in that's trying to actually, like, better themselves. Maybe you got a line or a nugget. Maybe you were softer today. You're kinder today. Maybe you apologize to somebody today. Maybe you told your husband or your wife, hey, you know what? We're just not going to do it today. I'm sorry. I'm done. We're out of the stupid phase of our life, this roommate phase. We've been going in for three weeks. I don't even know what we're arguing about anymore. I'm tired of being mean. I'm tired of being rude. We're done. I'm tired. You know, this whole, like, financial phase. I'm done buying stuff. I don't know why. I've been on Facebook, Marketplace. I went through the season of buying a lot, a lot of stuff. A little bit more than I should have. I'm done. I don't know what that thing is for you. Maybe you got. Maybe you're like, you know what? Today's the day where I'm just gonna go up to the gym and pick up the weights or run on the treadmill for 15 minutes. The wife goes, what are you doing? I don't know. I. I just think I'm gonna start working out a little bit. Really? Okay. Well, it's been like two years, dude, since we bought that thing, since the COVID with the peloton, and nobody's been on it. Yeah, I know. I just. I want to try something different. Do you mind if I. Would you encourage me a little bit? If you don't mind? I just want to try something different and be somebody different today. Yeah. Yeah, of course. In fact, you want to do it with me? Really? Yeah. Like, I. I'm not saying we're going to do 75 hard, but would you do half of 75 hard with me? And maybe we can, like, both work out a little bit together and just. I don't know. I just. I just. I think I'd like to have a little bit of a glow up. I would like to look better about. I want to feel better about myself. Would you help me do it? Yeah. Would you. Would you do me a favor for 30 days and let's do this day by day, but let's not have any extra sugar to our diet. Let's not eat out. Let's just keep it simple. No fast food and no sugar. Anything that's already here, we'll eat. Let's not be wasteful, but let's try to be a little bit more mindful. Would you help me out with that? Yeah. And that's all it is, folks. That's all I'm asking you to do. That's all we're all asking each other to do, is just get a little bit better every day, right? Like, make the decision, make the investment into yourself, because it's so worth it, you know? Full circle. The guy's like, man, this is like the castle. This is like the dream. I'm like, yeah, dude. I said, this is. It is awesome. I'm not gonna lie. Like, this is. This is exactly where I dreamed to be a decade ago. But this was a plan. This wasn't just that we wound up here. This was 10 years of hard work. I Don't know if I can do anything like that. Hold you. He told me. I'm like, dude, that's exactly when I started to get to where I'm at today. And not that I'm any litmus of success, for crying out loud. A lot of you guys have smoked me in every area of your life. A lot of you guys are physically more fit and financially probably more wealthy and you know, more loved and better relationships and a better parent. And dude, for sure, like I, I have so much. You want to talk about imposter syndrome, right? I have so many areas of these lives that I aspire to be better. There's every single one one of you that, that, that I know there's something that I absolutely can draw out of an attention to you of what you are great at, that I aspire to be more like, I don't look at anybody around me and say I wouldn't do that. I wouldn't be like that. I look at that go man, like, because I've trained my brain for 20 years ago, man, I'd love to be as great of a communicator as Marty Grunder does. Dude, like that guy is a great communicator. What a beautiful family. I get around Jeremiah Jennings and I go dude, like that guy is probably awesome at coaching people because he coaches kids all the time in basketball and he probably has an excessive amount of patience. I look at Caleb and I go man, like the, the mental fortitude to, to have a comeback story like they have had, right? With going through bankruptcy with a business and then the comeback out on top and have a $2 million business. Like dude, that dude won't quit. That guy's a fighter. Am I a fighter? I aspire to be more like that guy. I see like Jamie with supreme scapes. I go dude, just a fricking wizard with the numbers. Like that guy has just got it figured out. He can napkin math anything to profitability, right? Like I wish I was that quick on the gun with how to make minute decisions and not let things take months if not years, right? Todder's turf over in Wisconsin or Minnesota. I've always forget he's in the Midwest. Like, like looking how that guy is able to run a, a full time, you know, DPW job and has a great six figure side hustle and with fertilizing and with the education and, and trying to manage inventory and make sure his customers are happy while still working a 50 to 60 hour a week demanding job. Like man, like to be able to coordinate that much all at once and still have a wife that literally adores him at, you know, maybe five or 10 years older than your boy. I'm like, that is a rich man, right? Like Dylan Stevenson, who's just got the greatest little kids ever. Easton. And I want to say, like, Anna or something like that, but Easton and the little dude, right? Like, I've been to their house. I've been. I've seen them. I know who they. I've been in their home. They're awesome people. And to have his kids love him like they do, like, that's a good dad. And he'll tell you, he it up just as much as any one of us that have kids, by the way. But, dude, to see how much his kids love and, you know, admire him. Admire him. Like, that's the kind of stuff that I go, that dude's awesome. Oh, yeah. Awesome landscaping, dude. Incredible lighting. Incredible. This awesome stuff. But that kids love that. That dude's kids love him. I hope my kids love me as much. Right? And not comparing way, but in an inspirational way. So hopefully I. I leave a page out of my book that inspires you guys to do whatever it is that you think that in some whimsical fashion that I've done or accomplished. Which half of it's true. The other half is you guys telling stories about me to the next guy. Dude, he's rich. Oh, dude, he's a millionaire. Oh, dude, he's a whatever, you know? Oh, he's got the castle. Yeah, I got a castle with a big mortgage. You know what I mean? Anybody can get into that, too. Shocker, right? Like. But the stories that you guys tell each other about me are the same stories that I'm embellishing and telling about you guys. We are all in it together, whether you're the first time you listen to the show. You guys have been with us for 970 episodes. Okay? I love you guys. I'm proud of you where you're at. I'm proud of you where you guys have come from. I'm proud of where you guys are going. This is something that dudes struggle with a lot. I feel like I should be further along. Compared to who, dude? Compared to what? Because you of five or ten years ago would think you're awesome. And that's where I'm gonna leave it. All right, I love you guys. I appreciate you. Have a great day. Take something from this, Listen to it again. A lot of words here today, but that's what I got for you guys. On today's episode. Have a great day. We look forward to catching up with all of you guys here on the next one.
- [43:33]
C
If your business is stuck below that $500,000 mark, let's just say it straight. The problem it might be you. Not because you're failing, but because everything runs through you. You're answering the calls, solving problems, checking crews, putting out fires, and by the end of the day, there's nothing left for growth. That's exactly why LaunchPreneur Academy built the SOP bundle. Inside, you'll get more than 50 Field Training SOPs, a full Office Training System, and 30 plus business documents and resources to help you build a team that will actually run without you. Train faster, Delegate better, Scale smarter. The price is only $9.99. You heard that right. Just $9.99. Get lifetime access, lifetime updates, and the systems to help you step out of the day today. Visit lawntrepreneuracademy.com.
- [44:31]
D
Thanks for taking the time to listen to the Fullerton Unfiltered Podcast with Bryan Fullerton. We hope you enjoyed this production. If so, please consider leaving us a five star review for the show. While the techniques and ideas presented here are designed to help you grow a more successful and profitable business, no one can guarantee these results for you. We want to emphasize that entrepreneurship is not easy and the ideas presented here are just the opinions of Brian Fullerton and his respective guests. No one can guarantee success for you. That being said, we hope the ideas presented here help you and motivate you to go on out there and crush it with your own business.
- [45:05]
B
Fullerton Unfiltered Podcast thanks for listening and
- [45:08]
D
we hope to see you on the next episode.
- [45:11]
C
This has been a Bryan Fullerton and Mr. Producer Production.