← Fullerton Unfiltered
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Foreign. You're now listening to the Fullerton Unfiltered podcast. Straightforward, no nonsense business advice, completely on filter.
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Grow your business, grow your life. Now here's your host, Brian Fullerton.
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Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfiltered podcast. It is your host, Brian Fullerton here hanging with you guys. And good morning, today's podcast episode. I want to talk about rain days. I've noticed a lot of chatter across the ethos, the podcast, blogosphere, Facebook link. We've seen it everywhere. Everybody's getting rain. Us, no different. Ironically enough, we're getting about 85 degrees and sunny heat for the next couple of days. But that doesn't mean that we haven't had our fair share of rain days. And so what I wanted to do for a few minutes today was talk to you guys about some practical tips about rain days. Now, for some of you guys that are out there, you have been in the business for 2, 5, 10, 20, 255 freaking years, right? Or whatever. And you guys are been around since the scythe, you know, and. Or the scythe or sickle or whatever it is that, you know, used to use the grim reaper, you know, sword, and cut the field grass. Some of you guys are old as dirt like me and, uh, or young, young, you know, at the turn of the new century, right, with all this metallurgy stuff. And you've been cutting grass for a long time. So you're like, rain days. Of course, dude. I know what to do on a rain day. Okay, cool. That's awesome, bro. I'm gonna give you a couple tips that maybe will jog the memory of some things you can do or maybe pivot to now do on a rain day to be even more productive. But for some of you guys that are just getting started in business, maybe you've only been here for a couple of years. Rain days are still an enigma. You're like, dude, we want to cut grass. I don't know what to do. Schedule gets all in disarray. People are unorganized, crew members are like, are we in, are we out? Et cetera, et cetera. And it just creates confusion. And one thing I'll just tell you, here's the big tip, here's the big takeaway. I want you guys to write down a honey do list, Write down a always need to do on rain day list, and then one off things we need to do on this next rain day list, and I'll solve about 80% of your confusion and Frustrations on rain days. Right off the rip, if we practice this to do list and I mean, put it in a notepad, print it off on a piece of paper. I don't care if you got to take it to your local staples or FedEx store, laminate it and then tack it to a wall or tape it to a wall. But this should be the MO that we follow on almost most, if not all rain days moving forward, the same five or ten honey do list and then the four or five things that need to get done this week specifically or on our next rain day list. And that will solve 80% of your confusion, chaos, problems, your team going, hey, what are we doing today? You know, all that kind of stuff right off the bat. Now, outside of that, we're going to go through a half dozen to maybe 10 or so things that I wrote down here that can help assist you on rain days. Because let's be honest, like, they are challenging, they are frustrating. And one thing I'll tell you is like, they're going to happen. It's not an if but when kind of situation and scenario. Correct. So, so let's make sure that we're getting ahead of it because just like the old saying goes, if you're waking up that morning wondering, hey, what are we going to do? Then you've already lost the day. And to be honest, if you wake up and it's raining, you know, at 6 o' clock in the morning, and you're like, oh crap, what are we going to do? You're just obviously right, not going to be the most effective that you can be that day. And being effective, you can still be if there is rain in the schedule. Now naturally we want to talk about income producing activities versus non income producing activities. So we'll kind of go through the gamut here, a little bit of both. But if I had to summarize, besides having a plan or a forever honey do list to do, the other part of this conversation scenario would be let's make sure that we're focusing things that actually move the needle forward, right? Something that can be income producing or income salvaging, you know, customer relationship building, etc. Type of an exercise before we just go up another day of rain, another day to sweep the shop and, you know, wash the trucks. Like that's like number seven, eight, nine on the list. All right, so that's what I'm talking about here today for a couple of minutes. I do promise to keep this episode short and sweet. I've got to get out the door here myself in just a few minutes once the grandmama is over. So we got some childcare coverage. Liz and I need to run up to good old Home Depot to do some selections for some shopping for some blinds because in the beginning of the morning, my office looks like the movie Sunrise or whatever the movie was where they fly that spaceship to the shuttle to like the sun. And it's like nothing but a ball of fire, obviously. And the guy's like blinded and he's like, oh my God, it's amazing. You know, it's like that's what my office is between the hours of, oh, 6:30 in the morning till about 9, 9:30 until it peaks up over the eve or the roof line or whatever you call it in my office. And so it's like blindingly scaldingly, can't see anything in there. And, and me putting up like a kid's drawing with a piece of tape or like a roll down little sun visor does. About the amount of me holding up a sheet of tin foil to the sun and thinking I'm gonna, you know, block out the shade for my backyard. Okay, it's, it's ridiculous. So gotta go blind shopping, first world problems. But hey, real life, like you gotta do real life while you're, you know, still running the business and doing the deal. As I say, life is busy. Life is what happens when you're busy making other plans. So we gotta go do some life today outside of making other plans, which is growing the empire. Okay, before we jump into it, I won't do a huge lengthy, you know, list or run through necessarily, if you will, but I will just tell you a lot of great things happening this summer. Number one, the Break Records tour. Check it out. LMN.com schedule a demo sign up code Brian. Thank you, thank you, thank you. I've done two or three demos in the last week alone. One with a gentleman who's actually already signed up, working with Mr. Frank Borg, fixing their hardscaping division. And along the last about six months they've been going through LMM and they're trying to get their maintenance switched over. So I had a great our conversation with a gentleman named Eric and another gal named Stephanie over from Connecticut. And they were the ops managers for this awesome $5 million company. Look, they already signed up. Like I don't have any, any financial vested interest, right, in helping them or Frank Bork, right, in that regard to learn more about LMN and how we do maintenance. But guess what? Frank reached out to Me, he's like, hey, they're struggling. He's like, I'm design build guy, you're a maintenance guy. Would you be able to help them out? I'm like, dude, Frank, of course. Not only for you, but for anybody you know that's struggling with the platform. I'd be more than happy to give you a little bit of my time. I can't always guarantee that I'll be able to do it like same day, next day, but nonetheless, like always here to help you guys out. Well, the reason I do that is because we do get compensated because you guys do sign up and use our code. And folks, like, I just feel a debt of gratitude for all of you guys that have used our code over the last couple of years signing up with the platform. And if you do have questions, problems, concerns, always here to do my best to help you guys out as you look to upgrade and graduate. Maybe from Yardbook or Jobber or Real Green right to an element type platform. We have the Break Records Tour. We're going to be going on down to Arlington, Virginia this week, Real time. I should hopefully be on a flight by the time you guys hear this message. And we're going to go on down there to Avonza Lawn and Landscape, which, which I'm really, really excited about that. That's our first tour stop. We have seven more tours to go between July and November. It's going to be a really, really good time. Promo code, I think it's Brian or Brian's.100 will save you a hundred bucks there. Lot going on. Very, very excited about that. Element's got a couple other great webinars that we're going to be hosting. Efficiency Week is going to come late June. Snow and Tell again is going to come in July. Very excited about that. I've had a lot of folks ask if we're going to run it back with our snow webinar. This year was a $99 ticket. It was nominally cost. We are going to merge ours into Snow and Towel. LMN was a little late to the game last year. I think we did it in August or September, if you guys were remembering that. I think there was 1100 people signed up for that, like 600 plus on each live stream. Like big numbers. It was crazy. And I got to host that and bring on some really, really great guests. I'm going to just merge mine into there because Elman's like, hey, what curriculum should we be teaching? And I'm like, well, I've got my top five or Ten topics. Here's what I think. Here's what you guys think. Let's merge them together. Let's just have one big pow wow. It should be free, which is even better. So saves you guys 100 bucks. I don't have the same financial bandwidth or resources as an lmn. Go figure. Shocker. I did not get bought out or buy anybody for $250 million, if you know what I mean. So they are going to be leading that and I'm going to be hosting that, which is going to be really, really exciting. So more to come on that down the road. What else is going on? We've got shop tours. We've got videos on YouTube, we've got podcasts going out. We've got folks sign up for coast pay. We've got. I'm trying to think what else has came down the pike. Folks were buying and investing in the SOP bundle. A couple more folks invested into that. Thank you, thank you, thank you. All right, so there's always something going on. I just want to bring those couple things to your attention and let you guys know that if you're just getting started or if you guys are growing to a million, 2 million, $5 million plus business and beyond here to help you guys out. We're all here doing this thing together, right? That being said, let's do this really quick. We're going to take a quick break. We're going to hear from today's show sponsors and announcements and we're going to come right on back.
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I'm going to make this simple. If you run a landscape or outdoor power equipment business, Equip exposition needs to be on your calendar October 20th through the 23rd in Louisville. This isn't a trade show where you walk around collecting pins. This is where you get hands on with equipment, find software that actually fits your operation, level up your crew's training, and invest a few days in your own growth as a business owner. The contractors building real systems are the ones winning right now. And equip is where everything comes together. The super early rate is $25 before May 31st. Go to equipexposition.com today to register. Register now at equipexposition.com or use the
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link in the podcast description.
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Save 50% off your registration when you apply the code.
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Brian at checkout. We can't wait to see you in Louisville. All right, so let's do this. We'll hop on back into it. Super appreciate you guys listening to the show. Don't forget to leave a Five star, not four, not three, not two, not one, but five star rating and review if you guys don't mind. Be ever so grateful and really appreciative of that. Let's do this really quick. Let's go to our running list. All right, first things first, we talked about having a standard honey do list. And if you don't know, when you turn married, you have a, what they call a honeydew list and your weekends are no longer yours. They're the honeys. The honeydew list. It's paint the trim, it's fix the squeaky door. It's hey, let's go get a chicken coop and build a landscaping chicken landscape pad in the back. And then get our roses and put them all over the the chicken coop and let's remulch the beds, pull the weeds. Also, can you help me sew a all American flag together with my sewing machine? That'd be really helpful. You know, in about 500 million other things, that's your honey do list. And it doesn't matter if you're 21 or 55 when you're married, that's what you do on the weekends. Just kidding. I don't mind doing it. It shows an act of service to my wife and quality time together. And I'm always happy to do those things, but they call that the honey do list. Well, if I can make a suggestion, have a honey do list for your guys. And we're going to talk about income producing things and non income producing activities. But if you can start off a list with things that make money. Right. First things at first. Is there a way that we can still do insurance revenue? Can we do some type of and some sort of landscaping? Can we go do mulch? Can we, you know, it just got, you know, downpour came through in the morning. We don't know what's going on and. Well, we don't know what's going on because we didn't check the weather app. We didn't check the weather app or we did check the weather app and it didn't show any rain. Well, we didn't see any rain because we use free weather bug. And now you're a lawn and landscape business owner doing $350,000 a year in revenue. You're making, you know, 50 to $100,000 in profit per year. Say this with love, but you're cheaping out on free weather. And now you've got you plus four guys all with your, you know what's in your hands sitting around at the shop at 8 in the morning going, man, did anybody know that it was going to be a rain this morning for three and a half hours? And the reality is somebody said, well my, my weather app said 30% chance. This guy said no, I didn't see anything. And you Woke up at 7, you're like, Ah, you know, we're good to go. It's just another beautiful day and you're just in the mode and in the groove and in the zone. Right? But you didn't check the weather. Well, we use true weather and little, little plug for these guys. Code Brian saves you nothing. But we, we're like $12 if you use our code. That's the true story there. I don't have any discounts, sorry, they won't give me anything. But it's a fantastic app. I got turned on to them a couple years ago when I went to Saima. Good folks there. That's the weather company that Josh Gama is a company are invested in and own with their giant snow operations. Like if you're going to start a snow company, why not start a weather company while you're at it and predict the weather. So that being said, we use true weather and it's $1,000 a year membership. You get a couple zip codes with it, some certified snow reports and totals. But for real, like you get an extra perk or two if you do use our code in that regard. But it's a thousand bucks, okay, you're like a thousand bucks. That's ridiculous. Well, you have four guys at $25 an hour for an eight hour day. That's at least 200, $250 times four guys that where you lose a day where you brought everybody in and you're, you're not sure what to do with these folks. Maybe they're all hourly and you just lost $500 to a thousand dollars worth of wages because you didn't have an accurate weather app, a paid for weather app, something that's accurate actually going to give you the real weather report, not, you know, weather bug with its biases. And you just instantly burned between $250 and $1,000 on wages. Bringing your guys in or bringing your guys in prematurely or getting only a quarter day or half a day or bringing them in unnecessarily and getting absolutely nothing done other than maybe some of the honey do list and like everybody's like always looking for the secret, right? Like what do I got to do to make this thing work or to find better people or all it's like, dude, when you look disorganized and disheveled as a business owner, your team loses a microscopic piece of trust and you lose a microscopic piece of credibility. And eventually, like, you erode this down to nothingness, right? Like it's just gears that are just grinding and then they're smoothed out and, you know, the transmission starts to slip and people go, man, I wonder why I can't get any traction. I would propose it's not always the big things, but it's a lot of the little things and something like bringing your team in and then, you know, losing credibility when it's 9 o' clock and everybody's looking at each other going, what are we doing today? And you go, not only did you make a wrong call with weather, but you made a wrong call and now everybody's in and you have nothing planned. And I'm not harping, I'm not getting on anybody's case. I'm just telling you this is the reality. And I'm not telling you this like I've got it all figured out. I'm telling you that I've done this a thousand times before and, and that's how I know to talk about this kind of stuff. So don't cheap out on weather. Is it a pitch to sign you up for True Weather? Couldn't care less. You do you. I'm not burning, you know, your cash. You're burning your cash. You do whatever you want to do. You worked all week last week to make a thousand, two thousand, five thousand dollars profit and you're just going to burn it the following week because you just clearly were disorganized. And by the way, that's one call on one rainy day. That doesn't count 20 times where that app comes in the hand and, and comes in handy. And it doesn't count the other 20 times throughout the rest of the winter season when everybody goes, man, I didn't know like 1 or 2 inches was coming through. It just said chance of flurries. And we're like, what do you mean chance of flurries? We knew exactly 1.1 inches of snow was coming between midnight and 4am we woke up at 4:30. We were ready to go. In fact, we're the only people at the salt bin. Happens all the time. All the, all the, all the, all the time. Oh, this look like storm overproduced. Nobody, that nobody predicted that. Our weather app did. With True Weather, I'm not saying it's like God's gift to the law and landscapers, but that's pretty good for us. Enough to where I keep my membership going year round and have, I'm going on year two, if not year three. So yeah, like 1,000% worth the investment. If you're doing some, you know, 50 clients and 50 gram, probably not necessarily for you. Use the free stuff. Use the 399, you know, paid, upgraded, 48 hour version, that's fine. But if you're doing a quarter million dollars and above and you're harping and hawing about $1,000 investment to go to a half million million dollar business, you will not get there because you're still making the same decisions as if you had a $50,000 business. Not as somebody who has a half million, million, $5 million business. You have to, you have to act as if, if you want to get there. A lot of you guys understand that and know that, but if you don't, now, you know, let's go back. Now you've got this whole conversation. What's the weather actually looking like? We got rain, but how much more rain for how much longer can we do anything that's got some minimal turf impact, we're allowed to go on out there and maybe do a prune job, maybe a mulch job, maybe plant those flowers that have been, you know, eating us alive on the schedule. We know they got to get in the ground by Memorial Day or end of May, right? Anything like that. Anything that we can churn revenue, even if it's not super profitable work, but it gets the jobs off the wait list. Maybe we make a couple bucks and we cover labor in a little bit over that, you know, period of time for the day. But it's better than nothing. You know, any weeding that we can do. All the main showers have passed through, but can we do a bunch of hand weeding for a couple of hours and. Or can we, I'm just trying to think like what else can we do to generate revenue? Another one, if you are comfortable with it, having crew leads, reach out to customers and do some soft touches. Or if you are in the shop with the barn or the pinner of bread with your team, can you guys do some soft touches with your customers? You're like, well, I don't trust my guys to work the phone. No problem. Can you have them work a template on an email? Copy, paste, copy, paste. Here's the route list, here's that list. Go into the CRM of lmn, pull the email, right? Once the email's in the, the search history or the sent history It'll populate right on up. Type in, you know, JCB Landscape, JCB Company, TLB Manufacturing, MSN, you know, Microsoft.com, you know, whatever at Hotmail, Whatever, dude. And just say, hey. Hope all is well. Just wanted to touch base crew lead John, crew lead Ryan. Like you can have Everybody blitz your 20, 30, 50, 100 customers and just say, hey, how's it going? By the way, we're doing mulch. Hey, by the way, we're doing pruning. By the way, we're doing mid season pruning. By the way, we're doing fall color. Are you interested? You know, the simplest, not terrible, but like worst worded email like that over a hundred customers is going to generate 10 to 15 new jobs, period. And you can churn $50,000 of new revenue that day. You and your crew especially. So if they can't work the phone, they can definitely work the email. All right, I was just want to circle back. Let's talk about income producing conversations. They should be sales days. Rain day should be sales days, number one, right? Number two, it's maintenance and cleaning and going to get tires and going to do oil changes for the trucks and for the, the mowers, blade sharpening days. I wrote down a whole list of stuff we can do. You guys know it. I would not propose mowing on rain days. I've seen some reels on TikTok and obviously everybody's a fricking content creator now. It's just, it's awesome and I'm really excited for it. Except for the amount of bad information that gets out there is just ridiculous and couldn't care less. Like, dude, if you consume it and you apply it and it's bad, like you should have been a wiser consumer of information. Go back to episode maybe six or seven, maybe nine. It is what is Entrepreneur Academy and what's the fullest unfiltered podcast all about? And there's two ways to discern information, right? There's two ways to discern information. Go back to like episode five, six, seven, like for real. It's one of the reasons I put out a podcast and I said as soon as I put my podcast out, I'm telling you why you should listen to this one and why you should be careful of what you listen to as you're a wise consumer of information. Right, like what is that person's agenda? Right, like what is that person's agenda? Why are they putting this stuff out? Most people, I'll tell you what, end run is to make a Buck. Like, let's just be honest. Most, most people's up front is, let's make a buck. And that's why they're putting out content. I got, I, I've seen reels legit where people like, we mow in the rain. We never take days off. We have rain gear. In fact, we cut 21 lawns today in the rain. It's a literally pouring, flooding rain. And they're like proud of that. And the lawns look terrible. Terrible. I don't care what skag, what X mark, what Ferris mower. You have garbage. And I'm not hitting and harping. If you're on the lawnmower and it's raining and you're like, I didn't know any better. But dude, don't mow in the rain. That's terrible advice. Don't mow in the rain. Like if it showered and then it's a little wet, a little damp and it's going to dry up in 15 to 30 minutes. Like, dude, go for it. Rains for like two hours and it's flat. You know, most of your lawns are flat. Dude, go for it. But when it's like pouring down rain, unless you have one lawn left, you know, it's Friday at 5:00', clock, pencils down and you got one more left. Well, that lawn's getting cut. You know what I'm saying? But that's the kind of stuff I wanted to just mention. Like rain day should be sales days, then the honey do list. And if you're like, I don't know what we can do for sales and to generate more sales. So I gave you a couple of ideas and then listen to me. Go to open.AI.com or chad gpd.com or whatever the hell it is and type in and dump into it for 15 minutes. What can I do on a rain day to be incredibly productive? Revenue generating and income producing ideas for my lawn and landscaping business? Right. Like, I'm just giving you some ideas, but it should, you, you have to do the rest of the lift to be able to come up with some of these ideas to help you guys and your company and make it make sense for you. Right? I can't do it for everybody. Another one, Some, some simple ones, maybe some of the honey do list. But let's kind of pivot a little bit. A little bit. How about talking about leadership and training, Right? I think those are huge. When's the last time you set up your laptop, your iPad, big screen TV? We made a fifteen hundred dollar investment into dongles, chargers, cables, TV, TV stand, laptop, iPad. Right? To get our guys and took a tech stack in the first 21 times. It didn't work. Now finally we have a system down where we turn it on here we just click one button and we're live. And we can share a screen for my iPad, my desktop or I'm sorry, my laptop or my phone. The dongles that we have hooked up with the HDMI cables, right? My guys are way younger than me, way more techy, and they were able to set this all up. We spent 1500 bucks to do training, but now we can do that on rain days. But have conversations with your team. Is there anything local that you can plug into a training, a shop tour, a little shop tour? Maybe down the road? That would be like one in a million, but you know what I'm saying. Is there the local trade show? Is there a local training event? Is there a dealer open house? Is a dealer training? Is there like Troy Clog and gdp? They have like irrigation training for training. Like just awesome little pop up webinars and seminars that they do in person. It's really, really cool. What about doing training at your shop, right? These are all things that you can do is continue to pour into your team with leadership. Talk about lean, talk about the leadership triangle. Talk about dude, there's a variety of topics, right? Hey, chat or hey, Lana, what's three different topics I can teach about at my next team meeting? Training during a rain day. And plug this in for four days from now when you know you're gonna get rained out on a Tuesday, Wednesday. That way you're not scrambling that morning at 8am going what am I gonna teach about? Like have the peanut butter and jelly conversation with your team. Everybody hears things differently. Everybody hears a few connect, right? What you said versus what I heard. If you don't know that analogy about the peanut butter jelly sandwich, I would include encourage all of you guys listening in to go do that exercise once. Seriously, go get a bag of bread, a peanut butter jar and a jelly and go watch that video that went viral about a year ago and do that exercise in front of your team. I don't care if you got three guys or 33 guys. Okay? There's a, there's a, a running list of notes of things that you can do on your rain days. All right? And then obviously the last couple of things I was just talking about, then it's the rest of the honeydew list. The same top five things we always got to do. Change Oils change blades, wipe down trucks, clean out trucks, sharpen lawnmower blades, organize the shop, sweep dust, clean, blah, blah, blah. Somebody actually cleaned up the bathroom for once. Outside of that. What's the new things? We got to get the red max 9,000 up to the dealer to get it fixed. We got to get new blower, hand tube, throttle, trigger, stock on the one of the Red Max 8560s. Okay. The Billy goat has a leaky tire. We got to go get a new tire for the Sandown P2000. Okay. We got to get it changed and actually bolt it on. Gotcha. The grass flap shoot cable came a little loose. It needs to be tightened on the tension. Okay, these are all list. Like not only should you be doing, but have your crew leads and your team members say, hey, there's a big honey do list. Throw it on the whiteboard, whether it's in the shop, in the storage locker, in the enclosed trailer, on your whiteboards in the shop. Have everybody dump things that need to get fixed or cleaned up on, including addressing any elephants in the rooms. Hey, guys, we've been a little bit late the last couple of days. Hey, it's been hot. Let's talk about hydration. Hey, the new coolers are here, but let's make sure we're dumping them out at the end of the day so they get gross and pungent smelling. Right. There's the let's sell, then let's train, let's sell, and then let's do cleanup in the cleanup in the shop in the rain days after the income producing ideas and work. Maybe then it's the always to do honey do list and the one off honey to do list that help. All right. We could talk about this topic for a long time. I get charged up about it because rain day shouldn't just be, you know, oh, it's raining, let's just take the day off. Even when I had a storage locker and four storage lockers, to be honest with you, we always took advantage of rain days. There's always something to do. There's always something. There's never not something to do is the other way to say that. I know I say that. I know you guys say that. As you get a roof and you get space and I don't care if you have a shop, go to Panera Bread. Like, that's weird. That's tacky. Most of these like flexure places, including Starbucks, have a corner room or a pocket room or a side room or a Panera bread or go to your favorite restaurant and just say, hey, can we just, you know, go to the back restaurant? We'll spend 100 bucks on food, we'll rent the table, we'll throw you 150 bucks, $50 tip. They're gonna be happy to do it. Don't have anybody coming in between, you know, 8 and 11 or up until about 11:30 lunch rush. They'd be more than happy to give you guys four or five tables in the back and chill and just drink coffee. But take advantage of those situations. Okay, one last thing I do want to cover because I know a lot of new folks do stumble up across the show, which we're really grateful for. You guys. Listen, what I'll just tell you is one thing too. Go to chat or ask a employment attorney locally or your local payroll provider for any insight on this, including, like some compliance conversation. But if you do bring your team in on a rain day pro tip, there typically is a state minimum that you have to pay those team members if they do come in and it ends up being a rain day call off. So even if they all mobilize and come on in and a passing storm or something ridiculous happens, most states require like a two or three hour minimum. Just so you guys know, I believe in Michigan here it's two hours minimum. So even if they don't come on in, that's what I'm saying, dude, you still owe 10 team members, $25, 50 bucks a guy. That's $500. And then somebody's gonna bark or harp that true weather's a thousand bucks or whatever. Pick your pick. And by the way, there's 10 other paid weather apps, okay? Like, let's keep focus. Let's keep priority on things that are very low hanging fruit. And I mean, everybody spends all day on ex mark and skag red Max versus Steel, you know, Isuzu versus Truck this versus that bobcat ve about. And I'm like, dude, who? You know, who cares? It's the. We're gonna have 15 rain outs this year. We need to make sure that those are 15 rain rain outs that can generate an extra 10 grand in gross revenue. That's $150,000 new on the books that we can earn. Like, now we're talking. All right, but just stay compliant with what you guys do as well for those two hour minimums. And if you're gonna pay out those two hour minimums anyway, you got another hour and a half to burn. Because everybody's like, what do we do? Then you better start doing some training. You're like, well, I don't know how to train. I don't know how to talk in front of people. Nobody does. It's a skill set. It's not talent, it's skill set. Some people have good charisma and they don't mind getting in front of a crowd. But nine out of 10 of you, 99 out of 100 of you guys listening in, myself included, we're not here to present. We're not here to grab the blue marker and be, you know, Mark Bradley Jr. But guess what? You have the responsibility now. You're leading an organization. Get over it. You're going to get over it with reps, but get over yourself. Like, you're not going to be good at it. You're not going to be good at anything that you do for the first hundred times you do it, but you're not going to get good at unless you start doing your hundredth presentation. So start with the first, second, third and fourth, okay? The reason I can onboard so well or teach and train certain things and I'm very excited and humbled to be able to host a couple things with LMN lately is because I've, this isn't the first time I've said or done these things. I've done them hundreds, if not thousands of times, literally. Right? And so when you guys see it like, you know, like Joel Osteen on Sunday morning, lights, camera, action, you already gave the same speech three times. Twice on Saturday, once on Sunday morning. The fourth time you're seeing a sermon. The first time that you see it, okay? But you got to do it. You got to get those reps and you got to start. All right, that's what I got for you. On today's topic of rain days, I hope you guys super appreciate this show. We'll keep all you guys up to date with everything in the show notes. SOP Bundle Grantham Break Records Tour leanscaper in June with Chicago Dan Martell Code Brian. We got an affiliate link. We'll get you guys hooked up. We'll get you a free ticket. If you do use our link, go and click first time attendee and it'll send you and direct you to the right folks for that first time attendee ticket, which is free 99 because normally it's $3,000. Okay? All that and so much more is in the show notes. Fired up, folks. All right, love you. Appreciate you. Have a great day. Look forward to catching up with you guys here on the next one.
- [29:58]
B
Listen to what lawn care pro Joel Adams said after buying the training bundle. That's the least painful $999 I've ever spent. It would take my team 200 hours to make lesser content. That's five bucks an hour. I don't work for five bucks an hour, so it was a no brainer. Smart move, Joel. If you're a lawn care business owner drowning in bottlenecks and burning daylight training your team from scratch, stop reinventing the wheel. The SOP Training Bundle gives you plug and play systems that bring clarity, remove bottlenecks, and free you up to grow. Just $999 using the link in the description or by visiting thelantrepreneuracademy.com stop duct taping your business together and be like Joel. Pick up the SOP Training Bundle today.
- [30:55]
C
Thanks for taking the time to listen to the Fullerton Unfiltered Podcast with Bryan Fullerton. We hope you enjoyed this production. If so, please consider leaving us a five star review for the show. While the techniques and ideas presented here are designed to help you grow a more successful and profitable business, no one can guarantee these results for you. We want to emphasize that entrepreneurship is not easy and the ideas presented here are just the opinions of Brian Fullerton and his respective guests. No one can guarantee success for you. That being said, we hope the ideas presented here help you and motivate you to go on out there and crush it with your own business.
- [31:28]
B
Fullerton Unfiltered Podcast thanks for listening and
- [31:32]
C
we hope to see you on the next episode.
- [31:35]
B
This has been a Brian Fullerton and Mr. Producer production.