In this episode, I answer your burning questions about growing and scaling your nutrition business on Instagram. We talk about moving away from generic “tips and tricks” content and instead creating posts that truly connect with your ideal clients. I also cover how to turn that connection into booked calls, and how to highlight client transformations without focusing on weight. You’ll walk away with practical strategies to refine your messaging, use Instagram Stories to convert, and build a fully booked practice while staying true to your values.

Chapters:

(00:00) – Welcome to Ask Alex Anything

(02:00) – Why generic Instagram content isn’t connecting

(03:40) – Shifting from educational to connection-driven content

(06:00) – Conversion content: turning engagement into booked calls

(09:00) – Using Instagram Stories to convert followers into clients

(12:40) – Showcasing client results without focusing on weight

(13:30) – Invitation to Fully Booked Fees program & closing

>> NEXT STEPS

Ask Alex Anything - https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y

Fully Booked Feast - yournourishedbusiness.com/feast

The Business Bite - yournourishedbusiness.com/bite

Book a discovery call with Alex - https://tidycal.com/okell/30

🎉 When you join Fully Booked Feast in September, you’ll get a bespoke Q4 Feast Report - a personalised audit & action plan that shows you exactly how to sign new clients, re-sign current ones, and bring in at least £5K before 2026.

This is your done-for-you strategy doc across niche, offer, messaging, content, sales, and re-sign campaigns. You’ll know what to fix, what to double down on, and what to launch to finish 2025 strong… and set you up for a Fully Booked 2026.

DM me the word BOOKED on Instagram to see if you'd be a good fit!

🍨 JOIN THE FREE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat

📱 Connect with me on Threads, Instagram or TikTok

🤝 Learn more about working with me

🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!

How to share results that aren’t weight, stand out online and create content that converts [Ask Alex Anything]