Recorded live at Shoptalk, Phillip and Brian sit down with Heather Rivera, Chief Business Officer at Wing (an Alphabet company), to talk about how Wing has crafted our five-minute delivery future. Spoiler: the novelty of drones wearing off might be the best thing that ever happened to the industry.

Building the Drone While We’re Flying It

Key takeaways:

Wing's fastest recorded delivery: 2 minutes, 37 seconds. Average is under five minutes.
25% of Wing customers order three times a week – habit, not novelty.
Wing just announced its largest residential drone delivery expansion yet, with Walmart, covering 270+ store locations.
~70% of Walmart SKUs fit in Wing's current delivery box – roughly 50,000 products.
Wing recently doubled its payload capacity from 2.5 lbs to 5 lbs, opening new SKU and category possibilities.
[00:20:39] "I want this technology to become unremarkable for people because it just becomes part of the way they go about their lives." – Heather Rivera
[00:13:09] "I predict there's gonna be whole sets of new companies that design existing products to fit into the five pound baskets." – Brian

Associated Links:

Get STRATA
Check out Future Commerce on YouTube
Check out Future Commerce Plus for exclusive content and save on merch and print
Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

LIVE at Shoptalk Spring: Wing’s Heather Rivera on Five-Minute Futures