Recorded live at Google Marketing Live 2026, Phillip sits down with Nick Fox, SVP of Knowledge & Information at Google — the executive overseeing Search, Ads, Commerce, and geographic mapping products. Building on the prior day's I/O announcements, Fox unpacks how Gemini is reshaping Google's consumer and advertising products, why the Universal Cart strikes a balance between human taste and agentic convenience, and how two-plus decades at Google inform his view of building technology that shapes the lives of billions.

Enabling People To Be People

Key takeaways:

Gemini 3.5 is the foundation supercharging Search, Ads, and Commerce across Google.
The Universal Cart keeps humans choosing while agents handle the drudgery.
UCP adoption has accelerated faster than expected across the industry.
Conversational search has shifted user behavior toward natural, multi-word queries.
"I think there are people that think everything's gonna be about agents talking to agents. I don't subscribe to that view." — Nick Fox
"I am the person putting things in the cart. But then the cart is helping us agentively at the same time." — Nick Fox
"We're building products that billions of people across the world are using. That's a responsibility we take seriously." — Nick Fox

In-Show Mentions:

Google Marketing Live 2026 and Google I/O 2026
Universal Cart & Universal Commerce Protocol (UCP)

Associated Links:

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Enabling People To Be People

Key takeaways:

In-Show Mentions:

More from Future Commerce:

Associated Links: