The “boiling frog” idea appears in many fields under different names but the core insight is the same when change happens slowly enough, we stop noticing it. What would have shocked us yesterday becomes normal today. If you look around, you can see this pattern everywhere. Many things that would have been completely unacceptable to the Indian middle class thirty years ago are now routine. Television news has slowly shifted from being serious and restrained to becoming a loud spectacle. Working 70 hour weeks for a salaried job is often treated as normal ambition. Apps like Zomato, Swiggy, and Blinkit gradually turned the gig economy from an oddity into something that feels like the default. Even major political movements, like Anna Hazare’s India Against Corruption, seemed unstoppable at one point yet slowly faded away. Across psychology, politics, economics, and business, this gradual change shows up again and again. Political scientists call it the Overton Window, organizations ex...