Podcast
Future Proof
Hosted by Inxeption · ENGLISH
How to put digital transformation to work for your B2B company. Conversations with Inxeption CEO Farzad Dibachi and Joan Hamilton, Chief Content Officer of Inxeption.
17episodes
Episodes
Newest firstAll episodes
White Spaces, Part 3. Inxeption's I-commerce platform as an innovation laboratory
Aug 12, 202100:05:16Tap to summarizeOne powerful aspect of online marketing and selling, explains Inxeption CEO Farzad Dibachi, is the ability to explore white spaces simultaneously by spending money to prospect for new customers with different kinds of approaches. With the same basic product, a company can create web store landing pages that emphasize different benefits of the products to explore what is most important to the most customers. Is it price? Is it educating buyers about new use cases? Do customers respond to a more emotional sell that speaks to an existing pain point, or to new opportunities to achieve more and outdistance competitors? Farzad talks to Inxeption Chief Content Officer Joan Hamilton about using Inxeption's I-commerce platform and analytic technology to explore exciting new business opportunities in overlooked or underserved niches.
Transcribe →White Spaces, Part 2. Business opportunities may hide in plain sight, just to the side
Aug 12, 202100:07:54Tap to summarizeInxeption CEO Farzad Dibachi urges innovators and marketers to look for "adjacencies" when thinking about new market opportunities. The power of online selling is you can explore brand new market segments by simply repositioning a product online for a more specific use case. In this episode, he talks with Inxeption Chief Content Officer Joan Hamilton about how incremental changes or simply adding new positioning to an existing product can deliver big dividends.
Transcribe →White Spaces: Part 1. Exploring new business frontiers
Aug 12, 202100:08:56Tap to summarizeAt the leading edge of innovation, the goal is to understand specific kinds of customers so well that you can delight them with features or new capabilities they didn't even know they wanted. Apple's Steve Jobs was a master of focusing intently on the details of a product that delivered unexpected joy to customers--the slight vibration of a virtual button push, the intuitive path through a program. Inxeption CEO Farzad Dibachi calls previously unexplored opportunities to delight customers "white spaces." Here he discusses that opportunity with Inxeption Chief Content Officer Joan Hamilton.
Transcribe →Our business community 2.0 will have its own currency
Jun 16, 202100:08:54Tap to summarizeWhen eBay digitally matched Pez dispenser sellers with Pez dispenser collectors in the 1990s, the notion of an online business community was born. Fast forward to today, and technology advances like blockchain are enabling all kinds of deeper and more exciting seamless platform relationships between makers, suppliers, sellers, buyers, vendors, financial service companies and other digital actors. In this episode of Future Proof, Inxeption CEO Farzad Dibachi talks with Inxeption's Chief Content Officer Joan Hamilton about eBay's legacy and the exciting possibilities of business communities that run on their very own currency--tokens.
Transcribe →Passing the customer tipping point
Jun 15, 202100:06:13Tap to summarizeAt an Internet company, dynamics of a rapidly scaling customer base provide both energy and insights for new services and ideas. At Inxeption, CEO Farzad Dibachi says hitting a critical mass of customers provides a rich source of inspiration to provide new services that help them do business better, even with one another.
Transcribe →Nobody wants to buy software anymore
May 25, 202100:10:16Tap to summarizeIt has never been fun to buy software. It has often been downright miserable to have to learn to use it. In this episode of Future Proof, Inxeption CEO Farzad Dibachi talks with Chief Content Officer Joan Hamilton about the transition of software as a tool for buyers, to software as a tool for experts who provide services to buyers. That thinking is behind Inxeption's approach to acting as its customers' advocates and business partners--not their software suppliers. He believes the "app" era that smartphones ushered in is here to stay: Everyone from consumers seeking a ride to the airport to enterprise CEOs want specific, streamlined applications that answer questions and solve problems and make something happen, then disappear until you need them again.
Transcribe →Your customers are seeking education--and need empathy
May 25, 202100:07:07Tap to summarizeIt's ironic: Manufacturers are in the best possible position to provide information and education about their products to customers. And yet companies who've long relied on distributors often don't understand how to talk to end buyers. Have you ever tried to buy, say, an appliance, and discovered that the maker's web site may have marketing messages that speak to the aspirations of the brand, but doesn't provide basic information about deciding which is the best product for your needs or even specifications that are critical to making your decision? This is a huge, lost opportunity to create a happy, loyal customer, as Inxeption's Vice President of Customer Success Swati Jain explains in this session with with CEO Farzad Dibachi and Chief Content Officer Joan Hamilton.
Transcribe →Why the Glass Looks More Than Half Full
Apr 9, 202100:12:52Tap to summarizeMurder hornets were a fitting mascot to 2020, but suddenly many economic indicators are suggesting that a broad economic recovery is imminent. Stocks remain strong, there is a huge infrastructure bill in play, and capital good purchases are up. Some business pundits even believe the recent traffic jam in the Suez Canal that had billions of dollars in goods treading water at sea, is going to spark a big push to build inventories to higher levels. Are you feeling optimistic? So is Inxeption CEO Farzad Dibachi. But not necessarily because of those reasons.
Transcribe →Fintech, China, and I-commerce
Apr 9, 202100:10:10Tap to summarizeThere is considerable innovation in the fintech (for financial technology) space--and certainly lots of investor interest. China continues to lead in the digital payments category and recently even announced its own digital currency. Which way is the momentum going, how are established U.S. financial companies responding, and how will embedded fintech services propel I-commerce? Inxeption CEO Farzad Dibachi discusses this fast-changing sector in Future Proof.
Transcribe →Follow the Brave Branding Trail Amazon Blazed
Mar 5, 202100:08:38Tap to summarizeIs your brand still doing its job for you? One of the great values of digital transformation and selling online is it's a chance to rethink your brand and experiment with new ways or selling and promoting products to promising new markets without abandoning your history--or your existing channels. When you're future-proof you have the flexibility to create entirely new channels to sell products that stand on their own. Remember when Amazon was just an online bookseller?
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