What if culture isn’t soft at all, but one of the most powerful drivers of performance? In this episode of Future-Proof, we sit down with Don Rheem, founder of CultureID, to explore how neuroscience is reshaping the way leaders understand engagement, behavior, and results.

Don explains how the way employees feel at work directly drives how they perform, and why factors like psychological safety, trust, and recognition are not just nice-to-haves, but measurable business drivers. From the impact of managers on engagement to the hidden costs of disengagement, this conversation challenges leaders to rethink culture as a system that can be measured, managed, and improved.

This episode offers a practical, science-backed look at how organizations can create environments where people thrive and performance follows.

Resources:

Don Rheem LinkedIn profile
CultureID, tools and insights for measuring and improving workplace culture
Thrive by Design, by Don Rheem, book on the neuroscience behind high-performance cultures
MACPA Converge 2026, where Don Rheem will deliver a keynote on culture and performance

244. The Neuroscience of Culture, with Don Rheem