Podcast
Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs
Hosted by Marlon McPherson · EN
This podcast is about helping creative entrepreneurs and small businesses build their online business brand, their website and do content marketing.
Topics include WordPress & Divi, YouTube video creation, digital design and brand building.
Your host is Marlon McPherson, a Marketer, Designer and Entrepreneur. More details and show notes marlonmcpherson.com
10episodes
Episodes
Newest firstAll episodes
Where to Start With Website Accessibilty
Mar 2300:09:24Tap to summarizeThis episode covers the basics of website accessibilty for business owners and organisations. Learn more in the blog post here: https://marlonmcpherson.com/pod107_326
Transcribe →Why Social Media Feels Hard for Service Businesses (And What to Do Instead)
Feb 2300:11:14Tap to summarizeIf you feel like social media is working against you as a service-based business owner, you’re not imagining it. Organic reach has changed. Algorithms prioritise paid advertising, and chasing likes, followers, and viral posts rarely translates into real business growth. In this episode, I break down: Why organic reach has declinedThe biggest mindset mistake business owners make on social mediaWhy likes and followers are often vanity metricsThe real purpose of social media for service businessesHow to use content strategically to generate quality leads Instead of fighting algorithms, learn how to use social media as a tool to drive traffic, build authority, and attract the right clients. 👉 Learn more and access resources: marlonmcpherson.com
Transcribe →Working More Effectively by Documenting Your Steps in an SOP
Jan 1900:15:16Tap to summarizeThis episode covers how SOPs ( Standard Operating Procedures) can help you save time and money in your day-to-day operations.
Transcribe →6-Step Marketing and Sales Strategy For Service Businesses
Dec 1100:16:26Tap to summarizeChecklist download: https://marlonmcpherson.com/marketingsaleschecklist/ Learn more at marlonmcpherson.com
Transcribe →What's Happening Now with My Content Direction
Nov 2900:11:36Tap to summarizeThis is an update on what's coming from Marlon McPherson in terms of resources and content in the near future. For more info visit marlonmcpherson.com
Transcribe →Why Your Email Should Be Separated From Your Website Hosting
Dec 13, 202400:06:16Tap to summarizeIt’s very tempting to host your professional email account on the same hosting as your website. After all, there are lots of website hosts that offer emails for free with the hosting package, so it may seem to make sense to do this instead of paying separately for an email service. I don’t think it's a good idea thought and I’ll give you a few reasons why.
Transcribe →Putting Together An effective Landing/Sales Page with AIDA | FSC Ep.101
Dec 11, 202400:09:20Tap to summarizeIn this video, I break down the AIDA framework - Attention, Interest, Desire, and Action - and show you how to apply it to your landing pages. Whether you're selling products, services, or building an email list, this proven copywriting technique can significantly boost your conversion rates. I'll guide you through each step of the AIDA process, sharing tips on crafting attention-grabbing headlines, building interest with relatable stories, sparking desire with benefits and testimonials, and creating clear calls-to-action that drive results.
Transcribe →Creating Strong and Memorable Passwords For Your Website
Dec 2, 202400:06:11Tap to summarizeThis episode covers, how to make your website more secure by creating strong passwords that's hard to crack, without having to remember what they are. Doing this will help protect against brute force attacks and other security risks. Links: https://www.passwordmonster.com/
Transcribe →3 Ways to Get a Website Privacy Policy or Legal Pages
Nov 4, 202400:04:24Tap to summarizeFSC Ep.99 - Website Privacy Policy or Legal Pages - 3 Ways To Get Them. As a dedicated content creator and online marketing strategist, my mission is to help you grow your online business effectively. This video dives into essential website strategies, including implementing privacy policies—a crucial step for any successful online business. With data laws tightening, I'll guide you through using online templates, dedicated services like Termageddon, and professional legal assistance to protect your brand and boost consumer confidence.
Transcribe →Cheap Website Hosting Vs Managed Hosting
Sep 26, 202400:05:45Tap to summarizeThis episode discusses whether to go with cheaper, unmanaged hosting or managed hosting. What's the difference, or what are the pros and cons? This is important to find out when you are ready to publish your website online.
Transcribe →