In the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills will kick off the discussion about the intersection of AI and marketing. They discuss their experiences using AI in their everyday lives and how it has transformed their marketing strategies. Ken and Erin talk about practical insights and tips for marketers looking to leverage AI. The episode features a special guest, Nicole Leffer, a pioneer in AI and marketing, who shares her journey into AI and marketing, the future impact of AI on marketing strategies, and advice for marketers hesitant about AI. The hosts also review the AI research tool, Perplexity AI, and its potential applications for marketers.

and Content Creation

02:13 AI's Role in Marketing and Personalization 03:22 The Genesis of the Podcast 05:38 Special Guest: Nicole Leffer on AI and Marketing 08:14 The Future Impact of AI on Marketing 12:13 Key Focus Areas for Marketers Using AI 13:41 Enhancing Creativity and Productivity with AI 17:32 The Evolving Role of Marketing Professionals in the AI Era 20:44 Mastering ChatGPT for Advanced Tool Integration 23:24 Elevating LinkedIn Posts with AI Automation 26:02 Anticipating the Next Big Thing in AI Technology 29:08 Quick-Fire AI Tips and Tools for Marketers 34:29 Exploring Perplexity AI as a Research Tool 37:50 Reflecting on the First Episode and Future Directions About our Guest:

Nicole Leffer is a trailblazer in the AI in marketing world. She is renowned for her expertise in integrating general AI technology and helping B2B marketing teams get better, faster, and smarter through her training and insights. She has seen great success as a marketing leader, leveraging AI in her team, and as an early adopter of generative AI. Nicole is dedicated to training marketing leaders and teams on how to harness the power of AI effectively, from content marketing to demand gen and social media. She founded Nicole Leffer Consulting and offers online courses for marketers looking to enhance their AI skills.

Notable Quotes:

"Don't assume it's psychic. You gotta tell it what you want, how you want it, whatever context it needs, like clearly communicate what you want. It doesn't know if you don't tell it." - Nicole Leffer
"The role is going to evolve to be the person controlling AI. You are the director of what the AI system does. You're the one with this institutional knowledge and the human perspective." - Nicole Leffer

Resources:

Nicole Leffer's LinkedIn: Nicole Leffer
Nicole Leffer's website: Nicole Leffer Consulting
“You Are” GPT
Perplexity AI: Perplexity AI

To listen to the full episode and gain more insights into the future of AI in marketing, tune in to the FutureCraft Marketing Podcast. Stay tuned for more episodes featuring industry pioneers and practical tips for leveraging AI in your marketing career.

Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Music: Far Away - MK2