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You know, Max.
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Yeah.
C
We were trying to think about the code open, but yeah, what? Who better to have a cold open with than Joey Crack?
A
Because, listen, Joe and me actually have a good story. Go ahead, Joe.
B
Not I approached you first before anybody. I came up with a product because I've been painting my beard in my ass since I'm 20 something. Painting, you know, like using, you know, coloring for enhancements. Enhancements. But I have a problem. Like, you would call me fat all day. It never bothered me. I've been fat, Joey. My whole problem, my problem is white hair. And so since I was like 29, I caught a white hair. And I start. When I caught one in my chest, I start painting my chest because, you know, I live on the beach. So it's like I got a problem with it. And so I hit up Max and I said, man, I came up with a product. It's called Rewinded. I want you on the box. I think you're the best. Because, you know, he talks to a certain age group every day. Yeah. So I was like, this guy is the poster child. He was like, yo, Joe, I don't do that. I don't really wear that. Good luck. I think it's a great idea. But this. And, you know, we got.
A
We.
B
You know, I didn't think we did too shabby when he said, no, Travis Kelce came on the box.
A
Well, yeah. Better choice than me, Max.
C
I actually thought you would look great on the box. I did Joe and Jada's show. I saw the box sitting there. I think. I don't know who was on the box. Well, Khaled makes it look. Khaled takes it to a whole nother level. His look like alpaca. It's like he takes it to a whole nother level.
B
You know what? One of my drivers pulled up one day and had the beard dye up here, but his beard was down here.
A
Yeah.
B
So I looked at him and, you know, I don't want to make her feel bad. I'm like. I'm like, yo. I said. I said, yo, man, your haircut looks nice, you know? Cause this guy never really does. And he was like, I went to the barbershop, I asked for the DJ island. And they gave him this shit up here, but his hair's down here. Yeah, it was insane.
A
You can't use it like Griffin on your Adidas back.
C
The only thing you did wrong, Max, is you should have said to Joey, you said, listen, Joe, it's not really my thing, but let me give you a few names who I think may make sense. And then if you get these guys part of what they do, I get a little, you know, that's what that should have been.
B
That's how you do that shit.
A
That's how, you know, I needed to know. I needed. We needed to be in business together back then, Rich. But. But really the problem with that, for me, is I knew it was a great idea. Knew it, right? But it's not just that. It's not me. I just don't do that. But then you really got to use the product. So you got it. So you really got to change.
B
I'll tell you, they approach me all the time with weed, like, yo, you want your own strand and all that. I don't smoke weed, so I.
A
Since when, Joe? Since when do you not smoke weed?
B
Never. I smoke weed. One time with a girl, she told me, yo, it's gonna make the sex better this, that I smoke. I got paranoid. I ran out the house butt naked like three in the morning.
A
I got news for you, Joe, that wasn't weed.
B
Let me tell you something.
A
You got it from the spot. They sprayed it down with spray or something.
B
She pulls up, I have Alexis at the time, she's like, joe, get in the car. So I'm gonna die. I'm gonna die. I gotta go to the doctor. I'm gonna die.
C
This was in the Bronx.
B
It's a true story. Yes, in the Bronx. She wound up gassing me. I get in the car, she goes right back around to the house. I take like seven showers. I laughed. I never did this shit again.
A
Yeah, and every time a dude from the Bronx who's really one of the godfathers of hip hop, smoke weed once in his life and never again.
B
Let me tell you something else. Every single night for 20 something years, they had mountains of weed every night in the studio while I'm recording. And it looked good.
C
That's necessary.
B
Everybody smoking. I'm like, yo. And they like, yo, Crack, I'm like, bro, I'm gonna run outta here. But Nate, I'm not trying that shit. I'm just not. You don't always. And I know you're a big hip hop fan. You know who's the only rapper who's one of my best friends ever that has always tried to convince me to smoke is Raekwon the Chef. Every time, yo, God, yo, yo. I'm like, yo, Ray, you offered me 1 million times. Weed, I'm not gonna.
C
It put you in a better creat though, right?
B
That's what they say.
A
Yeah, but Max, it brings your subconscious and conscious closer together. That's why people, people flow.
B
It brings you what break that down.
A
Conscious, your unconscious mind. And your conscious mind, your conscious goes down a little. Your unconscious comes up a little bit. So. So it. You have access to different parts of your brain while you're awake that you normally don't.
B
It's fucking crazy.
C
Well, Max, before we get into the show, you made a statement that you would actually had to use it. Do you think that all these athletes and entertainers doing these deals, they're not doing it just to do it, they have to actually use the product.
A
But it's different if you're gonna drink the hot every day.
B
So if he don't paint the beer, but he's on a box, maybe he could have been. Maybe we gotta talk about the gray. Gray box. Shampoo of the great.
C
Maybe.
A
Now you're talking.
C
When you do the boxing, that's when you do the behind the scenes. You get a brand new look because this is when you're on center stage. It's like when he goes and perform. Look at Joey Crack. He don't have on all this, but when he goes and perform. I seen him perform. He's putting his jewels on Rich.
A
If you're Joe, I don't want to speak. Joe is right here. But if you're Joe. And you have a product that colors your beard, and the dude who's on the box shows up every day with. With. Yeah, but what the average person, you
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know, I'm going to tell you something, you know, what's the stick? Robin Dick. Yeah, Robin Dick signed the contract, agreed to do it, and he came to the photo shoot and he was like, but you know, I'm never really going to use this. Like, I'm a stay like gray. And we was like, yo, but that's not. That's the whole thing telling people to use the job.
C
It's a happy medium, Max. Because what you should have said was you could have did the data.
B
Telling you how to get the data. This guy's diabolical. Yo.
C
I'm just saying you could have did the data of the viewers.
B
Nah, we got to get this Sandy gray. We got to get you a shampoo for the guys. Because, you know, some women actually like men with the gray hair.
C
They like the gray more now than didn't fully color silver fox. Yeah, they like that salt and pepper. But Max, we got Joey crack. This is gameover@Spotify.com Game over with Max
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Kellerman and Rich Paul. Fat Joe today.
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And Fat Joe today. Yes. Joe is a man of his word because. And so is Rich, his family. I saw Joe and Rich. I said, joe. I said, rich, I need Joe to do the show. Done. I said, joe. He said, rich, you don't have to ask me again. It's done. Just tell me when you want me to do it, I come to la. I said, you know what? No, no, no. We'll be in New York. I'll make it easy for you. He said, done. So here he is.
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Rich, I respect you on so many levels, brother. Your accomplishments to the game and everything you've done. And you're a special guy. I told you that last time when you was on my show. Cause you know, I meet people, right? I'm not making a different reference to you. So say Jim Jones. His wife, Chrissy, she's one of my wife's friends. And when you hang around her, she's so funny and charismatic that I say, I know why she's Jim Jones wife. You know what I mean? She got. It's different comparison. But with him, he's so smart, articulate and witty that I get the success. I'm like, all right, some guys, you appreciate their accomplishments and when you meet them, you like, this is the dumbest motherfucker I ever met. How lucky did this motherfucker get right No, I swear to God. I've met him before. Guys that I thought were geniuses. And when I sit with them, I'm like, yo, he don't know shit. In my head, I'm like, I'm trying to shoot the shit because I know something of what he knows. And when I start talking, I'm like, this guy got lucky and just hit it out the park one good time. This guy's like, that.
C
It is. No, I appreciate that, Joe.
B
I really.
A
And then there's some dudes, and I'll put you in this category, Joe. If you saw Ice Cube or LL back in the day, or Snoop or you, you knew that some guys, like, some guys, they were. They were stars and they rapped. That's how they got their stardom. But they were stars. If there was no such thing as hip hop, they would still be stars one way or another. Right? That's why you see some guys 30 years later, 40 years later, still big in the media, still stars, not even rapping anymore. I mean, you're still rapping in a way.
B
Charles got that. Chuck.
A
You're still Chuck. Yeah. Oh, right, of course.
C
Yes, Charles got that.
A
You're still rapping in a way, right? You're rapping when he wants to.
C
When he wants to.
A
No, but I'm saying he's still spitting. It's still spitting.
C
Yes, I agree. I agree.
B
Well, you know me, you know, I'm one of the greatest American storytellers ever of all time. And I'm not talking about rapping. I'm just telling the story where you. You know, I grew up in a project building with 145 apartments and black and Puerto Ricans, they all got nine kids. So it's like thousands of people in my building. And all we would do was shit talk from like maybe 9 o' clock at night to 6 in the morning to my mother kept. Joey, come up, Joey, come up. And we would just be telling stories and joking on each other and talk about each other's mother and this. And so now that I'm able to have a platform to display these stories, everybody like, Jesus, I didn't know Fat Joker telling a story like that. But, you know, it's just how I grew up and how I soaked it up. And so, you know, I take pride in that, man. And just making people laugh and enjoy their lives.
C
You actually had over 1345 people in your building, Joe?
B
Yes.
A
You did the math? 125 apartments.
B
Yes. Yeah, so he doing the math. Yo. How many steps Anthony Davis took this year, like A.D. he's got that shit.
C
But Max, he's. You're right, listen. He's right. And what that people don't understand. You get charisma, character. Know how. Know what? Not how you get confidence. You know how confident you have to be to be called fat every day.
B
Born.
C
But you was fly and see a magnet Joey. This is what I'm saying.
B
Since I'm two years old. I was never skinny Joey. I never been skinny in my life. So Since I was 2 years old, they would call me Fat Joey in front of the bill. Like I was Fat Joey.
C
But that's. But it's also.
A
It's also a double entendre because it is fat. You know, Fat Joe. I always took it as, yeah, fat guy. But he's saying he's fat.
C
You know, it's like P, H A T, fat. But Joe.
A
But they only started spelling it P H A T later. You heard fat. You didn't know how to fat back then.
C
Fat.
A
Yeah. Nicks. Nicks.
C
Your Knicks won, Joe. And I know because I saw you every game.
B
That's right.
C
You was there.
B
Yes.
C
You was on a three week run like no other. When I saw you in San Antonio, you was not Fat Joe. You was a Knicks fan first.
B
That's right.
C
And I'm sitting there and I text Max, I said, man, this is crazy because you're seeing real stars. Just be kids again. You was a kid. Yeah, I was in the stands. How was that for you? What does the Knicks championship mean to you?
B
You know, we just started by saying, I don't get high. This was the closest thing to being high.
C
You was high for three weeks in a row.
B
Yeah, but no, I've been high for five days. I was not high during that process. I did not know we were going to win the chip. I was going, I was supporting. We were down in Atlanta and I had to go. I said, my guys got. Look, you would not have a podcast if it wasn't for the fans.
C
You write about that.
B
You understand what I'm saying?
C
Yeah.
B
So I'm thinking like a fan. I'm saying my guys gotta see me. They gotta see me in the front lines, enemy lines. And hopefully I give him some boost of energy. Jose Alvarado ran over. He was like, yo, we love to see you in the trenches. Mr. Dolan came up to me, hugged me. He ain't never hugged me. I know him 30 years. When he seen me in Enemy Lines, they were like, oh, all right. This guy. Bout that life. He Gonna show up and rep the Knicks. And then after that, I just felt like an obligation towards the fans. I felt like I was really out there for New York fans. And I was like, I'm gonna be your everyday fan. And you are right. When Fat Joe come. Is a. He come in like he's Fat Joe or whatever the case may be. But, you know, at the games, I allowed myself to just be a regular guy.
C
That's your getaway. The game getaway.
B
And you know, I made Wimby miss. That's real shit. Look at the videos now.
A
When you did Joe Joe, why did he. Joe, Joe, why do you think? I agree with you about. You're an all time great storyteller and I love listening to you tell stories on your pod and everything. Why do you think so many people don't believe your stories when you say, like, this is a classic Joe example. Joe will be like, yo. Because Joe, let me tell you why.
B
Got it on tape, though.
A
Let me tell you why.
B
This one we got on tape backs.
A
I identify with that because there's so many times in my life where I was like Forrest Gump. I was someplace at the right time and something happened and then I'll tell someone about it and it's true and they don't believe it. Why do you think people believe you?
B
Sometimes I tell stories and my publicist was right there. And he's a nice guy, Didier. He comes up to me, he says, yo, they asked me, he was like, yo, I was there. Like, that happened.
A
I mean, how did you make Wemby miss?
B
Most people have such mediocre lives, unfortunately, that they can't believe you have such a. An incredible life. And me, I'm everywhere. I just shot a video. I got a song called Victory Lap featuring Young Miami and Jadakiss. We shot the video at the parade. So now you got the video. I don't got a lot of you. Timothy Chalamet is dancing in the video. There's nothing you could do about it. I captured the moment. And so what happened with Wimby was I went back to the regular fan. I'm sitting my basket, by the way. They never let me buy courtside in no arena other than the Knicks. Like, for some reason, they didn't want Fat Joe.
C
No, no, no. That became a real thing.
B
Cleveland.
C
That became a real thing.
B
Cleveland gave me my money back. When they figured out it was Fat Joe. They was on the street.
A
That was a news story. Yeah, yeah, but that was.
B
No, they don't want me, like running Up.
C
That's a news story in general, because the fans of New York, they travel so heavily that basically you're turning the opponent's arena into your home arena. And you had the money. See, that's the difference. You have the money to do it.
A
You have the money to buy it. Joe. I was trying to tell Rich the pride in New York. And this goes for when people were wearing spurs jerseys and they're getting chased down and the spurs jerseys were getting ripped off. That's good.
B
I wasn't with it.
A
Well, I was with.
C
Thank you, Joe.
A
It's not. It's not.
C
You wasn't with that.
A
Hold on, hold on. It's not that. I was with the violence. No one should have stabbed or curb stomped or anything, but what New Yorkers will like, they won't tell you publicly, but behind closed doors, you get school teachers, lawyers, it doesn't matter cops, it doesn't matter who it is. There's a certain pride that they take that New York can come to your arena and take over, but you can't do that to New York. No, you can't take. But the New Yorkers take pride in that.
B
New York, in all honesty, is a very, very dangerous place, Max. And when I went in that parade, it's the first. You know, one of my favorite movies is the Gangs in New York with Leonardo DiCaprio. I was in the Gangs in New York in that parade. I never seen that like that. They had layers and layers and layers and lace. And then we passed this one block. Let's just make a random block up. I don't know what the block was. Let's say Sullivan street. It was 10,000 Italian stallions looking like. Like they must have went on Italian Twitter and said sullivan Street. And they was there, Rocco. They was like, nice insanity out there. It was a scary place. From where I was looking, I was like, anybody else that ain't from New York or never been to New York seen those pictures of that parade and said, oh, hell no. This.
A
But that's the reason I think there was so much emotion, Joe. Like, look, growing up in the era that we grew up in, more or less were roughly in the same generation. I'm 52. Growing up, it's like, you know, if you went to LaGuardia or something. Cause there are girls over at LaGuardia by Lincoln Center. You're running through construction sites, being chased by Decepticons, Right? If you're from New York, you know what that means? Decepticons. You know what that means? But it's like life. You go, I was telling Rich the other day, at the end of a fight, two guys hug it out, right? Like in boxing, you have a championship fights. So you hug it out because you. You were against the person, but you also went through it with them. And that's New York. Everyone's competing. It's hostile, it's this, it's that, but you go through it together. Which is why when Mike Breen said, I think this might be the greatest call of all time, Mike Breen said, I'm going to quote. I brought it up.
B
I thought he said, it's reality.
A
It's like, it's over. Knicks fans, this is not a dream. Your long, long way ended. Go. And then he said, joe, go ahead and cry. And when he said, go ahead and cry, New York cried. Like, people. It was. It, like, made it okay to let it out because it had been so many years going through so much. It represented more than basketball that Parade
B
said was part of it. Let me explain something. You, Max, and I don't want nobody to take this the wrong way. I recently. Last year, I had a terrible year. Like, my mother passed, my father passed, my brother, all in the same year last year.
C
Oh, wow. Sorry.
B
I just kept. Thank you. I just kept moving forward like New Yorkers do or whatever. I was more emotional when the Knicks won than even losing family members, bro.
A
Cause it's part of losing family members, Joe. It's all attached to it.
B
Yeah, it's all about my brother.
C
The other thing is it.
B
Yeah, I'm thinking about my brother.
A
Me too. That you lost, right? Yeah, that we lost.
B
I'm thinking about me. I'm in the plane, flying back. They popping champagne. I couldn't celebrate. I was just sitting in my chair, like. And they having the best Timmy Chalamet. Everybody's popping champagne, Ace of space this. And I'm sitting there. They must have wondered why Joe isn't happier. And I was just thinking of years of losing and looking at Spike and guys sitting next to me with fucking bags over their faces and. And, like, I just couldn't. It was so emotionally draining.
C
It's draining to win. And I say that all the time.
B
It is draining to win.
C
It's very draining to win. But I would say, Joe, you. It wasn't a difference, really. I don't think when you said you didn't cry over family members, because you actually did. You shared the moment with the Knicks winning and the loss of your family, all that's integrated. And that emotion that you felt. You don't. You don't feel the same way without all of that. Like, all of that, you know, just hit you all at one time. And then you mentioned Spike. Is Spike. Is he the most celebratory Nick fan?
B
Spike has Miro's in Puerto. By the way. Puerto Rico. It's a direct line of New York. Direct. They go right here. That's it. Historically, yeah. In Puerto Rico, they ain't one Puerto Rican that's not a Knick fan. They have murals of Spike Lee in the middle of Puerto Rico hoods because of the Knicks. The. Spike Lee is good. He.
D
He.
B
He's special. You know, in. In the history of New York City, we. In this lifetime, we haven't seen too many true New Yorkers like Spike. Nobody represents what Spike represents. Sometimes he wears some wild shit. He still rocking zoot suits and shit on the side, you know? Your man Clyde, we accept. Clyde, Clyde.
C
Clyde's a G. Yo, yo, I don't care.
B
We accept these outfits. I hope the kids ain't looking at me like, yo, what the. That Joe got on, like. Cause I'm reaching that time.
C
No, but, but you. You stay up with. I mean, Joe, you, you, you. You know how to do it. You. You're spending a fashion.
B
Yeah.
C
Do you check your receipts?
B
No. I said. I said it in the new rhyme on my new album. I got a new album coming out this summer. And I says. I said, I blew 2 million in the fourth quarter, and it was all on drip and even see the jeweler for water. So you blew 2 million. It ain't even on jury. No, it's just straight on fly shit. You heard me. I go to San Tropez in the morning. I'm already getting the Laura P. Honor suits out. You know, I gotta.
C
Hey, listen, there's nothing like grapevines. And guess what? When we got with Max, Max didn't want no action. My man Dean came through in the clutch, and now Max has gotten bit by divine bug.
A
What happened was this. Well, I will tell you what happened. What happened was this. Dean was like, yeah, but you used to wear this, right? Like, yeah, I did, but that was 20 years ago. He's like, no, no, it's okay. You could still wear that. So I went from, you know, you said Laura Opien or Tom Ford, and everything was kind of adult and now. But I don't like the look when you see someone who's aging and they're trying to dress like a kid. I don't like that. But the way Dean talked me into it. He's like, yeah, but this generation wore that stuff.
B
There's a way to do it fly and there's a way. You know, I don't like guys who dress like a teenager, right? I don't like people dressing old. So I don't like. I don't like nobody dressing like a teenager, but I don't like nobody dressing.
A
Yeah, I was dressing a little old. I was dressing a little old.
B
A lot of guys dress old. Like, a lot of guys dress old and you just nod. You just like, what do you want me to do? Dress old. I'm not dressed. I like what Khaled's been doing lately. Lately, Khaled has been dressing up, but fly. Laura Piano Shit, you know, I think
C
it's just be you.
A
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A
Joe, you gotta come on and do the boxing show too, man.
B
I love boxing, man.
C
Yeah.
B
And I'm a huge boxing fan and I've been a fan for years and years and years of boxing. You know, one guy I lost my whole Rent money to was Arturo Gotti with. I remember one fight, I bet everything on Arterio Gotti. And then he got knocked out through the ropes. I was like, the thing I love about boxers is the thing that's so unfair about boxing, right? It's like the minute you get one loss, it's like your damaged goods or you're trash, but it's a fight.
A
We're changing that. We're changing that as Zoo for Boxing, Joe. That's why I'm doing Zoo for Boxing. Try to make it like a regular sport.
B
You got to change it because it's like, to me, the greatest boxer of all times, Muhammad Ali. So Muhammad Ali gets down. He gets up, knocks you out, gets down. This I feel like Rocky the movie is all based on, you know, losing and winning comeback.
C
I don't know how you get up
B
from your football one loss, all of a sudden you are bum.
C
No, that's ridiculous.
A
Like, it's ridiculous.
C
I think that was influenced by some people. But, Joe, we want to ask you because we talked about the Knicks, and obviously we know where you sit there. But we want to get into growing up in the Bronx, right? You grew up in the Bronx. You talk about this. How does Fat Joe, who. I know. I know what the environment brings forth. You have no choice. There's certain things you're going to have to do even if you don't want to do it. It's just part of it, right? You step outside your door, you part of it. Okay, I've been there. How does that guy then start to say to himself, you know what? I'm gonna do this rap thing. When did you know that you were really good at it? And what drove you there?
B
Was it a hustle? Really good at it. But I had a friend, Robert hall, legendary Lord Finesse and Lord Finesse.
C
Lord Finesse, yeah.
B
And we grew up in the same projects. And he would tell me all the time, I'm gonna be a rapper. And I remember one night, I was listening to Red Alert, and he played, like, four records in Lord Finesse. And I was like, no way. And immediately, even Fat Joe, because I'm a big dreamer. Like, I'm like Bugsy Siegel. I make Vegas. Like, I'm like, I'm a dreamer. But I had to see it to believe it. So when I seen him take off and become the hottest rapper, I said, oh, I'm gonna do that. So I stopped hustling in the streets, stopped doing all the stuff. So I'm gonna change my life. I go to you went cold turkey. Cold turkey. And I was making a lot of money. But guess what, man? My friends that I was getting money with, they're still in jail. Yeah, they're in the feds. They're finally coming out in, like, two years. They already did 36 years.
A
You lived two lifetimes since they've been away.
B
Are you crazy? Like, it's.
C
It's.
B
And we're still family. So, like, I got one of my friends, he's doing mad time. He called me up just yesterday on Father's Day and was like, yo, my mother fell, and I never heard him. This guy done took 30 something years. No, I never. So I rushed to the hospital to see his mom. Thank God she was all right. But that's the bond we still have. But I told them I was going to change my life. They all laughed at me. They always like, oh, rapper Joe, you're gonna be like. They were laughing at me. And so for, like, a good year or two that I was trying to, like, get my record deal and work on my album, I had nothing to do with the drug game. And that's when they. Rico. That's when it hit him. I wasn't in it, thank God, you know, so Hip Hop super saved my life.
A
A lot of stories, by the way. You bring up. Bring up Lord Finesse. A lot of people maybe outside of New York, don't know as much. When Lord Finesse dropped, it was like. It was like he was almost gonna be like the next Cool G rap. He was. Lord Finesse was so nice, for back then especially. It was crazy.
B
It was though. Like, he was, like. It was a time when he was the nicest guy in the street. So you had, like, guys like Jadakiss, all these guys, they got influenced by Lord Finesse.
C
Yeah.
B
And Lord Finesse is like the leader of my crew. Digging in the crates. That's how I started. And so I was telling somebody just yesterday, somebody was like, yo, Joe. And I said, listen, when I get around digging in the crates, he's still a boss. It ain't fat. Joke is Fat Joe is more famous or whatever. When we get together and try to make a project or something, I go off of what he does.
C
So he still work with you a little bit.
B
When you get in the studio, whenever they want to, we do it. But whenever they do it, I'm there 1 million percent.
A
You know, it's funny because, like, Big. Big L gets rediscovered. But, yeah, Big L has been rediscovered. And people rightly put him up on a pedestal. He Deserves it. But finesse was right there. Finesse was. Put him right there. I'm saying.
B
But.
A
Yes, I get it. But I'm saying, like, terms of.
B
Lyrically. Yeah, yeah.
A
In terms of everything. Finesse was right there. And. And I'll bet you before too long with reels and everything, now finesse gets rediscovered by the next generation.
B
Well, you want to know what happened is. You want to know what happens is people. This is just in life, people, when people pass, then that male ego kind of like, goes away. So you can give it up.
A
Yeah.
B
Yo, Nipsey Hussle's the man. Yeah, right. Nipsey was here. You ain't trying to tell them that.
C
Yeah, right. Biggie said it. That's what Biggie said. What? Biggie said, you're nobody until somebody kills you. That was.
B
That was the nobody to somebody kills you. And that's crazy because just the way life is. I tell my family all the time, I say, yo, because I've done so much, not just musically and the culture and whatever you want to say that when I pass away, they're going to have to celebrate that and big that up and amplify it and be like. I'm like, yo, I tell my family, I said, you're going to see people you never thought you would have seen in your life. Say, yo, Fat Joe did this, Fat Joe did that.
C
Joe, do you think that's just our culture?
B
Because it's always just our culture.
C
Yeah. Because you see. You see people being celebrated in other cultures in real time.
B
I'm watching. I'm watching. Good Morning America yesterday. I don't know the group is a white group. We've been watching them our whole lives, whether they roller stones or YouTube something. They got a new album. They got a whole half an hour piece in Good Morning America. They're celebrated.
C
Yeah.
B
Now, if you older and you make music, they used to frown upon you. Now we changing it with, like, in
C
rap, they frown upon you.
B
Yes.
C
Only in rap music.
B
Only in rap music. Where they used to look at you
A
like, well, it was a young man's game. Hip hop's been a young man's game, you know?
B
Yeah, but not necessarily true. Not now. Now you got. Got French.
A
Yeah.
B
French Montana got the number one and number two song. The clips had the best album in the game. You got some OGs dropping. TI just had a number one in America. So we gave the, you know, hey, every game, you got to go back to the youth in order for it to grow. But we gave the youth 1015 years, and they wasn't knocking it out the park like that. So all of a sudden, there's a resurgence. I like the OGs dropping music, but,
A
Joe, you feel like you're hate. I don't feel like you're. I mean, people.
B
No, I'm not saying I'm hating, but I feel like.
A
No, I'm saying you're hated. I feel like people celebrate you. I don't feel like. Like you feel hated on at all.
B
No, I'm not. Of course I'm hated on, but I don't. I. We don't. We use that for fuel. Like, I'm no different than when you seen Michael Jordan the Last Dance. And he said, yo, what you said to me? And the guy's like, huh? I ain't saying nothing. Yeah, I'm gonna give you 49. You know? So I invent the hate.
C
Yeah.
B
I hallucinate the hate in my head. But I'm not talking about the hate. I'm just talking about the male ego. Unfortunately, everybody wants to be, oh, I dress better than him. I just. I'm better than him. I'm just. But once they're out the way, once
A
they pass away, once their story's over, then the people. Then others don't feel competitive with them, and then they can then. Yeah, I agree. That's a profound thing.
C
You live through that in real time right now. I mean, just me being in my position, even though I have all of these receipts, all these accomplishments, we don't
B
want to leave Max out.
C
No, no.
B
Dude, they're fucking. Is making tons of money.
C
You got people that still.
B
They're not going to look at it the same.
C
Yeah, but they want to see. They want.
B
They know you're great. They know you're smart. They know you're phenomenal, what you've been able to do.
C
Yeah, but you have to continue to prove it over and over again.
B
Well, I think that's what makes us better.
C
I don't mind it. I'm not saying I mind it. I'm just saying you have to continue
B
to keep doubting us. Over and over, people keep doubting you. That makes you get greater and greater and greater. Unfortunately, at the time, you're like, yo, what I got to do? I done did whatever I had to do. But you're building a legacy that when people run up the numbers against you, they be like, yo, this guy, he did it better than anybody else. So you actually have to appreciate them people.
C
I do appreciate 100%.
A
In Rich's case, they tried to make the Rich Paul rule in college. Yeah, I mean, you know, like, but and I said at the time, on first take, before Rich and I were planning on doing any show, you know, it's all good. Unless you're young, black and Rich Paul. Right. Like, that's young, black and Rich Paul. It's a problem.
B
Yeah, yeah, yeah. That's, I mean, we all feel that way in a certain way. Right? So we all feel like anybody who's been successful, you're always going to feel that way. Somebody's always going to like downplay your.
C
But that's our community. Everything was downplayed. If you got a new car, if your family got a new car, they say you didn't buy it.
B
So who was the only person celebrated? Maybe Obama was probably the only person that I, I, I seen everybody give it up to Obama. Like, I never seen.
C
No, like Obama was definitely, I mean he was, he was one of the,
B
you went in a barber shop and you heard people talking about Obama or never.
C
Not me.
B
He's one that caught that.
C
Not in the barbershops.
A
No, no.
B
He caught the train. What they call that train out there, the Orean Express. In the hood. He got, he's in the Oregon Express through the whole. Nobody ever talks bad about Obama.
D
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C
pond how did you Same neighborhood.
B
Same neighborhood.
C
Pun was already rapping.
B
Yeah.
C
You had the foresight to go and get Pun? Yeah. Special from the time he walked in the booth?
B
Yeah. But rough around the edges. Meaning he was the most phenomenal.
C
When I couldn't make a record, when
B
I spit one rhyme, I knew he was better than everybody. And I'm talking about the greats like Big Daddy K and Coogee Rap Nas. At the time Nas was the best rapper and Nas had just took it from in New York. Coogee rap. I got Nas and I got Coogee rap to hear a big punt in my face. And when they heard him, they were like. And Coogee rap was like, word em up. If Coogee rap say word em up, you got a fucking monster on your ass. Coogee rap was like, word em up. Word em up. So then I knew it. And then what people part of what you were saying that people don't believe me. I gave Biggie Smalls his first show in New York City. I promoted the show. His first show, I gave him $1,000 in a bottle of Moet. He performed in the Bronx at the Fever. His first show, I was cool with Biggie before. He had a deal where he was battle rapping guys. So I was there and I watched. What Puffed it with Biggie. And I watched, you know, one night I'm hanging out with Biggie in his house in Brooklyn, and he got army fatigue on with a hockey jersey. And he said, yo, come to my show tonight. Unbelief. I went to the show. He had gators on, fur coat, salmon suit. I'm like, yo, I was just with him.
C
Pink gators, Joe.
A
First time I heard Biggie Smalls was at the end of who's the Man? Remember? Because he had the. And I thought. And party and bullshit. And I thought. I didn't know. I didn't know who it was. I thought. I just assumed. Wait. I thought Cool G Rap was writing for KRS1. I couldn't tell who it was. I'm like, yo, is that. Is that KRS1? And cool G Rap must be writing for him. I was like, that's the best thing I ever heard in my life.
B
Well, the thing is, I was there for his transition. And so when I met Big Pun and I knew he was lyrical, I said, we're gonna make you the Spanish Biggie. And so when you look at his video, you see the Pun ain't never dressed like that with the Versace shit and all. We was blowing the bag. We was getting fucking fur coats. Big Pun, like, we was like. We made him into that Big Pun, you know?
A
And Pun could rhyme every syllable in the rhyme with another syllable somewhere. Everything, right?
B
There's something you not noticing. I see the Jordan behind you, right? It was somebody named Scottie Pippen. That was probably really, really great too. But he doesn't get the recognition because we got Pun. Fat Joe was in a crew with Big L and then in a crew With Big Pun, like, so I'm overlooked. Looked, look, I'm Mugsy Bowes compared to these guys. But I'm spitting my ass off and I'm like, yo, what am I, chopped liver? Like, I'm actually doing what he said. Dead in the middle. A little. Little. I'll come back. Well, it'll be a cold day in hell today. You take it now. Make no mistake. For real, I wouldn't hesitate to kill. But I'm chopped liver.
A
Nah, but Joe, that's not even. That's. Look, lyrically, Big L and Pun, you're naming two of the. You know, they're incredible, but you had a charisma. And the rap game is not just the lyrics game. Right? There's. It's like.
B
Actually, the greatest rappers are comedians.
A
Why do you say that?
B
The best rappers have a sense of humor. Biggie, you know, with the shitty. With fat and ugly. Still.
A
Yeah.
B
Gucci down to the socks.
C
Yeah, right.
B
One talking that Snoop Dogg shit he was saying, and they were like, ain't but like, it's always the best rappers of a. You know, Jay Z, I wish I never met her at all. This is all fun. The best.
A
Also, charisma, Funny also. It's also charisma.
B
Charisma and funny.
A
I'll talk about this. You could see this with actors. You could see this with fighters. Even if someone's fights with charisma, where's your eyes going? Right? You're always watching this dude. If De Niro's on the screen, you can't like you. You got to watch you. You in that whole crew, as great as those rappers were, if someone's. Who is the most famous guy to come out of that crew, Right. You had a different kind of charisma.
C
Yeah, so.
B
So, yeah, like, met the man.
A
Like, we talked dirty too. Yeah.
B
Yes.
A
Yeah. Ray had. Ray. Ray had the best album I ever heard in my life. Cuban Links. The best album I've ever heard. Any kind of music.
B
Ray was the best.
C
Ray was the best. So, Joe, so now fast forward. You have success as a rapper. You put guys on. You've. You've changed.
B
I've made about 10 different people millionaires, inconsistently.
C
That's incredible. Yeah.
B
10 different people. And again, what's the.
C
No, I'm just saying because I, you know, Cool and Dre, where you grow up.
B
Cool and Dre, they did.
C
They did a record for me back in the day.
B
Cool and dream money.
C
Yeah.
B
You got Remy Ma Mansion, indoor pool in the. Big Pun.
C
Let me tell you a story.
B
Millionaires we go to.
C
In 2004, we go to Cancun. And this is the first year Brian don't make the playoffs. So he like, you know, you're going to take all the guys to Cancun for Memorial Day, Memorial weekend. So we land. It's like. It's like 13 of us on the. On the G5. It's full. Nobody else? Yeah, but he wanted to take all
B
the guys sitting in the bathroom because, you know, the bathroom is almost turned to a seat. Yeah, yeah, we did that.
C
We wanted to take all the guys. So we go and we.
B
What's the most ghetto y' all ever did on the G4?
A
That's a great question.
B
I could tell you.
A
What is it, Kentucky? I thought you just told us you got a more ghetto on a G4.
C
We used to always get.
B
We used to always get Kentucky Fried Chicken shooting dice.
C
We did that gamble on every plane. No smoking.
B
No, no. We had the most ghetto. Ours is pretty.
C
Honestly, ours is pretty civilized. So anyway, so. So we get to the Cancun. It's two clubs in Cancun. It's Daddy O's and the city. We said the Ritz right off the beach, right on the. Is. Everything is on the beach, all the hotels. So SNS is DJing.
B
SNS Harlem.
C
So we in the city, Max. We're in the city. So at a certain time, there's an area in the city where this thing comes down and it becomes a stage. Like a. It drops down, becomes a stage. They're passing the bottles of champagne. It's crazy. And all you hear is, dun, dun, dun, dun, dun, dun, dun, dun. He broke the lean back.
B
He broke her back then and there.
C
When I tell you what this. What happened, because everybody from. We had people from Philly everywhere. We ended up playing some guys from Philly and swimming.
B
Water volleyball, Swimming Olympics.
C
So they. By the way, they say whoever win, they synchronized swimming.
B
Synchronized.
C
We got guys six, eight. They haven't swimming, so they buy the drinks. We having fun. Everybody there, man. When I tell you he played this record, Joe, I've never seen anything like this before. It took over the entire weekend. So the next day, we go to Daddy O's 10 times in a row. I don't know. Were we the first people to hear that record that weekend?
B
We were, but he broke the record officially. SNS broke Lean back.
C
There you go. Max.
B
Bmf. You didn't want to say that.
C
I didn't want to say that. Okay.
B
They were the biggest guys in the world with it and everybody traveled wherever they went back to Detroit, they went to Atlanta, they went to la, they went wherever they was. Cleveland, they start playing that for everybody. Like, yo, my God, y' all gotta hear this. But I'm gonna tell you what happened to me. I don't get high. Once again, my high is being hot. It's my high. If I put out a great record, I will sneak in the South Bronx to hear all the cars play my shit. And that's how I get high. When Leanback came out, it was Memorial Weekend. I'm in Miami at the same time. I don't know who. Maybe it's Cali. I don't know who. Somebody keeps playing. And I never forget. I'm sitting on the couch with my guys and Fabolous is sitting on the other couch with his guys, couple of rappers. And I kept looking at fabulous. And it kept going bam, bam, bam, bam. And then bam, bam, like a hundred times. And the one guy I had in my clear view was fucking no obstruction was fabulous. And he was just looking at me and I was just like. Another time that happened, you know.
A
Cause he got some of them too. Fabulous.
B
Yeah. The first time, the first hit record I ever had besides underground was we dug in with R. Kelly. And I never forget, we used to throw a pool party in it. We dug him all it up. We used to have a Terror Squad pool party every year for Memorial Weekend. And I remember Cameron was in there. Allen Iverson, a bunch of fab buster runners, everybody. And I gave it to the dj and I said, yo, play this. And when he played that, nobody knew I could rap like that. Cause I was so underground. Digging in the crates. Kill youl Mother Records. They couldn't believe that I was like Joe Crapton, I'm outta the. I watched rappers faces in real time. And then when R. Kelly came on there, at that time, he had only worked with like Biggie. So it was like they were looking around like, holy shit. This guy got a smash fucking hit like we never thought we'd see today. But I was with him. You ever did some shit, yo, y' all won like we won the championship in San Antonio. I was wondering what the bars in the Bronx were like. I wasn't there. You can't be there. I actually was there when I played. We dug it for the first time and got to see all the rappers faces. And they were all looking at me
C
like, well, I was there for Lean Back.
A
You know what I made it. Hey, Joe, you know what it make Lean Back even Better if you listen to it. High. Even better.
C
Yeah. Another place I was at, Joe, did
B
it give you unconscious conscience? Let me tell you something. Yesterday.
A
That's why Ray Ray is trying to put you on Joe.
B
We shot a video, right? My new single, Victory Lap. When Young Miami, me and Jada, phenomenal. I rapped over the victory. Biggie victory. And we shot the video at that parade. And so we got the video edit back yesterday. E. Rivera, Shout out. Eve Rivera. I sent it to Dre. Cool and Dre, they pretty much executive produced my album. I sent it to Dre, and Dre said, you know what? He saw the video. He said he stepped outside and smoked the blood and went back in. He said, oh, my God, Joe. He said, this is like the Backstreet Boys. This is like. I'm like, fuck you mean? It's like the. He said, because I. I used to love their videos. When you seen millions of people in the crowd singing with him, and then he's like, I see you signing autographs, dapping the crowd.
C
That's gonna be great. He's like, I can't wait to see that, Max. We got a rap with Joe. But before I let him go, Joe, I was there. Blackout Jay called. Hey, want you to play. Brian called me. Yo, meet me at. We was flying off a different. I don't know how. We flew out of a airport that was on the east side of Akron this time. We would normally fly out of the Akron Canton. But anyway, we fly up.
B
We come private plane, ship.
C
I fly Delta, by the way, Joe.
B
All right.
A
I'm just saying, every time Rich has. Every time Rich has a story, he's a hustle.
B
You'll hustle a flight, right?
C
Yeah. If I fly with my Rich friends like Joe. I'm Joe.
B
Leave me a seat.
C
I'll bring the diamonds. Don't worry. But listen, Max, it's on the Blackout. We talked about it the whole time on the plane. I mean, before the. The. We playing the Rucker game. Jay's team against Joe's team. Bronze on Jay's team. Joe always had the best team. We know that. Kareem Reed, everybody. He had. He was a. He was. Joe could really be a general manager. He actually can, him and I. Oh,
A
Joe's Rucker teams are legendary in New York.
C
Legendary.
B
That's what he's talking about.
C
But this night. So now we're on the la. We had some little hotel next to baseline, and boom, it go dark. So now we can't do it. So instead we are at the 40. 40. Big strick is on the bus, may he rest in peace. So, Juan, say and Jason, we gonna go over to Hot 97. I think it was Hot 97, one of the radio stations. We go over there, you and Juan, everybody talking. I'm just a fly on the wall. Cause we end up staying at the Ritz. Central Park South. Just a fly on the wall. But one of my best nights without the game, by the way. I'm glad we didn't play that game. I think it would have been.
B
Yeah, it would've changed.
C
It would've been too much for Manhattan.
B
One little close call could have turned out it was. That's why God did not allow that. That's just the truth.
C
He didn't allow it.
B
We were way too ghetto.
C
It was too much.
B
He ain't Jay Z now.
C
No.
B
Fat Joe ain't Fat Joe now. We were too ghetto.
C
Yeah.
B
This wasn't had 30, 40,000 people. One risky call. Talk about ego. Jay would have thought. I, I, I. You paid the rested, the ref.
C
Yes.
A
Wouldn't even have to be a bad. Wouldn't have to be a bad call. It just have to be someone talking shit after the game even.
C
But I say all that to say, joe, you're now in business. How do you grow, evolve as a person, as a man, put things to the side to now be in business. I set you up, didn't I?
B
No, no. But this is a great question, because I realized yesterday, two days ago. So everybody's mad at me right now. Let me tell you something, Matt. I'm a Knick fan. I put up a picture all the time where I'm playing with a knick jacket. I'm 10 years old. I'm overgrown. I was always Fat Joey, but I'm 10. For me to get a seat on any float in that. Any the back of Spike Lee's cheekbone, I would have been on cloud nine. Mr. Dolo said he gave me a float in real life, the championship. 53 years. Mr. Dolan said, Fat Joe, you have your own flow.
C
Wow.
B
Now, it could have just been Fat Joe and Remy Mar and my family and friends. I chose to make it the hip hop flow. So I bring the queen, Mary J. I bring young Miami. I fly in. She got the hottest record. Spend that shit.
A
It's Lean Back.
C
Yes, it is.
B
Yeah, we got Wu Tang, we got the Locks, we got Mobb Deep, we got. No, no. I turn it. So a lot of my friends that I'm with every single day are upset with me because they Thought they deserve to be on that float with me. I came with Rich, swear to God. Not my daughter, not my family. No, I came with Rich. I had to tell people that I respect on another level of respect. Can't do it. Gotta bring the Wu Tang. Wu Tang ain't bring their kids. Ja Rule ain't bring his kids. Jada ain't bring his kids. So we just made it hip hop. And so to answer your question is, I've always before my family, I've always been true and loyal to hip hop. My whole life. That Mother's Day, I wouldn't be with my mother. I'd be prepared performing for mothers my whole life. I live and die, bleed, eat, sleep, drink hip hop culture. The preservation of hip hop culture is what I stand for. My DNA, my origin. Since I was a baby in the Bronx, being a fan, I brought Melly Mel and Mr. Ness. They were like, they understand more than me. They're older than me. They were so grateful. And he said, joe, Joe. I said, you want to know what? You're my tribe. And they looking at me like, what do you say? I said, well, you're the forefathers of my tribe. If we were Native Americans or whatever, you'd be Crazy Horse or some shit like that.
A
Like, those are your people. Yeah, those are your people.
B
My fucking people. I descend from you. Yeah, I'm more successful. Yeah, I got the bag right now. But there's no way.
C
You had the bag for a while, Joe.
B
I know, but there's no way I could have done this and not say, come on.
C
That's admirable. That's admirable.
B
So they were like. They were like, yo, Joe. But you don't understand. We showed that. I said, bro, you're my tribe. You're the elders. You're the leaders. So I've always been loyal to hip hop and the fact that we can save lives and make kids see that. Me and J, you know, I've seen somebody. I don't want to give too much thing to that, but a former. Y' all get the hint. A former partner, Jay Z, just recently did an interview, and I watched it last night on YouTube, and they asked him about Big Pun and Fat Joe. You guys had serious beef with Fat Joe and Big Pun? And he was like, we have mad beef with them. He said, this is why I don't understand how Fat Joe's so loyal to. To Jay Z. We had so much beef with each other, and he's so loyal to him. Two days ago, in my store. I have an UP NYC initiative where we feed thousands of families. We do it every month. Do you know who was at my store giving out food? Jay Z's mother and his sister were literally in my store giving out food, food to the less fortunate people. You trust your mother with a guy. You know, this guy's solid. My mom's is in there. She's good. And so I don't care what nobody says. Max just said it. He started it with it back in the day. We fought, we made peace. Great. You won, I won. I don't care. But we did. No more problems.
C
You hug it out.
B
That's how I grew up.
A
Everyone. You went through it against everyone. But in New York, you all go through it together. And when people, when Mike Breen said, go ahead and cry, it's okay to cry, a lot of Knicks fans cried because I was one person who thought, I may never live to see the Knicks win a championship. And by the way, a lot of people that we knew growing up did not live to see.
B
You want to know? Groundbreaking. The groundbreaking news. I asked Spike Lee maybe like three, four years ago, me and him, one on one. And I shouldn't be saying this, but I said, you're Spike. You think we'll ever win the chip? He looked at me and said, not in our lifetime. This is the number one Knick fan.
A
But he made it.
B
Looked at me three, four years ago, it said, not. Spike Lee told me, yeah, but he.
A
But he made it. And so. And so did you. So did we all.
C
So, Joe, we appreciate you.
A
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Episode Date: June 22, 2026
Host: The Ringer
Guests: Fat Joe
This episode is a spirited, wide-ranging conversation with hip-hop legend Fat Joe, celebrating the New York Knicks' long-awaited NBA championship and exploring the intertwined themes of fandom, hip-hop history, New York identity, legacy, and personal evolution. Max Kellerman, Rich Paul, and Fat Joe share personal stories, discuss the deeper meaning of Knicks fandom, reflect on hip-hop’s evolution, and examine what it means to stay true to your roots while achieving mainstream success.
Product Idea & Branding: Fat Joe opens with an anecdote about pitching a beard-dye product (“Rewinded”) to Max, highlighting the importance of authenticity in endorsements.
On Not Jumping on Trends: Both joke about turning down weed and beard dye offers because they don't use the products themselves, emphasizing credibility over easy money.
Comedic Interjections: Rich Paul weighs in on missing side hustle opportunities.
Fat Joe as a Knicks Superfan:
On the Significance of Winning:
Parade Stories — Unity and Danger:
Origins and Influences:
Respect for Peers, Humility About Self:
Comic Relief and Charisma as Keys to Rap:
Recognition in Hip-Hop vs. Mainstream:
Using Doubt as Fuel:
Race, Success, and Downplayed Achievements:
Big Pun’s Early Brilliance:
Biggie and Transformative Moments:
Lean Back, Hip-Hop Highs, and Cultural Takeovers:
Evolving from Artist to Entrepreneur:
Loyalty to Hip-Hop Culture Over Everything:
Making Peace and Giving Back:
On the Knicks Championship:
On Fat Joe’s Place in Hip-Hop:
On Hip-Hop Recognition:
Nostalgic Hip-Hop Moments:
On Loyalty to Hip-Hop:
| Time | Segment / Topic | |-----------|-------------------------------------------------------------------| | 01:18 | Fat Joe's beard dye pitch & product authenticity | | 04:11 | Joe on why he never smoked weed; authenticity in endorsements | | 10:06 | Max on innate charisma and being a star before rap | | 13:19 | Knicks' championship—what it meant to Joe and New York | | 20:11 | Mike Breen’s historic call and what winning means for NY | | 29:23 | How Lord Finesse inspired Joe to leave street life | | 31:40 | The legacy of Lord Finesse and Big L | | 32:54 | Hip-hop culture versus other genres in celebrating legends | | 44:18 | Fat Joe on being “chopped liver” among greats but pushing forward | | 49:54 | “Lean Back” takes over; Joe’s high is the crowd’s energy | | 57:02 | Parade float, putting hip-hop before personal/family celebration | | 60:49 | On making peace: “You hug it out” | | 61:12 | Joe’s conversation with Spike Lee about Knicks dreams |
This episode is a celebration—not just of a basketball title, but of culture, loyalty, survival, and growth. Through candid storytelling and mutual respect, Max Kellerman, Rich Paul, and Fat Joe deliver an essential chapter in the ongoing story of New York, the NBA, and hip-hop. Whether reminiscing about the past or looking to the future, the message is clear: honor your tribe, use doubt as fuel, and keep the culture alive.