Game Over’s First Guest: Snoop Dogg! | Part 2

Summary

Game Over with Max Kellerman & Rich Paul

Episode: Game Over’s First Guest: Snoop Dogg! | Part 2

Date: March 20, 2026
Host: The Ringer
Guests: Snoop Dogg

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Episode Overview

In this lively, wide-ranging conversation, Max Kellerman and Rich Paul welcome Snoop Dogg for part two of their extended sit-down. The trio dives deep into iconic moments from Snoop’s career—especially memories from the 1990s—while connecting hip hop to sports, culture, entrepreneurship, and mentorship. The episode is rich with personal anecdotes, industry insights, classic Snoop humor, and serious reflections on legacy, business, and giving back.

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Key Discussion Points & Insights

1. Snoop’s Iconic Saturday Night Live Appearance & East Coast Respect

[01:52-05:46]

• Rich surprises Snoop by wearing the legendary Tommy Hilfiger rugby shirt from Snoop’s ’94 SNL performance.
• Snoop reminisces on the era, sharing the real thrill was being accepted in New York’s hip hop scene, not just being on TV.

  “When you getting respect and can go to parties, that means more than being on TV.” — Snoop Dogg [03:06]

• The Death Row crew rolled deep in New York, connecting with East Coast legends like Kid Capri and KRS-One.
• Rich and Snoop reflect on the unique mutual respect between LA and NY hip hop scenes.

2. Basketball Nostalgia & GOAT Debates

[06:08-12:41]

• Snoop and Rich share childhood memories about discovering throwback jerseys at the NBA Store in NYC.
• Snoop’s basketball “GOATs” (in no order): Kareem Abdul-Jabbar, Michael Jordan, Magic Johnson, with shoutouts to LeBron, Kobe, and Steph Curry.

  “I watched [MJ] get rock solid, didn’t cry, didn’t complain. Kept it gangster...” — Snoop [11:10] "Steph ... changed the whole dynamic of the whole sport." — Snoop [12:32]

• Snoop reveals he’s never met Michael Jordan and Rich vows to arrange a “Goat for Goat” meeting on a golf course.

3. College Basketball, March Madness, & Talent Development

[17:12-21:55]

• Snoop and Rich discuss NCAA tournament picks and the unpredictability of March Madness.
• Snoop explains the importance of great guard play in winning college championships:

  “You have to have great guard play.” — Rich Paul [19:09]

• They trade memories about legendary teams: UNLV’s ’90 squad, Arkansas ’94, the Fab Five, and discuss the challenges of managing immense talent.
• Snoop gives props to Coach K and Gino Auriemma for their ability to coach stars—especially recognizing Gino’s dominance in women’s basketball.

4. Growth of the WNBA & Women in Sports

[21:51-23:16]

• Rich announces the new WNBA pay structure (min: $300k, avg: $600k, max: $1.4M).
• Snoop leads a “Let’s go, girls!” chant, highlighting deserved financial progress.
• Discussion of women’s college stars building organic followings, NIL deals, and how women’s basketball now mirrors what men’s college hoops once did.

  “It’s making a couple of coaches frustrated, but you should want that. You’re teaching them how to be businessmen before they get to the next level.” — Snoop [24:10]

5. Name, Image, Likeness (NIL) & Athlete Empowerment

[23:22-25:02]

• Snoop recalls personally supporting youth players before NIL and cheers that athletes can now monetize their brand.
• Max, Snoop, and Rich tease an upcoming project on NIL; Snoop jokes, “Snoop Dogg is up for nil action, too. I still have my eligibility!” [25:02]

6. Snoop’s Sports Mentorship & Grassroots Impact

[25:10-26:00]

• Snoop spotlights athletes developed through his Snoop Youth Football League (e.g., John Ross, De’Anthony Thomas).
• Snoop on his mentorship philosophy: “I don’t work for people. I work with people. So we have an understanding.” [25:33]

7. Baseball, Marketability, and Globalization

[26:00-28:03]

• Snoop’s love for baseball, friendships with players (Mookie Betts, David Wells), and desire for more athlete-owned franchises.
• They lament declining Black participation but celebrate the global appeal brought by events like the World Baseball Classic and megastars like Shohei Ohtani.

8. Snoop Dogg’s New Album & Business Philosophy

[31:11-34:46]

• Announcement: Snoop’s album “10 to Midnight” releases April 10.
  • Producers: Swizz Beatz, Pharrell, Superfly, Knotts; guest features include Peezy and October London.
  • Album described as a return to form, with wisdom, humor, and “that Snoop Dogg voice and melody."
• Snoop reflects on learning from younger generations (especially his son Cordell), the value of mentorship, and staying relevant by listening to youth.

9. Legacy-Building, Business Acumen & Industry Lessons

[39:19-47:38]

• Snoop discusses his move from Death Row to No Limit (“the biggest free agency trade in hip hop”) and ultimately buying the Death Row catalog.

  “That’s just genius because this player ain’t like nobody on his team, but he can inspire and these players can inspire him.” — Snoop [40:34]

• Rich and Snoop break down IP (intellectual property), branding, and keys to business success:

  “I don't look at an athlete as a brand. I look at an athlete as an IP that aligns themselves with a brand." — Rich Paul [44:21]

• The trio repeatedly emphasize the unselfish sharing of knowledge and ‘paying forward’ opportunities in sports and business.

10. Mentorship, Respect & Reflections on Life

[47:38-51:07]

• Rich shares wisdom from his father about integrity and “once a man, twice a child.”
• Snoop and Max reflect on crediting mentors, honoring foundational figures, and using one’s platform to uplift community.

11. The Snoop – Martha Stewart Partnership

[37:30-39:08]

• Snoop details his close (and real) business relationship with Martha Stewart, teasing future business ventures and joking about a potential Snoop & Martha movie:

  “It's insane...Martha and Snoop movie... it's in the making.” — Snoop [38:51, 39:02]

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Notable Quotes & Memorable Moments

• “It’s like riding a bike, man. It don’t go nowhere.” — Snoop, after rapping “Gin and Juice” live [08:29]
• “I don’t work for people. I work with people.” — Snoop [25:33]
• “Just like we talk about opportunities, people always say, well, you wouldn't be this if LJ wouldn't have done that…but I call it the YAO—What's the Yards After the Opportunity.” — Rich Paul [45:22]
• “You gotta hustle…it don’t rely on that [one] relationship.” — Snoop [46:20]
• “My dad used to always tell me, you once a man, twice a child.” — Rich Paul [47:51]
• “Snoop is for the children. Always.” — Max Kellerman [37:00]

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Timestamps for Key Segments

| Time | Segment | |--------------|--------------------------------------------------------| | 01:52 | Saturday Night Live, Tommy Hilfiger, 90s nostalgia | | 06:08 | NBA Store, throwback jerseys, GOAT debate | | 12:08 | Snoop's Top 3 Basketball Players / Generational stars | | 17:12 | March Madness and College Basketball philosophy | | 21:51 | WNBA deals, women’s sports, and NIL | | 25:10 | Snoop’s impact on young athletes / mentorship | | 26:00 | State of baseball & Snoop’s MLB connections | | 31:11 | New Snoop album ‘10 to Midnight’ details | | 37:30 | Snoop & Martha Stewart partnership | | 39:19 | Death Row, No Limit, intellectual property, business | | 47:38 | Wisdom from Rich’s father, respect, mentorship | | 51:07 | Closing reflections, podcast value, and shoutouts |

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Episode Summary

This episode blends deep nostalgia for the 90s with forward-looking reflections on sports, music, and business. Snoop Dogg, ever the cultural connector, brings stories that bridge hip hop, basketball, entrepreneurship, and mentorship. Max and Rich’s dynamic steers the conversation from lighthearted banter to sage advice. Whether discussing Death Row and No Limit, the future of college sports with NIL, or the Snoop–Martha Stewart business dynamic, this episode is dense with relatable life lessons, genuine warmth, and actionable wisdom—essential listening for fans of sports, hip hop, and cultural entrepreneurship.

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Transcript

[Max Kellerman]

This episode is brought to you by Loom. When your calendar is all status meetings and your teams are still misaligned, it's easy to feel stuck. Get your org unstuck with Loom, the AI first video platform by Atlassian. Record a Loom to share priorities, feedback, and key decisions. AI makes video editing one click and adds instant summaries so everyone from direct reports to partner teams gets clarity in minutes, not meetings. With Loom, Teams stay aligned and focus on work that matters. It's a team changer. Try Loom [e-mail]. This episode of Game over is presented to you by Loom. If your organization runs on endless email threads and status meetings, teams feel stuck. Unstuck them with Loom, the AI first video platform by Atlassian. Teams record their screen and share a link so others review on their own time. AI makes recording and editing one click and adds summaries, action items, and searchable transcripts so everyone gets clarity in minutes, not meetings. Replace unnecessary meetings. Speed up approvals and and on board faster. With Loom, you remove communication friction. It's a team changer. Try loom [e-mail]. Welcome to Friday's episode of Game over with Max Kellerman and Rich Paul and. And Snoop. This is part two of our sit down with Snoop Dogg. You recognize this, Snoop?

[Snoop Dogg]

Hell, yeah. That's Saturday Night Live. Yeah. Yeah.

[Rich Paul]

Listen, I'm gonna tell you something.

[Snoop Dogg]

Fresh off the mannequin.

[Max Kellerman]

How'd you even get that?

[Rich Paul]

Me and Dean was at the house the other night, and we talking about it, and so I'm like, man, you know what? It was late, though. It was late. I'm like, you know what? I'm gonna call Tommy. So I called Tommy Hilfiger. I said, tommy, I got Snoop coming on the show. He wore this rugby. I want to wear it on the show and surprise him. So he was like, send me a picture of it. So I sent him a picture of it. He was like, all right. He was like, let me call you right back. So he hit me, text me. He said, I got it. What size? I said, man, small or medium? Matter of fact, just send both. Because what I know is, and Tommy and I are friends, but he took me one day to the archive. So I've been to where every Tommy Hilfiger piece is at, and I spent hours there going through all the. I was like a kid in a candy store going through all the pieces. And so they found it. And this is the original one. This is not the. This got Hilfiger on the Back. Not Tommy jeans on the back.

[Max Kellerman]

That is so crisp.

[Rich Paul]

So you know, that shit gangster.

[Snoop Dogg]

It remind me of that night, man. I was. That night was so fun. Cause I had the homies with me. And it's like, we doing Saturday Night Live, but we wasn't. It's just so crazy rich that we wasn't like, we doing Saturday Night Live. We was like, when we finish, we gonna go hang out. But we shot hair up and finish. Cause the moment was about us being in New York, not being on Saturday Night Live, if that makes any sense. This is like the Mecca of rap. And when you getting respect and you can walk around and go to parties, go to clubs, that means more than being on tv.

[Rich Paul]

You trying to get in the mix. Understanding. But you didn't. Also didn't realize how historic site or iconic Saturday Night Live was.

[Snoop Dogg]

I knew it as a kid watching Eddie Murphy.

[Rich Paul]

Yeah.

[Snoop Dogg]

But I didn't realize how it was in everybody's household and how it affected and changed, you know, what people was thinking at the time. Because television was all we had. And Saturday Night Live was everything that everybody watched.

[Rich Paul]

But you still crushed it. And you probably had a hell of a night.

[Snoop Dogg]

Oh, boy, did I. Boy, did we.

[Max Kellerman]

Hold on. Who all was there?

[Snoop Dogg]

We had the whole Death Row crew there. And then we locked up with some east coast rappers that. That we had love for at the time. Which ones you remember? Was that. Was that 94?

[Rich Paul]

94. Yeah.

[Snoop Dogg]

Yeah. It would have been probably Daz Effects. Probably would have been.

[Max Kellerman]

People forget, man. They came out and it was like. It's like when Bone Thugs came out and Dos Effects is the same thing. You're like, I'm listening to the future. You felt you were like, this is some advanced next type of thing.

[Rich Paul]

When. Go ahead.

[Snoop Dogg]

And we would always, like I say, we respected hip hop. So whenever we was on the east coast, from Kid Capri to Kool Herc to KRS1, whoever it was, we would always let it be known that we here to show love and respect. So when I was in New York for Saturday Night Live, like I said, we was more concerned with how many people can we go see, how many neighborhoods can we pull up in, how many. You know what I'm saying? Like, how many bodegas can we go to? Things that we hear about that we don't have in California. We trying to sightsee here. Where the rucker at? Where's. You know what I'm saying? We trying to go where. Where they shot that scene at for this particular movie. The same way people do when they come to California.

[Rich Paul]

But that's called an appreciation. Because when you live in cities like New York and la, you really don't have to visit anywhere else. I mean, in New York you would want to go to get away, get some nice weather when the weather's bad. But when you live in la, you don't really have to visit other places. So to go somewhere and to want to show that appreciation is key.

[Max Kellerman]

Can I mention something, Rich?

[Snoop Dogg]

We would always go to the NBA store and spend thousands of dollars.

[Rich Paul]

Let me tell you something about the NBA store, man. The NBA store is where I went in there and I didn't even know what a throwback jersey was because they didn't sell them. And I discovered the Elgin Baylor Lakers and the Oscar Robinson Bucks. And that jersey led me to dissing replays in Atlanta where I found the Warren Moon Oilers. And that jersey led me to when I met LeBron in the airport. So the NBA store key is key.

[Snoop Dogg]

Key.

[Rich Paul]

That I know.

[Max Kellerman]

So I don't know how much time we got left, but you got time.

[Snoop Dogg]

Keep talking, man.

[Max Kellerman]

Because. Because how. How could I put it? Well, we don't. We don't have the juice. But we did. We do have the gin, right? So we did chip in the gin.

[Rich Paul]

Yeah, we did chip in.

[Max Kellerman]

Since we chipped in, everyone got their cup and we chipped in.

[Snoop Dogg]

Go ahead, Max. Popping off on me right now.

[Max Kellerman]

Maybe it' we could hear something.

[Snoop Dogg]

You got some music?

[Max Kellerman]

Rich brought a dj.

[Rich Paul]

That's DJ Mill.

[Snoop Dogg]

DJ Mill need another meal. He been over there banging.

[Max Kellerman]

Yeah, for sure.

[Snoop Dogg]

All day he been blending, mixing and matching.

[Rich Paul]

You just started some trouble. Now he going up on the prices.

[Snoop Dogg]

Hey, pay him double, he's worth it. So says the Do Dub. Put some volume in it so I can talk to him one time.

[Rich Paul]

Oh yeah.

[Snoop Dogg]

And every day of my life I take a glimpse in the mirror and I see Trying to be like me Ever since I put it down with the Dre with so much drama in the LBC it's kind of hard being Snoop D or Double G. But I somehow someway keep coming up with funky ass like every single day. May I kick a little something for the G's and make a few ends as I breeze through. It's two in the morning and the party still jumping. Cause my mama ain't home. I got some in the living room getting it on and they ain't leaving till six in the morning.

[Rich Paul]

Six in the morning.

[Snoop Dogg]

So what you want to do? Look, I got a pocket full of rubbers and my homeboys do, too. So turn off the lights and close the doors. But. But what? Yeah. So we gonna blow an ounce to this. GS up. Freeze up for a second. Now bounce to this.

[Rich Paul]

Oh, man. In the pocket, in the pocket, in the pocket.

[Snoop Dogg]

It's like riding a bike, man. It don't go nowhere.

[Max Kellerman]

Max, riding the bike, freezing too.

[Rich Paul]

That is ghost. Yeah, that's what that is.

[Snoop Dogg]

Come on, man. That's called goat going off of that Seagram's Bumpy Face Gin. When I wrote that record right there.

[Rich Paul]

Speaking of the bumpy face Gin, my dad had the store, corner store, right? So when I was a kid, that's how I learned marketing and math. I learned math from the cash register. Because, you know, we didn't have the automated cash registers. You had to really, like, do, do, do and add up. And, you know, we making our margins on beer, wine, and cigarettes. So 50 Cent missing out that drawer. That's a lot of money.

[Snoop Dogg]

It is.

[Rich Paul]

And then when the House of the Rose man would come in, that was the distributor in the Cleveland region. And when they would come with the trucks, I would have to check all the boxes and I would do make sure I had a shorty of white. Shorty. A red, fifth of white, fifth of red. And then Seagrams and Montebello iced tea. And I would have all the beers. And this was my dad putting me, my brother and sisters, to work. And so that's how I learned marketing and math.

[Max Kellerman]

So I Learned math at PS 41 in the first grade or whatever.

[Rich Paul]

But you know why they call it a good story? You know why they call it Bumpy Face?

[Snoop Dogg]

Yeah. Why?

[Rich Paul]

Because of the bottle. The bottle had the bumps on it. Bumps on it. That's why they call it Bumpy Face. Yeah.

[Snoop Dogg]

I used to get the half pint, put it in my back pocket.

[Rich Paul]

Oh, yeah.

[Snoop Dogg]

Move around with it.

[Rich Paul]

Who's your goat? Cause me and Max always has this debate. Come on, now. And you know, listen, there's a right. You know how the king feel about you. So don't listen. Don't front now.

[Snoop Dogg]

Who is my golden basketball?

[Rich Paul]

Yeah, it's okay. No, just give us your. You know what? I'm not gonna do that to you. Just give us your top three.

[Max Kellerman]

Don't worry about Rich's feelings.

[Rich Paul]

Don't worry about my feelings.

[Snoop Dogg]

Top three.

[Rich Paul]

D, O, G. Top three.

[Snoop Dogg]

I'm gonna keep it one thou. Wow. Wow. That's hard.

[Rich Paul]

Not in order. Not in order. Not in order.

[Snoop Dogg]

I know, but that's hard because it's more. It's gotta be more than three, because no eras then. Yeah, because I was born in 71. So I seen a lot of basketball that this generation hasn't seen. So first and foremost, I would have to. I can't look past Kareem.

[Rich Paul]

No.

[Snoop Dogg]

I'm never gonna look past Kareem. I didn't see Wilt, I didn't see Oscar Robinson, but I seen Kareem. I watched him get down, swing left, shoot right. Never got his shot blocked. Never. Nobody blocked his shot. You need two wimmies to watch this get cracking. Second, Michael Jordan. I came front. I watched this man at North Carolina from behind James Worthy and them to being better than James Worthy and them to being better than Sam Perkins and Kenny Smith and all them dudes that was on that squad. His story to getting his thing together, to where he came in. He was a little small. They whooping him, beating him up. Went to the gym, got rock solid. Didn't cry, didn't complain. And kept it gangster and took it down three. Take a couple of years off, give me three more. Can't beat that.

[Rich Paul]

Can't deny that.

[Snoop Dogg]

Magic motherfucking Johnson. Fresh out of Michigan State. Rookie Kareem Go down 42, all five positions, then turn around. Give me FOMO.

[Max Kellerman]

It'll never happen again.

[Snoop Dogg]

Give me FOMO.

[Rich Paul]

No.

[Snoop Dogg]

Then Michael. Gotta go through me to get your first in game one. Gonna fuck y' all up real quick. Cause you can't handle me, Phil. Gonna have to put Scottie on me. You gotta go through me to get that. Now, if I'm wrong, stop me.

[Rich Paul]

No, keep going. Now, we said eras.

[Snoop Dogg]

Young generation. Bron, Kobe. I give Steph that too.

[Rich Paul]

Have to.

[Snoop Dogg]

I can't even fold. Have to give it to Steph to watch. To watch me watch basketball. Watch kids play basketball. Dunking, laying. Up to one day. Just three. Three, three, three.

[Rich Paul]

He changed it.

[Snoop Dogg]

Coming up three.

[Rich Paul]

He changed it three.

[Snoop Dogg]

That's changing the whole dynamic of the whole sport. And not, by the way, four of them.

[Rich Paul]

No.

[Max Kellerman]

And is a six three guard and

[Snoop Dogg]

stayed on that sorry ass team that drafted me. I ain't going nowhere. I'm gonna get em all here.

[Rich Paul]

No, you gotta respect that. He made what would be considered a bad shot into a good shot. Now, is it true that you never met Mike?

[Snoop Dogg]

Never.

[Rich Paul]

We gotta get you with Mike.

[Snoop Dogg]

Go for Goat. Right?

[Rich Paul]

Go for Goat. We gotta do the go for Goat. And by the way, here's the best way to get with Mike. I told you this already. I gotta get you on that golf course you're right.

[Max Kellerman]

You go.

[Snoop Dogg]

No I don't.

[Max Kellerman]

No, me neither.

[Snoop Dogg]

But I'm good on the grass.

[Rich Paul]

We got listen I'm going listen I'm gonna put that together.

[Snoop Dogg]

Thank you.

[Rich Paul]

I'm putting goat for goat. You know what I know how the

[Snoop Dogg]

goat connect and I'm probably one of his biggest fans but you can't tell because I'm such a laker but yeah

[Rich Paul]

but you grew up in Long Beach.

[Snoop Dogg]

Yeah the me and me know that when he hit Georgetown that's what kind of like made me like fuck. Cause I was a die hard Georgetown hoyer fan. Die hard like Georgetown Hoya is for life. That's what the dog pound because of John Thompson. John Thompson, Patrick Ewan, Reggie Williams, the whole get him but the dog pound is formulated from Georgetown blue and gray. The dog the logo that's people don't

[Max Kellerman]

know now Patrick Ewing before the knee injury he was going to be the next Bill Russell. Like it was he was really he was known for the defense like college

[Snoop Dogg]

that he what I'm talking about. I'm talking about 80s March Madness basketball.

[Rich Paul]

That was tough.

[Snoop Dogg]

Ralph Sampson. You hear me my boy with oh my God. It was so that basket of Johnny Dawkins he reversed on you in game.

[Max Kellerman]

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[Rich Paul]

Did you file a bracket for this year?

[Snoop Dogg]

Yeah, yeah, I did. It has no relevance.

[Rich Paul]

Who's the Final Four?

[Snoop Dogg]

I think I went with the usual suspects. I think all the four number ones dudes. Nah, the only one I do. I didn't put Michigan in. I took who in the who on their side.

[Rich Paul]

I mean, Howard could beat Michigan maybe.

[Snoop Dogg]

Nah.

[Max Kellerman]

At basketball.

[Rich Paul]

No. They got him. You never know. It may be upset. No, but Dusty mays a a hell of a coach.

[Max Kellerman]

But hey, Howard. Howard's in.

[Rich Paul]

Howard's in. Howard's in. No.

[Snoop Dogg]

I don't know. NCAA March Madness is tricky, Rich. Because it is. I know that the one don't hold no value when it comes to that game because some of them teams be having that spirit of oh, y' all the ones that getting all that we f to steal your shine right now.

[Rich Paul]

By the way, shout out to my family member, river, my man. My brother Ty. Ty's son plays for Howard. So congratulations to them. Yeah.

[Max Kellerman]

Plus nowadays with all the threes that everyone shoots at every level, you have one bad shooting night, one and done tournament, you're out.

[Rich Paul]

Yeah. No, listen. College basketball is tough, but here's the thing. I look at college basketball different, obviously. How does it affect what the next steps are?

[Snoop Dogg]

The next level?

[Rich Paul]

Yeah, it's not going to affect it this year. I mean the top five guys are too strong. Really probably the top seven or eight. They're gonna be in the mix is what. No a tough is it is what it is. But that's set. But I do enjoy going to the games around this time. Long as it's close in proximity and you know, you enjoy watching it because this is the Cinderella teams last second shots like last night, Texas.

[Snoop Dogg]

And you gonna find that player that's gonna blossom in the NBA.

[Rich Paul]

That always helps.

[Snoop Dogg]

I think this is because it's that big shining moment. Right.

[Rich Paul]

I'm trying to think I got Arizona winning it all because they just.

[Snoop Dogg]

I like them. I do too. They just, they just, they just don't tough.

[Max Kellerman]

They don't even Michigan to me look

[Rich Paul]

like the best in college. You notice you have to have great guard play.

[Snoop Dogg]

Have to.

[Rich Paul]

And they have great guard play. Bradley and Burry's, they just got great guard play. That's why I picked Arizona. Now obviously you got to stay locked in for.

[Max Kellerman]

You know, I think if everyone. If they're all playing at their best, Arizona is the best team.

[Snoop Dogg]

Shout out to the og. Coach Lou Olsen used to have the Arizona Wildcats cracking these days to be

[Rich Paul]

stay up on Super Tuesday.

[Snoop Dogg]

You hear me?

[Rich Paul]

Super Tuesday. They come on at 10:30. Rocking. Loved it.

[Max Kellerman]

Yeah. Now this, this, this is UNLV was the team that in New York, that was the team that hit the hardest that wasn't from New York.

[Rich Paul]

Yeah.

[Snoop Dogg]

They had you talking about 88, 88, 89.

[Max Kellerman]

Yeah. The running Rebels team that didn't lose,

[Rich Paul]

you know, they won 91.

[Snoop Dogg]

Did they win 89, 90?

[Rich Paul]

Yeah, they won 90. Yeah. Cause Duke won 91.

[Snoop Dogg]

I think they gave him that game if you ask me.

[Rich Paul]

You think so?

[Snoop Dogg]

They supposed to whoop the dog shit out of them. You come on now.

[Rich Paul]

Yeah.

[Snoop Dogg]

I mean, remember the year before? I was in the county jail.

[Rich Paul]

They dogged him.

[Snoop Dogg]

I was in the county jail watching N bet nigga.

[Max Kellerman]

Unlv, that was the most exciting college team I've ever seen.

[Snoop Dogg]

Drug them.

[Rich Paul]

Yeah, drug them.

[Snoop Dogg]

UNLV was the whole thing. The whole thing to me. Best college basketball team. UNLV and Then I would go with, oh, I like them Arkansas 94.

[Rich Paul]

That motherfucker Scotty Thurman.

[Snoop Dogg]

Scotty Thurman. Them niggas was Corliss Williams five. Cole, the Fab Five was the one.

[Rich Paul]

They didn't win.

[Max Kellerman]

Yeah, but. But at their. Because. Because you know how it is in the tournament, you. If you don't play your best game

[Rich Paul]

when it matters one time.

[Max Kellerman]

But in terms of who played at the highest level.

[Rich Paul]

But sometimes, like the fat five, they had all five guys get drafted. Sometimes you can have too much talent.

[Max Kellerman]

Yeah.

[Snoop Dogg]

Who knows who is the best coach at coaching all of this talent? We used to have this problem in little league football. We would go up against the team, they had a whole bunch of great kids, but they didn't know how to coach him. He wouldn't get the ball. He wouldn't do this. And then the next year, they somehow end up on my team because I know how to distribute the ball.

[Rich Paul]

Yeah, that's just. I mean, who's the best coach at,

[Snoop Dogg]

I don't know, talent distribution?

[Rich Paul]

I'd probably say Coach K. In the modern era.

[Max Kellerman]

In the more modern era.

[Snoop Dogg]

In the modern era.

[Rich Paul]

Yeah.

[Max Kellerman]

Once upon a time, John Thompson didn't lose.

[Snoop Dogg]

I say. I say Gino. Gino. When it comes to. And I know it's women's basketball, but you're right.

[Rich Paul]

Oh, Gina Oriemma.

[Max Kellerman]

That's the most dominant.

[Snoop Dogg]

Yeah.

[Rich Paul]

Yeah. Speaking of that, wnba, they reached a deal.

[Snoop Dogg]

New money.

[Rich Paul]

New money.

[Max Kellerman]

You know, it's crazy. If you look at the ratings. NBA, wnba. Now WNBA is closing the ratings gap on the NBA. It's nuts.

[Rich Paul]

I mean, they actually play a really good brand of basketball.

[Max Kellerman]

Really good.

[Rich Paul]

And I normally go playoffs or finals, but they had some. I think the minimum is now 300,000.

[Snoop Dogg]

Let's go, girls.

[Rich Paul]

Average salary is 600,000.

[Snoop Dogg]

Let's go, Girls.

[Rich Paul]

And the max salary is 1.4 million.

[Snoop Dogg]

Let's go girls.

[Rich Paul]

Which is great.

[Snoop Dogg]

And they deserve it.

[Rich Paul]

Yeah, they deserve it. And it's tied to the revenue growth.

[Max Kellerman]

Yeah. Listen what happened in college. It used to be the college game made stars for the NBA. Then that went away, but now the. The women's college game makes stars for the WNBA in a way that the men's game doesn't do that anymore.

[Rich Paul]

That's because the women are actually going to stay in school, right?

[Snoop Dogg]

Yeah. Yeah. There you go. The time.

[Rich Paul]

So it takes time. You need people to go on that journey.

[Max Kellerman]

See, now we got to see if that stays true. Because there was no money in the WNBA before. Now there's going to be money in the wnba. Are they still going to stay?

[Snoop Dogg]

But hold on. But remember, they got money in ni.

[Max Kellerman]

That is the thing.

[Rich Paul]

Yeah, it'll stay true. It's going to stay true because they can't leave mandatory. Right. Like, we get to see Juju. We get to see her have a great freshman year, get injured, you know, so and so forth. You'll get to see that journey.

[Max Kellerman]

And then maybe Nil help the men's game in the sense that there are players we talked about.

[Snoop Dogg]

I want to give a shout out to Nil. Like, because I come from an era where I watch some players that I coach eat peanut butter and crackers and, you know, struggle to do certain things. Yeah. Like, you know, at coach, I need to eat and I can't give them money and certain things I couldn't do for them or they would be in violation. Like, are you kidding?

[Rich Paul]

That was bad.

[Snoop Dogg]

I can't help you out and I love you and you don't have nothing to eat.

[Max Kellerman]

You couldn't put cream cheese on a bagel without getting the.

[Rich Paul]

That was terrible.

[Snoop Dogg]

Yeah, I did a top one time. I gave one of the kids a jersey or something. They tried to make it like it was infraction. You can't give them a jersey. This something I wore on stage. He wanted to get. I'm so thankful for the NIL because the thing is, them coaches was getting away with highway robbery. I'm gonna speak on it. Coaches would get the money, change programs, not tell the kids, move and keep their contracts in order. And the kids would never benefit from that. Now that the kids hold the leverage. Yeah. It's making a couple of coaches frustrated, but you should want that. You're teaching them how to be businessmen before they get to the next level. And that should be what everybody's in favor for making these guys and girls business women and businessmen. So when they do get to the next level, any form of business, they understand finances and what to do with it.

[Max Kellerman]

Yeah. Listen, when it was the coaches going into people's living rooms, selling them, beating them in the head with all this stuff, selling them a dream and then bouncing, no problem. As soon as the player. Oh, he committed to this school.

[Rich Paul]

How could.

[Max Kellerman]

But actually, Snoop, Rich and I are working on something that tells an interesting story about the Nil.

[Rich Paul]

Mm. Mm.

[Snoop Dogg]

But let me know if I can get in where I fit in.

[Max Kellerman]

Oh, absolutely. The Snoop is.

[Snoop Dogg]

Cause I got the Snoop Dogg. Snoop Dogg is up for nil action, too. I still have my eligibility, so. Hello.

[Rich Paul]

How many kids you have in the

[Snoop Dogg]

pros radio program, man? I. Well, Sarah, where we at?

[Max Kellerman]

Yeah.

[Snoop Dogg]

Wow. Had the fastest two times in the 40. John Ross and DE Anthony Thomas. Both of those.

[Rich Paul]

John Ross went to Washington D. Anthony Thomas went to Oregon.

[Snoop Dogg]

Yes, sir.

[Rich Paul]

Yeah.

[Snoop Dogg]

Both of them. Syfl. Grace.

[Rich Paul]

Yeah.

[Max Kellerman]

They keep telling me, you got to

[Snoop Dogg]

get out of here, Snoop. I ain't got to get out of here. I'm chilling, man. I'm my own boss. I keep trying to tell y', all, man, I told you, I don't work with work for people. I work with people. So we have an understanding. And they probably trying to get me to my massage session or maybe.

[Rich Paul]

We got anything else, though, Max?

[Max Kellerman]

Yeah, we got. I mean, let's just. Lots of sports topics, man. Like, you know, what happened W. Like, you know, the. You watch baseball. Are you still.

[Snoop Dogg]

Yes, yes.

[Max Kellerman]

Because you like. Snoop pays attention. I remember I throw strikes like Andy Pettit and Roger Clemens. Snoop was up on Andy Pettit back in the day.

[Snoop Dogg]

Yes, sir. Yes, sir. I love baseball. Right. Me and Mookie Betts like this. Me and David Wells like this. You know, there's certain players that I build relationships with. And best sport. It looks easy, but that thing is different. Baseball is different. And it's like, I really want to see baseball players become marketing and branding geniuses and do things, you know, buying the franchises and movies. And so it's like I'm working with some of these guys to try to figure out how to make them more visible, because some of these sports, when the season is over with

[Rich Paul]

at the

[Max Kellerman]

top, it used to be baseball players, whereas known or more. Reggie Jackson was. There was no football Reggie Jackson players.

[Snoop Dogg]

Huh.

[Rich Paul]

But it was. But we had more American players then as well.

[Max Kellerman]

Yeah. So the presence more black players in the game. Black had more kind of cultural relevance.

[Rich Paul]

I'm playing baseball in the community. I don't think baseball is.

[Snoop Dogg]

It don't even exist in the community no more.

[Rich Paul]

Did you like the wbc? The World Baseball Classic? I love that. Because think it's here to stay.

[Snoop Dogg]

I know it's here to stay because. Because what it does is it singles out the countries, and it shows that baseball is a global sport. And we used to always say it's America's apple pie. Is baseball. Nah, it's the global.

[Rich Paul]

It's America's pastime.

[Snoop Dogg]

Exactly. And it's globally. And then you see the athletes, the ones from this country, like, I was pulling for Ohtani. I ain't even going front. You probably thought I Was his nationality the way I was pulling for him? Because I just love how he plays the game.

[Rich Paul]

Ohtani's a beast.

[Snoop Dogg]

I love what he can pitch, strike, and then knock it out the park. Like, I'm a fan of greatness.

[Max Kellerman]

Hasn't happened in 100 years.

[Snoop Dogg]

He is. He is him.

[Rich Paul]

He is him. He is him 1000%.

[Snoop Dogg]

And he's a Dodger.

[Rich Paul]

And he's a Dodger.

[Snoop Dogg]

How the hell we get him?

[Max Kellerman]

Well, I mean, the Dodgers, but they just get every great player.

[Snoop Dogg]

Los Angeles Dodgers.

[Max Kellerman]

It's crazy. Yeah. And the other thing, the Doyers, I love the Doyers. The WBC is all the players were into it. You could see it meant something to them.

[Snoop Dogg]

It's when you playing for your country,

[Rich Paul]

that's what it does.

[Snoop Dogg]

It's. It's like, I'm gonna say this. When I went to the Summer Olympics, right, And got on the bus with the basketball team, they was happy to see the dog, but they was really like, get out of here. We gotta win this. We gotta win this gold medal, dog. You gonna throw us off? Focus. This is serious business.

[Rich Paul]

Serious business.

[Snoop Dogg]

We have the country behind us. And this, we not supposed to lose this game right here. It's like, it's a lot on our shoulders. And to see that you playing for your country and the whole country is supporting you, that's different than a city supporting you or state supporting you. This, the whole damn country.

[Max Kellerman]

Every fighter who has ever won a gold medal, I always ask them, like, what's your biggest accomplishment? They've won titles. They made millions of dollars. They'll always tell me, winning the gold medal, which to me is crazy, but. But the gold medal. This episode is brought to you by ZipRecruiter. It feels like hiring can take an absurd amount of time and effort, right? Like trying to get drafted into the big leagues or spending months, years training to build up your speed and strength and agility. Or you know how some commercial breaks feel like they take forever. The hiring process can feel just as agonizing. But good news for you, when it comes to hiring, you have the equivalent of a fast forward button. You have ZipRecruiter. Try it free at ZipRecruiter.com gameover ZipRecruiter is ranked the number one hiring site based on G2, most likely. Because ZipRecruiter is so good at what it does, you can find qualified candidates for your role in minutes. And if one really stands out, you can get access to their contact info to reach out and connect Use ziprecruiter and save time hiring 4 out of 5 employers who post on ziprecruiter get a quality candidate. Listen to this. Within the first day. And if you go to ziprecruiter.com gameover right now, you can try it for free. It's the best price there is. Again, that ZipRecruiter.com gameover ZipRecruiter. The smartest way to hire this episode

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[Rich Paul]

Metal dog. Now, you told me. You know what I want you to do, right? I want to be. I want to be a promoter of a show for Snoop Dogg. I already got it. I'm gonna knock it out. Okay, but I heard you got an album coming out.

[Snoop Dogg]

Yes, sir. April 10th, 10 to midnight. That's the name of the album.

[Rich Paul]

10 to midnight.

[Snoop Dogg]

Yeah.

[Rich Paul]

Damn, that sound like when the ladies get in free.

[Snoop Dogg]

Yeah, yeah.

[Max Kellerman]

That's the thing about a Snoop album is Snoop's on every song.

[Snoop Dogg]

You better know it. Snoop's on every song. Better know it.

[Max Kellerman]

Just let it rock.

[Snoop Dogg]

Better know it.

[Rich Paul]

Now, what type of vibe is it? Or could you not tell us that?

[Snoop Dogg]

No, no, no. It's a. Right now it feels good. It's got track produced by Swift west beat.

[Rich Paul]

You know, I was asking who producing one from Pharrell. Oh, God.

[Snoop Dogg]

Oh.

[Max Kellerman]

Two for two, man.

[Snoop Dogg]

You know, just trying to get back with the. With the groove that grooves me. Superfly gave me one and I produced about three on there. I did my thing like d O double did his thing. And I went and got a couple from my boy Knotts from Virginia. And it's a record where you. You hear the growth and the. And the experience and the wisdom in some of the music and the information that I'm giving to my young generation and the fun that I'm having on these records where you hear that Snoop Dogg voice and that melody and that. The humor and the seriousness and just what. What magnates your heart to my voice. What. What is that that draws you in? I felt like I Tapped into Doggy Dog. You know, there's certain pieces of my life where I find myself reinventing myself, but I don't think this is a reinvention. I think this is a go back to the evolution.

[Rich Paul]

Is October London on any other hooks?

[Snoop Dogg]

Oh, yes, sir.

[Rich Paul]

He's got something.

[Snoop Dogg]

He owned a song called qt. What the initials for? Quit talking shit and make you a

[Max Kellerman]

hit, whatever that is.

[Snoop Dogg]

Yeah, yeah, Exactly.

[Max Kellerman]

What other MCs are on the album?

[Snoop Dogg]

Oh, I got a homie from Detroit named Peezy on there.

[Rich Paul]

Oh, Peezy. I know Peezy, of course, Peezy came

[Snoop Dogg]

through and laid it down for me. And it's Snoop Dogg. It's done. It's Snoop dogg. Heavy, man. 30 something years in the game, max. I'm telling my truth and giving information. Like I say, when you get to the point where I'm at in my career, you got a lot of people looking up to you. So you want to make sure that you giving them seeds and giving them things to grab ahold of rather than leading them down to a dark alley. How many?

[Rich Paul]

I'm only 35.

[Snoop Dogg]

For real. What you been taking? Riches. Give me some of that Benjamin Button shit you taking. You got a bag of Benjamin Button.

[Rich Paul]

Thirty years in the game, but also, man, you own about 30 companies. I learned the CEO dog. How does the CEO dog? Cause listen, one thing for sure you ain't done, though. You let me get my beak wet. What's going on there?

[Snoop Dogg]

Come on, I'm watching y'. All. I'm inspired by the generation that's doing what they doing. There's so many different examples of great things you could be doing. So to watch you, to watch you and your team and y' all reach out and do different things, it's inspiring. It's got me and my son and my team doing the same things where,

[Rich Paul]

by the way, Cordell's a beast.

[Snoop Dogg]

Yeah. And it's like, I don't have a problem with tapping in with the youth and saying, hey, son, what you think we should be doing? What should we be investing in? What should we be doing that's business wise? That's gonna outlive me. So it's like you could teach an old dog a new trick if you're willing to listen. And by having that young foundation around me, it keeps me investing and it keeps me trying different businesses and exploring who I am and what I can be.

[Rich Paul]

One of the best things ever is talking on the phone to Snoop. Let me tell you why. He'll call me sometimes, right? He'll hit me, say, nephew, hit me. I don't know what he want. So I hit him, right? He said, man, what's going on with this? Explain this to me. So I go into it and I may. And he just let you talk. So I may go into something and he like, ooh, don't do him like that, cuz. Don't do him like that, nephew. But he just, he's motivating you on the phone, but he's getting, getting all the information out of you. We talk about all, all type of things, but you just, you have that confidence on that phone when he's just, he's getting all that information out of you before you know it. Okay, cool.

[Max Kellerman]

Talking to you today is that you still living life like that's the real key to success is you're not looking back. You're just still living life and take and. And going forward. It's crazy to last this long, Max.

[Snoop Dogg]

They made me call coach of the Olympics. I am Coach Snoop, the official coach of all athletes. It's crazy concerning Olympics. And it's a real gig though. It's a real. I'm coaching them. I'm doing all the things I'm supposed to be doing. It's like, it's crazy because I'm thinking about me as a seven year old playing football, being coached now I'm thinking about me coaching and some of the things that I learned and how I looked at my coach and loved everything about him. And I'm looking at these kids looking at me, loving everything about me.

[Rich Paul]

All right, so we got the album coming out.

[Snoop Dogg]

Yes, sir.

[Rich Paul]

30 companies.

[Max Kellerman]

That's what I'm playing. My culture on the way to school now, you know, we played out the same.

[Rich Paul]

Playing the new song, Gin and Juice. Sarah, don't send me an invoice, please. Can't afford it. Listen, Max, I hope you know how, how special this is. Just so you know, I may charge you for this.

[Snoop Dogg]

Yeah, Max.

[Rich Paul]

Max. I'm just saying. Cause you got.

[Snoop Dogg]

Yeah, Max, you're going to have to call a hood fight. We're going to do one of them celebrity fights and you have to come do it.

[Max Kellerman]

I mean, if you call it with

[Rich Paul]

me, we owe a favor.

[Max Kellerman]

Will you call it with me? Easy.

[Snoop Dogg]

Let's do it easy.

[Rich Paul]

Oh my God. We owe a favor. He know and by the youth initiative.

[Snoop Dogg]

He's in that all in anything when it come to kids and youth, I'm all in. You ain't got to ask.

[Max Kellerman]

Snoop is for the children.

[Snoop Dogg]

Always, always, man. Shout out to my Snoop, you special stars, too. That's the league that we put together for the kids with abilities. You know, a lot of people say disabilities, we say abilities because we find the things that they're great at and we focus on that.

[Rich Paul]

You gotta have me pull up. I bring some. Some of the guys with me, man. We love pull up on the kids.

[Snoop Dogg]

We love doing things for the kids to inspire them. Because remember, we all used to be that same kid dreaming, and the dream came true.

[Rich Paul]

Forgot about my baby boo, Martha Stewart.

[Snoop Dogg]

Oh, come on now. We can't forget about Martha. Now let me say this about Martha, right? Our relationship is so dope. Rp. Anything business that comes up on her end, she at least runs it past me. She never not.

[Max Kellerman]

Oh, you guys are like that.

[Snoop Dogg]

Like that. Like, just like that.

[Max Kellerman]

Cause it's hard to tell how much of that is.

[Snoop Dogg]

Oh, it's real love. How much of it is real. It's so much love to where it's like. Like Snoop. These people from Bic, they said they want to do a commercial with me, but I was thinking should be both of us. All right, what's happening? How much they got? They got this. Let me get on the phone with them. Hey, what's happening? It's Snoop Dogg. Yeah. Martha said y' all trying to fuck with us. Yeah, so she said y' all got that if it's us, first of all, she need that y' all get her straight, and then we can talk about what I'm getting. It's gonna be way up there. But this is a package situation, and we move as a team. So if you wanna fuck with her, get back at me. Boom. Done. Dada. She'll call me. Oh, my God. You got the deal up to. And you do know that. Yes. Let's go to one.

[Max Kellerman]

Where's the movie?

[Snoop Dogg]

See, that's the last piece. Martha and Snoop movie. I don't know where it is. It's insane.

[Rich Paul]

I know where it is in the making.

[Snoop Dogg]

Thank you. Say that then. In the making.

[Rich Paul]

That's how we do it.

[Snoop Dogg]

Yeah, in the making. Because people. People want to see something. They want to see that they want to see.

[Rich Paul]

Those few people I definitely know Hollywood. I mean, maybe not as many as the Snoop.

[Max Kellerman]

Martha movie is easy. That's all four quadrants.

[Snoop Dogg]

It's bringing the whole world together.

[Max Kellerman]

That'll bring people to the movie theater again.

[Snoop Dogg]

So, Rich, you want to talk about the first biggest free agency trade? Not in basketball.

[Rich Paul]

No, in hip hop. Was when you was traded to no limit. I couldn't by the way. I couldn't believe it. I could not believe it.

[Snoop Dogg]

Why?

[Rich Paul]

Because we in the hood, I mean, we rock with Master P. I'm so popping right. But that just. We like, oh, shit. No Limit is adding Snoop.

[Max Kellerman]

It's just a whole different part of the world, too. You don't associate it with.

[Rich Paul]

Yeah, no, that was like. I mean, I don't even know how to explain that. That was almost like if the. I mean, who was the Bulls going against? Like the. The Bulls adding a real in moment. Magic Johnson or somebody say, like a real guy, Charles Barkley, a real legendary guy, went to the Bulls. It's like, how does that even happen

[Snoop Dogg]

after they already winning?

[Rich Paul]

Yeah. We couldn't even understand it. We couldn't even understand it. Like, how does that even happen?

[Max Kellerman]

Yeah, how did it happen?

[Snoop Dogg]

Master P, remember, he's a businessman and he's an athlete, so he understood his team was definitely winning. But if he could pick up that other player.

[Rich Paul]

That's just genius.

[Snoop Dogg]

That can guarantee three more championships back to back. That's just genius because this player ain't like nobody on his team, but he can inspire and these players can inspire him because he's not on a team right now, and he's too talented not to be with a team.

[Rich Paul]

And the respect that they would have for you because they couldn't even deny it.

[Snoop Dogg]

But watch this. How about my family from Mississippi, which was one hour away from Baton Rouge? So it was just a. Oh, man, it just came together. Like we was lost cousins that found each other beautiful.

[Rich Paul]

That was crazy.

[Max Kellerman]

Yes. Nothing you would think would happen.

[Rich Paul]

No, Especially not then. Cause, you know, as a kid, you looking at Death Row, you looking at Bad boy, you looking at no limit. You're looking at all these labels as, like, that's the team I play for.

[Max Kellerman]

But it's also tied to the geography. This label is. You think of this place in the South. This label, you think of the south coast, the east coast, the West Coast. Yeah.

[Rich Paul]

And you had, obviously, the rapper Lots. You had the Suave Houses back then and things like that. But. But then, now, it was.

[Snoop Dogg]

It was an aggressive trade.

[Rich Paul]

It was an aggressive trade.

[Snoop Dogg]

It was.

[Rich Paul]

It was aggressive. But now for you today to. You know what it was? It was KD going to the Warriors.

[Max Kellerman]

Yeah.

[Snoop Dogg]

Yeah.

[Max Kellerman]

That's a good one.

[Snoop Dogg]

You right. You right. Because they was already winning.

[Rich Paul]

They was already winning.

[Snoop Dogg]

That's it.

[Rich Paul]

And then you dropped Katie on the warriors like.

[Max Kellerman]

Like, oh, I see. They're taking over. They're not winning.

[Rich Paul]

But now you Own Death Row.

[Snoop Dogg]

See, that schooling and that teaching, that knowledge paid off. Being on no Limit for three years. Being in that college course not just as an artist, but as a businessman.

[Rich Paul]

Because you and P would talk.

[Max Kellerman]

Because Masterpiece and entrepreneur.

[Snoop Dogg]

P is a businessman, so he's passing on information. He's showing us and he's telling us. And then I watched him sell no Limit. And I'm like, damn, he sold no Limit. Watch. Wow, that's a lot of bread. Then I wasn't paying no attention to Death Row. I was just doing the Snoop Dogg. And then a little birdie named our friend said, man, you know, Death Row available. What? How much? What's in there?

[Rich Paul]

Your catalog.

[Snoop Dogg]

Oh, wow. Okay. I better hear it for somebody. If who's selling it. Let me holler at them.

[Rich Paul]

All right.

[Snoop Dogg]

What's happening? Let me work some, you know, work a play with y', all where, you know, I manage you for y', all, you know. You know, if they gonna try the management process where I ain't trying to spend, right. Let me manage to get mine back. They, like, probably make more sense if you just buy it. What y' all charging for this amount?

[Rich Paul]

Okay.

[Snoop Dogg]

How much doggy style cost? This amount. Damn. How much the whole thing cost? This amount?

[Rich Paul]

Give me all of it, man.

[Snoop Dogg]

God damn. What's in there? The chronic is in there. For how long? Okay, give me all that shit. What else? Publishing is available. What? I need that, too. Get here. Let's go to work.

[Rich Paul]

That's a major move because. Because the Death Row brand obviously use a part of making it.

[Snoop Dogg]

Yes.

[Rich Paul]

But it's nostalgic.

[Snoop Dogg]

Yes.

[Rich Paul]

And the moment in time, the impact that it had on the music business in general and culture.

[Max Kellerman]

There's some brands that are always going to have value.

[Snoop Dogg]

But watch this, guys. Death Row was never marketed as a brand. It was only marketed as music. We never sold merch. We never did nothing.

[Max Kellerman]

A lot of untapped stuff.

[Snoop Dogg]

Nothing.

[Rich Paul]

Well, I would say that this is. I always say this, and people kind of push back on it a little bit. But as an athlete, I don't look at an athlete as a brand. I look at an athlete as an iPad that aligns themselves with the brand.

[Snoop Dogg]

Right?

[Rich Paul]

Like that back now, when you align yourself because. Because your IP forever evolves, Right? Toyota sell cars. They don't sell washing machines. They don't sell belts. Right? But now when you attach that with a brand and then you put strategy and execution, then that becomes success.

[Max Kellerman]

That's why I mess with this dude. Same reason you wanted to mess With Master P, right? Be in business with Rich Porch.

[Snoop Dogg]

You getting game, right, Max? You getting game for free and don't even know it. You getting gamed the fuck up. This is what I love about this is what life is supposed to do, though. You have the information, right? And you supposed to be unselfish with it. And that's what you are, Rich. You are very unselfish with your game. And it's for the right reasons, because I can give it to you. But it's up to you to do something with it.

[Rich Paul]

Absolutely. Yeah. Just like we talk about opportunities, people always say, well, you wouldn't be this if LJ Wouldn't have done that. And I appreciate all of those opportunities from all of my clients, by the way. But I look at it, you know, there's yards after the catch, right? But I call it the yao. What's the yards? After the opportunity. It's up to you to create those things. You've had several guys around you.

[Snoop Dogg]

Yeah.

[Rich Paul]

Can't get no money around Snoop. You ain't getting none because it's falling off the tree.

[Snoop Dogg]

Boy.

[Rich Paul]

It's falling off the tree. All you gotta do is shake it.

[Snoop Dogg]

It's falling off the street. Somebody can walk you to the door, but you gotta be able to get through the door and do things to keep yourself in that house. Yes. And that's what we do, LJ. Dr. Dre, same thing. The plug. But we have outran the plug because we are hustlers. You gotta hustle, and it don't rely on. That relationship is still there.

[Rich Paul]

No.

[Snoop Dogg]

And in great shape. But I have made so many other relationships because I know how to hustle and wiggle.

[Rich Paul]

But when you have the ultimate respect for somebody, that's what you do. When you don't respect somebody, you stand there and you hang on and you wait and you wait and you take for granted. When you have the ultimate respect and appreciation for somebody, man, you trying to do as much and as best you can to not be dependent of that person, man. And that person then becomes extremely appreciative of just that. Hey, man, that makes me want to do for others. Because you took this opportunity and you made good on it.

[Snoop Dogg]

And that's crazy that Dr. Dre was the only person that I ever felt like that with. Like, as far as, like, a lot of people have gave me opportunities and done things for me, but he is the first opportunity to everything. So it was like, I always look at him like, you know, he's somebody that I uphold high because of the Fact of you seeing something that's became everything. But remember, it was your vision, has seen it before it became anything.

[Rich Paul]

There's two ways to do it. You could do it out of love, or you could do it to talk about it.

[Max Kellerman]

That should be behind a paywall somewhere. I can't believe that people get that game.

[Snoop Dogg]

They get that for free.

[Rich Paul]

Game was given to me, though, man. My community, all of my. My dad used to always tell me, you once a man, twice a child. He used to always tell me that. And I'm telling you, I say this all the time, and I never understood what it meant. He used to drink that Tanqueray, and he would have these conversations with me. And what he taught me was, because the store was on the corner, and you know, when you walk outside that store now, you in life's hands. I can't walk with you everywhere. And so my dad would tell me, once a man, twice a child. And what he was basically telling me to do is to understand that you born a man. I mean, you're born a child, you grow to become a man, and then you become a child again as you grow to become a man. How you treat people matters not what they have or how they position how you treat them, because then that'll have a direct correlation to how people treat you. When you become a child again, you're not going to be able to see it straight. You're not going to be able to hear it crisp. They're not gonna be able to run and walk as fast. And it just was. He. He always instilled that integrity in me to respect people. Because that's the one thing that got you out of a lot of situations when. When someone felt like you were leading with respect and not malice or spitefulness and things like that. Because, you know, it takes nothing. It takes a split second for something to jump off. You're correct in our community, you know, and so me being on that corner every day, seeing people go from. You know, from. From. From high on the mountaintop to low. And my dad used to tell me that man once had a Cadillac hanging out his driveway. He had a family. He worked at gm. He worked at the Ford factory. You know, he took his family on vacation every year, and now he down on his luck. That don't mean you kick him. What that means is you sit with him. I used to play casino, and I would play. I would play horseshoes with. You know, they had the horseshoes out there, and I would play. You know, obviously, I'm shooting dice and playing cards. But casino is a game they play in the joint. And then you sitting there playing casino with a lot of older people. But I'm playing the cards, but they. But I'm listening to them talk about the do's and the don'ts and this and that. And that's where I got the game from. So my community really gave me the game. And my father, although I played sports. Sports, he was really telling me, like, you have to understand, these are the things that's gonna help you get through life. And so he died when I was 19. But he was preparing me. So when you pass. Yes, I was like, it was a sad time, but I felt prepped. I really did.

[Max Kellerman]

Felt ready.

[Rich Paul]

Oh, 100%. Yeah. So he did his job at that age. Yeah. No, no, no question about it. Yeah, yeah, no question about it. That's that corner, though.

[Snoop Dogg]

Come on, man. Great, great men. Great men deserve to be celebrated, man, because they. They offspring. People like yourself and people like me. People like you. Max. This is what it should be about. Paying that respect to those. Those foundational people who set the trend and showed us how to do what we do. Because we come on this earth blind to the fact. So it's all about the information that you're giving and what you do with it 100%.

[Rich Paul]

Max, we got five with the dog.

[Max Kellerman]

All right, listen, they've been trying to rap me for 25 minutes at least.

[Rich Paul]

No, that's okay.

[Snoop Dogg]

I always know how to bend.

[Rich Paul]

I don't want to get in any trouble with Sarah, though.

[Snoop Dogg]

I never, ever break the law. I just bend it. Keep everything splendid. That's how I intended it.

[Rich Paul]

I hear the dog, but I'm listening. I got another ear somewhere else.

[Max Kellerman]

Peoples are telling us it's time to

[Snoop Dogg]

rap to the people. The people. People. The people. The people.

[Rich Paul]

No, no, not the peoples. The people.

[Snoop Dogg]

Oh, the people.

[Rich Paul]

Yeah, yeah, yeah.

[Snoop Dogg]

The people.

[Rich Paul]

And why you ain't bring the boss lady with you?

[Snoop Dogg]

Boss lady in Atlanta right now on a cool two day retreat.

[Rich Paul]

Okay. Is she handling her handle?

[Snoop Dogg]

Come on, man, you know how it is. You gotta let her do what she does. And she.

[Rich Paul]

But you know, I rock with the boss lady every time.

[Snoop Dogg]

In a real way. Love.

[Rich Paul]

Yeah, okay.

[Snoop Dogg]

I told her. I was like, boy, I'm doing rich part. Why you gotta do it today? I thought you said you was gonna do it on the other day. I love imitating her little voice now.

[Rich Paul]

This was great though, man. This was great. We really appreciate our first guest.

[Max Kellerman]

First guest. Had to know you're our first guest

[Rich Paul]

had to be special.

[Snoop Dogg]

I love what you guys represent, what y' all standing for.

[Rich Paul]

And so you don't think I should not be doing a podcast? You think I should be doing a podcast?

[Snoop Dogg]

RP Let me say this. The engagement between the people and the public in this podcast. It's information that we couldn't get from an interview. It's information we couldn't get from just seeing you out and about. This is you being openly and freely and you and Max chopping up real game, being informative and being relevant enough to open yourselves up to be a handbook to those who may need to know or want to know. So I look at it as information and tutelage to those who may have some doubt about themselves. Confirmation is everything. You know, y' all confirm to a lot of people that's watching that it's to be done. Don't talk about it, be about it. Right?

[Max Kellerman]

On that note.

[Rich Paul]

On that note, the game is over.

[Snoop Dogg]

Yeah, game over.

[Rich Paul]

Game is over.

[Max Kellerman]

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