Transcript
A (0:00)
Come on over. Let's have some fun, Fun, fun. This is. Sam. We need to say goodbye to someone who has died. A fellow human has passed on and we. We need to say farewell. Goodbye. Goodbye. See ya. Goodbye. Goodbye. We've lost another in the family of man. Dick Enrico passed recently. I don't know if you people are familiar with Dick Enrico. I've been disturbed by the reports of his death. Not how he died or that he died, but what they say about him when they let us know Dick Enrico is no longer with us. I've come across many news stories. Television, radio, online, newspapers. They all seem to say the same thing. They all sound the same. They all go a little something like this. Tonight we're remembering a Minnesota business icon and TV pitch man. Why buy new when slightly used will do.
B (2:09)
Except when the deals are this good.
C (2:11)
If you're old enough, you'll recognize Dick Enrico.
A (2:13)
The entrepreneur founded several businesses including Second Wind Exercise Equipment in the early 90s. He is perhaps best known for his memorable TV commercials and famous slogan why.
B (2:23)
Buy new and slightly used will do.
A (2:25)
Enrico passed away last week. He was 85 years old. Really? That's how we're going to sum up the life of Dick Enrico. That's how we're going to talk about his run on this planet. We're playing his commercial slogan and saying that's what Dick did with this life of his. That's what he gave to us. That was Dick's contribution, Second Wind exercise equipment. Let me tell you something, folks. Never get famous. They'll talk about you in one dimension. You'll be labeled for that thing, that one thing you're known for that made you famous. That thing. That's who you'll be, that thing. And Dick. Dick is why buy new when slightly used will do. Dick arrived in this world in the winter of 1940 in Chisholm, Minnesota. He had a childhood. No one's mentioned that. A complete childhood. An American childhood up on the Mesabi Iron Range of northern Minnesota. That's a world onto itself there. A childhood on the Mesabi Iron Range. That right there by itself is more powerful. Then why buy new when slightly used will do? I bet there were a lot of stories from up there on the Mesabi Range, right, Dick? Lots and lots of stories. Stories about life. Those stories were not passed along when they mentioned you died growing up in the 40s and the 50s on the iron Range. Those were some years to grow up in America. You grew up seven miles north of Bob Dylan and you were only a year apart. In age. So you're growing up right in his neighborhood with him. What do we know about life on the range in the 40s and 50s? In an American small town? There's a world to talk about right there. A life right there. Childhood, adolescence. In small town America during the war and the post war years. During the 50s, the weird, wild, wonderful 50s. Not one part of that was passed along. Dick, why buy new and slightly used will do. That's you, Dick. That's your life. What about those wondrous summers up there? Released from school, Playing on the beaches of Longyear Lake. Floatin along the Sturgeon river up there. Looking up at the sunshine and the blue sky. Feeling free. What about all that life? Can that be found anywhere in the phrase why buy new when slightly used will do? Remember the autumn nights, Dick? Hanging out by the football stadium with the fellas. Looking at Mary, wondering if she could ever be your gal. And she couldn't, of course. But it was fun to think about her. And you would think about her, Dick. At night in bed one time she looked at you and smiled in class. And you about died and went to heaven. Something like that happened, right, Dick? Cause you lived a life. I wasn't there, so I don't know. But you lived a life, Dick. You almost got killed that one time with your pals. When you rode your bikes right in front of that truck near the general store on Maple Street. You laughed about it later, but it was scary when it was happening. You always remembered that look on the truck driver's face. Sheer terror. You would have been the first person he ever hit with his truck. But see, that's what happens when boys are grown up wild and free. You weren't the only close call he ever had. But you were all he could think about that day. Scared the hell out of him. How close he came to killing you. Close calls are wonderful things in life. They're like these second chances you get. You get to live on borrowed time. You suddenly feel more alive for a while because you shouldn't be here. It was marvelous growing up in northern Minnesota in the 40s and 50s. The cold was alive back then in the wintertime. Skating, playing pickup games of hockey with the guys. Going home to hot chocolate. Putting your mittens on the radiator. And what about when you grew up, Dick? Did you find a girl? Of course you did, Dick. You met Jeanette, you fell in love, you got married and you had four boys. Tony, Steve, Dean and Rick. I looked it up. You and Jeanette had Tony, Steve, Dean, And Rick, what was life like raising those boys, Dick? You guys ever wrestled in the living room together? Did you ever go fishing together? They're letting the world know you died, Dick, and they're saying your legacy is why buy new when slightly used will do 85 years on this planet, Dick, and that's all they got. A childhood, teen romance, adult marriage, a family. Living through the 40s, 50s, 60s, 70s in America. One wild ride right there. A whole hell of a lot happened in the 40s, 50s, 60s and 70s in America. There's a chunk of time where all sorts of wild things occurred and you were there in the midst of it. You saw it, Dick. You watched it. And you got to grow old. You got to become an old man. Looking at sunsets and thinking about what the heck the meaning of it all was. All of it. You got to look back on a life, a full life. 85 years. They didn't mention any of that, Dick. You looked back from that hospice facility in Brooklyn park where you died. You looked back at life alone. At night when you were in your bed, you thought about what it was going to be like when you died, what was going to happen to you and anything. They said you were the why by new and slightly used will do guy, Dick. But you, you were a human being. Goodbye. You can see them in the lounge, by the fireplace in that formal living room. You can see him in the spa, in the whirlpool. They're gathered in the activities center, the casual seating there by the ice cream parlor. You can see them in the salon, in the barbershop, watching a movie, in the cinema. Who are they? The loved ones of people who had to place family members in a memory care center. But what a memory care center. The Wellshire of Medina and Bloomington. Surrounding these amenities is a staff second to no staff anywhere in in the state of Minnesota in memory care. The most sophisticated, caring, loving, understanding, medically trained staff you will find at a memory care center. It's the future of memory care. And it's here now, at the Wellshire of Bloomington and Medina.
