Transcript
Narrator/Advertiser (0:00)
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Mishke (0:55)
Hi, you're listening to Meditating with Jan from Toyota. Soften your focus and visualize yourself off roading in a Tacoma. Now engage your senses. What do you hear? A donkey? Because you're driving the kids to a farm sanctuary in a Grand Highlander. Breathe in, breathe out and go from dreaming it to driving it today.
Narrator/Advertiser (1:18)
Dealer inventory may vary. See your participating Toyota dealer for details. Event ends March 31st.
Mishke (1:24)
Toyota. Let's go places. Okay, we have some test listeners we're working with today. A small group of test listeners we were able to employ. This is going to be all very interesting to me. My name's Mishke. We primarily are going with old discarded crash test dummies from the automotive industry. We're using about half, half a dozen of them today as test listeners. One of the nice things about test listeners is we can monitor them, see how the listening goes, what happens to them while they listen, and how they seem afterward. They don't make formal podcast test listeners. You have to go with testing agents that have been employed in other industries. We went with the automotive industry and again are utilizing old discarded crash test dummies today. Six of them. We named them Tim, Stephen, Robert, Al, Bob and Dennis. They didn't have any women available at all. They told us they never do. Strange. There's a related story in the news involving crash test dummies. The first female crash test dummies ever are going to be used this month. There have never been any female crash test dummies, only male. Going back all the way to the beginning of collision testing. Many find this embarrassing. And indeed, people in the auto industry say it is an embarrassing revelation. They just never went with female crash Test dummies. Not until now. Not until finally there was an outcry. For the first time in history, female crash test dummies will now be placed in vehicles when the vehicles are used in intentional collisions. I don't know how the women feel about that. Some people thought the women were kind of skating by not being forced into the vehicles the men had to endure the impact. Female crash test dummies were nowhere to be found. That's changing. Well, the next frontier in the fight for gender equality, crash test dummies. For decades, government crash tests have relied on male dummies. Even though men and women have different physical builds, the impact of using female crash test dummies could be life saving. Here's NBC's Tom Costello.
