Hello there. Have any of you been failing of late? Failing in any way, shape or form? My name's Mishki. Have you been giving life a solid try, but it hasn't been working out? Failure after failure after failure. Oh, good. That's. That's what I'm saying. Celebrating here today. Failure I enjoy when it all goes to hell. I mean, you're giving it a solid try. You're really sure you're pulling it off and then all of a sudden, boom. Welcome to the program, everyone. I've been spending a lot of time researching a brand new museum in North America. This one's Called the Museum of Personal Failure, it's become quite popular. It's a collection of self submitted failures. People have sent in their failures and this museum is collecting them. They say it takes the shame out of defeat and turns it into a shared human experience. The Museum of Personal Failure, you can visit it and find a wedding gown from a failed marriage. You can find a gallon of spilled paint. You can find rejection letters. All these things represent failures in people's lives, things that didn't work out. When I first started the museum, there wasn't any plan, says even Collins, who created the Museum of Personal Failure. I didn't have a vision for what it could become, what it would become after back to back relationship breakups. I just realized I felt defeated. I felt like I had failed and failed again. I was sad. I was processing the losses. I wanted to feel less alone. So I put an ad out that said failures wanted. I didn't know how people would react. It was a see what happens sort of thing. Well, submissions poured in over several months and I realized there was enough material to bring this idea of a museum of failure to life. There has been a steady stream of visitors to the museum. It's been nonstop, Collins says. The first few days we had 500 to 600 people a day. Visitors have found the objects deeply relatable. Charlie Materi's rusty scissors are on display, representing his failed career as a barber. Zafrine Jaffer sent in a piece of art that she thought was a complete failure on her part. Once again, Collins says, I didn't know what this was going to be, but I think it's interesting. I think failure is interesting. I think failure is what makes this museum interesting. What do people consider a failure? Losing a job? College rejection. A botched attempt at sewing a pair of mittens. Someone submitted a piece of music they thought was a complete disaster. It went nowhere. No one wanted anything to do with it. Sharing rejection and disaster and failure feels cathartic to a lot of people, apparently. The Museum of Personal Failure is in Vancouver, British Columbia. I think failure is interesting. What would not be interesting would be the Museum of Pretty Good but Not Great attempts at things that were, well, pretty good, just not great. That would be boring. The extremes tend to be where the intriguing can be found. So I understand why this museum has become so popular. We like great failures, just like we like great successes. What we don't like is kinda good, but not great. The Museum of Pretty Darn Good, but certainly not anything to write home about would go out of business in A week. Real failure. However, real failure is interesting. Take Evel Knievel's Caesar's palace jump. That fall of his was a work of art, an absolute work of art. And the art was the art of failure. Or how about Nixon's second term? So many of us were glued to our television sets watching that presidential career crash and burn. Fascinating. Nixon should be in this museum in Vancouver. Now. A rather uninteresting presidency was the presidency of Jerry Ford. Nothing great happened, but nothing horrible happened either. That's boring. That's why the Gerald Ford Presidential Library is one of those little libraries you can see in neighborhoods attached to a post dug into the ground. It's in Michigan, right at the start of a dead end street near an abandoned playground. Jerry would have been better to have failed spectacularly. Remember Geraldo Rivera and Al Capone's vault? That live television program? Spectacular Failure. Tough to find a more spectacular failure witnessed in real time by more people. 30 million people watched that live program. I was there. I was waiting to see what they were going to find in Al Capone's vault. And they found nothing. Here's another great failure. McDonald's pizza. A lot of you don't even know McDonald's tried pizza. Sure they did. Back in the 80s, McDonald's executives thought they could capture the business they were losing in the evenings to pizzerias. They said, how hard is pizza to make? We can capture the burger market and the pizza market. Now. Initially, it seemed promising. They designed a quick cook pizza oven that could get a pizza pie out in under six minutes. But the downside was the ovens took up valuable kitchen space and slowed down the making of all the other items. Worse yet, in some of the McDonald's, the pizza boxes could not fit through the drive thru windows, forcing those franchises to have to remodel. Within 24 months. The whole pizza experiment was no more. They got out of the pizza business altogether. An abject failure, sort of like New Coke. All of that should be in this museum. I'd like to get out to Vancouver and take in the museum of personal failure. I think what would happen, the effect it would have after spending an hour or two in there, the effect it would have would be, I just feel better about myself. I'd relax a little bit more. I'd realize there's a tremendous amount of failure in this world and people like me are failing left and right. And we ought to realize it's more common than we think. We celebrate the successes so much that people start to think a failure Is unusual, but I think a failure is the norm. If Evel Knievel were alive today, you know what would be kind of fun for him to leap the museum of personal failure and fail to reach the far ramp crash in a tribute to all who have failed before him. Better yet, he could bring his wife a failed marriage due to all Evel Knievel's endless philandering. He could put his ex wife on the back of the motorcycle. They could jump together. Crash together. And it could symbolically represent his own crashes, his own failures, his marriage, crashing, his marriage failure. In fact, we could set the sight lines for that jump in such a way that the whole incredible spectacle, which normally would be something to see, would be obscured by construction equipment and foliage, thus making it fit. Failed entertainment. A failed leap, a failed marriage, failed entertainment. And instead of an ambulance and emergency medical personnel, we could send a waitress and a plumber to help evil out. And a children's book author making for a failed medical intervention, A failure ultimately to save his life and the life of his now ex wife. The story of the entire event could be written by a newspaper reporter in invisible ink. He could get the story in just under deadline, but the editors wouldn't be able to read it, so it wouldn't get printed, making it a failed journalistic effort as well. Or I could stop right now and call this a failed podcast bit. I'm going to send in a recording of this entire bit and say it failed. To accomplish all that I hoped it would, I want it placed in the museum of personal failures. I got obsessed with failure today, finding anything I could on failure. It was fascinating to me. I learned Cosmopolitan magazine, Cosmopolitan magazine, that women's magazine at one point tried to make yogurt. I'm not joking. At one point you could buy Cosmopolitan yogurt. Why on earth they attempted a foray into this particular food sector is beyond me. But they did launch a range of low fat yogurts aimed at women between 15 and 44. And it just didn't work. No one wanted Cosmopolitan yogurt, just like they wouldn't want Time magazine, salad dressing or National Enquirer suppositories. You can't combine certain things. It doesn't work. Cheetos lip balm was a real thing. You can look this up, you can Google it. Cheetos lip balm existed at one point. It was a horrible failure. Cheetos lip balm should be in that museum just as surely as Miracle Whip skin cream would be. If they did that, or Hellman's mayonnaise skin cream or cow pie fabric softener, turpentine cough syrup. But Cheetos lip balm was a real thing. It didn't have the usual cherry, mint or vanilla flavors. The lip balm actually tasted like Cheetos. And that would of course be the reason it would fail. I did not know that Burger King at one point had come out with satisfries. Satisfries. They were supposedly healthier than regular fries. The batter used was less porous, which prevented too much oil being absorbed while it was frying. But here was the problem. Burger King could not promote the difference in its ads without damaging its core. French fries. Apparently no one ever thought of that. You can't come out with satisfries, say they're healthier, then continue to sell the old fries because you're in essence talking about how unhealthy they are. Customers came up with a nickname for saddest fries. You know what they came up with? Saddest fries. The saddest fries. Burger King said, okay, we screwed up. Put this in the category of McDonald's pizzas. I love that they experiment though. I love that they mess around with stuff. I wish they'd try something like the mystery burger. Either McDonald's or Burger King could do this. The mystery burger. We don't even know what's in it. Would you like a mystery burger? When you pull up to the drive through, that's the first thing they could ask. Would you like our mystery burger? What's in that? Well, we don't know. That's why it's a mystery. Do you think I'll like it? Who knows? You could love it. Then again, it could kill you. See, we've developed a little something we call drive thru roulette game to play at all. Why sure, I'll play. How much is the mystery burger? Oh, it's free. Burger King decided to offer this to entertain those of us who have to work here. A job that may be the single worst in all of America. And this is a way to keep us around. We get to watch people order it and see what happens. That's why I'm still working here. I'm sure not doing it for the money. So you mean you give me the mystery burger and you watch me eat it as a form of entertainment? Yes siree Bob. Now, some people drive off from our pay window and we see them crash within about 40ft right into an embankment. We didn't know they were tasting cocker spaniel. Nobody told us. But then Every now and then, someone likes the mystery burger. We made a burger out of bubble gum and hot tamales last week, and it was a big hit, so you never know. Ready for your mystery burger? Want to spin the big roulette wheel, see what happens? See what you get? All right, let's go for it. My life is dull, boring and repetitive. I work at the assembly line. I go home. I watch Wheel of Fortune. My life is meaningless. The mystery burger may be just what I need to bring some surprise, some color and some energy to this existence of mine. Give me a mystery burger. Here you go, sir. Take a big bite. My God, this is awful. What the hell is moving around under that bun? Well, let's take a peek. Looks like those are mice. Better in your burger than in our restaurant. We can get in trouble with the health department. Oh, God, I should never have played this game. Not so fast, sir. Order another mystery burger, see what happens. We promise it won't be mice this time. All right, give me another one. Whoa, this one's really different. Wow, I like this one. Well, what do we have here that looks like. Oh, that's a heroin burger. How you feeling on that one, sir? Well, I'll tell you something. I'm not feeling like watching Wheel of Fortune. When I get home, I think I'm just gonna play some old Moody Blues albums. It's gonna lay around. Heroin, huh? Never had that. When I was researching failures today, I came upon Harley Davidson perfume. But just like Cheetos lip balm. Bad decision. Harley Davidson perfume. You could probably put Harley Davidson on a lot of things, but not perfume. And of course, it didn't work. The ad said one of the most iconic brands in the world now comes out with a rare perfume. What are you wearing tonight, Gretchen? I'm wearing Harley Davidson perfume. That explains it. You smell like my repair garage. Okay, whatever. Am we gonna have sex or what? I don't know. I'm not sure what I'm getting into here. Oh, come on, you chicken. I built a new bed for us last week. With a roll bar. I'm scared, Gretchen. I'm frightened of you right now. Get in here, Al. Bring your pry bar. What? Harley Davidson perfume. Burger King Satisfries, McDonald's Pizza, Cheetos Lip balm, Cosmopolitan yogurt. May they all find themselves at the museum of Personal failure. It's the 1920s. A man with the last name Leonard is standing on a dirt lot handing over the keys to a Model T. There's no fury sign yet, just a handshake. And a name that means something in a town called South St. Paul. Forty years of handshakes later, it's 1963. And the son of that gentleman with the last name Leonard takes that legacy and gives it a name. Fury Motors. Same street, same town that was over 60 years ago, that street in South St. Paul that still has Fury Motors selling Dodge, Jeep, Chrysler, but there's another one in Stillwater also selling those cars. And there's a Ford dealership in Waconia, also with the name Fury. And a GMC and Buick dealership in Forest Lake, also carrying the name Fury. And this family with the last name Leonard is still showing people in this part of the country how to sell cars. Fury Motors. Feel good about where you're buying your next automobile.