SCRAMBLE: We were joined in studio by former D-1 goalie turned social media YouTube star and aspiring broadcaster Olivia King

Summary

Garage Logic Weekly Scramble – Guest: Olivia King

Date: December 5, 2025
Host: Chris Reuvers & Mike Frattaloni (Gamut Podcast Network)
Guest: Olivia King, Former D1 Goalie, Social Media Star, Broadcaster

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Episode Overview

This lively episode of the Weekly Scramble welcomes Olivia King, a former Division 1 hockey goalie and rising broadcaster/content creator, for a wide-ranging conversation about her athletic career, her unexpected pivot to media, and the changing landscapes of women's sports, social media, and digital broadcasting. Olivia shares both her origin story and insightful takes on the power of storytelling, adapting to new media, and embracing new professional risks. Listeners get inspiration, humor, and practical insights from the trenches of sports and media.

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Key Discussion Points & Insights

1. Olivia King’s Athletic & Academic Journey

• From Law Aspirations to Hockey Heroics

  • Olivia initially planned on becoming a lawyer:

    "All the way through, I was like, I'm going to be a lawyer. That's what I want to do." (03:19, Olivia)

  • She graduated from the University of Minnesota, then used her extra eligibility (due to COVID/redshirt) to play a fifth year at St. Thomas, earning a master's.

• “Retired” – and Returned

  • After her fifth year, she worked in NCAA compliance before the Gophers tried to lure her back:

    "I was like, no, I'm retired. I'm done. And then…I was like, what's two more months of playoff hockey with my best friends?" (04:08, Olivia)

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2. Evolution of Women’s College Hockey & NIL

• D1 was the Pinnacle before recent professional women’s leagues:

  “Division 1 women’s hockey was as high as it got...besides...the Olympics” (04:53, Mike)

• Complexity of Early Pro Leagues:

  • Sparse opportunities and limited audiences for young female players.
  • Entry to St. Thomas came as NCAA rules evolved, allowing extra eligibility.

• NIL (Name, Image, Likeness) Impacts:

  “People earn money, but they don't earn big time money. Especially in hockey. I think it's just growing.” (10:27, Olivia)

  • Social media skills and national team status bring additional opportunities, but not on the scale of big collegiate basketball programs.

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3. Media & Broadcasting: The New Passion

• Handling the “Back of House” Realization:

  • Olivia tried NCAA compliance but quickly missed "connecting with people."
  • Interned with Gopher Digital Productions:

    “I really like this…telling other people's stories and learning all the behind the scenes of players...that's the true meaning of sports.” (08:40, Olivia)

• From First Broadcast Nerves to Confidence:

  • Her broadcasting break: Color commentary at Hockey Day Minnesota for Brainerd — “I absolutely loved that.”(14:58, Olivia)
  • Early critiquing from her dad after her first Gopher broadcast:

    “Give me five minutes to be happy for myself, Dad.” (17:49, Olivia)

• Learning On-Air Skills:

  • Navigating balance between personal relationships and professional critique
  • Letting moments “breathe” in broadcast:

    “Brevity and silence is OK. Let a moment breathe...that's hard when you're training yourself how to set a scene.” (17:52, Chris)

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4. Building Sports Programs in Minnesota

• Minnesota’s D1 Ecosystem is Increasingly Competitive:

  • The proximity and quality of programs (UMN, St. Thomas, Mankato, etc.) raises the area’s hockey profile.
  • The benefits for players staying in-state for quality education and hockey.

• St. Thomas’s Growth:

  • New rink, promising recruits, and program-building:

    “The Tommies will win a national championship 100% in the next five, eight years.” (21:49, Olivia)

• Transfer Portal Impact:

  • More player movement creates fresh opportunities.

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5. Olivia’s Podcasting/Content Creation Philosophy

• Podcast: “Talk Goalie To Me”

  • Focused on sharing unique, authentic stories from a goalie’s point of view.
  • Emphasizes storytelling, connection, and niche community:

    “Goalies are really weird and quirky...trying to bring that out of people is fun and funny.” (33:32, Olivia)

  • Designed for not just aspiring goalies, but anyone interested in hockey and the goalie mindset.

• Creative Direction & Passion:

  • Olivia sees herself as a content creator in all fields:

    “I just like to create content in any way possible. Even with my broadcasting, I’m still creating content because I’m part of a bigger team that is putting on a show.” (35:17, Olivia)

• Work Ethic as a Differentiator:

  • Her upbringing in a family business shaped persistence and creativity:

    “It never feels like work. I really do love it...I did, you know, take a big risk with choosing a profession that's different than most people.” (37:34, Olivia)

• Changing Media Landscape:

  • Social media, especially TikTok and Instagram, is the new “mainstream media” for younger generations.
  • Niche, devoted followers matter more than raw follower counts:

    “You'd rather have dedicated followers...than 400 million followers in North Panel.” (41:28, Mike)

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6. The Business of Social Media

• Social as the New Marketing:

  “Social media is the new form of marketing...most people are not consuming traditional media in the way that they once were.” (39:57, Olivia)

• Advice to Older Generations:

  • Olivia explains to older relatives how her presence impacts the younger audience—and how platforms distribute relevant content even to those not following her directly.

• Discovery & Adaptation:

  “Adapting...that's a big thing...People that are on the younger side...have no problem adapting. It's getting that other audience…” (44:14, Chris)

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Notable Quotes & Memorable Moments

• On Being a D1 Goalie:

  “Goalie is the quarterback of the team. And as a goalie, maybe, like, I'm just saying that.” (33:29, Olivia)

• On Self-Critique and Family:

  “Give me five minutes to be happy for myself, Dad.” (17:49, Olivia)

• On the Appeal of St. Thomas:

  “It is a beautiful private campus now with a rink that's walkable...within a huge city...You're gonna get a great education, beautiful new rink and the coaching staff is wonderful. Like, you're going here.” (23:40, Olivia)

• On the Changing Face of Media:

  “You have five people in a car...and you see a billboard. Well, the four other people in a car are looking at their phone...That's where social media comes into play.” (40:13, Olivia)

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Timestamps of Key Segments

• 03:19 – Olivia’s law school ambitions and athletic career overview
• 07:20 – Work in NCAA compliance and switch to Gopher Digital Productions
• 10:27 – Discussing NIL and social media monetization in women’s college hockey
• 14:58 – First broadcasting experience (Hockey Day MN)
• 17:49 – Parental critique after first broadcast (“Give me five minutes…”)
• 21:49 – St. Thomas “will win a national championship in 5–8 years”
• 32:29 – Olivia’s podcast approach and the “goalie” mindset
• 35:17 – Content creation vs. broadcasting: not putting herself in a box
• 39:57 – Social media as the new marketing and generational media shifts
• 44:14 – Discussion on podcast analytics, discovery, and audience adaptation

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Links & Plugs

Olivia King:

• Instagram & TikTok: @oliviakristenking
• Podcast: “Talk Goalie To Me” (YouTube, Spotify, Apple, plus Instagram @talkgoalietome)

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Tone & Style

The conversation is upbeat and candid, mixing locker room humor with real insights. Olivia is approachable, honest, and passionate about her craft, while the hosts keep the mood light with jokes, relatable anecdotes, and supportive encouragement throughout.

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Summary prepared for listeners who want a comprehensive yet engaging overview of the episode’s substance and spirit.

Transcript

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Don't make her leave before she even starts, Mike. Okay? Just don't measure us on that.

[A]

This is the weekly scramble. A place where we chat about life over a cold one or two. It's time to belly up to the pod with Mike Frattaloni and your host, Chris Reivers.

[B]

That's right. It's time for the weekly scramble podcast. My name is Chris Reivers. With me as always. His name is Mike Fratellone. Hello, Michael.

[A]

How you doing, Reivers?

[B]

I'm doing good. We have our. I think this is our very first in studio guest. Normally there are virtually or on the phone or whatever.

[A]

First in studio guest since we've been.

[B]

Doing the weekly scramble podcast inside here, isn't it?

[D]

No.

[B]

I don't know.

[A]

I'm close.

[B]

Okay.

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Wow, that actually kind of scares me. Are you being serious?

[B]

I don't know.

[A]

We've had Bartley in the guy.

[B]

Those guys don't count. Those guys are friends of the show.

[A]

First important in studio guests.

[B]

Absolutely. Her name is Olivia King, and Olivia is a former Division 1 hockey player, and she has now turned meat, media host, broadcaster, content creator. And I'm really excited to hear about your journey. Olivia, first of all, thank you so much for coming in studio for us. We appreciate it.

[C]

Thank you, guys.

[B]

Okay, so walk us through. You're a big time D1 hockey player. @ what point do you say, you know what? Media is what I want to do, Content is what I want to do. Because I'm always curious to get that kind of the side of the story from.

[C]

People. Yeah. I don't know about big time, but I did my four years of undergrad at the U, and then I played my master's. Master's year, my fifth year at St. Thomas. I was honestly, all the way through, I was like, I'm going to be a lawyer. That's what I want to.

[B]

Do. Oh.

[C]

Wow. I got my master of studies in law when I was at St Thomas, and even when I got done that year, like, that's. That's still what I wanted to do. I. I went and I worked in NCAA compliance that fall. And then Christmas rolled around and, you know, I had a few conversations with the Gophers, and they were like, oh, we had a goalie that's hurt. Like, could you come back? And I was like, no, I'm.

[A]

Retired. Retired at 22 or whatever it is.

[C]

Yeah. I was like, no, I'm retired. I'm done. And then I thought about it for a little bit, and I was like, what's two more months of playoff hockey with my best friends? Why wouldn't I go.

[A]

Back? And did you have more school to accomplish then? I mean, did you just start? Because technically you have to be enrolled.

[C]

Right? So I took bowling yes. Basically, I took, like, two classes, and they added a minor to my.

[A]

Undergrad. Oh, that's kind of.

[B]

Cool.

[C]

Yeah. Which I didn't even know was possible. After you close it. I graduated, and then I also graduated again because I had my master's.

[A]

Degree. Okay, wait, let me figure this out. Four years with the Gophers. Division one, the top, really, technically, at that point in time, when you were playing, which was just a handful of years ago, there was no pro hockey here. Really. So Division 1 women's hockey was as high as it got. Besides the. What, the Olympics or.

[C]

What? I mean, basically the Olympics, there was two professional.

[A]

Leagues.

[C]

Okay. But it was just really complicated, I feel like. And it wasn't really. Those leagues were really not something that I would say a bunch of little girls were able to go and attend. Like, it was just two smaller leagues, and it made it so kind of.

[A]

Weird. Okay. And you were used to playing big time Division.

[C]

One. Well. And so I feel like, yes, most girls or kids would aspire to have played Division.

[A]

1.

[C]

Sure. That was kind of, you know, me growing up, that's what I aspired to do. Or, I mean, when I was younger, like, aspired to play in the NHL, which I thought was.

[A]

Possible. You thought it was possible? You know, maybe not quite yet. So you played four at the Gophers, which. That's where I went to. Then somehow St. Thomas became Division One. They sent you a ton of nil money and said, come on over here for one year, and you went and played.

[B]

There. You have.

[A]

How. How do you have six years of college eligibility? Walk us through that real.

[C]

Quick. Yeah. So my sophomore year, I believe, was Covid.

[B]

Year. Oh.

[C]

Sure. Yeah. My freshman year, I.

[A]

Redshirted.

[C]

Okay. And so when I got done with my four years, I actually was kind of set on being done. I loved my career with the Gophers, and I was just happy with.

[A]

It.

[C]

Sure. And then Coach Frost honestly kind of encouraged me to enter the portal a little bit. We had just had a conversation about it, and he was like, if you're just a little bit curious about it, you should, like, why.

[B]

Not? Just to see what's out.

[C]

There. Which I really appreciated from him because he was just trying to give me the best advice, you know, like, that's so nice for a kid to hear. At my age, I was kind of like, he trusts me enough to, you know, like, say that to me, and he wants the best for.

[A]

Me. That sounds a lot like Lane Kiffin, what he would do for his.

[B]

Players. Oh, my God. Yeah, making a.

[A]

Joke. Because we've been talking about Lane Kiffin on this show for a long.

[B]

Time. Well, Mike was down at Ole Miss and just raved about it. And you were kind of.

[A]

Upset. Yeah, my daughter was going to Ole Miss next year and Lane Kiffin was the coach of their football team. And then he just did hot yoga and left the school in just a total lurch and all. Screwed all of his.

[B]

Players. Well, you felt offended. You were, because you are now connected to the.

[A]

Program. Now. I forever will hate Lane Kiffin. Every time I say his name, I spit on the floor. It's kind of gross, but I do.

[B]

It. Olivia, before we get to the social media aspect and all those things and broadcasting and whatnot, I'm curious. You mentioned that you worked in NCAA compliance and that was that while you were still playing hockey. Before, after. What was that and what was your.

[C]

Role? So that was in between me playing hockey, which was kind of weird. So when I got done with my fifth year at St. Thomas and I, like retired.

I got that job and I was working with them and I honestly, I did, like, was good. I just kind of realized, like, I wasn't really a back of house.

[A]

Person.

[C]

Sure. I wanted to be able to really connect with other people and I felt like in that job I wasn't really able to do that. And so when I went back to the Gophers, that's when I really started working in media and kind of focusing on my socials and focusing on learning how to edit and do all that stuff. And I was working with. And now I still do. I work with Gopher Digital productions, which students can work with them and freelancers can work with them and do all kinds of things. I mean, they put on all the shows for, you know, like basketball, football, hockey, men's and women's volleyball and everything. So I got to see all the behind the scenes stuff. And I was like, I really like.

[B]

This. Their digital production team is amazing. I was, oh my God. I took my two boys to the Thursday night before Labor Day Gopher game. I was fortunate enough to get the Hubbard tickets and the pre halftime and post game show that they put on was. It was.

[A]

Amazing.

[B]

Really. It really was. It was something else. It was very.

[C]

Cool. It's so cool. They do such an amazing job. And I just met all those people and they're wonderful. And I was like, this is so cool to see the team behind all the teams. And I was like, I want to be a part of this and I want to be able to do this for the rest of my life. Like, this is what I'm passionate about is like telling other people's stories and learning all the behind the scenes of players and doing all that stuff because it is cool. And that's like the true meaning of sports is all of the behind the scenes stuff and how that affects people personally. And just like moving into like my podcast and, you know, broadcasting the Gophers and just going now trying to build my career in all these different ways, it all leads back to just like.

[A]

Storytelling. You know, one other thing that she neglected to mention that her job at NCAA compliance is. Then all of a sudden they realized there is no such thing as NCAA compliance. The moment Nil came out, they're like, I guess, give that kid a Ferrari, I don't really care. Pay whatever you want to. This player backtracked.

[B]

Right? Even backtracked to the Giant, as we call it, the gopher scandal from 1998. I mean, you probably have no idea what I'm talking about, but what passed back then as a scandal would have been a slap on the.

[A]

Wrist. Let me ask this because you have. I didn't mean to interrupt you. You have quite the TikTok and Instagram following. Right? So if you're listening to the weekly scramble Today, go onto YouTube, watch our YouTube. They can see who you are. Right. And you have quite a following. Did any of your teammates use their following to get nil money? I mean, you look at the girls that are playing basketball that are making millions of dollars in college. Does hockey, does that work at the University of Minnesota? Does anybody earn big time nil and girls sports at the.

[C]

U? I would say people earn money, but they don't earn big time.

[A]

Money.

[C]

Okay. Especially in hockey. I think it's just growing. I do know that, you know, like the girls who are playing college but also playing on the national team level, like Olympic level, Obviously those girls, like, do make quite a bit of.

[A]

Money. Sponsorships and I. All that.

[C]

Stuff. Yes. It just depends on who you are and kind of how willing you are to post on socials. Or.

It either depends on. You honestly don't have to be the best player. If you're really active on your socials, you can make a lot of money or if you're the best player. Even if you're not super active on your socials, you can make a lot of money because people are gonna look at your stuff no matter.

[B]

What. Look at how. Look at how different it was, just the landscape. I remember talking to Lindsay Lindsey Whelan about this maybe 10 years ago or so. And all of those, the women that were playing in the wnba, they'd have to spend their off season going overseas to play because nil wasn't an option. And social media had a presence but it didn't have the presence making.

[A]

Way more in college than they were playing professional basketball for.

[B]

Sure. But I mean they would have to go overseas and play in Spain or whatever and they were making five.

[A]

Times bring some drugs in Russian jail for a.

[B]

While. But. But it's just how different of a landscape it was and it just doesn't even seem like it was that long.

[A]

Ago. But anyway, times absolutely change. You got to take a break. I know that we have to do it. We are nuts, don't.

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[B]

Frames.

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De pepinillo y conesos Feos calcetines Vera mira torcido motivo Asique siqueres pro Barlo Kel grinch preparo bea McDonald's. Y veras lo que tremo enubo Grinch meal. Ja. And.

[A]

McDonald's. And.

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All right, we're here in studio with Olivia King. It's Reavers. It's Fratelloni. So I want to ask you, Olivia broadcasting, how comfortable or how long have you been doing number one? And are you getting more comfortable behind the mic? Because I always ask that with people, because I remember the first time I ever cracked a microphone in the Twin Cities market, and I was petrified. I can imagine. Now you can't get me to shut up. So I'm just curious. Walk us through that.

[A]

Transition. How'd you get that.

[C]

Job? Okay, so last. This all leads back, I feel like, to, like, last winter. Last winter, I was asked to do Hockey Day Minnesota for my high school. Like, just do color them because they were playing in it in the.

[A]

High school was Brainerd High or.

[C]

Whatever. Where'd you go in.

[A]

Brainerd?

[C]

Okay. And they were playing in Hockey Day at Valley.

[B]

Fair. Oh, no way. I remember driving by.

[C]

That. That's so cool. It was so cool. And I was like, absolutely. Like, I want to do. I've never done Right under the.

[A]

Wild Thing, if I'm not.

[C]

Mistaken. Oh, it was freezing, too. Like, it was a late game, and I was freezing. I hate being cold, which is.

[B]

Crazy for a hockey player to say, especially one from.

[C]

Brainerd. Yes, exactly. So I did that game, and I left. It was late. It was cold. We'd been outside. We were broadcasting outside, like, just.

[A]

In the bleachers all.

[C]

Day. And I was like, I absolutely love that. I. It was something that I was excited about.

[A]

Again. And you were doing color, right? You.

[C]

Were. And so that's when I got in touch with the GO for digital production. And then I did. You know, the. The first GO for game I did was them doing their field trip game at Mariucci this year, and it was so, so fun. And it honestly is. It's easy for me. I mean, it's a program that gave me so much, and I know so much about.

[A]

It. Do you still know all the girls and.

[C]

I. Yes, and I know all the girls are. Most of them are really, really close friends still. So it was just like. I was like, this is easy. And I just. It's like talking about my.

[A]

Friends. You know what she said? She's like, sarah missed that shot because she just broke up with her Boyfriend, Jacob. He's a real a hole. He cheated on her with.

[B]

Steven. That is some deep insight for obviously.

[A]

Minnesota. That is color.

[C]

Commentary. It'd be like late night color.

[A]

Commentary. Yeah, that would be like, oh, she got so drunk the other.

[B]

Night. There's no way she's gonna make that shot. I had no idea we were going down this road. Do you know, I had pushed for my boss to say when because you're always trying to find an angle, right? You're always trying to. This is years ago. I said we should do some type of off color secondary option. I'm not joking. So it's us having beers, talking about the Vikings game. The problem is you walk into the world of copyrighted shit.

[A]

Sorry. You can't really show the Vikings game while.

[B]

You'Re. I can't believe he just threw that. Things like.

[A]

That. Well, that's what Eli. That's what the Manings are.

[B]

Doing. That's exactly what it was. That was my idea. But they obviously.

[A]

Are. Well, I invented Facebook, too, but I never really got around to it. So you get this job doing color. Have you ever said during a Gophers game, Gophers, girls games, right? These are big time games, Big time productions. Have you ever said something and said, oh, my God, I shouldn't have said that. Do you ever have that? Because there is no BLEEP button.

[C]

Right? Yeah, that's the thing where it's like, they are my friends. So sometimes if I'm being critical after the game, I'll be like, maybe, was I a little too harsh? I hope she doesn't listen to that. Like when they're watching video or something. But honestly, no, no. I mean, it's just hockey to.

[B]

Me. Well, you have a.

[C]

Job. Yeah, exactly. So I'm just watching hockey. But that's just. I just really fell in love with it. It was. It was so fun. And it's nice to have something to work towards again and practice at. And it's something that I wasn't really good at right away and I'm still working on. And that's what I like about it. I mean, my dad called me after my first Gopher game and he was like, you should have done this. You should have said this. And it was just like I was transported back to me playing.

[B]

Again. Oh, really? Oh.

[A]

Good. She's got a dad. Like you are. Reverse to your.

[B]

Kids. I.

[A]

Know. Your grip was wrong. You're.

[B]

Stupid. Come on. Quit looping that.

[A]

Swing. You don't even care. Looks like you don't Care.

[C]

Okay. No, exactly. He's like, you need to practice.

[B]

This. Oh, that's.

[C]

Funny. I told him. I mean, I was like, give me five minutes to be happy for myself.

[D]

Dad.

[A]

Yeah.

[C]

Yeah. And I'll call you back and then we can talk about what I need to.

[B]

Practice. I will tell you the toughest thing to learn. Especially, you know, I've done just a tiny amount of play by play or PA Announcing for baseball. Cause that's my jam. But the hardest thing to learn is that brevity and silence is okay. Let a moment breathe. It's okay. Not every single. There's guys I work with in the studio sometimes that need to learn that brevity's okay and silence is okay. But that's the thing. And that's hard. That's hard when you're training yourself how to set a scene or how to paint a picture. That it's okay that there's silence once in a.

[A]

While. So your co host is. Who's that? And you must. He must be great. Or she must be.

[C]

Great. Yeah, he's great. His name's Dan and he's. Yep. And he's been doing it. Oh my gosh, like over 15 years where they go for.

[A]

Women. So he doesn't say, like, she hits it to one girl, the other girl skates up and passes it to another. That's what I would do. Oh, the pucks cross that line that looks blue and then. So he's much more skilled at it than.

[C]

That. Yeah, he's wonderful. He does play by play. And he travels with them to every.

[A]

Game. And you start doing that. Why? Why aren't you doing.

[C]

That? I know. I don't.

[A]

Know. But do they have color when you're out.

[C]

There? No, not for away games. They just do.

[D]

Play. The.

[A]

Hell? You gotta flex.

[C]

That. Friday I'm doing away game technically, because it's the.

[B]

Same. Thomas, Olivia, know that I'm kind of your pseudo agent, knowing what you need to say when he says something like that. Well, we could use a sponsor. So how about Friday's Hardware Garden.

[A]

Stores?

[B]

Sponsors. The.

[A]

Garden. Always about the sponsors with the.

[C]

Gophers. Yeah, I heard that you guys.

[A]

Were.

[B]

Yeah. Yes, I got.

[A]

You. So you're doing okay. You're doing a couple big games this weekend. Two fun games. Because it's strangely, you're going to be broadcasting for two teams that you've played for. How's that going to.

[C]

Work? Exactly. So I'm going to try my best to be neutral. Technically, I think I'm supposed to be Like Gopher.

[A]

Sided? Well, yeah, they're the ones paying you go for.

[C]

Broadcasting. But I'm kind of an underdog person, so I'm not going to say any more than.

[A]

That. But what happens if St. Thomas takes one of these.

[C]

Games?

[A]

Honestly? Okay, so that would be.

[C]

Weird. I don't even think it will. Well, okay, it would be because, I mean, gophers are top three this year, and, I mean, they've been top three for years and years and years, but St. Thomas is really good this year. And, I mean, they've taken number one, Wisconsin to overtime, and they've taken number two, Ohio State, to overtime. So this is the first time they're meeting with the Gophers this year, and it's the last series before Christmas break before they have, like, a month off. So, I mean, I wouldn't be surprised, honestly, if they take one or for sure take one game into overtime or split or split or whatever that may look like, but I guess we'll see. But I'm honestly really excited because it's so cool to see the Tommies really moving up in the world, especially with the new.

[A]

Ring. So hold on. They're playing in the new Anderson arena, right? Yes, On Friday, and women's are playing in Ritter on Saturday. On Saturday. So they're playing in a better rink. Tommy's normally playing a better rank than the Gophers. Plague is. Isn't. Isn't the new rank at St. Thomas better than.

[C]

Ritter? I mean, I would say. I mean, I don't.

[A]

Know. It's a pretty beautiful.

[C]

Place. It's a beautiful place. I will say, like, I love it, and it's so nice that they do now have their own space, but I feel like they're just great in their own ways. Like, Ritter has so much history, and that program is such a legacy program. I mean, you go in there and there's banners everywhere. There's ev. You know, like, Olympians all over the walls. All Americans all over the walls. And, you know, St. Thomas has more of, like, a new charm to it, and it's kind of like in some ways, like an empty building that they're, like, waiting to fill with the banners and waiting to fill with names and all Americans and stuff like.

[A]

That. They're gonna do it.

[C]

Too. Oh, and they will do it. And just like, I mean, we were talking their opening weekend in that rink. We had a lot of alumni there, and we were all talking and we were all saying, like, the Tommies will win a national championship 100% in the next five, eight.

[B]

Years. I'm glad you said that because not to bring the men's side of sports into this, but I, I follow, man. I went to Mankato and so I follow their hockey programs pretty close. College ball.

[A]

There. He too is an.

[B]

Athlete. Okay, let's, let's settle down there in any event. But I had said, because I was talking to a buddy of mine that still lives in Mankato and said, well, St. Thomas is going to take all our recruits and blah, blah, blah, blah. And I said, I think what's going to end up happening, and I could be way off base, but I think what's going to end up happening is St. Thomas is going to build such a strong program. It's just going to strengthen the area. Because the kid that maybe was here, that instead of going to BU or Boston College or whatever, he's going to say, why would I do that when I can stay home, right? Still play really good, solid Division 1 hockey. I think that's what's going to benefit more than anything else that this area. I mean, look at this. You've got one, two, you've got four division one programs within two hours of each other, right? Competitive division one program and very good and competitive programs. I think St. Thomas is just going to add to that, to be honest with you.

[C]

100%. And I was talking. So this week I had Julia Minati on my podcast and she is the St. Thomas women's goalie. She's a fifth year transfer, fourth year transfer from Clarkson. And I was saying to her the same exact things. I was like, you go and visit St. Thomas. It is a beautiful private campus now with a rink that's walkable and it's in a safe area, like a family neighborhood within a huge city. I was like, there are so many benefits and pluses to going to St. Thomas. You get a wonderful private school education. And if any parent took their daughter on a visit here, compared to some of the other places, they would say, this place is super safe. You're gonna get a great education, beautiful new rink and the coaching staff is wonderful. Like you're going.

[B]

Here. Yeah, well, and not to mention too, with the transfer portal, I mean, a kid that's playing at Clarksville or, you know, someone that's playing at one of these lesser D1 schools is gonna get noticed that maybe got overlooked through the recruiting process in high school and is going to get the opportunity to say, well, heck, I can just go to St. Thomas, the U, Mankato, whatever. And that opportunity did not exist five years Ago, ten years.

[A]

Ago? No, but I think the same could be said about Golden Gophers, right? You have the legacy. You have a huge school. Not everybody wants a big school. I get that. But a whole bunch of people do, right? Were you one of them, or were you saying, did you get more Division I offers besides the.

[C]

U? No. I had kind of a crazy story. So I. I played high school hockey in Brainerd. Obviously, I was like a hometown girl through and through. I grew up in Garrison, Minnesota. 200 people. My family owned a bait store my whole life. I always wanted to play college hockey, but it just was tough. We just had a lot of family stuff going on. I didn't really think it was possible for me. And then we went to the state tournament my senior year, and the Gophers called me up. A few weeks later, we went to the state championship game. And I was lucky enough to get a call from them and a few other programs at that point, but I was a few weeks away from.

[A]

Graduating. Sure, you needed to.

[C]

Pick. And they called me up. I was in the Target parking lot, and I put it on mute, and I started bawling my eyes.

[A]

Off. Oh, what a great.

[C]

Story. And they were like, kinger, are you still there? And I took it off mute, and I was like, yeah. Yes. Well, come on and.

[B]

Visit. I'll take.

[C]

It. And I went, I won't do.

[A]

One of those signing things where I wear a different hat, and I'll come in. Send me the docusign. I'll do it now.

[C]

Basically. And I went on a visit, and my dad. It was, like, one of the only visits. My dad came on with me, and we left. And my dad's a very quiet man. And he just said. He was like, would you. Would you consider going here? And I said, I'm going.

[A]

Here.

[C]

Absolutely. I will call him right now and tell them I'm going here. And he's like, you'd be crazy not.

[A]

To. Oh, that's so clear, that.

[B]

Walk. Were you. When you knew I was. Did you even get out of the.

[C]

Car? Five steps out the door. Like a Ritter, I was. Five steps. And so that's, like, the funniest thing. And all I wanted growing up was to go to the big city and to live here and to think how different my life is now compared to, you know, like, growing up. And it's nice. Cause it's, like, all the things I feel like I wished for. I got to play college hockey, you know, when I never thought I could for six years. And then now, you know, I get to pursue so many different dreams and, you know, tell other people's stories and give them an avenue and a platform to do that. And that's what I absolutely love to.

[A]

Do. It sounds like a Hallmark movie, right? She left small. She's gonna go back to Garrison and see her high school sweetheart, Jimmy, and she's gonna say, shit, I'm stuck now in Garrison again. We'll see her in four years. She'll have four.

[B]

Kids. Well, I do wanna get to your podcast, but I'm curious because you mentioned that had the U of M not called. What was your.

[C]

Plan? That's honestly.

[A]

St. Cloud State right there or.

[C]

What? Well, I think part of me was like, I. I'll go to college, maybe. I mean, I might have went to und. I feel like a lot of. I had a lot of friends who went to.

[A]

Und. A lot done right.

[B]

Maybe.

[C]

Yeah. Like, at that point, I just was kind of like, I'll just be done with hockey. And I think that's why my senior year of hockey and that team, like, we all just did so well because we were just like, let's just throw our hat in the ring and have fun. And we had such an amazing year as a team and a program, really. So that was so fun and exciting. And that just was something where I was like, well, maybe I'll just, like, start to choose Joy and, like, have fun playing hockey.

[B]

Again. That's.

[C]

Cool. And that was such a blessing to my life. I mean, and then when the coaches called me, I was like, wow, this is amazing. And then that's actually why I went to St. Thomas. Cause coach Johnson at that time and Coach Bethany Brosan, who is now St. Thomas head coach, they were coaching with Coach Frost at the U. And they were, you know, had helped recruit me to the U. I.

[A]

Think Frost called them up and said, take her. Because if he was okay with you going to the Portal, which is a big deal, like, I wouldn't want to put a goalie. First of all, goalie is a very important position in the Portal. And have her go to a school that we're going to.

[C]

Play. Yeah, I don't know. I. Because I could have went to, I mean, a few other teams in wcha. So it was cool because I really didn't have. I had like, the choice to kind of, like, pick. And I was like, this is kind of cool because, you know, I was a little bit older and a little bit more mature and experienced. Yeah. Ready to make that decision for myself. And so, yeah, when they did call me, I mean, it was just a familiar face again. And I was like, I'd love to be a part of a program, you know, that. That gave me a chance initially when I was just some girl from Brainerd that they didn't.

[A]

Know.

[B]

Sure. I do want to get to. Are you good on time? Because I got to.

[C]

Do.

[B]

Yes. Okay. Let's talk about our friends at Harmony Spirits down there in beautiful Harmony, Minnesota. You know what? It's the holiday season, and give the gift of booze to all of your friends with Harmony Spirits. It's handcrafted spirits made right here in our backyard in Harmony, Minnesota. It's Larry, it's Damon, it's the entire crew. If you're down in that area, by the way, stop in and say, hi, I got to get some of that caramel apple rum. Because that just sounds fantastic, but it doesn't matter. Vodka, gin, whiskey, all sorts of great products are available. But please do us a favor. Go into your local liquor store and continue to ask for the Harmony brand by name. The consumer has tremendous buying.

[A]

Power. Tremendous power. Not to mention, like, you can bring a bottle of white wine. No one's ever gonna care about that, right? I mean, they're gonna like.

[B]

It.

[A]

Sure. It's a nice thing to do. You bring a bottle of Harmony Spirits. First of all, you don't normally drink a bottle in one.

[B]

Sitting. It's a conversation.

[A]

Story. It's gonna sit there at their house. You're gonna be able to come back and say, do you have any more of that Harmony that I gave you? They're like, yeah, but it's almost gone. They're like, whatever. I still get some. A bottle of wine is gone.

[B]

That night, but you can also go onto their Facebook page. Harmony Spirits Distillery. They do a fantastic job of updating for live events and all sorts of things. They're fantastic people. They've been proud supporters of our show here for a number of years, and we'd appreciate your support of them as well. Once again, harmonyspirits.net is their website. Please let them know that you heard about them right here on the weekly scramble podcast. We. We'll be right.

[D]

Back. We'll get to some national international stuff in a minute. Before we do, I gotta tell you about something, boy. I. I just. I love it. We've had it in my house now for, I think, about three months, and it makes a great Christmas gift. You might be one of those people you put off your Christmas shopping to the last minute, end up maybe Buying a gift card. Well, this year I can take care of that issue for you. Get yourself an Aura frame. My wife and I took our favorite photos and videos, loaded them all into the new Aura frame. Right now, that's about 750 items. And I guarantee we're gonna have a lot of new pictures to add once this Christmas season is over. And it's really, really easy to.

[A]

Use. Can you download them from your.

[D]

Phone? Just from your phone? Exactly. So I have. I had all those pictures on my phone, I got the Aura frame and I just started hitting boom, boom, boom after. Yes, all you have to do is download the Aura app and connect it to WI Fi and start adding pictures. It's really easy to use. Chris, if I may use your favorite word. It literally took just a couple of minutes to set it.

[B]

Up. I know someone that just recently purchased this and that person is so thrilled and really thinks that that person has cheated Christmas because it's such a wonderful gift that there's. There's no more.

[A]

Worry. I've taken care of.

[B]

It. Yes. I didn't name you, but.

[D]

Okay. The other thing is, it's, you know, we've all had picture frames in the past and they're kind of weird, cloudy, not great. This is. It looks like the actual photos in front of you. It. The screen is gorgeous. It's perfect. It's easy to do for a limited time. You can save on the perfect gift by visiting auraframes.com to get 35 bucks off of Aura's best selling Carver mat frames named number one by wire cutter, all you have to do is use the promo code GL at checkout. That's a U R A frames.com promo code GL. This deal is exclusive to listeners and frames sell out fast, so order yours now to get it in time for the holidays. Support the show by mentioning us at checkout. Terms and conditions apply. You can wrap togetherness, but you can't frame it. Aura.

[B]

Frames.

All right, we are way. I thought we were gonna get to the podcast here in a minute, but Olivia King is here with us. It's Reavers. It's Fredaloni. I want to talk to you about both Your podcast, your YouTube channel and all that stuff. What is your style when you approach an interview on your podcast?

[C]

Olivia?

That's a good question. I feel like I'm still trying to figure it out and I think sometimes it just depends on my guest if I know them personally or if. If it's kind of like the first time of meeting them. But basically why I started it was because obviously I love hockey and I love. Specifically, I love.

[A]

Goalie. Yeah. It is kind of a niche.

[C]

Podcast.

[A]

Yes. Right. Talk Goalie. To me, that kind of narrows it down to people who've played goalie or played.

[B]

Hockey. Right. I gotta tell you, I love the name. I think the name is.

[A]

Great. Seriously, totally great. It is niche, right? Yes, it.

[C]

Is. And. And I like that about it because it's something that, you know, goalie is something I have been super passionate about. Obviously, I love hockey, but it was always goalie that really drew me to the game, whether it be gear or, you know, the stories. It's like, in hockey, goalie is the quarterback of the team, you know, and as a goalie, maybe, like, I'm just saying.

[A]

That. But yeah, because I'm sure some forwards saying, no, that's not.

[C]

True. That's not true. But that's how I see it. And I think goalies are really weird and quirky, and I like that too, because it's just kind of a fun. It's like trying to bring that out of people is fun and. And funny. And I'm working on that as well. Like, just becoming a better interviewer. And I like that about. It's just, you know, just like my broadcasting, it's something I can always improve on. And giving people, you know, like. Like I said, giving people a platform to tell their story, too. I really like that. Because, you know, that's something maybe I would have wished I could have done at the college level or whatever. Just so it can appeal to kids who love hockey. Not even just goalies, Kids who love hockey trying to get into goalie appeal to goalies that are still playing, who just like to hear from peers or older retired goalies who really know what they're talking about or parents or something who are trying to learn about goalie because their kid wants to try it or they're just starting to get into it and they want to learn more. Maybe even if it's just goalie.

[A]

Gear. So if I listen to your podcast, could you guarantee a Division 1 scholarship for my kid if I put him on some.

[C]

Goalie? Honestly, maybe I could guarantee a Division 1 scholarship for.

[A]

You. Okay, that would be. See, that's not that bad, because I'm an old man to get a. I think I have eligibility still. I think that's pretty good. It is, really. I listened to some of your podcasts. I thought it was great. And I think it's cool that being a collegiate athlete and everything's different now, right? Because you can make real money being a Division 1 college athlete with social media, podcasting, broadcasting. Do you see your career more as a content creator now or a broadcast entertainer? What do you think it's going to.

[C]

Be? I would say, honestly, I just like to create content in any way possible. So even with my broadcasting, I'm still creating content because I'm a part of a bigger team that is putting on a show. And that's what I also like about my own channels. Like, I'm able to create content that tells a story. And I love working with brands who have such a rich story, especially like in Minnesota and in the Twin Cities, because that's what I grew up. I mean, I grew up in, you know, a family owned business where it was, you know, like I watched my parents, you know, my dad work super hard for that business. And so I just think it's so cool that I'm able to do that too on my own channels and support those people and them support me. And I love that. And so I would say just like all around, it's all like, all about like content creation and like marketing and stuff like that. I just, I love being creative and not, you know, like putting myself in a. In a.

[A]

Box. You don't have to do just.

[B]

One. And I can, I can help you with that too, because I've noticed just, you know, I've been in broadcasting now for, God, too long, 24 plus years now. And what's always interesting is it never ceases to amaze me how you can separate yourself just simply with one thing, and that's a work ethic. Because there's so many people that I'm going to just cite us here at Hubbard Broadcasting as an example. Will hire an intern and they think, well, when do I get to go on the air? Well, that's not really how it works. And then 75% of those kids don't want to do the little things to work their way.

[A]

Up. I'm a perfect example of.

[B]

That. Ravers. Well, but you're.

[A]

Different. I spent 10 years here at a show till I finally got a badge to come in the building. Someone would have to check me. And it took me 10 years to get a.

[B]

Badge. So much of that is lost where they think that you're talking about creating content, but you grew up in an environment where you had to work your butt off in order to make it work. And that's the thing I think gets lost on a certain fabric of our society where they just think it's expected. It'll just happen for me. Well, no, you have to go out and achieve it. That's really how you're going to be able to find those. I mean, you've already built a gigantic platform, Olivia, with your social media following, but also with your podcast, and I think that's just a lost art in this particular industry.

[C]

Personally. Well, thank you. I think sometimes it's funny because I do meet people who are like, how can you balance all those different things? And to me, it never feels like work. I really do love it. And yes, I'm busy in. And, you know, doing all these things, and I'm everywhere and every. Sometimes people are like, this is exhausting just to watch your life sometimes. But I love it and I'm very lucky and I'm so blessed to have the opportunities that I. That I do get, and I'm very thankful for that. And so I think that's just, like, why it is working, too, because, you know, like, I wished and hoped and have, you know, been trying to really put the work into. To make it work, because I did, you know, take a big risk with choosing a profession that is different than most people. And. And a lot of people, I mean, they don't really understand, so. Which is fine. I think I like that because it's like, your age.

[A]

Does. Your age person.

[D]

Does.

[A]

Yes. Guys like me, I'm like, oh, my God, how do you make money as a content creator? Like, we have a fairly big social following, you know, with the frat pack. We got some, but we're not. We don't make money from our social following. Well, you do, and that's a whole. I mean. I mean, granted, we're two totally different things, right? I get why you would make money and why we wouldn't, but it's really interesting. When I talk to my kids, I have three daughters younger than you, and they don't experience any normal media. They only experience TikTok. They only experience Snapchat. That is their channel 4, 5, 9, and 11 and Fox.

[C]

Sports.

[A]

That's. It is through TikTok hours a day. Right. So, in fact, I said I was gonna interview you, and my daughter's like, I know her. Like, her. It comes into my feed all the time. She comes into my feed. I don't know if she follows you or not. Right. But you just show up in her feed enough. Because you're from Minnesota and you're an athlete and so on, I think, oh, that's so interesting. And then I thought, what do I have to do. And what do I have to start posting to make me famous on social.

[B]

Media? Mike, please don't post bikini pics. I don't want to see I love you to.

[A]

Die. I don't think off shirt pics.

[D]

Are gonna work for.

[A]

Me. I just have that strange.

[C]

Feeling. I will say it is so funny because the best way I put it, when I'm talking to people, I mean like my grandparents or you know, people of older generation who sometimes, you know, I get the like, when are you gonna get a real job? And I'm like, that's so fair because you don't really understand. But social media is the new form of.

[A]

Marketing. Oh, it sure.

[C]

Is. So like the best way to put it is you have five people in a car and there's one driver, one person in the passenger seat, three people in the back and you're driving, you're on a road trip and you see a billboard. Well, the four other people in a car are looking at their.

[B]

Phone.

[C]

Yep. And then the driver, they might be looking at their phone too.

So unfortunately like most people are not consuming traditional media in the way that they once were. And so that's where social media comes into play and why social media marketing is becoming so huge and why like user generated content and all those different things, there's so many different analytics to social media, why that is becoming huge as well. And it's just, it is a different market, it's a different profession and I'm still like just learning about it as well. I mean, you know, doing it and learning all of the different pieces to it. But it's interesting and I think it's interesting, you know, to teach people about it as well because you are reaching a huge market. I mean your daughter, like if she's, you know, like even if somebody doesn't follow me, they, they still might see my stuff because it's in the Twin Cities, it's in Minnesota and she.

[B]

Fits that algorithm or.

[C]

Whatever. Exactly. So that is what's interesting about it. Like you, you might go look at my followers and say, oh, you know, you're not as big as whoever. But. Well, we look at like my analytics and it's spanning like all of Minnesota. And so that's what I think is.

[A]

Interesting. You'd rather have dedicated followers than smaller amount of dedicated followers is much stronger than 400 million followers in north.

[C]

Panel or like a niche. You know, like if you're like talking about Minnesota, well, you know that all those Minnesota people who use that platform, you know, have the opportunity to see.

[A]

It.

[B]

Sure. The analogy I've always made about this is the one that when I was back in music radio a long time ago, and how the music industry and all of these legacy brands, whether it was, you know, name your label, right, they all fought against online production of music. And I thought, this is the dumbest fight you're ever going to fight against, where you're trying to sue people for sharing songs online. They're sharing your content. And that I'd always said was the biggest mistake. The music industry, instead of embracing it with things like Apple and whatnot, they all fought against it. And the same thing is happening now with all of these legacy media outlets, whether pick your four major networks or whatever, they're all facing this new, harsh reality where the people that are Olivia's age, age, they aren't consuming news the same way that I might be consuming news. And I don't even consume news the same way I did 10 years ago. And that's the same kind of thing that these people are all struggling with. And what they're ultimately gonna find is that they're gonna have to cave in, much like the music industry did 20 years ago, because the same fight's happening right.

[A]

Now. That's why we're on YouTube. That's why this show's on YouTube universe.

[B]

Right? Well, yeah. I mean, look at us. We used to be in a radio show. We used to be at AM radio show. We converted. Why? Because we had the support of people behind us that thought, let's give this a shot and see what.

[A]

Happens. What was interesting about that too, as when we were a radio show, you can't really measure radio, but podcasts you can. So when we move from radio, the weekly Scramble and Garage Logic moved from radio to podcast, we actually saw how many people were engaged with our show. And it was way different than what we thought it was on radio, because you just don't really know, right? So the way that radio did it, and Reavers can correct me, is you had like this little book and someone said, At 4 o' clock on Tuesday, what radio station were you listening to? And someone said, kq. I mean, they literally wrote it down, right? And it was just like, if you really loved kq, but you weren't actually listening to kq, you still wrote KQ down. So it was not accurate at all. And we knew specifically that the Garage Logic podcast had a ton of listeners because you couldn't take Joe out of the studio or Reavers out of the studio. And not have people say, hey, your Reavers are. You know, just. The community knew him. The moment we went to podcast, we're like, oh, thousands of people are listening to us. Not hundreds, not some thousands. Tens and hundreds of thousands. And like, well, that's a big damn difference. Right? And then you can market that and sell that in a totally different way because you're guaranteeing listeners not, you know, what radio was.

[D]

Right?

[A]

Yeah. Am I saying that.

[B]

Right? Reivers, you are. And I think the other thing, too, is just. Is discovery, because the garagelogic audience skews a little bit older. And we'll still get an email once a week that says, oh, I can't believe I found you guys. You've been off the air for whatever we've been here. But I guess that's the thing, too. You used that word early, Olivia. Adapting. And that's, I think, a big thing with. Because people that are on the younger side, between 18 and 30, they have no problem adapting. It's getting that other audience, which, by the way, is going to be just as dedicated, is going to be just as we mentioned, algorithms. They're going to be just as much in tune with that. It's finding those people. And that's the thing, too. You're building your podcast platform. That's gonna be the same thing for you, is finding those people that are searching for that.

[C]

Content. Yeah.

[A]

Exactly. Very cool. Very cool. I know. Reverse. One thing.

[B]

Revers. What's that.

[A]

Mike? What do you call a Christmas wreath made of $100 bills.

[B]

Mike? I don't know what I call a Christmas wreath made of $100 bills, Aretha Franklin. Oh.

[A]

Boy. Reavers, you are the.

[B]

Best. Olivia, where can they find all of your work? Social media, your podcast platform, your YouTube channel, all that stuff? I forgot to allow you the chance to plug that as.

[C]

Well. Yes, you can find me on Instagram, TikTok. Olivia Kristen.

[B]

King. And then you're not an old person like me. And still on Twitter, I have.

[C]

X, but it's only one. I have Facebook, but it's usually for.

[B]

Fam.

[A]

Okay.

You gotta keep some of your socials on the side. So. Olivia Kristen.

[C]

King.

[A]

Yes. We'll put that in the show notes, too, for.

[C]

Sure. And then my podcast, you can find YouTube, Spotify, Apple, wherever. And then I actually have an Instagram page for that as well. It's just taught goalie to me. So, yeah, it's linked on my personal page, so you can go there and find it as.

[B]

Well. This was a treat. Thanks so much for coming. It was nice to meet.

[C]

You. Thank you, guys. It was a.

[A]

Bless. Thank.

[B]

You. Olivia, please do us a favor. Rate and review the show wherever you happen to be listening the Weekly Scramble podcast. It helps other people find the show. It helps us out as well. And we appreciate each and every single one of you. That's Mike Frateloni. My name is Chris Reavers. Thank you so very much for listening to the Weekly Scramble Podcast. We'll talk to you again next time. Until then, cheers.