In the second installment of Behind the Hype, our four-part miniseries about the 2023 Gartner Hype Cycle™ for Artificial Intelligence, we climb to the peak of inflated expectations. Here, we discuss the most talked about — and possibly overhyped — technology of the year: generative AI (GenAI).

First, Afraz Jaffri, a Director Analyst who focuses on data and analytics and AI and the editor of this year's AI Hype Cycle, discusses the tell-tale signs that a technology has reached the peak of hype. Then, Frances Karamouzis, Distinguished VP Analyst and Group Chief of Research for IT Leaders, explains that while some companies are already using GenAI to create value, its true potential as a transformative technology remains unrealized. Finally, Global Chief of Research Chris Howard posits that GenAI may already be past the peak of inflated expectations, the result of which is disillusionment among its early adopters.

Dig Deeper:

Watch Now: Gartner Hype Cycles, Explained

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Read: What's New in Artificial Intelligence from the 2023 Gartner Hype Cycle

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Learn More: Gartner Hype Cycle Research Methodology

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The AI Hype Cycle 2023: Generative AI Reaches the Peak of Inflated Expectations