Nowadays, the word "community" is thrown around a lot, and it can be easy to dismiss it as a buzzword. But I believe that community is the future of business. That said, I also think that many people confuse community with an audience or following.

In this episode of my podcast, I focus on another issue with the community: evaluating the strength of a community and all of the variables that come into play when doing just that. By understanding these variables, businesses can create stronger communities that will benefit everyone involved.