Podcast
Getting the Brand Back Together
Hosted by Brad Circone · EN
Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand.
Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.
10episodes
Episodes
Newest firstAll episodes
20. Humility, Reflection, Awareness: The New Attributes Reshaping Leadership Development & The Next Best Right Decision
Sep 10, 202100:53:29Tap to summarizeWhat separates the leader from the pack and why does it matter in business? Delve into Maureen Metcalf’s meaningful metric to understand where you stand on the leadership spectrum.Learn more about Maureen at InnovativeLeadershipInstitute.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Transcribe →19. Donna Mogavero and The Divinity Of An American Singer-Songwriter
Sep 3, 202101:01:29Tap to summarizeThe legendary singer-songwriter Donna Mogavero reflects on her decades-spanning career as a category-defying musician, and reveals why she chose to make Columbus, Ohio her forever home and creative stomping ground.Learn more and hear Donna’s music at DonnaMogaveroMusic.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Transcribe →18. Dolly Parton, Doughnuts, and The Rea Way: How A Humble Accounting Firm Became Trusted Advisors
Aug 27, 202100:57:56Tap to summarizeWhat makes an accounting firm rock? Becca Johns shares how Rea & Associates rebranded themselves to stand out from the crowd, and why she aligns The Rea Way with America’s national treasure, Dolly Parton.Learn more about the B(r)and at reacpa.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Transcribe →17. Chasing Fashion Branding and Finding The Verve – The Fit That Feels Good and The Feel That Fits Good
Aug 20, 202101:01:52Tap to summarizePart 2 of our conversation with brand aficionados, Jay Borman and Sara Zimmermann, a dynamic duo helping companies think outside the box and dress their brands up differently.Learn more about the the Co-Conspirators on InstagramListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Transcribe →16. How A Toy Story Titan & A Retail Dog Help Brands Find Their Truth
Aug 13, 202100:50:12Tap to summarizeB(r)and rockstars and troublemakers Jay Borman + Sara Zimmermann, founders of creative agency, Merciful Thieves, talk toys, fashion, and how to shoot up the corporate ladder without losing your freakiness.Learn more about the the Co-Conspirators on InstagramListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Transcribe →15. Passion, Rhythm & Groove: Engineering the Brand Of Bass from Jamerson to Flea to Entwistle
Aug 6, 202100:57:01Tap to summarizeBass extraordinaire, Greg Bartram, looks back on his time as bass player for The Toll, exploring the musical cannon of bass, from James Jamerson to Flea, and the creative ways he forged a musical identity in the band.Listen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Transcribe →14. Brands Are Born To Be Wild: Why Leaders Must Find Their “Always” Customers and Share What They Love
Jul 30, 202100:43:54Tap to summarizeSales veteran and CEO of The Florris Group, James Rores, explains why leaders are nothing without their sales team, how to stimulate brand loyalty, and why Journey is his most memorable live performance to date.Learn more at FlorissGroup.com Listen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Transcribe →13. Progressive Is Back In Black As the Brand Re-Emerges from the Pandemic
Jul 23, 202100:54:06Tap to summarizeNino Cervi, CEO & Partner of Progressive Flooring & Services, explains how his unique branding initiatives during COVID-19 helped keep his company afloat during the lockdown, and how The Rolling Stone’s timeless showmanship inspires him to relentlessly serve his customers every day. Learn more about the B(r)and at ProgressiveFlooring.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Transcribe →12. Why Success in the Music Industry (and Any Business) is About Relationships, Not Talent
Jul 16, 202101:00:37Tap to summarizeWhen Dwight Heckelman created Groove U – an immersive music industry program in Dublin, Ohio, that prepares students for the music industry's hustle, highs, and hardships – he knew he was on to something big. Today, he shares his program strategy, similarities between musicianship and entrepreneurship, and why the school has a 94% post-graduate employment rate.Learn More At GrooveU.eduListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
Transcribe →11. A Rock ‘N’ Roll Trial By Fire: Transformation From Artist To Attorney
May 7, 202101:07:31Tap to summarizeBrad Circone and Rick Silk reflect on the origins of The Toll’s record deal with Geffen Records and discuss how promotional mismanagement and lack of mentorship can damage a b(r)rand’s reputation.Listen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media
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