Podcast
Getting to the Point
Hosted by bigsmall.works · EN
The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.
Hosted on Acast. See acast.com/privacy for more information.
11episodes
Episodes
Newest firstAll episodes
With Nick Rawlings, Gigaclear CMO, on hyper-local marketing
Jul 3000:26:39Tap to summarizeIn this episode, we’re joined by Nick Rawlings, CMO of Gigaclear, to talk hyper-local marketing. Gigaclear brings ultra-fast broadband to rural communities - and Nick shares how they communicate with those communities in a way that’s targeted, effective, and grounded in real-world insight. From TV campaigns to village hall meetings, we dive into the balance between smart localisation and not over-personalising to the point of diminishing returns. Plenty here for anyone navigating regional marketing, community engagement, or scaling trust at a local level. Hosted on Acast. See acast.com/privacy for more information.
Transcribe →With Tristan Pineiro on reinventing Grindr - from hookup app to global community
Jun 1800:25:24Tap to summarizeIn this episode we're joined by Tristan Pineiro, marketing lead at Grindr, to hear how Grindr is evolving from its origins as a hookup app to become a powerful cultural platform. With the share price soaring an impressive 400% in just 24 months, Tristan breaks down the strategies driving this growth - from authentic community engagement to innovative campaigns that resonate far beyond the app. Plenty of insights here for marketers in all categories, plus we find out what's inside the big yellow Grindr bus and hear about Tristan’s surprisingly expensive collecting habit. Hosted on Acast. See acast.com/privacy for more information.
Transcribe →With ITV's Jason Spencer and Callum Taylor on how to advertise on television for £500
May 12, 202500:29:39Tap to summarizeWe’re talking television advertising in this episode, joined by ITV’s Jason Spencer and Callum Taylor. In particular, we dive into all the ways they’re making TV advertising much more accessible - and significantly more affordable - than many CMOs might assume. Jason and Callum break down the innovations that are reshaping how brands of all sizes can approach television - from targeting capabilities and regional flexibility to 'pause ads' on ITVX and help for brands making their TV debuts. Whether you’re a startup wondering what TV can do for you or a seasoned CMO with decades of making commercials, this episode will challenge your assumptions and open your eyes to the new possibilities in TV advertising. Hosted on Acast. See acast.com/privacy for more information.
Transcribe →With Torie Wilkinson on marketing dens, fresh air and Ambassadogs as the CMO of Lovat Parks
Apr 12, 202500:27:34Tap to summarizeTorie Wilkinson has gone from leading multi-million-pound banking campaigns to championing toasted marshmallows, muddy wellies, and the magic of slow living. As CMO of Lovat Parks - the UK’s first certified B Corp holiday park group - her world now revolves around digital detoxes, den-building, and countryside pub lunches, all woven into a brand story that encourages reconnection with nature.We spoke with Torie about the unique challenges faced by CMOs in fast-growing scale-ups, where the business often grows faster than the marketing budget.Torie shares how she’s building a brand that inspires people to switch off, get outside, and rediscover joy in life’s simple adventures. From scroll-stopping campaigns and Ambassadogs to the rise of meaningful travel, Torie proves that marketing can have both heart and impact.A must-listen for anyone stepping into the scale-up CMO role or looking to build a brand with a clear point at the centre. Hosted on Acast. See acast.com/privacy for more information.
Transcribe →With John Beasley on marketing the disruptor brands Red Bull & Monster Energy
Mar 18, 202500:24:03Tap to summarizeWhat’s the secret behind the marketing powerhouses of Red Bull and Monster Energy? In this episode, we dive deep with industry expert John Beasley to uncover the strategies that turned these brands into global disruptors. Hear the wild story of why John was stopped by the police while working for Virgin Atlantic, what it’s like to attend the legendary Red Bull College in Austria, and how a clear point at the centre is key to the success of these multi-billion-dollar giants. If you’re fascinated by bold branding and high-energy marketing, this episode is for you. Hosted on Acast. See acast.com/privacy for more information.
Transcribe →With Jane Cunningham & Philippa Roberts on Marketing to Women and avoiding Brandsplaining
Feb 20, 202500:36:38Tap to summarizeIn this episode, we dive into the world of female audiences—their buying behaviors and how marketing often gets it wrong when targeting women. Guiding us are Jane Cunningham and Philippa Roberts, authors of Brandsplaining: Why Marketing is Still Sexist and How to Fix It. With 20 years of expertise, they share key insights and practical advice on how CMOs can avoid 'brandsplaining' and communicate more effectively with women. Hosted on Acast. See acast.com/privacy for more information.
Transcribe →With Josie Brown on how esports is transforming the marketing of major brands - Thank you, Honda!
Jan 15, 202500:23:55Tap to summarizeExploring the world of esports with Josie Brown, Head of Marketing for Team Liquid - one of the most iconic organisations in competitive gaming. Josie reveals how esports is transforming the marketing of major brands - Thank you, Honda! - and explains what every CMO should know about this dynamic space. Hosted on Acast. See acast.com/privacy for more information.
Transcribe →With Marsha Goei, on how Breeze is challenging the dating industry by taking online dating offline
Nov 16, 202400:32:16Tap to summarizeWhen a bunch of students from Delft University of Technology hit on a new way to do online dating, they decided to test their idea on campus armed with printed paper profiles and a mobile phone. Having proven the concept they dropped out of university to build Breeze, a challenger dating brand. Since then, Breeze has facilitated over 250,000 dates and is gearing up for a big expansion into the UK in 2024.In this episode, co-founder Marsha Goei shares the story behind Breeze's rapid rise, offering insights into launching a business, tackling early-stage marketing challenges, and navigating the dynamic world of online dating. Hosted on Acast. See acast.com/privacy for more information.
Transcribe →With Stephen Taylor on how to become a multi-category CMO
Oct 23, 202400:43:15Tap to summarizeHow do you become a CMO? What skills does the modern CMO need? What should you do in the first 100 days? How has the role changed as technology has developed? And how do you become that rare thing - the multi-category CMO? If anyone should know the answers, it's Stephen Taylor. Stephen started his career in the world of FMCG, with Gillette and Procter & Gamble, before rising to CMO for Samsung, PayPal, Nokia Phones and Pizza Express. Thanks to Stephen for sharing his insights and anecdotes along with some good advice for aspiring marketers looking to take on the CMO role themselves. Hosted on Acast. See acast.com/privacy for more information.
Transcribe →With Poppy Mason-Watts on creating WaterBear, the "Netflix for the planet" streamer
Sep 20, 202400:40:07Tap to summarizePoppy Mason-Watts is co-founder of WaterBear, an 'impact media platform' that brings human stories and action together. We asked Poppy why the founders quit their jobs to start WaterBear, how they've gone from Day 1 to a community of 3m people, how you deal with the content rights to over a thousand films and what advice Poppy would give to CMOs when it comes to the controversial subject of 'Brand Purpose'. Hosted on Acast. See acast.com/privacy for more information.
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