Niche, niche, niche! Everyone says to choose a niche. But how to find a profitable niche that works for your business? Today's guest shows us how. Gail is an artisan specializing in hand-crafted, personalized gifts. She works mostly with businesses that use gift-giving as part of their client retention program. Realtors, mortgage brokers, insurance agents, financial advisors, CPAs, and business/life coaches are her best clients. Gail got started in the gift business at age 10 when she made customized mice finger puppets for a local consignment shop. Fast forward after a career in high-tech to 13 years ago when she started making glass and sterling jewelry. That led to personalized jewelry which eventually led to her current gift business. She says that when she left her high-tech executive position 4 years ago, she didn’t look back. And it was a great move because she’s having a blast today!

BUSINESS BUILDING INSIGHTS

Take those next steps. Keep figuring out what the next thing is because eventually, it will all work.
Do the show, record the results, and analyze what worked and what didn’t work.
Naturally sharing with friends and family what you’re up to opens opportunities for business.
Validate that your product will sell before you build a business around it.
The display is important because people want to experience touching your products.
Have a range of price points so people will have options for what they are comfortable buying.
Having high-priced things positions you as an expert in your field.
Have multiple avenues to build relationships with people.

How To Find A Profitable Niche

Create products that are different and unique so you are top of mind.
Focus your efforts on things that you love doing. Love what you do and make people happy.
Get ideas from your customers. Listen to what products they want.
At every show, write down notes about what sells to who and why, what you learned from speaking to your customers, etc.
Try different ways to sell - in person, at shows, online, via Zoom, and so on, and see what works best for you. You may find your niche in an unexpected place.
Be flexible - you never know where your next best-selling product or favorite customer will come from!
Tune in now to get all the signs to look for your profitable niche!

Resources Mentioned

Content for Makers

Gail's Contact Links

Website | Facebook | Instagram

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