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This conversation with Katie Welch, the chief marketing officer of Rare Beauty, has been a year in the making. The Girlboss Radio team first met Katie in 2023, and immediately vibed with her warmth, candor and wisdom.

Katie has worked as a beauty industry exec for years—her CV includes stints at Victoria's Secret Beauty, The Honest Company, Hourglass Cosmetics and now, reporting into Selena Gomez's juggernaut beauty biz, Rare Beauty.

Katie, who just made Forbes' CMO 50 list, talks about how her talented team dreams up marketing campaigns that get results, her thoughts on the potential TikTok ban and how aspiring marketers should think about their careers.

Avery and Katie also get vulnerable about the realities of dating with a demanding career. We know you'll love this one.

For career advice and BTS of Katie's life, start with her TikTok (where she has almost 100K followers), @katiewelch.

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