Mimi Bouchard (53:20)
You know, I, I was playing with the thought for a while. I had to combat the random belief that, like, oh, with my work and business, I should be online because I have a following on there. And then I was like, does it actually influence, like, my revenue for my business? No, like, it doesn't. And does it actually. What is it actually doing? I was really thinking, like, what is social media actually doing to benefit me? And I couldn't come up with a great reason. Like, it doesn't directly influence the revenue for my business. Like, everyone that is subscribed to activations by now that follows me, like, is subscribed. Like, it doesn't really make a huge difference if I do. Like, people are already, like, subscribed. And I, you know, I just didn't. I didn't feel like there was a massive benefit when it comes to, like, my big goals in life right now. And I was always kind of, you know, a weekend here and there. I would turn off, I would delete the app from Friday to Monday. Like, I was doing things like that already. But then I just realized that there was just no benefit to it. So I played with the thought of just deleting it for a while and I. It's been six months. I actually just did a post, like, as an update and then I re deleted the app. So I still. I don't have, like, it's going to be another six months probably. And I have, you know, my assistant can probably do a post for me if I need her to. Or, like, I can, you know, I like sharing. And I'm going to revive, I think my podcast, like we were talking about before, because I think that, like, audio will never really make you feel numb. That's why I love audio so much. That's why I love listening to podcasts. That's why I love activations like audio. You're still present. There's something about staring at a screen where you disassociate. Anyway, so. So I also had this realization that. So I'm getting married in July and my life, you know, I'm ending this one era of my life right now. There's, you know, just a bit of time left I have before my wedding and after the wedding, maybe we'll start a family and, you know, kind of that era of my life will begin. And I just felt, you know what? This is a very important year for me. I want to be as present as possible. I want to be alive, as alive as I possibly can. Like, this is a very precious time for me. So I thought, I'm just gonna delete it. And I realized as well that, like, I just stopped caring. Like, my ego just really calmed down as well. Like, there were little things. Like the past six months, I've done the craziest trips. I've been on yachts. I've been like, in the coolest places. And I just have had zero craving to, like, post and gloat about it. So I just think that shows just a level of evolution I've had recently because obviously we all, you know, social media is where you show off. Like, it's hard to be real on social media. And I just didn't feel like I resonated with it anymore. And I just didn't want to spend my time that way. And it was hard because there were people that I stayed in touch with on there. But then like, I realized I, you know, my real friends are going to text me. I don't need to have loads of friends. Like, I want to just be a bit more private as well. I've realized and I think that just being glued to my phone and feeling this pressure to post all the time, it was. Wasn't healthy. And I had withdrawals at first. I literally did, like, I. For weeks, actually, it took probably a whole month for all the cravings to go. It was insane. And I just deleted Instagram. And I actually was never that big on scrolling on TikTok. But Instagram was just like, you know, where you could get into this mindless pit of scrolling for me. And even if it was just for five minutes at a time, like, it's not like I was spending all day, like I work, like I'm busy, it's not like I was spending all day scrolling.
