How to Be Present and Feel More Alive feat. Mimi Bouchard

Summary

Podcast Summary: Girls Gotta Eat – "How to Be Present and Feel More Alive" feat. Mimi Bouchard

Date: January 19, 2026
Hosts: Ashley Hesseltine and Raina Greenberg
Guest: Mimi Bouchard

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Episode Overview

In this inspiring and practical episode, Ashley and Raina welcome entrepreneur and motivational app founder Mimi Bouchard for a deep dive into self-transformation, presence, and the power of “activations.” Mimi shares her unconventional path from struggling in her early twenties to building a fulfilling, abundant life and business. The conversation is full of actionable tips, vulnerable storytelling, and the trademark candid, comedic GGE style—making complex personal development concepts accessible and fun as listeners start the new year.

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Key Discussion Points & Insights

1. Mimi’s Transformation Story ([25:51–32:12])

• Background: Eight years ago, Mimi was unhappy, struggled with an eating disorder, was broke, anxious, depressed, and numbing herself with partying and unhealthy habits.
• Turning Point: She turned to personal development books—before it was trendy—learning new beliefs on responsibility and self-image.
• The Power of Self-Image: Transformation accelerated when she stopped focusing on ‘perfection’ and started shifting her self-image and beliefs about what was possible.

Quote:
"Once I realized that it was all about my self image and how I saw myself, then the change started happening faster and faster." – Mimi Bouchard (25:51)

2. The “Activation” Revolution ([29:38–44:43])

• Mimi struggled with traditional meditation, finding it too calming when she wanted to feel energized and motivated. She began recording her own energetic “voice memos” visualizing her future life—a practice that would evolve into her Activations app.
• Audio is Essential: Pairing visualization with powerful, cinematic music and energetic affirmations creates massive change and excitement for what's possible.

Quote:
"I wanted something to, like, get me ramped up and to go like achievement. So intuitively I stopped meditating and I started recording these audio memos on my phone... This, little did I know, was the first activation." – Mimi (29:38)

3. Principles for Change: Mimi’s Life Audit & Quick Bounce Back Rate ([44:43–47:23])

• Life Audit: Audit your current life—who you are, who you’re surrounded by, your habits.
• Quick Bounce Back Rate: Success isn’t in “perfection,” but how quickly you return to your goals after a slip-up.
• Give yourself grace and reset after mistakes; don’t wait for the “perfect” time to get back on track.

Quote:
"Perfection is not what we should measure success as. It is a quick bounce back rate. Because what successful people have...is a quick bounce back rate." – Mimi (45:03)

• Act as Your Future Self: In everyday moments, embody the energy, choices, and posture of the person you want to become ([48:09]).

4. Numbing vs. Feeling Alive ([32:28–34:48, 49:19–53:45])

• Numbing Activities: Alcohol, overeating, drugs, mindless scrolling—these speed up time and numb your experience.
• Aliveness: Activities that slow down time (meaningful conversations, being present, purposeful audio) make you feel alive and present.
• Screen time is the modern “numbing” activity. Mimi describes the sobering reality of how much of our lives may be spent staring at screens.

Quote:
"You are either feeling numb or alive... Numbness quickens time. Feeling alive is like these activations... that feeling after a workout, being present, being in the moment makes you feel alive." – Mimi (32:31)

5. The Science & Practicality Behind Activations ([59:49–62:44])

• Activations are crafted with audio engineering, motivational guidance, and music—NOT meditation, but actionable, energizing audio experiences.
• They habit-stack seamlessly into daily routines (walking, getting ready, cleaning) and rely on principles of classical conditioning.
• The Reticular Activating System in the brain: Your beliefs filter your experience—believe you’re lucky, you’ll notice luck; believe you’re stuck, you’ll see only obstacles ([36:50–37:30]).

Quote:
"Once you know that version of you that you want to be, once you have clarity on that future self, all you need to do is become them in everyday moments." – Mimi (35:01)

6. Changing Your Circle & Judgment ([37:51–41:09])

• Mimi shares the tough reality of distancing from friends who didn’t align with her ambitions:
  • Phasing people out quietly
  • "I'd rather be alone than with people not aligned with where I was going."
• She reflects on being judged and ridiculed for starting her entrepreneurial journey and how such judgment usually comes from others’ dissatisfaction with their own choices.

7. Social Media Detox & Presence ([52:45–58:49])

• Mimi spent six months completely off Instagram and other apps—her business still flourished.
• Social media can fuel both toxic comparison and time-drain; removing it—even temporarily—is liberating.

Quote:
"I noticed that even five minutes of that [scrolling] affects the rest of my entire day... The past six months I have created so many life changing activations... My business has almost doubled in the past six months. I didn’t need social media to do that." – Mimi (56:43)

8. Sex, Manifestation, and Playfulness ([74:09–77:43])

• With characteristic GGE openness, Mimi describes “orgasm manifestation”—focusing on your dreams/intentions during climax to amplify energy and intentions.
• She describes manifesting financial and life success as “fun” and empowering, not shameful.

Quote:
"Every time I’m horny, Ben is just, like, on it. I actually started...when you’re about to orgasm, if you think about the things that you’re manifesting, like, it draws it in closer to you energetically." – Mimi (74:19)

9. Manifesting Love & The Power of Feeling ([70:41–73:45])

• Mimi describes manifesting her fiancé—recording an activation about how she wanted to feel in a relationship, then meeting Ben the very next day.
• The focus should be on the “feeling” you want from something, not the specifics.

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Notable Quotes & Memorable Moments

• “Act as if. The best way to be who you want to be is act like that. It is so easy. Just do it in everyday moments.” – Mimi ([48:09])
• "If on the contrary you say to yourself, ‘I am 100% responsible for my life...’ you’re going to start seeing opportunities, it genuinely changes everything." – Mimi ([36:50])
• "You create your own lens.” – Raina ([37:30])
• "It really is like an addiction... I'm scrolling, like, what am I looking for? What am I hoping to feel? What am I trying to get out of this?" – Ashley ([59:53])

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Important Timestamps

• Mimi’s story: 25:51–32:12
• What are activations? 29:38–62:44 (initial concept at 29:38, deep dive into the app at 59:49)
• Principles for change (life audit, bounce back rate): 44:43–47:23
• Acting as your future self: 48:09
• Screen time & numbing vs. alive: 49:19–53:45
• Social media detox: 52:45–58:49
• Manifesting love & feelings: 70:41–73:45
• Sex + manifestation: 74:09–77:43

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Episode Tone & Style

The episode is candid, funny, and encouraging—balancing deep self-help concepts with humor and real-life anecdotes. Ashley and Raina riff on sex, relationships, and self-doubt, making personal development accessible and non-intimidating.

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Recommended Action

Listeners are encouraged to:

• Download the Activations app (with GGE’s link for a free trial and discount)
• Audit their daily habits and social circles
• Try “habit stacking” positive audio or affirmations into their routines
• Reduce numbing activities and be intentional with screen time
• Manifest intentionally by focusing on the feelings and energy they want in their lives

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Resources & Links

• Activations App with GGE discount: activations.com/GGE (2-week free trial)
• Mimi’s upcoming book: Activate Your Future Self (releases April, pre-order on Amazon)
• Girls Gotta Eat: girlsgottaeat.com

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Closing Thoughts

This episode offers both practical tools and inspiring proof that radical change is possible—without perfectionism, huge resources, or waiting for the “right” moment. Through laughter, honesty, and actionable advice, Mimi and the hosts empower listeners to become more present, more alive, and to manifest their dreams in 2026 and beyond.

Transcript

[Mimi Bouchard]

One of the best things you can do this year to feel more alive and more present. And when you're feeling alive, you remember to bounce back so much more. Everything is going way better in your life when you're feeling alive.

[Ashley Hess]

This podcast is a Dear Media production.

[Raina Greenberg]

Hi, guys.

[Ashley Hess]

Hi, guys.

[Raina Greenberg]

Welcome back to another episode of Girls Gotta Eat.

[Ashley Hess]

Welcome back. I have a question for you.

[Raina Greenberg]

Yeah.

[Ashley Hess]

Have you heard of anyone doing dry January?

[Raina Greenberg]

I'm glad that you asked. I. So I went on the road, like, to do a couple shows this week, like, with Britney shows. I went to Portland and Seattle, and I opened both shows, asking, is anybody.

[Ashley Hess]

Oh, you did?

[Raina Greenberg]

Is anybody still doing their resolutions?

[Ashley Hess]

Okay.

[Raina Greenberg]

And a lot of people yelled out, I'm doing dry January, and I'm done with it. And that was decided. That was January 7th and 8th.

[Ashley Hess]

They'd already given it up.

[Raina Greenberg]

Yeah. Is anybody still doing their resolutions? I will say, though, I think we're here hearing about it less because I think people drink less.

[Ashley Hess]

They are just drinking less. Yeah. I think we all got to be drinking more. The state of the world. Who cannot drink. Like, we need to drink to get through this shit. So I think people are like, no, I'm not giving up alcohol. The world is on fire. That's all I have. We had a friend come over to watch football, our friend's fiance, and he was like, I'm trying to do dry January, so I'm just gonna have some beers.

[Raina Greenberg]

That is so funny.

[Ashley Hess]

He is so. He loves. He's a beer drinker, but it's so funny.

[Raina Greenberg]

Like, I.

[Ashley Hess]

When I was in my heaviest drinking phase, I would, like, sober up with beer.

[Raina Greenberg]

I always sober up with beer.

[Ashley Hess]

It's insane. Like, end of the night, oh, I'll switch to beer. I need to sober up. That's insane.

[Raina Greenberg]

That's how I always did it. It was just so I, like, also, like, so I wouldn't get hungover in between venues. Like, if I would go from one bar to the next, I drink a beer in between. So I didn't get, like, hungover before I started drinking liquor again.

[Ashley Hess]

Yeah.

[Raina Greenberg]

I do think people are just drinking less. And so I don't hear about it as much.

[Ashley Hess]

I'm saying I just think it's. Whatever we're doing, we're not stopping. No. Yeah. Okay. A couple other things. Rain. I cannot believe you have not said anything about my phone case, my lack of phone case. I have been raw dog for days.

[Raina Greenberg]

Okay. Because I don't notice it. Because you have that thing on the back of it. So I just. When it's over, it looks like it has a case.

[Ashley Hess]

Why?

[Raina Greenberg]

What are you doing?

[Ashley Hess]

Okay, so Shashank, my current husband, he has been raw dog since we met.

[Raina Greenberg]

I thought yesterday. I noticed it yesterday.

[Ashley Hess]

No case. I.

[Raina Greenberg]

Honestly, it made me uncomfortable just looking at it.

[Ashley Hess]

When you meet somebody with no case, like, this has been our whole relationship. Like, I'm like, I don't know if you're like me. I feel like it's like meeting someone who, like, does CrossFit. Like, you're like, I don't. You're. You're stronger than me. I don't know if we're the same type of person.

[Raina Greenberg]

Well, it's only one of two things. You're either richer than me or you're dumber than me.

[Ashley Hess]

See, I mean, the phones are stronger than they used to be. They don't crack like they used to be. But he. The other night we were going out, he was. I had taken it off for something, and he was like, don't you like it? It feels nice. I'm like, I do like it.

[Mimi Bouchard]

Yeah, it feels nice.

[Ashley Hess]

It's steel. It's so much lighter. It's so much easier to put in a little purse, but I just don't feel comfortable. And I was like, I'll try it for the night out. I loved it so much. I was like, and this is an older phone, so I'm going to get a new one anyway. And then I was like, you know what I want? I still want my octo buddy. And I want a little bit of grip. So I found a magnetic one. So this is a magsafe. Octo buddy. So now I'm case free with an octo buddy. This is the new me. I don't.

[Raina Greenberg]

I don't support it.

[Ashley Hess]

That's a good thing.

[Raina Greenberg]

I support a lot of things that you do, but I also. You're rich enough to buy a new.

[Ashley Hess]

Phone if you need to.

[Raina Greenberg]

You could afford it.

[Ashley Hess]

Okay, one more thing, one more thing. Update. Now I'm turning into you. Because look what I just got. You're going to be so proud. I literally feel like you. Look at my jewelry organizer, Ashley.

[Raina Greenberg]

You finally got a jewelry organizer. This is the one I have. It's perfect.

[Ashley Hess]

We'll put it on the screen.

[Raina Greenberg]

I mean, it's perfect. Oh, okay. You walked in my room, you were like, it looks like you have a jewelry store in here. I like having organized jewelry.

[Ashley Hess]

Yeah.

[Raina Greenberg]

I wasn't, like, hanging my shit.

[Ashley Hess]

So now I got my necklaces and bracelets and my rings and Knives.

[Raina Greenberg]

Isn't it?

[Ashley Hess]

I feel like I have gone a little rogue in one area of my life. My phone.

[Raina Greenberg]

But I tighten it up in the jewelry part.

[Ashley Hess]

Tighten it up in the others.

[Raina Greenberg]

Yes.

[Ashley Hess]

Yes.

[Raina Greenberg]

I mean when I walk in I turned my bedroom into a closet. So when I walk into the closet room because I don't, I don't have, I don't have kids. I could do whatever I want. You know. Don't have kids. Turn a second bedroom into a closet and I have all my jewelry like on stands and stuff. It's nice. I feel like I'm a responsible adult.

[Ashley Hess]

Totally. Yeah. What I had going on before was just. It was in a bunch of trays and little dishes and weird stuff.

[Raina Greenberg]

I don't know what you were doing.

[Ashley Hess]

Don't worry about it. I won't talk about it. Embarrassed. Okay. Let's like our partners.

[Raina Greenberg]

A lot of updates about your life. Okay.

[Ashley Hess]

I know.

[Raina Greenberg]

So thank you to Shopify go to shopify.com GGE to start building your own empire today and chime bank fee free by signing [e-mail] girls gotta eat and skims. Shop our favorite bras and [e-mail] and.

[Ashley Hess]

Thank you to Hungryroot. Get 40 off your first box and a free item in every box for [e-mail] GGE with code GGE and Neutrophil get 10 off your first order and free shipping at 20Nutrafol.com with code GGE10 and Activations for a limited time get a 14 day trial and a great discount on your subscription at Activations.com GGE.

[Raina Greenberg]

Okay, my tour starts in 10 days. I am nervous. I'm excited. I just, I can't wait. And I just, I want to thank you guys for the amount of tickets you bought without seeing me do one stand up set. I have not posted one thing and I mean that's a lot of trust that people are like I know she's going to take this seriously and take our time and our money seriously.

[Mimi Bouchard]

Seriously.

[Raina Greenberg]

And I've worked really hard. So you guys love it. Tampa. We are launching on January 29th. Ashley will be with me and Miami February 1st. It's a 4pm show. Miami. Not the matinee, like a boozy brunch show. We have more friends coming to that show than I have any other show on the tour until Miami at 4pm.

[Ashley Hess]

People are just waking up. I know.

[Raina Greenberg]

Come have breakfast.

[Ashley Hess]

Go to sleep yet.

[Raina Greenberg]

Come at breakfast.

[Ashley Hess]

Yeah, exactly. It's a breakfast show. It's a brunch show. The. There isn't a brunch culture in Miami. Cause people don't get up.

[Raina Greenberg]

People are not awake. So come have brunch at the Miami Improv. It's gonna be great. It's rainygraber.com and I am gonna run the whole hour in New York before this tour starts. So that'll be January 28th at the Stand in New York City on East 16th Street. Andrew Collin is gonna open for me and Oscar Aydin, who went on your tour with you. And I'm just really excited. And those tickets are cheap, so if you wanna come see me on the cheap, those tickets, I'll see you in New York City on January 28th. And I just. I can't wait.

[Ashley Hess]

Okay. Yay. For days, I cannot wait. This is all I have to live for.

[Raina Greenberg]

So excited.

[Ashley Hess]

No, I'm really so excited.

[Raina Greenberg]

Every time you say you're hosting the show, it makes me laugh. It makes me laugh.

[Ashley Hess]

So I'm really excited.

[Raina Greenberg]

I mean, you are, but it's really funny.

[Ashley Hess]

I mean, I've said this before. I'm so excited to come and not work and not have to panic and be anxious and.

[Raina Greenberg]

Welcome to my life.

[Ashley Hess]

Exactly. So in Tampa, we have some friends who are longtime old friends of mine from Atlanta, and they live in Naples, and they made the trip to come to Tampa when I was there last year. And then you met them in la, they came to la and they are like, making a whole night of it. Like, they are staying overnight. They're missing their kids basketball game. Like, they just had so much fun at my show and they loved meeting you, and so they're so excited to come. And I'm like, I'm gonna sit with you guys and drink. Like, I am so welcome to my life. Those four days. I cannot wait to kick it off in Tampa. Host ran a show, kick the tour off, and then go right into this bachelorette party and then the Miami matinee on Sunday, and then we're going to dinner afterwards. Like, I am so excited these four days, and I don't have to do this thing in the back of my head that, like, no offense, that I have to do. I mean, we all get anxious or nervous on some level. And it's. For me, it's like I can't ever fully relax and enjoy myself if I know I have a show that night or the next day.

[Raina Greenberg]

I've been in this, like, constant cycle.

[Ashley Hess]

I'm.

[Raina Greenberg]

Congratulations. I'm happy for you. This is how I've been living. It's really nice. I'll be honest. I have this constant cycle of, like, before I got on stage in Portland last week, I had written all this new material and I was like, why am I doing this? This is crazy. This is ridiculous. You're not good enough for this. You're not gonna memorize 10 new minutes of stuff before you get on stage. You're supposed to talk for 22 minutes. You can't remember this. I got on stage, it was amazing. I had a great time. The audience was really fun. We did Portland and Seattle. I love those audiences. I had a great time in both those cities. But my self talk before I get on that stage is like, what are you doing? You are not good enough for this. You're gonna forget stuff. No one's gonna laugh at you. Everyone's going to laugh at you, but not the way that you want them to. And then I get on stage and I'm fine. And I have to like, remind myself that roller coaster is like, not real. Like once I step on the stage, like, I will feel fine.

[Ashley Hess]

Yeah. I told you this. I don't, I don't know why I do this to myself. Like, I stand up for 12 years and like, if I hadn't been on stage for a while and I was going to go out to do even just a random set, not even a show on a tour, like, the thoughts in my head, I'm like, ashley, what is your problem? You've never once, like gotten on stage. And I mean, we've all bombed on some level, but you've never gotten up there and like embarrassed yourself or forgot your jokes. Like, what are you scared of? Like, the self talk is crazy. And then you're driving home and you're like, oh my God, what is wrong with me? Why can't I seem to correct this before it starts? And it's like, is it in your body or is it in your brain? And you're trying to figure it out and obviously the more you do it, the less it is. And like, you know, towards the end of my tour, I was like, I can do this in my sleep. I'm not feeling that type of nerves. But we all just have that and it's sometimes hard to enjoy yourself. And like last year when I was in Miami on my tours, like all the girls and I just wanted to like, have drinks with them and stuff. And I'm like, I have to go work and like be a clown for them.

[Raina Greenberg]

I know, like, you're the entertainer.

[Ashley Hess]

Yes.

[Raina Greenberg]

You can't get all fucked up Yeah, I just. I don't know. I hope that people just, like, realize that, like, imposter syndrome comes to everybody.

[Ashley Hess]

I know. I like the message.

[Raina Greenberg]

You and I have done hundreds and hundreds. I mean, you have done thousands of standup shows, and you still feel like that. Like, I've never gone on stage and had people be mean to me or boot me off stage. Like, the feelings are not anchored in anything real. But I. I'm still like, are people gonna like this? Is this gonna be funny? And even if they don't, who cares? I'm not performing brain surgery.

[Ashley Hess]

But you do have to do some if. If it works for you. Like, when I really started to feel like that when I tour in 2022, I literally wrote affirmations. Affirmations. Like, literally in my phone. Like, you're the baddest on the planet. Everyone's here to see you. You sold out however many tickets, thousands of tickets. Like, you. You know, you, like, you have to shift it. I don't think it's helpful to have those thoughts and step right on stage. Like, even if you think you're kind of lying to yourself, you gotta be like, you.

[Raina Greenberg]

You did this.

[Ashley Hess]

I did that shit. Yeah, you're about to go crush it, because you will.

[Raina Greenberg]

Yeah. I'm excited to get in front of you guys anyway.

[Ashley Hess]

I don't need to, like, give you.

[Raina Greenberg]

It's just like, no, I need it. Yeah, I had to. And I had to remind myself, like, you feel like this every time you're walking on stage and you feel great every time you walk off stage. And I've been performing for strangers, not for you guys. Like, it's gonna be even better in front of you.

[Ashley Hess]

Totally. Yeah.

[Raina Greenberg]

You guys don't care if I fall on my face. You're gonna love me anyways. I'm not, actually. It's really good material. And then if you want to come see me in LA this week, the last show before the Improv is at Bar Lubich. It'll be on Wednesday. The. So you guys can come see me this week. I'm doing 30 minutes, so that's it.

[Ashley Hess]

Okay. Okay. So we have some new vibes only products. We're just going to run through these, if you guys don't know. We have a sexual wellness company. We sell sex toys and lube and accoutrement for the bedroom and accessories and really just we're so proud of everything. Everything's the highest quality. The packaging is really incredible, too. And we have redesigned the Bond band. So this is my favorite Couple's toy we sell. And it's one of my favorite products that in our entire collection. And this is an adjustable tie. If you're watching on YouTube, I have it out. And what we did differently is we changed the color to this really gorgeous, like stone gray, slate gray color. It used to be black and white. It had this little tuxedo vibe to it before. So we kind of made it look a little simpler. And the strings are a little bit longer. So if you were looking at it, you can go to vibes only. Instagram too, as well. You can use both of the toggles and the strings and you can wrap it around his balls. So. So this is a really great toy. He is going to wear it on his penis and it's going to stimulate him and keep him stronger, longer, and it feels really good for him too. And then is going to vibrate on your clitoris. And there is this textured vibrator that's going to sit right on your most erogenous zone. And this will just skyrocket you to the best orgasm of your life. I tested this toy out. I remember I tested a sample in Detroit when we were on tour and Shashank was there and we were like, oh, my God. So then we changed some things and made it perfect. And now it's even a little bit different and, you know, new and improved.

[Raina Greenberg]

Yeah. We have another cockring. It's called the Richard. It's the best selling couples toy in the company. But it's not adjustable. So this is highly adjustable. It's for both of you. It's really fun. Valentine's Day is coming up so you can spice up your Valentine's Day evening. And to Ashley's point, the packaging is so beautiful. So you can feel really proud giving this to somebody. We have really designed this to be high end luxury. Really beautiful.

[Ashley Hess]

Yes. And so it's one size fits all. All. The Richard is an incredible toy. Again, it's our bestseller. I love it. But I mean, if you're huge, if you're Matt Khalil that we talked about on the snack. If you're two Coke cans, you're not gonna need the Bond band or really small. You need the Bond band. You know, if you're really on the extreme ends of the dick spectrum, this is gonna be for you and just love it. Not so much affordable price, all the things.

[Raina Greenberg]

And you can pair that with our cleanup towel. We really released this with new style sayings and new colors every once in a while, but, you know, it's Perfect for that messy finish. If somebody has sprayed anything all over you, all over the bed. If you want to put it down on the bed. This new one says nice shot. It's in a beautiful navy blue. You can pair it with any of our toys. And it's just a fun little accoutrement to include in your purchase.

[Ashley Hess]

Yeah, it's really fun. It's like a golf towel style. It has the little carabiner on the top. You can hook it.

[Raina Greenberg]

And it's moisture wicking. So if you need to, you know, lay it under you or whatever.

[Ashley Hess]

Well, yeah, it's great for cleanup and for period sex. Okay, so those are the two new Vibes only products. You guys check them out and have your spiciest Valentine's Day by yourself or someone else yet.

[Raina Greenberg]

Yeah, we're gonna restock a couple things next week for the Valentine's Day drop. But obviously if you order now, it'll come by Valentine's Day. So vibesonly.com thanks for your support and we hope you guys love it.

[Ashley Hess]

Okay, so I saw this meme that was so funny to me and I shared it with you. And the first slide of the carousel said, describe your ex as a store. We want to laugh. And I scrolled through and I'll read.

[Raina Greenberg]

Some of people really delivered. Okay, so funny.

[Ashley Hess]

So there's all these like tweets or whatever people submitted or where they found. They found them on the Internet. So Victoria's Secret because Victoria was a secret. H and M, him and his mom Sheen, he lied about the size Apple cuz he updates but never changes.

[Raina Greenberg]

I saw one that said Pepsi because he had a problem with Coke.

[Ashley Hess]

Pepsi because he had a problem with Coke. Yes. Rolex because he rolled back to his ex. Netflix because I share him with four other girls and I'm the only one paying that had levels to it. Costco because everyone got a sample. 711 open to everyone. 24 7. Microsoft Micro and soft Skittles. He wanted to taste the rainbow. Timu because his quality was shit in and out. Starbucks because he screamed the wrong name. Uber because everyone got a ride forever 21 because he never grows up. And then my favorite one, Duolingo because I never learned my lesson.

[Raina Greenberg]

People are so creative on the Internet. This is so fun.

[Ashley Hess]

So we did some of our own. And I mean, they're about all my exes. I don't want to. I just want to be clear. This isn't like one ex that I'm going in on him. I picked like bad qualities of everybody. Everyone's ever dated.

[Raina Greenberg]

I didn't tie them to anybody. Okay. I will say I couldn't really shit on people's sexual abilities because I've had some, like, pretty good dick in my life, I don't think. I've had like, mind blowingly bad sex at least in recent memory. So I couldn't rag on people's sexual ability, just their personalities and that's it. Their personalities.

[Ashley Hess]

Okay. Do you want to ping pong some back and forth?

[Raina Greenberg]

Well, I started with my least favorite ones, but I'll build to the best ones. Make a Wish Foundation. That's the joke. I'm the prize.

[Ashley Hess]

Okay. JCPenney's because that's all he had.

[Raina Greenberg]

The dollar store because he was cheap.

[Ashley Hess]

GameStop because he played too much IKEA.

[Raina Greenberg]

Missing pieces of himself and somehow I'm the one that has to deal with it. My favorite one.

[Ashley Hess]

Okay, Waymo, because he was never in the driver's seat.

[Raina Greenberg]

They're so good. Should we make this whole episode okay? Radio Shack. Irrelevant, but refuses to die.

[Ashley Hess]

Is that still around? Yeah, I thought I wanted a Radio Shack one and I couldn't think of it. Still around. He refuses to die. Okay, well, on that note, Poshmark, because I don't want this anymore. Poshmark. Someone come and get this.

[Raina Greenberg]

Poshmark. Someone come pick this boyfriend out.

[Ashley Hess]

He's someone else's problem.

[Raina Greenberg]

But this is someone else's house.

[Ashley Hess]

Facebook Marketplace. Can you come pick this up?

[Raina Greenberg]

You don't have to go home, but you gotta get up out of here. Okay. Spirit Halloween shows up once a year and then ghosts you. That had levels to it. Cause I got ghost in there. That is one. Okay, that might be my favorite thing. No.

[Ashley Hess]

Spirit Halloween store. Why were you something different yesterday? Why have you changed your whole personnel?

[Raina Greenberg]

Why are you totally.

[Ashley Hess]

Yeah. Okay, Peloton. Everyone got a ride.

[Raina Greenberg]

That was strong. No, I like it. My last one, Party City. Because, you know, I love Party City so much. Party City. You can't keep opening and closing. Like, are we together? Make a decision.

[Ashley Hess]

Okay, this one is pretty niche and it does kind of describe my ex, Wendy's, because. Why are you so unhinged on social media? Please stop tweeting.

[Raina Greenberg]

I hope he never stops. Oh, my gosh.

[Ashley Hess]

That was so fun.

[Raina Greenberg]

That was so fun. God, I love this.

[Ashley Hess]

Okay, so let us know, you guys, Please leave a YouTube comment or a Spotify comment, wherever you guys like to be. And let us know yours. I could read these all day, you know?

[Raina Greenberg]

These are amazing.

[Ashley Hess]

Okay.

[Raina Greenberg]

I love that you found these.

[Ashley Hess]

Great job so today we have an interview with Mimi Bouchard. This episode originally launched last year, the very beginning of 2025 and it performed really well. So Activation saw a great response and so we are collabing with them again to release the interview.

[Raina Greenberg]

Yeah, we're really excited to re release this for you guys. We know so many people found this inspiring. It's a great like start to the year. What do you want to manifest? What do you want to. What do you want to create for.

[Ashley Hess]

Your year type of episode? Yeah, there are some great tips for manifesting and getting an app and using the app that way. I really love the stuff about screen time. That's always lifelong a goal of mine. And some things she said were really impactful for the way to frame how you're thinking about your screen time and reduce it. That's a goal of mine this year and always. So we hope you guys can take some of the tips and tricks and implement them into your own like 2026 planning and goal setting. And if you are curious about Activations Mimi's app, you can check it out through the special link in the Show Notes where she offers a 14 day free trial for Girls Gotta Eat listeners plus a really great discount. So check the Show Notes or head to activations.com GGE to learn more. We are just gonna talk about our partners and then we will get into the interview for you guys.

[Raina Greenberg]

Okay, Shopify, I mean this is where Ashley and I run Vibes Only our Girls Gotta Eat store. We have been fans for years and if this is sort of your year to start a new business, this is what's gonna help you start now. So if you're reflecting and thinking like what do I wanna do? January' perfect time to take that energy and put it into action. Take a side hustle or a hobby, turn it into a business. And Shopify is really gonna help you guys do that. So it's the best place to start and grow a business just like ours. It's the one commerce platform behind the biggest brands, you know. And it will really allow you to turn something that is a side hustle into a full time business. So there are so many bells and whistles, there are so many plugins, there's so many ways that AI can assist you and guide you through everything. There's directions, reports, they can edit images and content ideas. We follow along obviously for all the reports with Shopify for Vibes only on our phone. So I always know every order that comes in. I know exactly the times of day people shop and the days of the week and exactly what products are selling the best. So I love their reporting and they just make it really simple. It's really user friendly.

[Ashley Hess]

Yeah. I mean I can't imagine our lives without it. Every successful e commerce business we know runs on Shopify, including our own. And so we just can't recommend it enough. And if you were ever like, where do I start? This is where you start. Yeah.

[Raina Greenberg]

And our whole team has logins so they can manage different aspects of the business as well. It really is just the one stop shop to run your business. And this commerce platform has not only made it easy for us to start and run a business, but made it possible to scale. So if you're ready to build your own empire, whether it's merch products or the next best idea, go to shopify.com GGE and make it happen.

[Ashley Hess]

Okay. I'm telling you guys about hungryroot. You have heard us talk about it before so you know that we love it. And it just really helps simplify your life, helps you easily eat better, healthier, really delicious home cooked meals, but also your breakfast, your lunches, your snacks, just everything that you're going to have in your fridge and your pantry if you are busy at work, if you're a parent, it can really be such a game changer for saving time and of course reaching those health goals reduce your stress. All the things to do your weekly meal planning with Hungry Root. So really it helps you plan your meals for the week, fills your cart, delivers everything you need to eat healthy every single day. I really love all their vegetables and proteins and snacks and breads and grains and things like that. It's all really, really high quality. And of course you can personalize your deliveries with your dietary preferences and any allergies and stuff like that, of course. And your budget. Recently we had this really delicious chicken stir fry. I've had delicious pastas also we got that instapot. So we're like trying to figure out recipes that we can use in the insta pot which is just so great. And there's great variety. They have over 50,000 chef crafted recipes to choose from every week. Many ready in just 15 minutes or less. I love that. Just a really quick meal. They source only high quality meat and seafood, no hormones or antibiotics, organic produce and non GMO options. And they carry trusted healthy brands. So again like I mentioned, you're going to get your full meals but also your snacks like your hummus, your, your yogurts, your chips, crackers, things like that too. And I just love how personalized it is. And again, whatever area you're in, we're in our instapot errors. That's really what we're looking for. But whatever you guys have going on and I just love everything they do. So you are going to love Hungry as much as we do. For a limited time, get 40% off your first box plus a free item in every box for Life. Go to hungryroot.com GGE and use code GGE that's hungryroot.com GGE code GGE to get 40% off your first box and a free item of your choice for life.

[Raina Greenberg]

Okay. And Chime is changing the way people bank. It is fee free and smarter banking built for you. So it's not really just like another banking app. You can forget overdraft fees, minimum balance fees, monthly fees. I, I can't tell you how many fees I have paid because like my balance was low or I was overdrafted and especially like the younger me, it was just, I was just paying continuously all these fees and I was just.

[Ashley Hess]

Like what is this for lighting money on fire.

[Raina Greenberg]

Literally that I really needed it like made a huge difference in my life. So Chime isn't just another banking app. They unlock smarter banking for everyday people with products like my pay gives you Access up to $500 of your paycheck anytime and getting paid up to to two days earlier with direct deposit. So we love this and it turns everyday spending into real rewards. You can bank fee free plus overdraft coverage. It helps you build credit history stress free. Get paid when you say so again up to $500 and you can earn up to 3.5% APY on savings. So we love all that. And they have a Chime card. It's a new way to build credit history with your own money. Get rewarded every single day. No annual fees, no interest, no strings attached. So you guys check it out. Chime is not just smarter banking. It's the most rewarding way to bank. Join the millions who are already bank fee free today. It just takes a few minutes to sign up. Head to chime.comgirls gotta eat. That's chime.com girls gotta eat.

[Ashley Hess]

Chime is a financial technology company, not a bank. Banking services, a secured Chime Visa credit card and MyPay line of credit provided by the Bancor Bank NA or Stride Bank NA. MyPay eligibility requirements apply and credit limit ranges $20 to $500. Optional services and products may have fees or charges. See chime.com feesinfo advertised annual percentage yield with Chime+ status only. Otherwise, 1.00% APY applies. No min balance required. Chime card on time payment history may have a positive impact on your credit score. Results may vary. See chime.com for details and applicable terms. Okay, let's get into it.

[Raina Greenberg]

All right, guys. We are very excited to welcome our guest today. She is an entrepreneurial trailblazer and the founder of a new type of audio activations, a top rated motivational audio app which has amassed tens of thousands of subscribers in just two years. Designed to fit seamlessly into daily life, Activations are functional audios designed to help subscribers make the most of moments every day to live the life they have always imagined. What a great way to start the year. Please welcome to the show Mimi Bouchard.

[Mimi Bouchard]

Thank you so much for having me. Hi.

[Ashley Hess]

Happy New Year.

[Mimi Bouchard]

Happy New Year.

[Ashley Hess]

So I was just listening to your app last night and how did you like it? I love it. I mean, I just love that it's the way it's categorized and it's like whatever you need in that moment. There. There you are.

[Mimi Bouchard]

So did you feel energetically different after listening?

[Ashley Hess]

I did a. Like a. More of a relaxing one. It was. I was doing it at night, so.

[Mimi Bouchard]

I was like, I need to get all gas.

[Raina Greenberg]

She needs less energy at night.

[Mimi Bouchard]

I'm like the. I love the motivational ones. Like, I. We created the nighttime ones just because people wanted them. But like, most of the app are these, like, motivational, like, energy changing ones that I was actually listening to in the car before coming and they just got me. So they get me so amped up for life. Yeah, it's like a natural high.

[Ashley Hess]

Well, who doesn't need like a pep talk like everyone needs to at any time of day, you know, so just.

[Mimi Bouchard]

A reminder to be who you want to be.

[Ashley Hess]

I love it.

[Raina Greenberg]

Well, so we were conceptualizing this episode with you, and so much of your story is so inspirational and so much what you talk about is about just like, being a better you in the new year and like, not spending a ton of money to do that and really relying on your own self. So this is a perfect episode to like, start the year and let's like, meet you, get to know you and your story because your story. You were just saying to us, I'm a totally different person than I was eight years ago.

[Mimi Bouchard]

Yes.

[Raina Greenberg]

Well, let's unpack it.

[Mimi Bouchard]

I've transformed my life in every way, shape or form in the past eight years. And I feel like when I share this it, it's honestly just a way for me to express to people that it doesn't need to be that hard. And of course it took effort, but I feel like once I realized that it was all about my self image and how I saw myself, then the change started happening faster and faster. So about eight years ago, I was just to paint a picture. It didn't feel good on me, but I was 20 pounds heavier. I was very unhappy, I was depressed, anxious. I had a binge and purge eating disorder. I had $8 in my bank account. I was partying a lot, every weekend doing drugs, living paycheck to paycheck. Really not the version of myself that I wanted to be. Obviously I was numbing every day. I felt like life was just happening to me. I didn't feel responsibility for the life I could create. I had huge self image issues. I was incredibly insecure. I was one of those people that just looked in the mirror and always just found faults. And I just wasn't happy. I was, I was very depressed. And then I found personal development and really started diving into all of this work. And this is back almost a decade ago when personal development wasn't cool. Like the books that I was reading were these books that were like with old white guys on the COVID with their thumbs up. Like read this success principle book or something. You know, the self help section of.

[Ashley Hess]

The bookstore where it's like embarrassing to be there.

[Mimi Bouchard]

You know, now it's cool, now it's cool. But before I started getting into it when it wasn't cool and I just. Because I felt I was at this time in my life where I hated how I felt, I hated how I looked, I hated this relationship I had with myself. I hated what I was producing in the world. I knew I wanted to create something of my own one day, like for a business. I knew I wanted to have success. Money was always very important to me because I grew up in a household without a lot of money. Both of my parents are artists and we grew up struggling a lot. There were bankruptcies in the family. My parents had to remortgage the house very often to survive. And there was this lack there, constant lack. And reading personal development books honestly at that time was so life changing for me because it gave me these new beliefs and it gave me hope that I could actually create a life that I wanted. And some of these beliefs that I had learned were take 100% responsibility for your life. You know, you're an average of the five people that you surround yourself with. Most rejection is redirection, you know, no means next, like keep going, you can create it. I love all these. Yes.

[Ashley Hess]

You write this down for us, basically.

[Mimi Bouchard]

So I just, I became obsessed. I started consuming as much content as I could about personal development and I started transforming my life. And the first few years of this transformation happened slowly. You know, I would slowly start, you know, drinking less. I would slowly start doing my morning routine in the morning and then I'd fall off track and I didn't have a quick bounce back rate, which is something I talk about. And I just would kind of. I would try and fall back off the bandwagon and then try again. And I was seeing these very, very small steps forward essentially. And then there was this moment a few years in where I was trying to meditate and I couldn't concentrate on it. I just felt like it wasn't doing anything. And meditation was one of those things that I kept trying to do because everyone in the books were like, you need to meditate and you need to visualize, because visualization is so important for you to reach your goals and for you to think about who you want to be. But I just couldn't stick to it. I felt this resistance and I felt like I needed something to invigorate me, to energize me, to give me this like, intense, beautiful, like excitement towards the future that I'm creating. And I just felt like it was not meditation that was going to do that because meditation is all about calming you, relaxing you, clearing your mind. I wanted something to, like, get me ramped up and to go like achievement. So intuitively I stopped meditating and I started recording these audio memos on my phone on like the voice Memos app on my phone. And I just started to describe the future that I was creating. I was like, this is what it feels like to have millions of dollars in my bank account. This is what it feels like to have this home that I love, this relationship that I love. I was, you know, 21 at the time and still had never had a boyfriend. And I felt really insecure and like I wouldn't find this love.

[Ashley Hess]

And.

[Mimi Bouchard]

And you know, I was describing all these things that I wanted, how I wanted to look, I wanted to effortlessly be in this body that I love without thinking about food a lot. Intuitive eating without having this binge, like, eating disorder, without having food consume my mind all day. I wanted to live this life of my, quote, future self. And this, little did I know, was the first activation. I started creating loads of them. I Would record them on a professional microphone and add music from YouTube behind them. Because music is such a big part of activations. Like, we use very cinematic movie moment, epic music that just makes you feel alive. And when I started doing these activations, my transformation went from like, 0 to 100. It was insane. Within a few years, I started earning an incredible amount of money. I met my now fiance literally the day after I described him in one activation.

[Ashley Hess]

Oh, my God. What?

[Mimi Bouchard]

And now and every single year, the transformations just double, double. Like, it's like this compound effect. It's this bell curve. It's like the more. The more I live it, and the more I live it, the more I create it. And I could get emotional. Like, honestly, thinking about how my life has just changed so much, it's been such a blessing. I genuinely just feel so good every day. And looking back, like, I didn't think that that was possible for me, and I did it. And it's just. It's been the biggest blessing of my life. I'm the happiest I've ever been.

[Raina Greenberg]

Wow. Congratulations. That is so beautiful.

[Mimi Bouchard]

No way.

[Ashley Hess]

Really?

[Raina Greenberg]

I mean, you overcame everything that you mentioned, like those things. I've never had a relationship. I had an eating disorder. I was doing drugs too much and drinking. And by the way, you were 21 years old. Who didn't have every one of those issues?

[Ashley Hess]

Exactly.

[Mimi Bouchard]

I know.

[Raina Greenberg]

Drug issues, alcohol. I mean, I was so bloated. I was always on drugs.

[Ashley Hess]

Yeah.

[Mimi Bouchard]

A lot of us don't get out of it. And I needed to get out of it because I was going down a bad path.

[Ashley Hess]

Yeah. And it affects your mental health. That was what was like, making me feel bad the next day, you know, and you just. All those things, like, compounding. You can't like. Like, achieve what you want to achieve. Yes, I couldn't.

[Mimi Bouchard]

Well, I'll tell you why. It's because alcohol numbs you.

[Ashley Hess]

Yeah.

[Mimi Bouchard]

And I have this theory that if you do the things that numb you, you are directly less alive. So you're either feeling numb or alive. And things that numb you. It's things like overeating, over drinking, doing drugs, being on technology, too much mindless scrolling, distracting yourself. And then the things that make you feel alive are things that slow down time. Numbness quickens time. You're wasting your life. You're going to blink and your life is done. If you do numbing activities all day long. Feeling alive is like these activations specifically make me feel alive. Like having a beautiful, deep conversation with someone makes you feel alive. Like, that feeling after a workout, Being present, being in the moment makes you feel alive.

[Raina Greenberg]

I like the mental exercise that you talk about of, like, imagine your future self and who is she surrounded by? What does she wear? How much money does she have? Where does she live? And I think it's sort of like picking a goal and working our way towards it. Cause we talk every year at the beginning of the year about, like, why is it hard to lose weight? And, you know, these goals that are not, like, measurable and achievable, and they're just. It feels so, like. I don't know, it's just this, like, floating goal. But I think you're really, like, do this mental exercise of, like, who do you see in three years? And, like, let's go be her.

[Ashley Hess]

Well, saying it out loud. I've said that before on the podcast. It's so important. And people just feel silly sometimes. And you double down on saying it out loud, you know, like, this is what you did to achieve what you have. But I've always said that, like, stuff has, like, come to me that I've just said out loud, you know, And I feel like I. I've talked about this a lot, manifested my fiance, and saying it out loud on this podcast, saying it out loud to myself, like, it's always worked for me. Like, little things, too. I don't need to get into all of them, but just I'm like, I was alone in my home and I, like, said that thing out loud. And it.

[Mimi Bouchard]

Who cares? Stupid. If you're creating your dream life, I'll. Anything that looks stupid if it means I'm going to be wealthy and happy and abundant and joyful every day.

[Raina Greenberg]

Absolutely. And I think that you can make every decision based on that. You can say, okay, what I want in three years is X. And so would the person that's going to get those things make these decisions. Would they eat this food? Would they take this trip? Would they make these business decisions? And I think that's a really good way. Like, people say manifest. I think it can sound a little bit like, what does that mean? But to me, it's like, you pick a goal and every day say to yourself, is the person that want that goal do what I'm doing today?

[Ashley Hess]

And I just love the rejection of the traditional meditation. I think that's gonna speak to a lot of people because I never thought of it the way you said it. I'm like, this is not what I want. I need to be amped up. I don't need to Be in stillness, about to fall asleep.

[Mimi Bouchard]

Like meditation's great if you wanna calm down, but it's not gonna help you reach these like huge goals that you have really. Like, you need something that just changes your energy. Because when that energy inside of you changes, everything else changes. Your self image changes. Your thoughts change, your beliefs change. Everything in your life changes when you change how you feel. And that's the trick, actually. Once you know that version of you that you want to be, once you have clarity on that future self, all you need to do is become them in everyday moments. And the more you do that, the more you'll naturally take the actions that that future self version of you takes. The more you naturally embody this energy, the more you'll start seeing opportunity everywhere. That was always there. You just didn't see it. Because the reticular activating system, the ras in your brain, wasn't triggered in that way. Because that ras is, it's basically a filtration system in your brain that decides what you consciously notice. And it is triggered by your beliefs and your thoughts and your self image. So let's just say you're the type of person that says to themselves, oh, I'm not lucky, I, you know, bad things always happen to me. I'm a victim. Like, yes, if that is what you're telling yourself, that's your truth, you're right. You're 100% right. Because you're only going to ever find reasons to confirm that belief. But if on the contrary, you say to yourself, I am 100% responsible for my life, I am empowered, I know I'm moving in the right direction. I believe that with the, this work, with changing my energy, I am creating this life. I am becoming my future self. Your ras is filtered in a different way. And you're going to start seeing reasons why everywhere. You're going to start seeing opportunities, it genuinely changes everything in your life when you do this.

[Ashley Hess]

I love that. I mean, that was kind of the lucky girl.

[Mimi Bouchard]

Yeah.

[Ashley Hess]

On Tik Tok. Lucky girl syndrome. Yes. It's just like people talked about, obviously Tik Tok in a like lighter way, but obviously this is the, the reasoning behind it and just. Yeah, of course, if you're thinking like, only good things happen to me, I'm so lucky. Like you're gonna find reasons to prove that all throughout your day.

[Mimi Bouchard]

It's so true. And you know, I, I'm just such a believer in what you deeply believe is actually the truth in your life. Like if you believe the world works in A certain way where things are really hard and you're just, this is how life works. And it's just not the kind of life you can create for yourself. Like, that is exactly the life that you're gonna live. That's the reality you'll live in.

[Raina Greenberg]

You just. You create your own lens. And I have a close family member that always, she always says, like, everything bad always happens to me. If it can go poorly, it always does. And the same amount of bad things have happened to her. As your average person, it's just the lens through which she chooses to see things. I find it very interesting. I wanna, like, back up to you being 21. Cause we have like some young listeners and you were like. I thought about who I was surrounded by.

[Mimi Bouchard]

Oh, my gosh.

[Raina Greenberg]

So like, like, it's not hard for me in my, like, late 30s to surround myself with people that want like a little bit of a slower lifestyle. Do less drugs, drink less, go home earlier. But when you're in your 20s, that's like, pretty tough. So, like, did you have to take an inventory of like, who was in your life and like, cut people out?

[Mimi Bouchard]

Oh, gosh, massively. I cut out so many people. I actually realized that I'd rather be alone than with people that were not aligned with where I was going. And I had to be quite cutthroat about it. I. I didn't do it in this dramatic way where it's like, you're not my friend anymore. I just like phased out these people. And I noticed direct changes from doing that. I also realized that there were people in my life that just couldn't see a big vision. And I wanted a big life. Back then I was living this small life, but I wanted a bigger life. I wanted to have my own business and make millions and have just this really special relationship. I wanted to have just these above average human experience. Okay. And unfortunately, the people that I was surrounded by back then felt threatened. I think from that, like, I remember there was this one girl, I overheard her. Actually, she didn't know I was in the next room. And she was a good friend of mine at the time. But when I kind of started sharing that I wanted to move to London and create my first business, which was an online magazine. And I wanted to, you know, be an entrepreneur and leave school and just. Just go do something different. I remember overhearing her talk to another friend of ours. They were like, shit talking me and they didn't know I was behind the next door. So I could hear everything that they were Saying. And they were laughing at me. And they were saying, oh, my God, she's so pathetic. She's gonna go start a blog or an online magazine. They were, like, mimicking me and laughing at me. And I just remember then I was like, all right, this is part of my story. I'm gonna go make success. And these girls, obviously wish them well, but. But there were definitely moments in my journey that I was just like, yeah, this is like, I'm definitely living a better life. And, yeah.

[Ashley Hess]

Wonder what they're doing now.

[Raina Greenberg]

I know, I know. I'm dying to know.

[Mimi Bouchard]

I hate to say that, because I'm like, I'm now like, I actually truly wish them well, but there were times in my journey where I was like.

[Ashley Hess]

I still want to know.

[Mimi Bouchard]

No, I know, I know. There were definitely times in my journey where I was like, ha. Like, I. You know. But anyway, no, no.

[Raina Greenberg]

I mean, there's always gonna be people that laugh at you. And I think it's, like, kind of funny looking back at it. Cause I was a food blogger, and it led me out of this tech job I really hated. It led me to meet Ashley and have this podcast. And everybody was like, you're taking pictures of your food. That's the dumbest thing I've ever heard.

[Mimi Bouchard]

But I've noticed this is the thing. The people that are going to judge you and say rude things about what you do, it's like, they're not happy. I've never seen a happy person ever say something like that. So you just have to realize that, like, those people are just unhappy and they probably, deep down have jealousy because they want to do something different and outside of the box, they just don't have the courage.

[Ashley Hess]

Every hater you see on the Internet, like, you're. They're all telling on themselves. Like, you know, tell us you hate yourself without telling us. So. And I think it's good to have people like that want a big life, that have big dreams and people you look up to, and those are the people you talk to if you want advice on certain things. Like, anything I've ever started in my life, I've. I've. I've used to blog as well, many, many years ago. And then I started an Instagram account. I was influencer the podcast, stuff like that. I always ask people's opinion that I like, trust and value and that I look up to, you know, like.

[Mimi Bouchard]

Like.

[Ashley Hess]

And those are the people that are always going to say, that sounds like a great idea. I think you should do it, as opposed to the people that are going to knock you down. Totally. Okay, just going to take a quick break. I'm going to tell you guys about Neutrful. You know, I've been on a hair journey for quite a while and neutral is really one big part of it. I can't imagine my life without it. I take my women's formula four capsules every day and Nutrfol really is the number one dermatologist recommended hair growth supplement brand trusted by over one and a half million people. I am one of them and it really is so personal to me. Like I had a situation where I was noticing so much shedding and my hair had changed so drastically and I am not shedding in the shower at all. Like I feel like I figured it out how to strengthen my hair and other things too. It's not just neutral, but Nutriful is like what keeps it growing, keeps it healthy and strong. I mean I can't imagine my life without it. I do everything in my little pill container so I never skip a day and I always know what day I'm on so I don't like double up to and it's going to help you with any of that. Hair thinning, shedding, hair health, they have a proactive approach so they target the root causes and you can see your improved hair growth, decreased shedding, visible thickness with taking Neutrophil. So Neutrophil's hair growth supplements are peer reviewed, NSF certified for sport and clinically tested to measure improvements in growth, quality and strength. And consistency is key. So you're going to get automated deliveries, free shipping, up to 20% savings and a complimentary headspace. Membership is included and free one on one naturopathic doctor consults. So they really wanted help you through it and of course your hair being the main goal. But my nails too are like so long and strong I can't even believe these are my real nails. So I just feel like that's like an added bonus. You can see thicker, stronger, faster growing hair with less shedding in just three to six months with Nutrafol. For a limited time Neutrophil is offering our listeners $10 off your first month subscription and free shipping when you go to nutrafol.com and enter the promo code GGE10. Find out why Nutrafol is the best selling hair growth supplement [e-mail] spelled n u t r-a f o l.com promo code GGE10 that's nutrafool.com promo code GGE10.

[Raina Greenberg]

Okay, and Skims, my favorite bras and underwear. It's the bra I wear every single day. It's the fits everybody bra. I'm wearing it right now. I have it every single color. So I have it in different shades of like tan and nude. I have black, I have white, I have brown, I have every color. It's my favorite bra. It's so comfortable and it's so, so long lasting. I sleep with it on. I, I like the underwire of mine. Not everybody likes underwire, but if you do, it's so comfortable. And I've always slept with bras and this is like the most comfortable I've ever dealt with. I wear it all day long. It's the only bra that I'm not like, I can't wait to rip this off my body. And I love their cotton jersey full brief. I love to wear it around the house. They have all kinds of matching sets so you can match the tops to the bottoms. It's my favorite pajamas. I wear them every single day. The quality is great. It's great for gifts for other people. And if bras under were kind of an afterthought for you, this is something you guys are really going to love. Every time somebody says to me my breasts have gotten way bigger or smaller, which should I replace my bras with? This is always my suggestion.

[Ashley Hess]

Smaller. You talking about me?

[Raina Greenberg]

Talking about me. 19 breast reductions over here.

[Ashley Hess]

Both of us. Why are titties shrank so much?

[Raina Greenberg]

I hate it. I really hate it. Okay, so like if somebody is postpartum, my sister in law had asked me about new bras. That's what, what I suggested and I, I love the quality and there's a million sizes and colors to choose from. You can shop our favorite bras and [e-mail] and after you place your order, be sure to let them know we sent you select podcasts in the survey and be sure to select our show in the drop down menu that follows. And if you're looking for the perfect gift for Valentine's day or for yourself, the Skims Valentine shop is now open. I love their drops.

[Ashley Hess]

I love their seasonal drops.

[Raina Greenberg]

Okay, can we talk about I, I listened to you talk about this. I'm remind you what you said, but I listen to you talk about on a podcast and you talked about 40 cost ways to completely turn your life around. I'm going to read them too and then I want to unpack some of them like great takeaways that you had. So the first thing was doing a life audit. Which you talked about, you know, who am I, who's around me? Adopt a quick bounce back rate.

[Mimi Bouchard]

So the bounce back rate is this term that I developed and essentially it's just the rate at which you bounce back into being your future self, the person that you want to be. So for example, if you, if your future self is very healthy and cares about vitality and for some reason you go out and eat like a fast food meal one night, like that's okay, but it's just how quickly you get back to being your future self. And it's not, oh, I've ruined it now I have to wait till Monday. So your bounce back rate is essentially like the measure of how successful you'll be. Because perfection is completely like not attainable no matter who you are, whether you're a supermodel and you know, you have millions in the bag. No, these people that we see on, in magazines have Never once had one completely perfect day where they wake up at 5am, they don't procrastinate, they eat organic all day, they, you know, like do their perfect skincare routine. Like no one ever has a perfect day. We're human. So perfection is not what we should measure success as. It is a quick bounce back rate. Because what successful people have that not successful people have is a quick bounce back rate. When they do something that veers off of the person that they aspire to be. They just naturally get back on the bandwagon quickly because, because it's part of their self image. But someone, for example, that hasn't been able to create success in their business or something, and maybe they're procrastinating too much or mindlessly scrolling throughout the day or they're not doing what they know that they need to do, they'll often just wait until they find inspired motivation. But the people that actually do it and achieve that, they'll just naturally do that because it's just who they are. So a bounce back rate is a great measure. When I first started my journey, I mentioned and I had a very long bounce back rate and now I can bounce back to being who I want to be in seconds. So that's just a tool that you can think to yourself at home. It's the beginning of 2025. First get clarity and do a life audit. Figure out who you want to be, figure out the version of you that you want to be, and then in everyday moments, in these little moments, bounce back to being them. Whether that's just a thought spiral, you're going down a rabbit Hole. How you're feeling, your energy, how you're thinking, your posture, just how you're. How you're embodying yourself. Just bounce back to being her in everyday moments and you'll see. It's such an easy thing. It's just about the speed.

[Raina Greenberg]

I like giving yourself grace. And if you really read anything about habits, we talked to James Clear about this, who wrote Atomic Habits, which is the greatest book about habit forming. And he talks a lot about. It's okay if you decide you're gonna work out all the time and lose weight. It's okay if you take a week off, but can you get back into it and like, that's it. And nobody has this perfect day. And I like that notion of that.

[Ashley Hess]

100. Exactly. Yeah. You can apply it to anything. Like dating. If you're on some sort of journey and you, like, slip up and you, like, sleep with your ex, whatever, we're all human, you know, Just, like, get back into it. Like, don't throw it all away because you made one mistake. Maybe it was a mistake, you know, you decide if it was a mistake.

[Raina Greenberg]

Maybe it was a fun night, you know, you'll get back to being her. But maybe you want that little dopamine rush, your toxicity. And that feels good too sometimes. Okay, so your third thing. Act like you are already your future self.

[Mimi Bouchard]

Yes. Act as if. Yeah. The best way to be who you want to be is act like that is be who you want to be. Exactly. Like, you don't need to overcomplicate it. All of this is so simple. It is so easy. You don't need to be in the perfect situation, the perfect time with the perfect mindset to just act like your future self and do all the things I speak about. You just have to do it in everyday moments. Like when you're in line at the grocery store. If you have a minute, just like, don't even say anything. You don't have to think anything either. Just hold yourself like the person you want to be. Pretend you're like the main character in your movie and this main character is creating their dream life. They're transforming. They're becoming this next level version of themselves. You just have to hold yourself like it. Act as if you're meeting a stranger on the street. Or if you're at that grocery store and you're at the cash. Like, speak to the person like you are your future self. Have these little moments that are seemingly insignificant, but if you keep doing this, you do them in bigger and bigger ways, and it Just ends up becoming who you are.

[Ashley Hess]

Okay.

[Raina Greenberg]

And rounding it out with reducing. Ashley's gonna love this one too. And this is so good for you. Reducing the time that you spend staring at a screen.

[Mimi Bouchard]

Oh, my gosh. This is game changing. And I was speaking earlier in the podcast about numbing versus is feeling alive. And those two things are complete opposites to each other. When you're feeling numb, you're not feeling alive. When you're feeling alive, you're not feeling numb. And I have noticed from both personal experience and from just, you know, looking at the world around us and reading certain things about this as well, there is science to prove it. Your brain actually, like, does this weird thing where it just disassociates. It shuts off when we're mindlessly scrolling. And. And one of the best things you can do this year to feel more alive and more present. And when you're feeling alive, you remember to bounce back so much more. Everything is going way better in your life when you're feeling alive, the best thing to do is just to limit your screen time. I saw this kind of scary thing the other day, and it was this guy showing. It was like a piece of paper with all these dots on it. And it was like every single dot, he was doing this TED Talk. Every single dot is a month of your life. And he showed all the dots filled in for like a typical 18 year old. It just shows how many months left we all have. And he said, okay. And then now all of these months are gonna be spent you sleeping, and then all of these months are gonna be spent you doing errands. And then all these ones are you working, which leaves, like just a few rows left of you having free time in the time you have left to live on this earth. And he said, at this rate, 93% of that time will be spent staring at a screen.

[Ashley Hess]

Oh, my God.

[Raina Greenberg]

Oh, my God. Yeah.

[Ashley Hess]

Yeah, I knew you were going to say some like that.

[Raina Greenberg]

And it's like it's.

[Ashley Hess]

It really hits.

[Mimi Bouchard]

Yeah, you really just need to, in this sobering way, realize how precious time is and get emotional about it. You know, like, if you really want to change your life, you need to get emotional about the fact that we don't have that much time living our one chance being alive. What is that one chance? That one opportunity that you want to experience in your life. And if you want to live an existence where you just rinse and repeat the same day, that never actually makes you feel that great. And you're just kind of getting by. And waiting. And it's like we constantly live in the state of waiting for something. And then you reach the end of your life and you're like, what? Don't end your life with regret is what I'm saying. And that's why I feel so passionate with personal development. Work with the activations I've created. They help you live your future now. They help you be alive and present and live in this beautiful, precious moment as the person you want to be, embodying the feelings and thoughts and emotions as the person you want to be. It's not this far distant goal in the future. This life that you want, like, you can live it now while it's happening. You can just embrace this beautiful, precious life right now. And that is what I feel the most emotional, like, talking about. Because. Because it's like, what is life if. If you're not going to do that?

[Ashley Hess]

Yeah. I mean, unfortunately, you can look at your screen time and you can break it down that way. And when we talked with Scott Galloway, he was like, when I coach men, I take their phone and I'm like, here's the hours and hours you spend doing God knows what, porn, gambling, whatever it is, you know, social media. Not that those are all created equal, but, you know, like, all the, everything else you could be doing with that time.

[Mimi Bouchard]

And, like, you can also. Sometimes people have to, like, forcefully actually delete the apps. Not just trust.

[Ashley Hess]

I do the time limits, which is.

[Mimi Bouchard]

I used to do that and I would, every single time, just, I had this, like, it became habit for my finger just to go snooze or next or like, turn it off. Like, so I was telling you guys, off air, I actually spent the past six months, like, deleted Instagram and TikTok and everything. And it was the most freeing, beautiful time. Like, I genuinely feel like I, I have never been happier in my life.

[Ashley Hess]

Can we back up and like, talk.

[Mimi Bouchard]

About why and everything?

[Ashley Hess]

Yeah, I want to. This is like major, like six months off. And, like, the apps you just weren't on, you know, were you still communicating with people? Like, I just want to hear about it.

[Mimi Bouchard]

You know, I, I was playing with the thought for a while. I had to combat the random belief that, like, oh, with my work and business, I should be online because I have a following on there. And then I was like, does it actually influence, like, my revenue for my business? No, like, it doesn't. And does it actually. What is it actually doing? I was really thinking, like, what is social media actually doing to benefit me? And I couldn't come up with a great reason. Like, it doesn't directly influence the revenue for my business. Like, everyone that is subscribed to activations by now that follows me, like, is subscribed. Like, it doesn't really make a huge difference if I do. Like, people are already, like, subscribed. And I, you know, I just didn't. I didn't feel like there was a massive benefit when it comes to, like, my big goals in life right now. And I was always kind of, you know, a weekend here and there. I would turn off, I would delete the app from Friday to Monday. Like, I was doing things like that already. But then I just realized that there was just no benefit to it. So I played with the thought of just deleting it for a while and I. It's been six months. I actually just did a post, like, as an update and then I re deleted the app. So I still. I don't have, like, it's going to be another six months probably. And I have, you know, my assistant can probably do a post for me if I need her to. Or, like, I can, you know, I like sharing. And I'm going to revive, I think my podcast, like we were talking about before, because I think that, like, audio will never really make you feel numb. That's why I love audio so much. That's why I love listening to podcasts. That's why I love activations like audio. You're still present. There's something about staring at a screen where you disassociate. Anyway, so. So I also had this realization that. So I'm getting married in July and my life, you know, I'm ending this one era of my life right now. There's, you know, just a bit of time left I have before my wedding and after the wedding, maybe we'll start a family and, you know, kind of that era of my life will begin. And I just felt, you know what? This is a very important year for me. I want to be as present as possible. I want to be alive, as alive as I possibly can. Like, this is a very precious time for me. So I thought, I'm just gonna delete it. And I realized as well that, like, I just stopped caring. Like, my ego just really calmed down as well. Like, there were little things. Like the past six months, I've done the craziest trips. I've been on yachts. I've been like, in the coolest places. And I just have had zero craving to, like, post and gloat about it. So I just think that shows just a level of evolution I've had recently because obviously we all, you know, social media is where you show off. Like, it's hard to be real on social media. And I just didn't feel like I resonated with it anymore. And I just didn't want to spend my time that way. And it was hard because there were people that I stayed in touch with on there. But then like, I realized I, you know, my real friends are going to text me. I don't need to have loads of friends. Like, I want to just be a bit more private as well. I've realized and I think that just being glued to my phone and feeling this pressure to post all the time, it was. Wasn't healthy. And I had withdrawals at first. I literally did, like, I. For weeks, actually, it took probably a whole month for all the cravings to go. It was insane. And I just deleted Instagram. And I actually was never that big on scrolling on TikTok. But Instagram was just like, you know, where you could get into this mindless pit of scrolling for me. And even if it was just for five minutes at a time, like, it's not like I was spending all day, like I work, like I'm busy, it's not like I was spending all day scrolling.

[Ashley Hess]

Right.

[Mimi Bouchard]

But it was just, I noticed that these like little moments, like, even for five minutes before a call or if I, you know, like, was stressed and I just wanted to like numb out for a minute, I would just like scroll or like check something and feel like I was always needed on there. And I noticed that even five minutes of that affects the rest of my entire day. I wasn't as creative, I wasn't as good at doing things. Like, the past six months I have created so many life changing activations with my team of audio engineers for the app where I just felt this like, connection with something that I really was hard to connect with before. Like, the content on the app has improved, my career has improved, everything has improved. My business has almost doubled in the past six months. Like, congrats. Thank you. I didn't need social media to do that.

[Ashley Hess]

Totally, Totally.

[Raina Greenberg]

I think about people ask us all the time, how do you stay confident? How can I be more confident when I think about when am I the happiest? When I feel confident and what makes me feel the least confident is comparing myself to other people on the Internet. And it's the most, like everybody says all the time, you know, comparison is.

[Ashley Hess]

The thief of joy.

[Raina Greenberg]

But it really is. And Like, I can see something sometimes first thing in the morning. It'll wipe me out for a couple hours. And over the years, Ashley and I have spent a ton of time talking about this on the show. But unfollowing people that make you feel bad about yourself. I moved Instagram to the last screen on my phone, so I kind of broke that muscle memory of going to it on the first screen all the time. And I love. I'm pathologically online. I love it, and I love fashion tips and cooking videos and comedy, but I've certainly. I've muted a lot of words so they just don't come across my desk. And I just don't want to spend my day comparing myself to other people. It doesn't benefit me. It doesn't make me more creative, doesn't make me a better person. It certainly doesn't make me a happier person. And even taking it off your phone for, like, three or four days, it just feels nice.

[Mimi Bouchard]

Yeah. Like, even just for weekends, from Friday to Monday, delete. Like, it's. You don't need to go cold turkey. Like me. Like, I'm. I'm just a bit more of an extreme person, I think. But I agree with you. Like, just limiting it. And I've also realized that. So when I re. Downloaded it last week to do, like, a. I just did an update post. It was on my phone for, like, a few days, and I actually didn't have the craving. Like, I maybe looked a few times, but that craving actually went away.

[Ashley Hess]

Yeah.

[Mimi Bouchard]

So it was really cool to see that because, you know, you just kind of didn't care anymore.

[Ashley Hess]

It really is like an addiction. I mean, I say this lightly in the way of drinking and food. No, it can be because you're doing something excessively, like, for trying to get ahead of something. I don't know.

[Mimi Bouchard]

I think it's just as addictive.

[Ashley Hess]

Yeah. Like, I'm scrolling. Like, what am I looking for? What am I hoping to feel? Like, what am I wanting to come across? You know, And I'm the same as Raina, you know, and I love to look at comedy and, you know, we need to stay in tune with pop culture and stuff for our podcasts and all that stuff. Like, it is a necessity, and it does benefit our business, both of our businesses as well. So, I mean, that goes outside, but it's just like, sometimes I'm scrolling. I'm like, what am I hoping to feel? You know, like, what do I. I. What am I trying to get. Get out of this? And then I Like when I realized that I put my phone away most of the time, you know, like you're numbing, but yet still trying to get a hit of something, you know, that we all have our own reasons for doing it. But it does, it does feel like that the excessively eating or drinking or something else too.

[Mimi Bouchard]

Yeah.

[Raina Greenberg]

Can we talk a little bit more about activations?

[Mimi Bouchard]

Absolutely.

[Raina Greenberg]

And just like the, the science behind it and the ideas behind it and how people can use the app because we've referenced it like a lot. But I, I would love to just.

[Mimi Bouchard]

Talk about that for sure. Well, activations are a new type of audio that I developed. So it's not meditation, it's activation. And it's this beautiful mix of visualization, motivational guidance, and this music that makes you feel so alive. And we actually use a lot of composers, I met with one of our composers yesterday for lunch that do like a lot of movie scores. So that create these like, movie moment type of audios. Like music that just, just really tell a story. And as we all know, music has such an influential role in how we feel in our state. Like, imagine watching a movie without any background music who didn't know how to feel.

[Ashley Hess]

You hear like shoes squeaking on the floor. Yeah. Like these like awkwardness. Yeah.

[Mimi Bouchard]

Yeah. You don't know when to be scared. You don't know when to be hopeful. You don't know when to be happy. You don't know when to be nervous. Like, it. Music really does tell you how to feel. It's like another language almost. So can you imagine using the power of music, like very cinematic movie moment emotive music that makes you feel like you are transforming, you are evolving. It is changing your state, even just listening to that music, that plus these visualizations, these affirmations, these like subliminal messages changing how your brain works, that together paired with certain frequencies that our audio engineers layer into a lot of our activations, it is like this audio that is transforming you, whether you are listening to it consciously or just in the background. So it is the most powerful tool that I have ever, ever found when it comes to transformation. It's what's transformed my life. We also have tens and tens of thousands of users that use the app every day. And those people send in their stories all of the time. We're hearing these insane transformation stories. We have people from all over the world that are genuinely doing a 180 in every aspect of their life by listening to these. And the crazy thing is, is that I haven't really Done that much marketing with the app. Like it's all been pretty organic, honestly. We've experimented with some paid marketing this year, but over the past three years it's been organic. Everyone's talking about it. Word of mouth has been the biggest way that we've grown. So that just shows that it's so good. People are changing, they're talking about it. So. So anyway, so activations, it's just an audio app and it's the only place you can find activations. And we have activations for every moment of the day. We have over 15 categories from walking to seated. If you want a bit more of like a like internal reflection moment. We have writing activations with guided prompts. We have cooking ones, cleaning ones, workout ones, legs up wall ones for lymphatic.

[Ashley Hess]

I love the legs of the wall. I saw that category last night. I'm like, oh my gosh, I do it like at least once a week. I'm like, legs amazing. Yeah. So I love that you could put on the activation for that.

[Mimi Bouchard]

We literally have an activation for everything. Getting ready in the morning, doing your makeup, like before date, before a date. We have like a pre date one. We have like literally every scenario you could think of. There are over 700 activations on the app. There are somewhat something for everyone. And the main thing with activations is that it changes your state, it changes your energy, it helps you rewire your mind so that you become your future self. There are activations on there that will help you understand who your future self is. So many of us, we're like, okay, we want to improve our lives. Like, what does that actually look like? I don't know. So I have a two step formula to transformation. That's number one, clarity. Number two, becoming. So first you need to get crystal clear on who your future self is. Really understand her. That's where you want to go to a writing activation, journal about it, write about it, put pen to paper, and then the only thing you need to do is become that person, become them in everyday moments. And the beautiful thing about activations is that you can habit stack them. They don't require you to carve out 20 minutes every morning. And you know, we're all so busy. Activations, it's just something that you listen to. Just like you listen to a podcast or an audiobook or music, then you have this craving to listen to an activation when you're in that mode to like step into a new energy. And this is how it works so well with transformation. It's like The Pavlov dog theory. We've all heard of the Pavlov dog theory, where Pavlov rings a bell, the dog salivates. That's classical conditioning. Activation are classical conditioning for the average person to help you become your future self. So when you're pairing these new thoughts and new beliefs and new feelings and emotions with everyday actions, this is when change really happens. So, for example, if you're listening to a walking activation, which is my favorite category, I was gonna ask for your favorite ones. And the getting ready in the morning ones too. I'm a morning activation girl. But anyway, if you're listening to a getting ready activation every morning when you're doing your makeup or skincare routine, or if you're listening to a walking activation for 10 minutes every morning when you're walking your dog, soon enough, you're not even gonna need the activation to feel abundant, unlimited, confident, and just in love with life. So when you weave these in through your day, and even if you do them for two minutes a day or three times a week, you're just gonna start noticing these changes. And the more you do it, the more you. You feel like you're looking back, and it's like, oh, my God, so much has changed. And it just crept up on me. Like, this is what a lot of our users notice. It's like, okay, they're just playing it even in the background. They don't have to consciously even listen to it, but it's just. It's programming their subconscious. It's like a subliminal. And within, like, a week or two, we get these messages of people being like, I didn't even think it was doing anything at first, but then I was like, oh, my God, all of this has changed. Like, my thoughts are changing, my habits are changing, my patterns are changing. I'm creating, like, so much more of what I want in my life. And it's amazing if you want to make more money as well. I think financially, like, a lot of people that come to our app, they want to create more wealth in their life or they want to be happier. They want to, you know, create a new relationship. But for me, money is always a fun thing to manifest. Like, I think money is the easiest thing for me to manifest. It's just a very fun frequency to tune into because it's like this big, expansive feeling of, like, abundance and wealth and unlimitedness. And a lot of our activations have that undertone to it. It. It's like this excitement. It's. It's almost like a natural Drug and you're just listening and with headphones it's the best experience. And I was actually just listening to one in the car with headphones on the way here. I think it's called embody magnetic manifestation energy. It's like one of our new anytime ones that you can listen to whenever. And I was just like fully feeling this way that I want to live the rest of my life feeling that way. It's like this buzzing throughout my body, this excitedness, this awe for life, this aliveness. And I just know in that moment that my energy is attracting even more of that. And it's like this snowball effect. Yeah, exactly. So if anyone is listening and they want to try it, I know you guys have a special link to get two weeks free and a discount. But yeah, it's just, it's life changing and you guys can try it for two weeks free and if it doesn't do anything, you can cancel it. And if you forget to cancel, you can get your money back. We have a full money back guarantee. Like, like, we just want to make it so low effort and so easy for people to try because it's genuinely life changing. And yeah, I'm just so, so excited.

[Ashley Hess]

And so, just so you guys have the details on that again, we set it up top. But you can get the 14 days risk free and you can get a massive discount off your subscription. So go to activations.com GGE so you are going to go to a website to get that discount. So you can see the URL in our episode description. It'll be on our website as well. But that is going to be activations.comGGE the discount is only available through the website, not the App Store. Obviously your app is on the App Store but to get that two weeks free, that's going to be the link.

[Mimi Bouchard]

Yeah. Annoyingly, the App Store doesn't let us do discounts.

[Ashley Hess]

We know, we know.

[Mimi Bouchard]

Yeah. You can just quickly sign up on the website free trial and then download the app and use your existing sign in details and take advantage of that two weeks free. Because in two weeks you can, you can see it in difference. Like that's why we wanted to do a long trial period because we just wanted to prove it. Like we have nothing to sell here. We're just showing people something that they can try and they're gonna see it works. Like we wanted to make it low, low risk and low effort.

[Ashley Hess]

Yeah.

[Raina Greenberg]

And it's a beautifully designed app. There's hundreds and hundreds of activations to choose from. I Mean, there is so much to explore.

[Ashley Hess]

Yeah, but like, easy to navigate. It's not overwhelming. You know, you got. The categories are really, really helpful. So you're not going to go in there and be like, where do I start? I think you're gonna, you're naturally gonna gravitate towards one of the categories. And I just love that you're like, guys, it's not that hard.

[Mimi Bouchard]

You know, Like, I think it's not people.

[Ashley Hess]

I get overwhelmed with change and what do I need to do and change my whole life? And it's like, you're over here. Like, listen, it's just, you don't have to pay attention. It's just going to creep into your brain.

[Mimi Bouchard]

No, but that's the thing. Like, I was there. I remember being at my bottom and being like, oh, this is all so hard. I have so much to do. I'm so far away from where I want to be. And this is the exact thing that I did to get to where I am today. And in it, I'm telling you, is the most effortless way to transform. You can transform in a really hard manual labor way. You can really, really work it, or you can just take a bit more of a shortcut and change your thoughts and your self image. This is what activations does. It changes your self image. And then when you change your self image, everything else in your life changes. Because think about like an onion. The core of the onion is your self image and every other layer on top of that. It's, it's like your habits, your thoughts, your. What you do every day. And when you just try to manually change something without first changing your self image, it becomes very hard to change. So for example, if you do not have the self image of a runner, then you're not gonna wake up in the morning and go for a run. But if you have a self image of a runner, then you're gonna feel weird in the morning if you don't get up and go on a run. I'm saying this, I don't identify as a runner, but it's a really easy example. I don't want, like, I'm a Pilates girly, like I don't care to run, but if I wanted to, I would like change my self image first before even trying to wake up early and, and like drag myself out of bed and, you know, rely on discipline. Like, that's all hard. I'm just gonna do the work internally first so that it becomes easy.

[Ashley Hess]

Yeah, I love that. Love the mindset shift.

[Mimi Bouchard]

I am Very much so. In the middle of, like, pragmatic and spiritual, I feel like I give a bit of a balance with that, but. But there is a part of me that is a little bit more spiritual. And I do believe in some of the quantum physics theories that state that your energy creates your life and the biofield around us, which is actually measured by science. We all have a biofield of energy around us. I deeply believe that the energy that you put out is the energy that you attract back.

[Raina Greenberg]

Really, we can't thank you enough for just your openness about your own life and your story and your struggles. And it's really inspiring to see what you've done and how you turned your life around. You're getting married and.

[Ashley Hess]

And how long have you guys been together?

[Mimi Bouchard]

Seven and a half years.

[Ashley Hess]

Oh, okay.

[Mimi Bouchard]

He's my first boyfriend, remember? I remember I was single at 21 and I did an activation, and the next day I found him. That was.

[Ashley Hess]

He's the guy.

[Mimi Bouchard]

Oh, my God. How did you guys meet Bumble?

[Ashley Hess]

Okay, okay. Did you know, like, he was the one or, like, I'm curious how, like, your activations and your mindset and your manifestations kind of translate it into him?

[Mimi Bouchard]

Well, first of all, with activations, it's very important to focus on how it feels. So some people think that you can, like, manifest a very specific thing, but I don't believe that. I believe that you can manifest a very specific feeling that thing will give you. So I'm kind of open to the universe surprising you with what it actually is. So I was. The day before, on October 12, 2017, I recorded an activation describing Ben, my. My partner. And there were some more visual aspects. Like he's 64 with dark hair. You know, obviously, I think that was a bit more luck because I believe in the feeling of it being more.

[Raina Greenberg]

He's six four. You're little.

[Mimi Bouchard]

I know. I know.

[Raina Greenberg]

Good for you.

[Ashley Hess]

Our height. You guys met the same week we met.

[Mimi Bouchard]

Oh, my gosh. Wow. A lot happened energetically.

[Raina Greenberg]

17, October 7th. Listen, October is like a thing. We were then 9th. October is like. I. I just have a big thing about October.

[Mimi Bouchard]

Big week for us. We love October.

[Raina Greenberg]

Everything happens.

[Ashley Hess]

2017.

[Mimi Bouchard]

Yeah.

[Ashley Hess]

Look at us now.

[Mimi Bouchard]

That's so crazy.

[Raina Greenberg]

You manifested for us, actually.

[Mimi Bouchard]

Well, we're all manifesting together. But Anyway, so on October 12th, I recorded one. And I obviously said some things about how he looked, but I also said mainly how he made me feel. And I really emphasize that. I really like Rome. I'm a helpless romantic, so I'm like, we have these movie moments together all the time. Like, he makes me feel this way. He's charming. Like, I just described him. And the following day I met him.

[Ashley Hess]

Oh, my gosh.

[Mimi Bouchard]

Like, one day later, I. I've met him, and since then, we've been inseparable.

[Ashley Hess]

Yeah.

[Mimi Bouchard]

And, yeah, he was my first boyfriend. We're getting married in July, and I definitely. I didn't know the minute I met him that he would be my. For, Like, I didn't have this feeling, oh, that's my husband.

[Ashley Hess]

Yes. And I don't think that's real. People can say it. And it's fine if that's your story, that then it's a coincidence that it worked out that way, but. Yeah, exactly.

[Mimi Bouchard]

And our relationship was not perfect from the, like, I'm saying this perfect story, but the reality is we've had loads of ups and downs. Like, we have had years where maybe we kind of fell out a little bit and fell back in. Like, we've been together for a long time. So I'm not here saying that. Like, you know, it's been perfect from day one. But he. It's just become more and more like, this relationship that I just. I don't know what I would do without him. I'm so excited to marry him. I actually was meeting. I met with one of our, like, big composers yesterday for lunch. Was mentioning. He's creating, like, a custom song for me to walk down the aisle to. I'm gonna be living in activation. I will hear it. I will. I will actually probably have it on the app. Okay.

[Ashley Hess]

Because, like, that's really special.

[Mimi Bouchard]

We'll use it in the app. But, like, we're creating an activation, like, a custom, like, one minute. Like, because it's, like, a lot of, like, orchestral, like, big, intense. Like, the app. It's like, I'm literally gonna be walking in my own activation, so then I can also relive the moment 100 times.

[Raina Greenberg]

Wow. This is.

[Ashley Hess]

Yeah, music is so huge. I was talking to this wedding planner yesterday, and I was like, I'm gonna DJ the wedding. Just, I need someone who can pit play. But I am such a psychotic person about music. Like, I'm gonna have the playlist. This is when these things are gonna happen. During dinner, during dancing. You know, I don't want to miss a song that I want played at my wedding. So, you know, I just need someone back there.

[Mimi Bouchard]

When's your wedding?

[Ashley Hess]

Hopefully November.

[Mimi Bouchard]

Oh, my gosh. So exciting.

[Ashley Hess]

So, okay. And then you mentioned masturbating.

[Mimi Bouchard]

Oh, my God.

[Ashley Hess]

And manifesting.

[Mimi Bouchard]

This is off air. Okay.

[Raina Greenberg]

We don't need to talk about it. No specific taste in masturbating.

[Mimi Bouchard]

But I actually don't do it that much because every time I'm horny, Ben is just, like, on it. Like, he's such a guy.

[Ashley Hess]

That's the dream.

[Mimi Bouchard]

I don't even know how. Like, I don't share this a lot, but anyway, I'll be. I'll be. Girls gotta eat vibes right now.

[Ashley Hess]

Yeah, vibes only.

[Mimi Bouchard]

But no, when we were talking off air about, like, I'm such a manifester that, like, once years ago, I read, oh, like, when you're about to orgasm, if you think about the things that you're manifesting, like, it draws it in closer to you energetically. And I was like, kind of makes sense because, like, for me, like, manifesting is all about how you feel. And, like, how do you feel when you're having an orgasm? You feel, like, incredible, and your energy is, like, expansive and big and, like, you just feel high on life. Right. So I have started, and it's not even in mat. Like, it's in sex. And so Ben is like, did you do it this time? I'm like, yep. Oh, my God.

[Raina Greenberg]

That's like. I can tell you're manifesting.

[Ashley Hess]

Wait, I know. I don't. I just, like, opened up my world. I've always done it during masturbation. I even did that with our company. Our sex toy company.

[Raina Greenberg]

Oh, my God. Now you said to do during doggy.

[Ashley Hess]

Yeah, but now let's.

[Mimi Bouchard]

I'm doing it in sex.

[Ashley Hess]

All right.

[Mimi Bouchard]

I'm manifesting.

[Ashley Hess]

Okay.

[Mimi Bouchard]

Yeah.

[Raina Greenberg]

So we'll do in a position you don't love, you know, sex manifestation.

[Ashley Hess]

That is so funny.

[Mimi Bouchard]

And he's like, I'm not thinking.

[Ashley Hess]

Yes. Did you manifest?

[Mimi Bouchard]

I don't do it every time. Listen. I don't do it every time. Listen. But it's a different type of orgasm. It's weird not to get into the specifics.

[Raina Greenberg]

You could do it during anal and just disassociate.

[Ashley Hess]

Yeah, but I like that, like, I'll die without ever. I like that you could manifest.

[Mimi Bouchard]

I love how this podcast has just taken a complete turn.

[Ashley Hess]

We had to.

[Mimi Bouchard]

We had to do it.

[Raina Greenberg]

We'll bring it back to anal.

[Ashley Hess]

But I think it's sex manifestation with your partner and, like, what you want out of that relationship.

[Mimi Bouchard]

Oh, no. I don't even think about our relationship. I'm like, I've already got that. I'm thinking about money.

[Ashley Hess]

I know, because you already got the Ring. I'm saying, like, if you want to get engaged, what better time to be?

[Mimi Bouchard]

Like, sure. But like, I'm being honest. Like, I'm very. Like, I know it's sometimes distasteful to talk about money, but I love manifesting money because I came from so little and I've created so much for myself. Like, it's just such a fun thing for me to manifest because I really feel like it's unlimited.

[Raina Greenberg]

I don't think it's really that distaste. I mean, listen, there's a certain way to speak about everything, but, like, if I'm going to be life coached by somebody that's like, you can have this life. You want the money, you want. I want to be like, have you done that? That have you gotten the money that you're talking about that I can have?

[Ashley Hess]

Oh, my God.

[Mimi Bouchard]

So I started doing this especially with money. So I'll. Like, when I'm about to, I'm like, okay, I'm thinking about the number. I'm thinking about how it feels. I'm thinking about the abundance. I'm thinking about, you know, the opportunity. Like, I'm thinking about the number. And I was doing this. And listen, at the end of the day, I probably done this maybe 20 times in my life. Like, this orgasm manifesting, it's not. I do it every time, but it definitely works because it, like, permeates your energy in some way and, like, it makes you feel like. I honestly feel like activations. You know how they say, like, remember when you were younger, they're like, oh, yeah, when you do this to your knee or like when you sneeze, it's like an eighth of an orgasm. I feel like doing activations is like an eighth of an orgasm. I love that because I feel that way and I like tune into that same frequency when I'm in that state. And this shouldn't have happened, by the way. Like, I haven't done much marketing for my business. Like, I don't have have millions of followers online. Like, it's not. Like, it just all came to me. Like, my entire business in itself has been a manifestation. Like, things just come to me. People just start talking about it. And I really do believe it. I'm the source of the energy that's been creating this.

[Ashley Hess]

Yeah, that's the secret. I like that people are like, what's your secret? For a lot of people, it was. Well, I had millions of followers and that's, you know, not such a secret. But you, like, it just happens. What happens?

[Mimi Bouchard]

Too Easily, almost.

[Ashley Hess]

Yeah.

[Mimi Bouchard]

Like, and, and I had. Had. It's not like this is my first business and I'm just now a millionaire. Like, before this I tried many different businesses and I failed many, many times. But this is different. Like, I really feel like, because it's also a business that so many people are also getting the same results from. Like, it's just this like ball, this like flywheel of just happiness, success, abundance for everyone involved. And it really just the energy of the business itself, it's. It's what I preach. It's who I am. It's abundance, it's big, it's unlimited. It's. It's happiness, it's awe. I love the feeling of an awe for life. Like that feeling of like, wow. Like this is like everything is coming together, everything is connected. And it's extremely exciting to just even talk about because it just, it shouldn't have happened. Like, this has all happened in a very unique way. And then we just start seeing people out of the woodworks come out and like say that they love the app. Like Miranda Kerr messaged me and she was like, like, oh my God, I love the app. Like, you know, just random people that I'm like, okay, like wow. Like people are just talking about this. It's. It's really special.

[Ashley Hess]

Yeah, they're being impacted.

[Raina Greenberg]

And of course you guys know where to get the app. But Mimi, tell everybody where to find you, your company, everything.

[Mimi Bouchard]

Yeah, absolutely. So I'm probably not on Instagram, but if you want to go on my Instagram, it's Mimi Bouchard. My first ever book with Hay House is coming out in April, so you can pre order that now on Amazon. It's called called activate your future self and it is just so much info. I'm so excited for people to read it. It's like my whole life's teachings in one book. So go pre order activate your future self. And yeah, I guess check me out on Instagram and see if I ever post again. I also just to remind everyone if they want to take advantage of the girls gotta eat big, big discount on yearly memberships. For the Activations app, they can go to activations.com GGE and take advantage of the two weeks free money back guarantee and the massive yearly discount. Yes.

[Raina Greenberg]

And if you guys forget that, it's on our website [e-mail] and in the episode description.

[Mimi Bouchard]

I also think that we're putting a playlist of both of your favorite activations on the website.

[Ashley Hess]

Oh.

[Mimi Bouchard]

So if people want to go to the website and look at both of your favorite activations. They can see which ones there are.

[Raina Greenberg]

Okay.

[Ashley Hess]

Yeah, absolutely. Okay. And you guys know where to find us. Girlsgotteat.com that's our website, girls. Gotta eat. Podcast on Instagram and TikTok. I'm Ash Hess.

[Mimi Bouchard]

Raina is Raina Greenberg.

[Ashley Hess]

Our company Vibes Only. So you can masturbate and manifest. Vibesonly.com subscribe on YouTube. Share this episode with a friend and we will see you Thursday.

[Raina Greenberg]

Have a happy new Year, guys. We love you so much. Thank you for being here kicking the year off with us. We can't wait for 2025 by.

[Ashley Hess]

It.