This is the fifty-fifth session of Glasp Talk.

Glasp Talk delves into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.

Today’s guest is Metehan Yeşilyurt, a top 100 growth hacking influencer and Growth Marketing Manager at App Samurai. With over a decade of experience in SEO, product-led growth, and AI-driven strategies, Metehan brings sharp insights into how digital marketing is evolving in real time.

In this conversation, Metehan breaks down the shift from traditional SEO to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), new paradigms for optimizing content in the era of LLMs and AI search. He explains why outdated SEO tricks fall short, why crafting AI-optimized content fuels growth, why the “Share-on-AI” memory hack unlocks LLM reach, and why structured knowledge matters more than ever.

From AI search behaviors to curiosity-driven growth tactics, Metehan shares practical advice and fresh mental models for anyone navigating a post-SEO world. Whether you're a growth professional, content strategist, or lifelong learner, this episode will reshape how you think about discoverability and digital growth.

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Read the transcript:

How AI and AEO (Answer-Engine Optimization) are Reshaping SEO | Metehan Yeşilyurt | Glasp Talk #55

Read the newsletter:

How AI and AEO (Answer-Engine Optimization) are Reshaping SEO | Metehan Yeşilyurt | Glasp Talk #55

Watch the full episode on YouTube:

How AI and AEO (Answer-Engine Optimization) are Reshaping SEO | Metehan Yeşilyurt | Glasp Talk #55