How is AI rewriting go-to-market playbooks—and where do humans still have the edge?

In the 61st episode of Glasp Talk, we sit down with Maja Voje, a bestselling author and one of the world’s leading go-to-market strategists. Maja has helped over 10,000 companies develop repeatable GTM systems, worked with giants like Tesla, IBM, and Microsoft, and authored the Amazon bestseller Go-To-Market Strategist. She also founded Growth Lab, where she builds AI-powered GTM systems and has trained over 8,500 professionals worldwide.

In this conversation, we cover:

The three stages every startup must navigate: problem-solution fit, product-market fit, and GTM + scaling
How AI is reshaping go-to-market motions—from inbound and outbound to paid, community, ABM, and PLG
The new reality of Generative Engine Optimization (GEO) and how startups can win traffic in the AI-first era
Why distribution is now “the queen” and how audience-first strategies are reshaping startup growth
Where human marketers still matter most: taste-making, stakeholder management, and trust-building

If you’re a founder, marketer, or growth leader navigating the AI era, this episode offers practical frameworks and hard-earned insights on building GTM strategies that actually work today.

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About Glasp Talk

Glasp Talk is a conversation series where we explore the minds of leading thinkers, builders, and lifelong learners.

Each episode dives into the guest’s personal journey, learning habits, knowledge systems, and philosophies—offering a rare glimpse into how they think, grow, and create impact.

🌟 Past guests include:

Sean Ellis (Growth hacking pioneer)
Gary Rivlin (Pulitzer Prize-winning journalist, author of AI Valley)
Julian Treasure (Five-time TED speaker with over 100M views)
Bozena Pajak (VP of Learning at Duolingo)
Jason Feifer (Editor-in-Chief of Entrepreneur Magazine)

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📄 Transcript

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