Podcast Summary: Gloss Angeles – "All the Details on K18's New Hair Volume Innovation"

Release Date: February 25, 2025

In this engaging episode of Gloss Angeles, co-hosts Kirbie Johnson and Sara Tan Christensen delve into the bustling pop-up event scene in Los Angeles before transitioning to their highly anticipated discussion on K18's latest product innovation, the AstroLift Reparative Volume Spray. The episode seamlessly weaves through their firsthand experiences, celebrity interactions, and in-depth product analysis, providing listeners with a comprehensive overview of both the vibrant LA beauty landscape and cutting-edge haircare advancements.

1. The Road Pop-Up Extravaganza on Melrose

Setting the Scene

Kirbie and Sara kick off the episode by painting a vivid picture of a grand pop-up event hosted by the brand "Road" on Melrose Avenue, one of LA's most iconic and bustling intersections. They highlight its strategic location near landmarks like the Glossier store, House of CB, and the Pacific Design Center, emphasizing its appeal to both locals and tourists alike.

• Kirbie Johnson [01:02]: "There is a road pop up that's been happening in LA... Huge tourist spot."

Event Highlights and Features

The hosts commend Road for orchestrating a multifaceted experience beyond a typical pop-up. Attendees were treated to an array of offerings, including product swatches, phone cases, compacts, and stylish bags. The event was meticulously planned, featuring branded waters, juices, umbrellas, and even blankets sourced from businesses impacted by wildfires, showcasing Road's commitment to community support.

• Sara Tan Christensen [01:48]: "It's such a good location."

Social Media Buzz and Viral Moments

Kirbie shares how their content from the event quickly gained traction on TikTok, with millions of views showcasing attendees' excitement and long lines extending through Melrose and La Cienega. The event's social media presence amplified its success, illustrating the power of digital engagement in modern beauty launches.

• Kirbie Johnson [02:30]: "Millions of views. So they are treating everybody so great."

2. Celebrity Encounters: Haley and Justin Bieber

Meeting Haley Weber

During the event's opening, both hosts had the pleasure of meeting Haley Weber, a prominent figure associated with Road. Kirbie gushes over Haley's impeccable appearance and the genuine kindness she exudes, reinforcing Haley's influence and the brand's appeal.

• Kirbie Johnson [05:10]: "Walk in. She looks incredible."

Unexpected Appearance of Justin Bieber

The atmosphere took an exciting turn when Justin Bieber made an unannounced appearance. Kirbie recounts her initial surprise and amusement at Justin's casual attire, while Sara embraces the opportunity to reconnect after 15 years of acquaintance.

• Kirbie Johnson [05:52]: "You are not going to tell me that Justin Bieber is here right now."

• Sara Tan Christensen [06:35]: "I've known this man, this father, since he was a literal child."

Viral Reactions and Fan Engagement

Sara shares a poignant moment where she interacted with Justin, reminiscing about their shared history from her days at Tiger Beat and BOP magazines. This encounter was captured in a viral TikTok video, amassing over 16,000 likes and sparking widespread fan enthusiasm.

• Sara Tan Christensen [11:01]: "I said, like, hey, you probably don't remember me... he was very kind."

• Kirbie Johnson [12:13]: "So that Sarah posts a video... she filmed it because she's a real one."

Community and Fan Dynamics

The duo discusses the intense fan presence at the event, highlighting the fervor of Justin Bieber's fanbase. They reflect on the balance between celebrity accessibility and fan adoration, sharing their personal strategies for engaging with or distancing from such high-energy interactions.

• Kirbie Johnson [09:02]: "I have always been the person that will not approach a celebrity."

3. Transition to K18's AstroLift Volume Spray

Previous Collaboration and Anticipation

Building on their successful partnership in launching K18's dry shampoo innovation last year, Kirbie and Sara express their enthusiasm for introducing K18's newest offering. Their longstanding relationship with the brand positions them as trusted voices in the beauty community, eager to share their insights on the AstroLift spray.

• Kirbie Johnson [16:11]: "It does. It continues."

Unveiling the AstroLift Product

Kirbie officially announces the arrival of K18's AstroLift Reparative Volume Spray, detailing its dual functionality of enhancing hair volume while repairing damage at the molecular level. The product promises up to 2.5 times more volume, thanks to the patented K18 peptide, and offers resilience against humidity without heaviness or residue.

• Sara Tan Christensen [17:20]: "AstroLift delivers up to 2.5 times more volume... it’s got the patented K18 peptide."

4. In-Depth Analysis of AstroLift

Application Techniques and Usage Tips

The hosts share their personal experiences using AstroLift since November, highlighting its longevity and efficiency. They offer practical application advice, such as spraying from a distance for even distribution and using it on both wet and dry hair to maximize volume without compromising hair health.

• Kirbie Johnson [18:15]: "You don't need a ton of it. But... hold it 4 to 6 inches away."

Fragrance and Sensory Experience

Kirbie and Sara delve into the product's scent profile, noting its light and pleasant fragrance that doesn't overpower the senses. They acknowledge varying perceptions, with some describing it as powdery or clean, ensuring that fragrance-sensitive users can enjoy the product comfortably.

• Kirbie Johnson [19:53]: "It's got a really nice, light scent to it."

User Reviews and Testimonials

Highlighting feedback from their Glamlino community, Kirbie and Sara share glowing reviews that underscore AstroLift's effectiveness in providing long-lasting volume and repair. Users praise its ability to transform fine, damaged, or aging hair into fuller, more resilient locks.

• Sara Tan Christensen [20:15]: "Janelle says, 'I am sold. I'm having the best hair day of my life.'"

• Kirbie Johnson [21:00]: "Kat Kim says... using the K18 air wash on top of the volumizer... everything has been working harmoniously."

Price Point and Availability

AstroLift is set to launch on March 4th, available at k18hair.com and Sephora for $46 per 4 fluid ounces. Kirbie and Sara emphasize the product as a worthwhile beauty investment, given its lasting effects and the minimal quantity required per use.

• Sara Tan Christensen [23:56]: "It's available starting March 4th... $46 for four fluid ounces."

Final Recommendations and Endorsements

The hosts conclude by reaffirming their support for AstroLift, citing its ability to enhance hair fullness and provide cellular protection against styling damage. They encourage listeners, especially those with fine or fragile hair, to incorporate AstroLift into their beauty routines for noticeable volume and health benefits.

• Kirbie Johnson [25:23]: "It’s working at the cellular level to protect my hair."

5. Closing Thoughts

Kirbie and Sara wrap up the episode by expressing their excitement for K18's AstroLift launch and their confidence in its potential to revolutionize hair volume treatments. They reflect on their journey with K18 and their dedication to bringing high-quality, effective beauty products to their audience.

• Kirbie Johnson [26:03]: "I think it's going to be a total game changer, especially if you have thin, fine, damaged or fragile hair."

Notable Quotes:

• Kirbie Johnson [01:02]: "We have the baby girl. And I'm not talking about Nicole Kidman. I'm talking about Sarah Jessica Tan Christensen."

• Sara Tan Christensen [04:15]: "And it's going to be available starting March 4th on k18hair.com and also sephora.com."

• Kirbie Johnson [19:36]: "Look at that. And even if it gets a little wet, it dries down pretty quickly."

This episode of Gloss Angeles not only captures the vibrant energy of LA's beauty events but also provides an insightful exploration of K18's innovative haircare solutions. Whether you're a beauty enthusiast or someone seeking effective hair volume and repair solutions, Kirbie and Sara's comprehensive discussion offers valuable perspectives and expert recommendations.