Harry Styles Vibrators and Estée Laundry’s Grand Return

Summary

Gloss Angeles Podcast Summary Episode: Harry Styles Vibrators and Estée Laundrie’s Grand Return
Release Date: August 1, 2025
Hosts: Kirbie Johnson and Sara Tan

---

Bluestone Sunshields & Picosure Pro Laser Treatments

[00:53 - 07:00]

In this segment, Kirbie and Sara delve into the benefits of Bluestone Sunshields, emphasizing their necessity for anyone undergoing skincare treatments. Sara shares her personal experience with the Picosure Pro laser treatment performed by Vanessa Lee at "The Things We Do."

Sara (02:21): "The Picosure pro now not only treats pigmentation, acne scars, fine lines, but it also works on skin tightening as well and like, improving the texture of your skin, refining pores."

Kirbie expresses interest in the skin tightening aspect, highlighting its appeal.

Kirbie (03:33): "I'm interested because of the tightening aspect. Yeah, I think that's very, very sexy to me."

Sara explains the minimal downtime associated with Picosure Pro, noting that the treatment effectively addresses both current and long-term skin issues.

Sara (05:09): "But it immediately tells you when you hear the clacking, that's where you need to be wearing more sunscreen."

The hosts also discuss the importance of consistent sunscreen use, especially for those frequently exposed to sunlight, like Sara in Los Angeles.

---

K18 Heat Bounce Conditioning Heat Protectant Review

[07:00 - 21:50]

Kirbie and Sara transition to reviewing K18's latest product: the Heat Bounce Conditioning Heat Protectant. This innovative formula serves as both a heat protectant and a leave-in conditioner, aimed at providing superior protection and moisture.

Kirbie (08:04): "It's a heat protectant, but also a leave-in conditioner. So your hair is going to feel smooth. It's going to look smooth and it's going to feel moisturized."

The duo shares their hands-on experiences, highlighting the product’s ability to detangle, moisturize, and protect hair without the typical heaviness associated with many conditioners.

Sara (13:14): "Madison Turner here who said thoughts so far? Someone with low porosity curly hair... feels soft, detangles easily, and seems to stay fairly tangle free between wash days."

However, they also address some criticisms, such as the potential for stickiness and the learning curve associated with proper application.

Kirbie (15:01): "Some said it felt sticky. And I think that this is going to boil down to the education that K18 is going to have to do in terms of application."

To mitigate these issues, the hosts suggest spraying the product into the palms before distribution and using a comb for even application.

Sara (18:13): "A lot of people are doing this. They said that they actually like it more after they spray it into your palm and then work it through your hair accordingly."

Overall, Kirbie and Sara commend K18 for creating a multi-functional product that simplifies hair care routines while providing effective protection and conditioning.

---

Beauty Industry News

a. Fleur Acquisition by TSG Consumer Partners
[21:50 - 25:31]

Kirbie and Sara discuss the acquisition of Fleur, a fragrance brand co-founded by Chriselle Lim, by TSG Consumer Partners. They highlight Fleur's impressive growth and strategic marketing efforts that have positioned fragrance as a booming category within the beauty industry.

Sara (22:25): "Fragrance is outpacing skincare and makeup in growth with 12% growth in prestige, 8% in mass, while skincare and makeup growth was well below that."

The hosts analyze the success factors behind Fleur, including its storytelling and influencer-led marketing campaigns, which have resonated deeply with consumers.

Kirbie (24:28): "Fragrance is notoriously the hardest category to talk about because we don't have smell o vision. So how do you share with someone without smelling them that this is the fragrance for you?"

They also touch upon the broader trend of influencer-led brands being acquired, citing examples like Summer Fridays and Naturium, and emphasize the importance of strategic partnerships and authentic brand storytelling.

Kirbie (27:25): "Same with Criselle. So I think this just goes to show that, like, yes, it matters. It's important. And, like, consumers actually really care about connecting with that human."

b. Harry Styles Launches Pleasing Sex Toys
[25:31 - 34:52]

The conversation shifts to Harry Styles' foray into the sex toy market with his brand "Pleasing." Kirbie and Sara commend the strategic marketing behind the launch, which cleverly taps into existing fan culture and popular TikTok trends.

Kirbie (31:02): "Harry Styles launched female pleasure toys, sex toys, and promptly sold them out as well. Wow."

They discuss the product design, highlighting the double-sided vibrator and the accompanying lube, both of which quickly sold out due to effective marketing and Harry's devoted fan base.

Sara (32:28): "It's the color of the brand. It's purple and pink."

However, the hosts critique the minimal involvement of Harry in the product’s promotion, noting that his limited presence in marketing materials left them questioning his direct role.

Sara (31:58): "What did we give him in our report card or whatever? I think we gave him a C."

Despite these critiques, Sara and Kirbie appreciate Harry's ability to connect with his audience and his strategic move to monetize emerging trends in female pleasure products.

c. Estee Laundrie Makes a Grand Return
[34:52 - 44:51]

Estee Laundrie, an anonymous collective known for their critical insights into the beauty industry, have resurfaced with a renewed focus on long-form content through Patreon. Kirbie and Sara explore Estee Laundrie's impact on the beauty community, recalling their role as watchdogs who held significant companies accountable.

Kirbie (35:03): "They were the industry watchdog. They were responsible for a lot of things that happened in a lot of drama, this business."

The hosts recount notable exposures by Estee Laundrie, such as internal memos from Marc Jacobs Beauty and problematic content from Estee Lauder executives. They praise the collective for their role in maintaining transparency and accountability within the beauty sector.

Sara (41:02): "They have also held people accountable, which I really like about them."

Kirbie and Sara also discuss the strategic choice of Estee Laundrie to move to Patreon, allowing for monetization and deeper engagement with their audience through subscriptions.

Kirbie (43:48): "They have yet again gotten the glams to test a product before it launched."

Ultimately, the hosts express interest in potentially featuring Estee Laundrie on their podcast to further explore their insights and contributions to the beauty industry.

---

Conclusion

[44:51 - 46:14]

Kirbie and Sara wrap up the episode by engaging listeners with questions about their experiences with K18's new product, Harry Styles' Pleasing collection, and Estee Laundrie's resurgence. They encourage audience participation and feedback, fostering a sense of community among their listeners.

Sara (45:23): "I'm going to immediately after this."

The episode concludes with a brief advertisement for Acast’s podcast sponsorship services, inviting brands to connect with their target audience through personalized podcast recommendations.

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Notable Quotes:

• Sara (02:21): "The Picosure pro now not only treats pigmentation, acne scars, fine lines, but it also works on skin tightening as well and like, improving the texture of your skin, refining pores."

• Kirbie (08:04): "It's a heat protectant, but also a leave-in conditioner. So your hair is going to feel smooth. It's going to look smooth and it's going to feel moisturized."

• Sara (13:14): "Madison Turner here who said thoughts so far? Someone with low porosity curly hair... feels soft, detangles easily, and seems to stay fairly tangle free between wash days."

• Kirbie (24:28): "Fragrance is notoriously the hardest category to talk about because we don't have smell o vision. So how do you share with someone without smelling them that this is the fragrance for you?"

• Sara (41:02): "They have also held people accountable, which I really like about them."

---

This episode of Gloss Angeles offers an in-depth exploration of current beauty trends, product innovations, and pivotal industry news, all while providing expert insights and engaging discussions from seasoned beauty journalists Kirbie Johnson and Sara Tan. Whether you're interested in the latest skincare treatments, hair care innovations, or significant moves within the beauty industry, this episode delivers comprehensive coverage to keep you informed and inspired.

Transcript

[Sarah]

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[Kirby]

G L A M. Los Angeles.

[Sarah]

Hi, Kirby.

[Kirby]

Hi, Sarah.

[Sarah]

Welcome to Los Angeles.

[Kirby]

Sarah. Sarah, where are you? Sarah, this is the new me. Where are you?

[Sarah]

Honestly, we should all be wearing these.

[Kirby]

We should get a.

[Sarah]

We should get a gloss Angeles branded one.

[Kirby]

Bluestone sunshields. I still have many of these. These are legitimately the best. The best. If you have ever gotten a skincare treatment, right. You need it.

[Sarah]

Every clinic should have these for sale or just like put it. Bundle it into the treatment package.

[Kirby]

I think I actually have a code, so I'll make sure it's in the show notes.

[Sarah]

Okay. Kirby has a code. Like, driving with this on. I was like, I should be wearing this all the time. Because I learned after doing Picosure pro laser with Vanessa Lee at the things we do. By the way, if you are zooming in at all, which you're probably not, and you probably don't even care, I have an indentation from the visor. So sorry. But I needed to protect myself because yesterday I got the Picosure pro laser. So this is like the newest version of the Picosure. I think a lot of people are familiar with that. So the Picosure pro now not only treats pigmentation, acne scars, fine lines, but it also works on skin tightening as well and like, improving the texture of your skin, refining pores. So it's like a two in one.

[Kirby]

Do I need this for my cheeks and neck?

[Sarah]

It also literally 15 minutes. Vanessa did my face and my neck.

[Kirby]

And it's spicy.

[Sarah]

It's a. Okay, it's spicy. But, like, I think I have a pretty high pain tolerance. I would give it. Vanessa asked me, like, on a scale of one to five, in terms of spiciness, I said it was between a 2 and a 3. And they numbed my face and my neck.

[Kirby]

They numbed? Okay.

[Sarah]

Yeah, they numbed. If I didn't numb, I would definitely. It would be too painful. Vanessa's like, I'm a wimp. And she was like, I think it's more closer to a five. And then she's like, everyone that works at the things we do says it's closer to a 1.5. So I think it just really depends. But I do think that. So the cool thing about Picosure and Picosure Pro specifically is that it's safe for all skin types. So even if you have really, you know, melanin rich skin, it's okay. Like, you, like, I know that like a lot of Asian people, I know a lot of black people, I know they're like, stay away from lasers. But this one is totally safe. And actually one of the girls that works at the things we do at the Row downtown la, she has really deep skin and she did it. And oh, my God, her face is like gorgeous, glowing.

[Kirby]

I'm interested because of the tightening aspect. Yeah, I think that's very, very sexy to me.

[Sarah]

Yes. Okay. So one thing that was really cool was when I was getting the laser done is you could start to hear it, like, you know, clacking.

[Kirby]

Yeah.

[Sarah]

And it would clack on the areas where you had more pigmentation. So Vanessa was like, oh, you're a passenger princess, because you have a lot of pigmentation on the right side of your face from driving, you know. But I also had some on the left side of my face because I'm also driving all the time. And then unfortunately in my fricking Tesla, the like, you know, sunroof or whatever is like, I need to buy a blind or blinds or cover for it. And then just living in la, they.

[Kirby]

Don'T have a cover for the sunroof.

[Sarah]

No, it's closed, but no, they don't have a cover. So it's like fully open. So I'm like always so freaking hot, which is why I need to always be wearing this. She did say that I did a really good job of wearing sunscreen on my nose and my cheeks, but my chin, like, randomly. She's like, your chin, actually, you need to be wearing more sunscreen here. And then she said, my neck, I did a really good job, which I was really happy to hear. But it immediately tells you when you hear the clacking, that's where you need to be wearing more sunscreen.

[Kirby]

It's more aggressive.

[Sarah]

Yeah, it's more aggressive. But the cool thing, too, about it is that it's treating all the damage from, like, years past as well.

[Kirby]

I need this for my tanning bed days.

[Sarah]

It's like, that's waiting to come out because as we know, it's like in your 20s, in your even early 30s, it's like the sun damage doesn't come out yet.

[Kirby]

No.

[Sarah]

And then it's like, boo. When you're in, like, your late 30s, 40, it's got a surprise, bitch. Surprise, bitch.

[Kirby]

I've been here. Yeah.

[Sarah]

And then another cool thing was I was worried that, like, I was going to, like, peel or anything. I just didn't know what. What the after effects were going to be. And the way that this works is that the fragmented pigment particles are naturally eliminated by the body through the immune. So you're, like, peeing it out, which is crazy.

[Kirby]

So it doesn't flake?

[Sarah]

No, no. Like, I don't. I feel maybe tiny bit dry, but there's no flaking, no pilling. That's why there's little to no downtime. Like, I did look crazy yesterday afterwards. Like, I looked like I had broken out in hives. And like, yes. Zoe was like, what's wrong with you? But then I went to bed, and I woke up this morning, and, like, I think you can see I have a little bit. Maybe I have put a little bit of makeup, and I'm wearing makeup on my face. It's very, very minimal. And then I'm supposed to see results in, like, five to eight days, and then more so in, like, two weeks. And it's suggested that you do three treatments. So I think it's like three treatments over the course of, like, six months. And then that's when you really see, like, a huge difference. But I've seen these before and afters. There was another girl that worked with at the things we do. I was like, you aren't wearing any makeup. She's like, no, I'm just wearing sunscreen. I was like, you guys are just, like, walking billboards for picosure because it's just, like, incredible. And Vanessa looks amazing, and she does it all the time. So Kirby's gonna go in because it's apparently really good if you have melasma.

[Kirby]

Yes.

[Sarah]

It's, like, safe for that. So I'm great. I'm excited to see. I will continue to update everyone on my journey, but this is my new personality.

[Kirby]

Bluestone Sunshields, we love you dearly.

[Sarah]

Great.

[Kirby]

Such a smart Smart, smart product.

[Sarah]

Oh, my God. Totally love it. Yeah. We really should have a Los Angeles collab.

[Kirby]

They had a baby visor.

[Sarah]

Oh, my God.

[Kirby]

They had for baby ear. No, no, it was like a smaller.

[Sarah]

Oh, okay. Yeah.

[Kirby]

Like a smaller bill. And then little cat ears at one point.

[Sarah]

Cute.

[Kirby]

Yeah. The only thing is storing them is a little difficult.

[Sarah]

I know. And like, I feel. I'm already like, I've kind of scratched this, so it's like a little hard to see.

[Kirby]

But they need to make a really nice case. Hard case. Because they give you a cloth.

[Sarah]

Yeah. And that's like, that's not. I'm like.

[Kirby]

I think I actually destroyed all of them when I was moving.

[Sarah]

Yeah.

[Kirby]

Because I just like shoved them in a box somewhere.

[Sarah]

Yeah.

[Kirby]

Okay. I definitely want to try that. That sounds amazing. I can't wait to go see Vanessa and.

[Sarah]

Oh, and then we have to get like our face. Exactly. Our facial balancing.

[Kirby]

Tell me everything. Okay. Our partners at K18 are bringing you this next segment. They have yet again gotten the glams to test a product before it launched.

[Sarah]

We are so blessed.

[Kirby]

We truly are.

[Sarah]

Glamis.

[Kirby]

K18 is like, we're giving the glam Julinos the product. We wanna hear their opinions because you.

[Sarah]

All do such a good job of posting and giving feedback and writing stellar reviews. So this is because of you that they have come back 100%.

[Kirby]

So they launched a brand new product that will be available now as this recording airs. It's the K18 heat bounce conditioning heat protectant. So what is it? It's a heat protectant, but also a leave in conditioner. So your hair is going to feel smooth. It's going to look smooth and it's going to feel moisturized.

[Sarah]

Yeah.

[Kirby]

I'm wearing it right now.

[Sarah]

And your hair looks super healthy, y'.

[Kirby]

All. My hair looks so good. It feels amazing. One of I have hair extensions and so sometimes if I'm trying a new product, my hair can get tangled, my hair can frizz. And I was a little nervous about this one because the leave in. Of the. Yeah, because of the leave in conditioner component. Right.

[Sarah]

Cause like, how are you supposed to use it?

[Kirby]

We're gonna get into that. We have some constructive criticism on our end, but I first just wanna describe exactly how this works. So if you have a heat protectant, that's great. If you have a leave in conditioner, that's great. But this one is different because of the size and molecular makeup of it. They're calling this technology Resilicore.

[Sarah]

Okay. Okay.

[Kirby]

It's a first of its kind molecule. So this is truly the biggest innovation from K18 since the launch of their leave in treatment. This molecule allows for deeper penetration into the cortex of your hair where heat damage can occur, forming a protective shield. So if you guys don't know this, we're going to give you a little let's get nerdy. Nerdy science lesson. What you are looking at right here is your hair cuticle. That's the outside of your hair. This was one of the very first things I learned when I started at Popsugar because I mentioned hair follicle. And she goes. My editor goes, follicle or cuticle? What the hell are you talking about? How to look it up.

[Sarah]

Your follicle is like out of your.

[Kirby]

Comes out of your hair, comes from your scalp.

[Sarah]

Okay.

[Kirby]

Your cuticle is what is essentially you're seeing, you're touching, and it's where you see a majority of that damage visually. So it protects your hair cuticle, but it also penetrates deeper so that it really is getting into where, you know, you could experience more breakage. Like if the inside of your hair cuticle is compromised.

[Sarah]

Right.

[Kirby]

That's where you see a lot more breakage and things of that nature. And of course, you get breakage from what?

[Sarah]

Styling tools. Your blow dryer, your curling iron, your straightener. Hair color, hair coloring. Forgot about that one.

[Kirby]

Hair treatments, UV damage. There's so many aspects to how we put our hair through the wringer. Even though. When was the last time you colored your hair? Have you ever.

[Sarah]

No, I have.

[Kirby]

You have.

[Sarah]

It's been a really long time, but I still. You can ask Gregory Russell because he gave me my most recent hair trim. My hair still looks pretty damaged. He had to stip. He had to trim off. Really? Yeah. Even without the color, he's like, girl, what are you doing?

[Kirby]

I was like, oh, heat styling.

[Sarah]

Heat styling.

[Kirby]

Heat styling.

[Sarah]

So, yes. And I'm not even using heat that much, but it's because I'm not consistent enough with using a heat protectant.

[Kirby]

I think heat protectants are the most overlooked product. I think that we are told that we need them. Yeah. Every expert would tell you use a heat protectant.

[Sarah]

Totally.

[Kirby]

But I just think people are like, it's not sexy.

[Sarah]

Right. And I think too, with all these innovative new tools and technology where they're like, oh, it's safer for your hair.

[Kirby]

Like, you still need heat protectant 100%. So essentially K18 is like, okay, there's a white space here. People need to be using heat protectants. But they're not. Okay, what can we do that makes this a little bit more sexier? It's a multitasker. It's gonna make your hair actually feel good too, right? I use heat protectants, but I can tell you that I also have to use something that's going to make my hair feel smoother and detangle it totally.

[Sarah]

Typically, it's two separate products, right.

[Kirby]

This is a one and done. Wham, bam, thank you, ma'.

[Sarah]

Am.

[Kirby]

So the claims are is that it can help against color shift from hair that's been chemically colored for more vibrant. True to tone color, it obviously protects against damage from heat, mechanical and environmental aggressors. And your hair is going to feel more moisturized and hydrated and it's going to enhance the smoothness and the softness of it. And then it's going to condition your hair in a lightweight fashion so that your hair has that additional moisture which.

[Sarah]

Everyone needs moisture in your hair.

[Kirby]

So 150 of our listeners got the opportunity to test this before it launched and we shared the claims with them. We explained to them exactly what this product does and what they need to be testing it against. We have really good reviews of this product, which I'm excited to read. So Jessica Fu says, I went on vacay last week so my already fragile hair had to endure ocean, water and sun, but it still felt so, so nice with this leave in, which is impressive because I'm super aware, not sure if that's the right word of hair texture. Like, my hair is coarse and porous and easily damaged. So sometimes I feel how damaged slash textured it is and it makes me insane. This feels like it smooths it out and doesn't feel too heavy. I apply it on my hands and then comb through.

[Sarah]

Wow, that's a great review.

[Kirby]

Yes.

[Sarah]

Okay, we have Madison Turner here who said thoughts so far? Someone with low porosity curly hair. I've used this three times now and have been spraying directly onto sectioned damp hair. After towel drying with a microfiber towel, I brush it through with a Denman brush to style my curls, then dry with a diffuser on high heat and have been loving the results. Still figuring out the right number of sprays as I used a bit too much on my first go around and noticed my hair felt a little greasy. But otherwise my hair feels soft, detangles easily, and seems to stay fairly tangle free between wash days. My curls also stay in good shape even without any gel and feel pretty moisturized and healthy. From what I can Tell this may be my new Holy grail hair product. I want to say One thing about K18 is that they're all about like easy to use, multi use. And they're also all about a little goes a long way.

[Kirby]

Yes.

[Sarah]

I feel like that's like, to like, maybe not to their benefit because we like, I still have my K18 dry shampoo sample air wash. I'm like almost done with air wash, but it's like you just need a little.

[Kirby]

They really are like, we're charging you this much, but it's gonna last you. It's gonna be worth it for a while. I totally agree.

[Sarah]

Yeah.

[Kirby]

Nicole Rodriguez says, so far I have sprayed it into damp hair and let it dry. I do have very long, fine hair. And I have to say I loved it. I feel like it's almost detangling in a way, like a luxe detangler. It also feels like a leave in conditioner. But my hair does feel very hydrated and moisturized after using. Using it. So I mean we're. We have a slack channel and this is where we get all of these reviews. You guys can also go to K18's website and read all of the reviews from Glam Jelenos as well. But we also had some criticism and this is from Sarah and I both also testing the product. And we agree with some of these constructive, valid points. Some said it felt sticky.

[Sarah]

Yeah.

[Kirby]

And when you get it, it comes in a pump. And if you spray it into your palm, you'll see. I mean, it's not running on my palm.

[Sarah]

Right.

[Kirby]

It literally is a conditioner. It looks like a conditioner.

[Sarah]

It's thicker than like, if you're thinking about like heat protectants, like let's say the color route, when you spray it, it's like clear. It's like it's not thick or.

[Kirby]

And it comes out as a mist.

[Sarah]

Exactly.

[Kirby]

This comes out and it looks exactly like you put a conditioner in your hair. Okay. It actually is really nice on the hands.

[Sarah]

Yeah.

[Kirby]

No, I'm like, can you make a lotion? Make a hand cream, guys? Like, let's see how this works. May the Resilicore technology can help my hands, my aging hands. But because of that, some said it felt sticky. And I think that this is going to boil down to the education that K18 is going to have to do in terms of application. Because to your point, with a heat protectant, we always say more is more. So we're like, yeah, not this baby. Like, do not put more is more. They suggest less is more sectioning out your hair, spritzing it. You're gonna have to play with it. It may take a few times for you to decide, okay, this is how much I need. But in order to distribute it properly, you use a comb and you brush it through. Always use a comb on damp hair.

[Sarah]

Yeah.

[Kirby]

I think that will help alleviate the stickiness.

[Sarah]

Yeah.

[Kirby]

One of the aspects of this product is that they say you can also use it on dry hair. And while I think that I'm sure they tested this, an overwhelming majority of us, myself included, would not use this on dry hair.

[Sarah]

I think it would be fine if you had enough time to let it dry, but who has the time?

[Kirby]

Exactly. When you're doing your hair, you don't wanna stop in what you're doing. You wanna spritz and get going. So I think this works great. I'm wearing it right now after I sprayed it on my damp hair.

[Sarah]

Or maybe it's like you're getting ready to do your hair and makeup. You spray it on your hair, then you do your makeup first, and then you go and finish your hair.

[Kirby]

Right. But I just think because of how consumers use products like this, they're probably spraying a lot, which they don't need to. And then they want to get going with their styling tool because they say, apply it to dry hair. To use a head of heat styling tools. Like.

[Sarah]

Yeah.

[Kirby]

Why did I say almost crimper? Why would I have said crimper as the first thing your crimper Is this 1985?

[Sarah]

I don't know. Maybe it's coming back.

[Kirby]

Curling iron, straightener, hair wand. And there we go. My point is, is that I just. If you are going to try it on dry hair, you do need to.

[Sarah]

Wait a little bit for a dryer.

[Kirby]

Wait a little bit. And, like, don't go in directly and start singeing your hair off.

[Sarah]

Yeah. I wonder if, like, you could just take your blow dryer on low.

[Kirby]

Yeah.

[Sarah]

And like, dry. Dry it a little bit. Give it a little judge.

[Kirby]

Yeah.

[Sarah]

Yeah.

[Kirby]

We did mention that it is a little hard to determine how much you need because I think there's a lot of user error here. We want to spray it to make sure it's protected, but you don't need that much. So section out your hair, spritz it a couple of spritzes, and then comb it through and then you'll be able to tell. I do not think people will get the hang of this the first time that you see it.

[Sarah]

No. And my inclination is, and I think It's a preference. Right. Like, I think I like to spray it into my palm of my hand and then massage it in.

[Kirby]

A lot of people are doing this. They said that they actually like it more after they. Instead of spraying it directly onto the hair, spraying it into your palm and then working it through your hair.

[Sarah]

Because I think you get a sense then of how much it is in your hair. Other when you're spraying, you're sort of like blindly spraying it.

[Kirby]

That's actually a great point because you can actually feel it going through your hair. So that would be our tip. Spray it into your palm first and then distribute it through your hair accordingly. Some didn't like the smell. I. I don't have a preference.

[Sarah]

I actually smells nice. I like. I like how it smells more upon, like, first spray and then the dry down.

[Kirby]

I don't smell it after it dries down.

[Sarah]

Okay. Yeah. It's not like a strong scent either way. And if you're. It's like, I mean, if you put it on your hands, wash your hands, but you're not gonna really smell it in your hair. Yeah.

[Kirby]

I don't think that it's overly fragrant, but some people, Not a majority, but some people were just like, I don't know if the smell is for me.

[Sarah]

Yep.

[Kirby]

And then I think we're beating a dead horse here. But, like, a little goes a long way.

[Sarah]

Truly.

[Kirby]

Which is a good thing. You made a good point that this is like the MO for every K18 product. A little goes a long way, which is great because this is a $48 product. This is for four fluid ounces.

[Sarah]

Yeah.

[Kirby]

One thing that I think people like about us on this podcast is that we explain. Okay. Yes. 48. Almost $50 for a hair product is an investment.

[Sarah]

Yeah.

[Kirby]

But this is gonna last you way longer. It is. And it's than some of these other products that you're buying.

[Sarah]

100%. And it's a two for one.

[Kirby]

Yes.

[Sarah]

You can eliminate your leave in and your heat protectant. Y'. All.

[Kirby]

My hair looks so good.

[Sarah]

Your hair looks really good.

[Kirby]

Shiny and healthy.

[Sarah]

Like super bouncy.

[Kirby]

Super bouncy, super shiny. Like doing like herbal essences, like, out of. When I, like, was brushing out my.

[Sarah]

Curls, I was like.

[Kirby]

Even when I was using my curling iron this morning, so I applied it to damp.

[Sarah]

Ha.

[Kirby]

I let my hair dry a little bit. Air dry. Then I went in with my blow dryer and I was like, so excited. My Shark Flex Fusion. I was so excited to see, like, how smooth it looked when I was blowing it out, and then when I woke up this morning and I was using my curling iron, I was so thrilled to just see how smooth it looked even on the ends of my hair.

[Sarah]

Yeah. So you probably didn't need to then apply reapply a heat protectant this morning.

[Kirby]

Because I didn't.

[Sarah]

Yeah, because it's still in your hair.

[Kirby]

Yeah, yeah, yeah.

[Sarah]

Great. I love it.

[Kirby]

I definitely didn't do it on dry hair, so.

[Sarah]

I love that they chose the pink for this.

[Kirby]

This is the pink.

[Sarah]

So cute.

[Kirby]

Hair wash was purple.

[Sarah]

The original is green, Right? The hair. No, it's red.

[Kirby]

I don't think it has anything. I think it's just. There's, like. There is a little. Oh, the K18 logo has red on it.

[Sarah]

Oh, the oil is. Is green, right?

[Kirby]

Is the oil green or yellow?

[Sarah]

The.

[Kirby]

Or it's yellow.

[Sarah]

It's. It's a yellow green. Is it? Wait, hold on. Okay. Oh, it's a yellow. It's a yellow. What am I thinking? What's green?

[Kirby]

And then the volumizer is blue.

[Sarah]

Yeah. What am I thinking is green? Oh, the. Their spray, their prep. Whatever. Oh, they're.

[Kirby]

Wait, the professional spray.

[Sarah]

Yeah, the mist. Anyways, I must. I'm like, colorblind. Yeah, it's yellow.

[Kirby]

It's yellow. No, we've talked about this, how you think things are blue. And I'm like, that's green. And then you're like, no, it's. I'm like, it's yellow. You're like, no, it's green.

[Sarah]

And then I'm like, fighting with Zoe too.

[Kirby]

Are you?

[Sarah]

Cause she's like, it's yellow. Oh, I need my eyes.

[Kirby]

Me and Ozoe have similar. So anyways, it's called Heat Bounce. It's a conditioning heat protectant. Sarah and I are fans.

[Sarah]

Love it.

[Kirby]

I think that because we've been testing this for as long as. Yeah. And the glams have tested it. I think they got four weeks with it.

[Sarah]

Yeah.

[Kirby]

If not just a tiny bit less. Thank you again to K18 for partnering with us on this. We absolutely love being able to give you guys these opportunities. If you would like an opportunity like this, join our slack.

[Sarah]

Yeah, some people think it's, like, exclusive and we're, like, making you apply. But no, anyone can join.

[Kirby]

Anyone can join. We have a form. It's in our link in bio. Thanks, Kateen.

[Sarah]

I can't wait for the next one.

[Kirby]

I know. What is the next one? Ha ha ha. Okay. We have some beauty news.

[Sarah]

Boop, boot.

[Kirby]

Boop, boop, boop. Boop, boot.

[Sarah]

Boop, boop.

[Kirby]

Sarah, we thought this year was gonna be quiet on the M and A front.

[Sarah]

I know.

[Kirby]

It has not been quiet.

[Sarah]

It has not been quiet.

[Kirby]

It's been another banger after banger. Which brand got acquired? Now, this was.

[Sarah]

I would say this was surprising to me when I saw. So Fleur has been acquired. TSG Consumer Partners has signed a definitive agreement to acquire Fleur, which we all know is the fragrance brand that's co founded and creatively led by Chriselle Lim. We've had her on the pod. She stepped into this role, which I think was really interesting. It was like a Susan Yara Naturium situation.

[Kirby]

The brand existed and then she got on board.

[Sarah]

Exactly. But. But she took it to the next level. So she will retain equity alongside Ben Bennett, who is also behind Naturium prequel Make Beauty, Make. Okay, yeah.

[Kirby]

Saltaire.

[Sarah]

Oh, there we go. So many. This man is a genius. And so they will continue to retain equity and be involved. And Criselle said, we've always believed a fragrance is a deeply personal form of self expression. Our community values, transparency, creativity, and emotional connection. TSG Consumer shares those values. I feel like this makes a lot of sense. We know that TSG made a strategic growth investment last year in Summer Fridays, which is also influencer, founder led. And even though they did not acquire Summer Fridays, it was a more strategic partnering where TSG provided growth capital. So, like, majority stake ownership so that Summer Fridays could grow, expand into Europe, et cetera. But, yeah, I think this signals a lot of things that we've talked about and that we've been seeing one, that fragrance is just like, continues to be such a huge category. So fragrance is outpacing skincare and makeup in growth with 12% growth in prestige, 8% in mass, while skincare and makeup growth was well below that. And even though fragrance is like a small category, it continues to be the highest growth segment in beauty.

[Kirby]

I would argue that Fleur is the reason why.

[Sarah]

Yeah.

[Kirby]

Because when they launched Missing Person, I remember Mikayla Naguera getting it. And it was the first time that I saw a consumer base say, I need to try this, having not smelled it before.

[Sarah]

Yeah.

[Kirby]

Fragrance is notoriously the hardest category to talk about because we don't have smell o vision. So how do you share with someone without smelling them that this is the fragrance for you?

[Sarah]

Yeah.

[Kirby]

And it was all about storytelling and marketing.

[Sarah]

It was so genius.

[Kirby]

We had Criselle come on, and she talked about how for the mailer, she was spritzing old men's T shirts with Missing Person, because it was a time in her life where she was missing somebody, and then that kind of grew into somebody missing their grandmother, somebody missing their best friend. Like, it. Everybody kind of had a different take on it.

[Sarah]

Yeah.

[Kirby]

And I also would say that Missing Person is not even their best fragrance.

[Sarah]

Oh, no. I don't think it's my favorite one either. But just the marketing and storytelling behind each fragrance launch was so smart. Like Father Figure.

[Kirby]

Father Figure.

[Sarah]

Like, it just was very edgy. And Criselle always put herself in those marketing campaigns to connect with her audience. But I love what you said about, like, they cracked the code or cracked the case for how to sell perfume online. And just to throw out some numbers, it says here that Fleur is on Track to hit 150 million-plus in retail sales in 2025, which is up 65% year over year. But sales are split 50, 50 between DTC and retail. Whoa. So, yeah, people are buying this fragrance directly online outside of Sephora. Yeah.

[Kirby]

Which is bonkers. I also think this is interesting because influencer led brands were frowned upon at one point, and now we're seeing a lot of influencer led brands. Granted, Hailey Bieber is a celebrity.

[Sarah]

Oh, my God. I was gonna make the same.

[Kirby]

But she has massive influence. You're seeing a lot of these brands with this level of an influencer face become acquired now.

[Sarah]

Exactly, exactly. So we have, like, Susan and Naturium, obviously, we have Summer Fridays. It's not an acquisition, but technically very similar. So we have Mariana and Lauren. We have Criselle, and yes, I would argue, too, Haley. Yeah, it's like, I think that, you know, we talk a lot about whether influencer brands are successful or if people care about the founders. And some would say it doesn't really matter. And while there are, you know, big acquisitions like Touchland, I don't know that a lot of people know who the founder is behind that or, like, the success of Sol de Janeiro, I think the founder has really taken a backseat and let the products speak for themselves. But I think this just goes to show that, like, yes, it matters. It's important. And, like, consumers actually really care about connecting with that human.

[Kirby]

But also a very specific type of influencer.

[Sarah]

Yes.

[Kirby]

Mariana Hewitt, Chriselle Lim, Susan Yara. Been in the business for a really long time, knew how to make content. Susan Yara had mixed makeup. She knew how to produce a shoot. She has a journalism background. She knows how to run a business outside of a brand.

[Sarah]

Right.

[Kirby]

Same with Mariana. She was the brand. She was the commodity. But she was running her own business with her own brand content and partnering with brands on that level. Same with Criselle. So I don't think if you're somebody out there looking to give a brand money or launch a brand, and you're thinking, I just need an influencer face. You have to be super smart and strategic about who you're hiring, because everybody wants to be an influencer now.

[Sarah]

Totally.

[Kirby]

So you may see an influencer on TikTok that has 8 million followers, but they have no idea how they're running their business.

[Sarah]

Totally.

[Kirby]

Like, they maybe are not even involved. They're maybe children or early 20s, and they don't understand. They have a very smart team in place.

[Sarah]

But it needs to make sense, too. Right.

[Kirby]

And they have to be fully invested in it.

[Sarah]

Yes. Like skincare. And Susan, she's always talked about it. She's basically like an esthetician at this point. Fragrance and Criselle, like, it just. She was always, you know, associated with these, like, prestige brands. And, you know, the. The. She was always very open about what she was going through in her life. So the emotional, like, storytelling with these really beautiful products made sense. And then, you know, Mariana and Lauren, like, they're like, no, makeup. Makeup. Like skincare first taste. Taste. Like, it's just. Yeah, it makes sense. And I think, too, we talk about this with Haley. It's like, not every celebrity brand is gonna be successful. No, but she is. She was. Her point of view was very different. She herself, you know, obviously very involved in the brand. You guys know how we feel about it. But, yeah, it's. This doesn't necessarily mean, like Kirby said, that every influencer brand is going to be successful by any means, but if it's the right product and the right person, like, yeah.

[Kirby]

I also feel the center. Ben Bennett's company is very strategic in that way. I think people should take a page out of his book. Dr. Sam Ellis being a dermatologist. There are plenty of dermatologists that have launched brands that they're too bus doing everything else. Like, they're just kind of like, okay, yeah, like, I'll advise and I can be the face of this. But Dr. Sam Ellis was already on the Internet. She knew how to make content.

[Sarah]

Yeah.

[Kirby]

She knows how to promote it properly. But then she still has, obviously, patience as a doctor that she's helping inform the strategy for this business. And a lot of you, when we ask you about your favorite skincare brands or we have you do the surveys after our glam Los Angeles confidential Seatings. You say you love prequel.

[Sarah]

Yeah, I always refer people to use prequel and shop it. Cause it's at Target, it's affordable and it works.

[Kirby]

Yes.

[Sarah]

Yeah.

[Kirby]

So congratulations to Criselle. It's such a, like big. I mean, four years. Yeah. And very similar again to Susan being acquired after three years with materium. Maybe everybody should be taking a look at the center brands. Cause it sounds like they're on a roll over there.

[Sarah]

Totally.

[Kirby]

Okay. I don't know how anybody could miss this, but perhaps you did. Harry Styles launched female pleasure toys, sex toys, and promptly sold them out as well. Wow.

[Sarah]

Wow.

[Kirby]

I think the caption on Pleasing's Instagram was, well, that was quick. Or something to that effect. They had this really fun marketing campaign where it was like phones vibrating, different things vibrating. And of course, Harry has a very devoted fan base. And they're like, are we getting vibrators? Kind of genius in my perspective because there is like a joke TikTok of a girl buying a vibrator and putting a Harry Styles sticker on it.

[Sarah]

Yeah. Okay. I mean, he's in on the joke. And also I have to believe that this was part of the business plan because he called it.

[Kirby]

Please. It is called pleasing. I am like, I wonder if they wanted to launch with vibrators. And then they were like, little too much right off the nail polish. Let's go with nail polish. And if you have listened to this podcast long enough, you know our thoughts on Harry as the face of this brand. Like he went, what did we give.

[Sarah]

Him in our report card or whatever? I think we gave him a C. Yeah.

[Kirby]

Because we were like, you literally did one interview and then we never heard from you.

[Sarah]

Yeah.

[Kirby]

He's apparently in the marketing for this, but you can't see his face. Just his hand answering a phone. So there's two products in the pleasing yourself offering. The main one being the pleasing double sided vibrator. It's $68. It is fully sold out. It's pretty, she's chic. Looks like a vibrator I have at home vibrator.

[Sarah]

But it's the color of the brand. It's purple and pink.

[Kirby]

So they made this vibrator with sex educator Zoe Ligon. It's double ended and the handle also doubles as an insertable vibrator should you want something else with your external play. It says that it does not have a flared base and it is not suitable for anal penetration. It's meant for vaginas. Just putting it out. It literally says that it's perfectly Shaped for vaginal use.

[Sarah]

So just don't come after Kirby. Well, I like it says, plus, it's just dang cute. It really is.

[Kirby]

It is extremely cute.

[Sarah]

It's very cute.

[Kirby]

It does say that this is intended for individuals 18 years of age or older, which I'm sure was like a legal copy that they had to include. And then they have the pleasing lube, which is also sold out. I mean, they sold this out immediately. And I think that there is a pop up happening in New York that you could potentially go to. Oh, this was last week at this point. But you could have gone to the pop up to pick it up. I'm sure the line was out the wazoo. No pun intended. But yes, it's an FDA approved silicone lubricant.

[Sarah]

Love that. Oh, and you can use it for penal, anal and vaginal use.

[Kirby]

Oh, it says zero glycerin. Interesting. Why no glycerin? Glycerin's great. We love glycerin.

[Sarah]

Yeah. Maybe it's just not necessary for this.

[Kirby]

Do I think this is a smart move on the brand side of things? Of course. The brand's called pleasing.

[Sarah]

Like, I also think it's like every. It almost feels like an SNL skit where it's like, what teen tween heartthrob would come out with a vibrator? But Harry Styles and One Direction fans are what, in their 20s?

[Kirby]

They're adults.

[Sarah]

They're adults now.

[Kirby]

They're full fledged adults now.

[Sarah]

He is catering to his audience. They are growing with him.

[Kirby]

And I guess maybe he did see people slapping stickers of his face on a vibrator. He said, if I can't beat him, I'm gonna join em. I'm gonna actually profit off of it.

[Sarah]

And my brand's name pleasing.

[Kirby]

I do have to wonder if he is getting shit behind the scenes though, from his friends.

[Sarah]

From his friends.

[Kirby]

He's laughing all the way to the bank. I don't think so.

[Sarah]

Although he doesn't care. He's literally just.

[Kirby]

He does not care.

[Sarah]

He ran the Tokyo Marathon. Was it the Tokyo Marathon? Yeah. He's literally just like doing all the things that he pleases that pleases him, that he wishes to do.

[Kirby]

Pun intended.

[Sarah]

Pun intended. This is just a side business for him.

[Kirby]

Go Harry. Go Harry. Go Harry. I have to respect it.

[Sarah]

I think he's adorable.

[Kirby]

I agree. So we have that. The only other thing I wanted to bring up that I thought was like really interesting is Estee Laundrie is back.

[Sarah]

Where did they go, Kirby?

[Kirby]

I Honestly, don't know. They kind of disappeared for a while. And Brennan Kilbane, who is a reporter at Business of Fashion, reached out to me and was like, will you talk to me about this? I'm like, duh.

[Sarah]

I actually stopped. I need to refollow. Cause I like, unfollowed.

[Kirby]

So they stopped posting, then they stopped posting to their feed. Then every now and again, they would post to stories and they would create a highlight. And if you're not familiar with Estee Laundrie, they were the industry watchdog. They were responsible for a lot of things that happened in a lot of drama, this business.

[Sarah]

They were like, deux moi, but it was a little bit messier.

[Kirby]

Yes. I would say hybrid between deux moi and Gyat. Prada.

[Sarah]

Yes.

[Kirby]

Where.

[Sarah]

Oh, sorry, it meant diet Prada. That's what I meant.

[Kirby]

But in a way very similar to Dumont in that. In that it wasn't crowdsourced. Yes.

[Sarah]

I was like, it's not based. In fact, it was based on rumor. Yeah. Yes.

[Kirby]

So, like, you're crowdsourcing what people are saying. You and I could never post some of the stuff that they post because we would literally be sued or, like.

[Sarah]

And honestly, they shouldn't really be allowed to be posting it either.

[Kirby]

But nobody knows who they are. So that's been the fun thing about it, is they're anonymous. They're an anonymous collective. Sarah and I have our thoughts on who we think it is. Not exactly, but we've always believed that they are. It's a collective, which apparently has been confirmed in the business of fashion. So they are a collective of people. I asked Brennan if he knew who exactly it was. He said no. When we were discussing it, I just said, I have felt always that they were not based in the US because of what they covered. And sometimes some of the words that.

[Sarah]

They used had, like the ou versus.

[Kirby]

Just like an O or whatever. They talked a lot about Mecca in their heyday, which made me think someone was based in Australia, because no disrespect to our Aussie listeners, but Mecca is just not a thing here. We don't have it.

[Sarah]

Yeah, well, they don't have it. Yeah.

[Kirby]

They also at one point called out benefit for something. And I remember being shocked and also concerned about who it was that they were calling out, because we knew the entire benefit team at that point. And then it turned out it was a member of the UK benefit contingent. And so I said, oh, interesting. Okay. This feels like it's global. A global. A global moment.

[Sarah]

A global collective.

[Kirby]

Yes. So they've recently started posting more. They're getting into Patreon. Ooh. And I think this is smart. So in the story, Brennan says that Estee Laundrie now thinks of themselves as a beauty industry observer, but in 2018, when they first launched, they were the beauty industry's watchdog. And he didn't include this in the story, but I was like, same thing. Semantics.

[Sarah]

Yeah. Right.

[Kirby]

Different words. But maybe more elevated now because they are going to Patreon, where you will have to pay. And they want to get into more long form content. They want to kind of express more of their opinions in a way. I think they always have expressed their opinion in terms of like, let's say the glossier bubble wrap eye cream launch. Remember how upset they were that they called it bubble wrap? Because it just emphasized the unsustainability of their bubble wrap packaging. And we were like, it's really not that deep.

[Sarah]

Yeah.

[Kirby]

Right.

[Sarah]

Yeah, Yeah.

[Kirby]

I think they always included their opinion in some way.

[Sarah]

Yeah. And I do feel like they. There were definitely posts that we were like, oh, that like, missed the mark. Like, I don't think that that felt just like, sort of not appropriate with like the. The platform that you have to be sharing that.

[Kirby]

Right. But they also, because they're anonymous, people felt comfortable coming to them and sharing a lot. I mean, oh, my God.

[Sarah]

Like, even, like, wasn't it like, even like Sephora employees were just like, talking about just shit.

[Kirby]

Any layoff that could have possibly happened.

[Sarah]

Oh, and then like, Marc Jacobs beauty. Wasn't there something that had to do with them? I can't remember. It's been so long.

[Kirby]

There was a lot. I specifically remember when they obtained the email Barbara Sturm sent out to her entire team saying they were cutting off credit card usage. Remember that? That's still a highlight on their page, by the way. They did that. They also were the first to share an internal memo announcing the layoffs at Shiseido recently. Okay. And Brennan so astutely puts, the watchdog has woken up.

[Sarah]

So are you paying?

[Kirby]

Did you.

[Sarah]

Did you subscribe?

[Kirby]

I have not subscribed yet. I'm. I. To be completely honest, we talked like two days before this came out. So I have always been following them. I find them to be super interesting. Again, like, I don't agree with a lot of things that they're covering. Cause I'm like, well, where is this really going?

[Sarah]

Yeah.

[Kirby]

And I shouldn't say a lot of things. Some things.

[Sarah]

Yeah.

[Kirby]

The article states that they went on this unplanned hiatus in 2023, like, they did kind of just die down. And we were all like, did they get sued? We were trying to figure out what happened. They say that essentially they GRE and, you know, they were known for this industry knowledge. And then it kind of, you know, started to, as Brennan puts it, sputter post pandemic. And then they rebooted it recently in hopes to double down on long form opinion pieces and commentary based on the tips it receives with a weekly Patreon newsletter called Laundry Service. And they're saying, we're trying to figure out where we fit. I have always felt that Estee Laundrie fits in this beauty ecosystem because there have been plenty of things that they've brought to light that I'm like, oh, need to look into this.

[Sarah]

Yeah.

[Kirby]

Like, is this a real thing?

[Sarah]

Right.

[Kirby]

Or is there another story that goes even further? And to their point, they say, you know, we're online. We're not held to the same journalistic standards as, like, a reporter.

[Sarah]

Yeah.

[Kirby]

Which is fair.

[Sarah]

Yeah. I mean, look at. Again, like, look at Dumois.

[Kirby]

Right.

[Sarah]

That's crazy.

[Kirby]

But they have also held people accountable, which I really like about them.

[Sarah]

They.

[Kirby]

I mean, let me read. This is a paragraph in the business of fashion story, which I think everybody should read. The account's most memorable coverage came from its scrutiny of founders and companies who were ignored by non beauty accounts, but were celebrities in the industry's imagination. While sometimes reporting on their business practices, the Post instead tended to emphasize the tone deafness when interacting with the social media public. For example, Jared Blandino's Rich Lives Matter birthday cake in 29. Remember that? We've lived 800 lives since then, babes. Wowie, wowie.

[Sarah]

I'm tired.

[Kirby]

Gray styling, Violet gray styling. A Celine bag on skid row. Anastasia soiree taking a photo with the Dalai Lama and apologizing for it, which I'm gonna defend Anastasia here. She did not. She was just like, I'm celebrating the Dalai Lama. Like, that was not. I was like, that's a pass. And she also apologized like she was truly not aware. Ulta Beauty's 2022 email subject line asking shoppers to come on come hang with Kate Spade. Do you remember this? Yeah, it was. It was in. Again, I don't think that was intentional, but, like.

[Sarah]

Right.

[Kirby]

Yeah, it was bad. That was bad. Bad. And also in 2022, after former Estee Lauder company's executive John Dempsey posted and then deleted a meme that blended Sesame street characters with COVID 19 in a racial epithet. My God, we Really have lived so many lives, you guys. Estee Laundry posted the meme and wondered aloud if it was time for Dempsey and the company to part waves. The next day, he was suspended.

[Sarah]

You still have screenshots of his Instagram, right?

[Kirby]

Y', all.

[Sarah]

His feed?

[Kirby]

Yes. And I am pretty sure when we talked about this on the podcast, I counted. Yeah, he was posting like 30 to 40 memes a day. Do I think he should have been kicked out of the company? No, because John Dempsey did do a lot for Estee Lauder. I mean, he created Viva Glam. Like, he does a lot of good things for people. And so many people see him as, like, the father. A father figure.

[Sarah]

But I'm like, I forgot about that.

[Kirby]

But we were like, this. Brought to. Like, they brought this to light. I go in, I'm reading how many. I'm seeing how many things he's posting, and I'm wondering, why hasn't Estee Lauder. Estee Lauder, HR Gotten in touch with this man to say, you need a private Instagram account for this stuff, or.

[Sarah]

Just take this across the room on.

[Kirby]

Your blue check mark platform, where you literally say, you're a part of our company. What are you doing?

[Sarah]

I feel like so many beauty people are going to be paying for this Patreon.

[Kirby]

I said the same thing to Brennan. Such a smart.

[Sarah]

So smart.

[Kirby]

So smart for them to do it in this fashion.

[Sarah]

Interesting that they chose Patreon over, like, a substack.

[Kirby]

Yeah. I wonder why. Maybe, like, different tiers.

[Sarah]

Yeah. And then also I'm reading the Patreon. It said, like, it will give you access to their close friends list on Instagram. So I don't know. I guess it's just a different strategy.

[Kirby]

Listen, monetize it. Like, they were so they have so many devoted people following them. I think that this was the next step for them.

[Sarah]

Yeah. So smart.

[Kirby]

I just also want to know, like, what happened with the original. I think, like, some people came back, but not everyone. I just.

[Sarah]

How did he write this story without knowing?

[Kirby]

I think email or maybe I didn't ask him, but maybe zoom. But no video. How do you change with a voice decoder?

[Sarah]

We need to have the voice decoder on the podcast.

[Kirby]

What if we're like, Estee Laundrie, come on the podcast. We will hide your identity. We don't even have. Obviously, we don't have to see you, but we just want to talk to you. Like, what are some things that you haven't been able to post about that.

[Sarah]

You want to talk about in Australia or London and it's hard with the time difference. I don't know. We'll see.

[Kirby]

I'm fascinated.

[Sarah]

If anyone who is a part of the Estee Laundry Collective is listening, please reach out to us because we truly.

[Kirby]

Fascinating guy to have you on. Totally. I agree. All right, that's it for this week. We would love to know, are you planning on trying out the new K18 product? We hope you do because I mean.

[Sarah]

If my hair is. I mean, look at that. Look at that glow. I'm going home right now washing my hair and putting it it in my ends.

[Kirby]

Let us know. Did you buy the Pleasing Yourself collection?

[Sarah]

Are you part of the people that sold out the product?

[Kirby]

What is your favorite Fleur fragrance? And how do you feel about do you follow Estee Laundrie? Will you follow Estee Laundrie? Will you purchase their Patreon?

[Sarah]

Oh, yeah.

[Kirby]

Will you patronize them?

[Sarah]

I feel like I'm going to immediately after this.

[Kirby]

Business expense.

[Sarah]

Yeah, exactly.

[Kirby]

Business expense. We'll be there. We'll be there. It.

[Sarah]

It'S not.

[Kirby]

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[Sarah]

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[Kirby]

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[Sarah]

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[Kirby]

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