How Bella Hadid Went "Supermodel Blonde" and Why Warm Blonde is Back with Colorist Jacob Schwartz

Summary

Gloss Angeles Podcast Summary: "How Bella Hadid Went 'Supermodel Blonde' and Why Warm Blonde is Back with Colorist Jacob Schwartz"

Release Date: May 23, 2025

In this engaging episode of Gloss Angeles, co-hosts Kirbie Johnson and Sara Tan delve into the vibrant world of hair coloring with renowned colorist Jacob Schwartz. Focusing on Bella Hadid's transformation into the "Supermodel Blonde" and the resurgence of warm blonde tones, Jacob provides both insider insights and expert advice for beauty enthusiasts.

---

Introducing Jacob Schwartz

The episode kicks off with Kirbie and Sara introducing Jacob Schwartz, a celebrated hair colorist known for his work with top-tier celebrities and trendsetters. As the Schwarzkopf Professional US Hair Color Trend Ambassador, Jacob's expertise in creating stunning blonde shades has made him a sought-after professional in the beauty industry.

Jacob's Humble Beginnings
Jacob shares his journey from a small town near Nashville, Tennessee, to becoming a prominent figure in Los Angeles' competitive hair scene. Winning a hair school competition provided him with an opportunity to travel to Las Vegas, which eventually led him to LA bound by passion and perseverance.

“I went around to like the top salons at the time. I did my research because I thought, okay, I want to do hair like that. That is what I don't see in Nashville and that's what I really want to see and learn how to do.”— [03:22]

---

Bella Hadid's Transformation: The "Supermodel Blonde"

A significant portion of the conversation centers on Jacob's collaboration with Bella Hadid, where he crafted her signature "Supermodel Blonde" look tailored for her appearance at Cannes and subsequent events in London.

Creating the Perfect Shade
Jacob explains the conceptualization behind "Supermodel Blonde," blending inspirations from icons like Brigitte Bardot and Giselle. The goal was to achieve a multidimensional, soft-focus blonde that maintains a natural appearance without veering into overly warm or icy tones.

“Supermodel blonde is fitting because she's a supermodel. And, like, it's that, like, 90s blonde that, like, everyone loves 2000s.”— [02:36]

Technical Expertise
Jacob delves into the technicalities of achieving such a look, emphasizing the use of Schwarzkopf's Vario Super Blonde bleach, which preserves hair integrity while delivering the desired lift.

“...the bleach I'm using from Schwarzkopf, it's amazing. And literally, like, it doesn't break the hair.”— [15:15]

---

Understanding Hair Color Techniques

Jacob provides an educational segment on different types of hair color, distinguishing between direct dye, semi-permanent, demi-permanent, and permanent colors. He elaborates on the importance of selecting the right method based on the client's hair condition and desired outcome.

“Direct dye is like something you would put on that's like a bright color... Semi-permanent is more translucent... Demi-permanent is like acrylic compared to watercolor.”— [24:18]

Demi-Permanent vs. Semi-Permanent
Highlighting Schwarzkopf's Vibrance, Jacob advocates for demi-permanent colors as they offer longevity without the harsh demarcation lines often associated with permanent dyes.

“Vibrance by Schwarzkopf is gold. It's my all-time favorite demi-permanent line.”— [23:10]

---

Hair Color Trends: The Return of Warm Blonde

The discussion shifts to current trends, particularly the resurgence of warm blonde tones. Jacob attributes this shift to a desire for classic, timeless looks that contrast the previously dominant icy and platinum shades popularized during the Kim Kardashian era.

“I think you guys will be seeing more blondes... Because we're getting warmer outside... people are getting ready for vacation.”— [26:35]

From Icy to Warm
Jacob notes that modern consumers are moving towards warm, golden blondes that offer a more natural and versatile appeal, aligning with broader fashion and beauty trends.

“We're seeing so many more warmer vibrant tones. So I think we'll see a lot more of that this year, too.”— [28:55]

---

Product Recommendations and Hair Care Tips

Jacob shares his top three product recommendations essential for maintaining vibrant and healthy blonde hair:

1. Olaplex Shampoo and Conditioner - For repairing and strengthening hair.
2. Mason Pearson Baby Brush - Gentle detangling without causing breakage.
3. Schwarzkopf Osis Mousse - Provides volume and lift.

“Everyone needs [Olaplex]. My second would be Mason Pearson... And then the third one would be Schwarzkopf's Osis mousse.”— [20:53]

He also emphasizes the importance of using high-quality, professional products like Milbon's repair line for hydrating and maintaining hair integrity post-coloring.

---

Advice for Clients and Industry Insights

Jacob addresses common challenges clients face, such as transitioning from dark to blonde hair, and the misconceptions around hair coloring techniques. He advises clear communication and setting realistic expectations to ensure satisfaction.

Client Collaboration
Jacob stresses the importance of understanding the client's skin tone and personal style when selecting a blonde shade, advocating for consultations that consider these factors.

“Under, like, what skin tone do you feel like you have more like pink in your skin or more warm color?”— [28:22]

Pet Peeves in Hair Coloring
Highlighting his top pet peeve, Jacob expresses frustration with clients who are indecisive about their desired outcome, emphasizing the need for clear guidance to achieve the best results.

“My top pet peeve is like, not knowing exactly what you want or not. Or like being like in the middle of a drastic.”— [30:13]

---

Embracing Technology in Hair Styling

The conversation touches on the role of AI in assisting clients with selecting the perfect blonde shade. While acknowledging its accuracy, Jacob humorously notes his reluctance to fully rely on technology, preferring personal consultations.

“I think it's pretty correct. But also, like, I still want my job, so... please come in and ask me.”— [22:28]

---

Looking Ahead: The Future of Blonde Hair

Both hosts and Jacob speculate on the future of blonde hair trends, suggesting a continuation of warm tones while remaining open to the playful experimentation that defines the beauty industry.

“Some TikToker will come up with something.”— [29:46]

---

Connecting with Jacob Schwartz

Listeners eager to follow Jacob's work can find him on Instagram @jacobshortshair and TikTok 1-800-called Jacob, where he showcases his latest creations and offers glimpses into his professional journey.

“You can follow me @jacobshortshair on Instagram and 1-800-called Jacob on TikTok.”— [34:08]

---

Closing Thoughts

This episode of Gloss Angeles offers a comprehensive look into the art and science of hair coloring, spotlighting Jacob Schwartz's expertise and his influence on contemporary beauty trends. From technical processes to trend predictions, listeners gain valuable insights into achieving and maintaining the perfect blonde shade.

---

Note: The episode concludes with a sponsored segment promoting Lululemon products, which has been omitted from this summary as per content-focused guidelines.

Transcript

[Kirby]

Take your chance, Discover chance?

[Jacob Schwartz]

Ausplanted the new fragrance Chanel. As long as I want it so I'll be more comfortable? Cause I take a chance? She won't go?

[Sarah]

I won't play among the stars?

[Jacob Schwartz]

A little more, a little more. G L A M. Los Angeles.

[Kirby]

Hi, Kirby.

[Hannah]

Hi, Sarah. Welcome to Los Angeles. We teased that we had a guest booked and that they weren't able to make it for a very important reason. Okay, we just found out. We just found out.

[Kirby]

It's pretty amazing.

[Hannah]

You guys also now know, because you've probably seen this news everywhere. We have Jacob Schwartz here, hair colorist to every cool girl on the planet. People fly near and far to get his blonde and other shades as well. But you're really good at blonde, Jacob. Okay, thank you. And he's also here. He is the Schwarzkopf professional US Hair color trend ambassador. So if you are seeing any of his clients with hair color, it's Schwarzkopf.

[Kirby]

Yeah.

[Hannah]

Professional.

[Kirby]

Also, Jacob's babyface makes it seem like he's been working for a year, but he has, literally. You've been working.

[Jacob Schwartz]

We met years ago.

[Kirby]

Years ago. No, I remember that.

[Hannah]

Yes.

[Kirby]

You did my extensions, and they were the best extensions I've ever had. I can't get extensions anymore because it'll never top that. Oh, thank you. You're just so talented, and you've been working so hard, and, like, obviously, like, everyone recognizes how amazing you are. So congratulations, Jacob.

[Hannah]

So Jacob was here. He went to Texas, then he went to Cannes, then he went to London to do Bella Hadid's supermodel blonde. This was a transformation. Okay.

[Kirby]

Yeah.

[Hannah]

We were all shook when we got the email. We're like, okay, good job, Jacob. Proud of you.

[Kirby]

And I feel like lately, too, we'll see headlines of hair transformations, and I put that in quotes because it's really, like, not that big of a deal for people. It's like, oh, a little highlight, a low light here. But this was like. You're like, she looks totally different, and she looked so good.

[Hannah]

Wait, did you. Did you coin it supermodel blonde, or was that the team?

[Jacob Schwartz]

Yeah. I feel like supermodel blonde is fitting because she's a supermodel. And, like, it's that, like, 90s blonde that, like, everyone loves 2000s.

[Hannah]

Yep. So that really rang true for us. We felt we understood. We constantly get pictures from people being like, mocha almond latte brunette. And I'm like, okay, come on.

[Jacob Schwartz]

Come on. Now, I try to steer away from that just because, like, when I think of like hair, it's like, it's like fashion. It's like a fabric, you know what I mean? So there's like textures and like colors and I always kind of draw to that than food.

[Hannah]

Yeah, yeah, yeah, we love it. We love your character. So Jacob, we are gonna talk about so many different elements of your job because there's so many pieces to this. But I would love to know, how did you even get into hair color? As Sarah mentioned, you are so young for what you're doing. How, how and when did your career start and how do you feel you got to the place you did today?

[Jacob Schwartz]

Yeah. So I'm from a small town outside of Nashville, Tennessee. That's where I grew up. I basically won this competition in hair school that led me to a free trip to Vegas. And then I took that trip and stacked another trip on it and bought like a hundred dollar flight to la. And like I stayed in a motel and just like in my mind I thought, okay, when I graduate hair school, I'm gonna work in la York and learn and then come back to Nashville and like do really well there. So that happened and I went around to like the top salons at the time. It was like Ramirez Tran and like Justin Anderson and Tracy and Andy Lecompte. So I went, you know, around the big ones and I, I, I did my research because I thought, okay, I want to do hair like that. Like, that is what I don't see in Nashville and that's what I really want to see and learn how to do. So that's kind of, kind of how it started. And then I worked three jobs and saved up money, moved to Los Angeles on a whim. But a month before I left, I found my roommate on like Facebook groups. Okay, so she was an aspiring actress and it was like a college roommate finder. And she wrote like, I'm not gonna be in college, but I'm looking for a roommate. If anyone is looking for another roommate, I'm an actress trying to make it. And I thought, oh my God, how perfect. Like, I wanna work on actresses. And we'll both have like kind of CR schedules, so I'll, you know, let's go with her. So we, we talked a little bit, I think five minutes over the phone. I landed in LA the first of the year and we looked at two.

[Hannah]

Apartments and signed a lease, having never met her before.

[Jacob Schwartz]

No.

[Hannah]

Okay, is she now like Margot Robbie or something?

[Jacob Schwartz]

No, no. But she's so adorable and so sweet and like she, I still do her hair when she's, like, in town and stuff.

[Hannah]

I love that.

[Kirby]

Okay, so what was your first job when you moved to la?

[Jacob Schwartz]

My first job.

[Kirby]

Did you get into any of the salons?

[Jacob Schwartz]

So, yeah. So basically my first job, I started working at Mesh, and they were really, really busy, and they weren't quite looking for an assistant. So I was sort of, like, organizing the shed and, like, cleaning, and, you know, I was like, I'll do whatever. Like, I can take any job and prove myself and work hard. So I was willing. And I did that for about six months. I also was, like, from Nashville, like, this small town, like, so nervous and scared of, like, everything. Like, didn't know what Santa Monica Boulevard was compared to, like, Santa Monica, the city. I thought it was the same place. Like, I had no idea, you know.

[Hannah]

So pronouncing La Cienega, like, La Cinema.

[Jacob Schwartz]

Exactly. Yeah. So I just was like, okay, I'm gonna just take this in and learn as much as I can, and, like, we'll see how long I last. Like, that was my mentality. Like, I've got nothing to lose. Like, I'll just go back and, like, live with my mom, you know? So, yeah.

[Kirby]

Okay. So then you were at Mesh, and then how did you get your big break? Was there a celebrity that you worked on that put you on the map? Influencer or someone?

[Jacob Schwartz]

Yeah, so basically, I eventually got a job working for another stylist and assisted. And then I. Then I got another job, and I was assisting for four years, and then from that point, got promoted to doing my own thing. So then I was just doing a lot of, like, friends and, like, girls on Instagram. Like, I was, like, meeting people. I was like, oh, you're so cute. Like, I love your style. Like, I'd love to do your color and that kind of thing. Just sort of, like, putting out, like, little pieces of content and stuff here and there. And. And, yeah, I just. This was probably. I mean, I feel like two years ago is when things really, like, really changed for me. I was really busy before, but then the whole, like, Margot thing obviously changed a lot. And. Okay.

[Hannah]

What's the Margo thing?

[Jacob Schwartz]

How'd you meet Margo? So, yeah, you guys, I'm sure, know Bryce Scarlett a lot. He's amazing. He's so talented and so sweet, and, like, he is so inspiring to work with. Like, I love working with him, and we share a bunch of clients. And I started doing Margo's assistant, and then she saw her hair and, like, loved it. And then that's how I started Doing Margo.

[Kirby]

Wow.

[Jacob Schwartz]

And then Bryce and I, you know, getting her ready for, I think, the Oscars, like, two years ago. And basically, she, like, it didn't click with me. Like, we were getting her ready for the Oscars, and I was like, oh, this is such a cool thing. Like, so exciting. I got to do her for the Oscars. Like, not thinking, like, Barbie was happening. Like, I didn't. It didn't register with me. And the fact, like, then, like, one day, he was like, oh. He's like, well, you're making her blonde for Barbie. Like, the Barbie press. And I was like, what? Like, what do you mean? Like, so confused. Like, he's like, yeah. And, like, she's, like, shooting Vogue, like, next week. So, like, it's. This is for Vogue. And I was like, what? Like, I just couldn't even, like, grab, like, wrap my head around it. I was like, what? And the craziest thing is, like, sorry if I'm talking too much.

[Kirby]

No, please.

[Jacob Schwartz]

The craziest thing is, like, I was never allowed to play with Barbies growing up. My parents aren't, like, religious. My mom is super, like, understanding and sweet. But my just, like, the environment I grew up in is very, like, conservative. And, like, boys play football, girls do cheerleading. Like, you know, you like masculine things. So, like, I was always ashamed of it. And then the fact that, like, this happened, like, I just couldn't. I still, to this day, can't really understand it.

[Kirby]

Oh, my God. That's so special.

[Jacob Schwartz]

Yeah.

[Kirby]

Wow. Okay, so how did you. Did you create a specific Barbie blonde?

[Jacob Schwartz]

Bryce and I spoke about it, and I love collaborating with him. He's so smart and just, like, in tune with, like, what's happening and culture and everything. And I feel like we both were on the same page of Barbie is traditionally so blonde. Like, bleached super blonde. You know, like, we were kind of on the same note of, like, okay, let's give it, like, a modern twist. Like, Barbie, but not, like, platinum bleached hair. Like, make it more luck. A modern day Barbie isn't gonna be what Barbie was back in the day. Yeah.

[Hannah]

Or 90s.

[Jacob Schwartz]

Yeah. Blown out frosted, super light base bump. You know what I mean? So I just really used her natural color a lot in her looks and, like, really played with that. So, yeah, that's kind of how we, like, created it.

[Hannah]

I was a huge. I mean, I'm still a huge Barbie fan. I was living for the press tour. I loved seeing what Bryce and Patty were doing. I had no idea that you were the One that was doing her hair color. I'm curious in your perspective. I feel like hair colorists often get left out of when people are naming the glam team on Instagram posts or even in editorials and things like that. Like, did Vogue. Vogue probably didn't mention that you did her hair color for this, right?

[Jacob Schwartz]

I don't. I can't remember if they have or not. I've had a lot of really great mentions before, so I have gotten credit. But I know sometimes they forget about hair color, I mean.

[Kirby]

Cause you're too humble.

[Jacob Schwartz]

Yeah, well, in the fashion world, I just feel like it's about that moment, right? Like, who styled it, who did the nails, who created a look in that second. Obviously, it sometimes sucks, but I don't take it too personal because I'm just like, they're all there the day of, and, like, they just create it. And sometimes you just get, like, left behind. But at the end of the day.

[Kirby]

It'S like, yeah, people are cutting that picture out of Margot and bringing it to their colorist and saying, I want this color.

[Hannah]

Right. That's what I always think. I remember when I was younger, I would see in magazines and want to, you know, I take it in and show my hair colorist, and they would be like, you know, at the time, we didn't have Instagram, so it's not like we could, like, go to that person's page and be like, oh, actually, this is the.

[Jacob Schwartz]

Yeah.

[Hannah]

But then even on Instagram now, I feel like if you see somebody posting something, the hair colors really have to work hard to show. Like, this is my client. Like, I work hard as hair color. It's not like the hairstylist or the makeup artist is even thinking like, oh, who did her hair color?

[Kirby]

Yeah.

[Jacob Schwartz]

Yeah. I mean, it's true. And I kind of. For me personally, I always think of hair color as, like, makeup. It's like makeup for your hair, where, like, styling and the products and all of that is like skincare. So, like, you're really creating the. The way we see the depth and the highlights and the tones and, like, that's all there. And you're putting it. The hair colorist is putting that and weaving it into the client's hair. So totally. Yeah.

[Kirby]

Jacob, what would you say is the hardest part about being a colorist?

[Jacob Schwartz]

Okay, so the hardest part for me is time constraints, So a lot of people don't realize how long it takes to get a certain look. So. And especially if you're a perfectionist like me, like, I need hours you know, to make it right. So that's the hardest part.

[Hannah]

I spoke to a hair colorist once. We were both big fans of Britney Spears.

[Jacob Schwartz]

Oh, yeah. Same, obviously.

[Hannah]

Love Britney. Okay. I was like, have you ever done her hair before? And he was like, I would never do her hair because we can't guarantee she's gonna sit in the chair for as long as I need to be able to do what I would like to do for her hair. Cause, you know, she's so over, like, the glam now. Like, she's like, nobody touched me.

[Jacob Schwartz]

Which is her prerogative. You don't want your name on that either.

[Hannah]

Exactly. If you can't, like, make sure that you get to that certain lift or that certain color of, you know, highlighter if the extension isn't put in properly or whatever.

[Jacob Schwartz]

Yeah.

[Hannah]

You don't want your being associated with that. So I feel like that that's the other thing too. If you've been box dyeing your hair black for years, and you go in and you want to be platinum blonde.

[Jacob Schwartz]

Yes.

[Hannah]

You have to understand that's actually a lot harder than you think. It's not just going from black to blonde. It's like.

[Jacob Schwartz]

Exactly. Yeah. Stripping, they literally think, like, oh, it's just like, I just put my Match my natural color over it. It's like, no, but that's artificial color that you put over your hair. And it's so hard to take out. Yeah, yeah.

[Kirby]

So how long would you say, typically it would take you to take your client from brunette to blonde?

[Jacob Schwartz]

So usually if the hair is virgin, I would say about six to eight hours, give or take the amount of hair they have and how blonde we're going. Because sometimes you need two times to, like, fill in any dark spots or, like, fix things. But if someone has dyed dark hair, it's really unpredictable. Like, at least I feel like 10 to 12 hours. At least. Sometimes more.

[Kirby]

Are you doing people's hair, like, overnight? Cause you're so busy.

[Jacob Schwartz]

Yeah, overnight. Yeah, sometimes. Yeah. Like, depending on, like, where you're at, the time zone you're in, like, you're just like, okay, this is the time we have to do it. Let's do it.

[Hannah]

You know, so then let's go to supermodel blonde. Okay. So you get a phone call, hey, Bella wants to go blonde.

[Jacob Schwartz]

Yeah. She was, like, texting me and sending me pictures of, like, of inspo and stuff. She was like, how crazy would it be for you to take me blonde before Cannes and style me?

[Hannah]

Did she say why she wanted to Go blonde.

[Jacob Schwartz]

The cool thing about being a model is that you get to, like, transform into, like, these different things and, like, have fun with your look. And, like, that's why I love working with her because she's so inspiring and creative and, like, truly, like, a genius when it comes to creating these looks.

[Hannah]

Yeah, she's the architect of her own look.

[Jacob Schwartz]

She is, yeah.

[Hannah]

Okay, so she's sending you inspo. What? What was her inspo?

[Jacob Schwartz]

So a lot of it was, like, Brigitte Bardot, but in my mind, I was thinking of, like, Giselle and, like, her hair when she was little, and I was kind of like. I, like, looked at, like, photos of, like, her when she was a baby just to see kind of, like, what would naturally occur.

[Kirby]

So she was blonde as a baby?

[Jacob Schwartz]

Yeah. Yeah. So, okay. I was, like, keeping that in mind and also keeping in mind, like, her starting point now and also the fact that she's had, like, really blonde hair before, like, not platinum, but I think a couple of years ago, she had, like, really, really bright blonde. So I thought this time needs to be, like, natural, effortless, Giselle, that kind of vibe, because then we're just kind of doing the same thing, you know, 100%.

[Hannah]

So supermodel blonde is being described as multidimensional. It's a soft focus blonde. That's the thing that I love about it. It doesn't look orange. I think, like, sometimes if you're trying to take a brunette back to natural blonde, it leans more, like, extremely warm. This is warm, but it is soft. Are you just looking at her baby photos to be like, this is as far as we can push it in terms of blonde. So it still looks natural.

[Jacob Schwartz]

Yeah, it's a combination of a lot of things. Like, I think in the moment when you're doing such a big change, it's like a feeling we're putting the foils in, like, thinly sliced foils. Each hair, like, stacking it up. And thank God for this. I don't know if I'm allowed to curse, but this fucking bleach that I've been using from Schwarzkopf, it's amazing. And literally, like, it doesn't break the hair. Like, I don't mind just saying this because I have used other brands before. And, like, I tell the client, like, hey, like, your hair is going to feel a little dry. And they're like, okay, like, I get it, I get it. And, like, it does. And we're both on the same page and we understand it, but in this scenario, I use vario super blonde. Plus, it's like this white powder, and you can see, like, as it's lifting her hair, like, literally lifted to, like, yellow blonde. And, like, it was perfect.

[Kirby]

I'm looking at the pictures of her, and it looks so healthy. Like, she, like, looks like this is just her natural hair.

[Jacob Schwartz]

There wasn't a single hair in the brush. I use that bleach every day. But this is now the. I think, second or third time I've done, like, a major, like, bleach everywhere situation. And it's. It's been amazing.

[Hannah]

So then if somebody's wanting to take this into their colorist.

[Jacob Schwartz]

Yeah.

[Hannah]

How would they describe it? Obviously, you're taking a picture of Bella Hadid in there.

[Jacob Schwartz]

Right.

[Hannah]

But how. How would you describe this to another colorist?

[Jacob Schwartz]

To another colorist? I always say you'd want to have the gold mainly, like, around the face and on the ends. And then the roots, you want to keep a little cooler. So. So, like, keeping that more ash and the frame being more gold and also not doing a ton of dark and light or, like, chunky pieces. Like, even though I did bleach the whole entire head, I had to lift, like, the foundation of her hair. Cause it was dark, right? So. And also because she wears her hair back a lot and, like, in slick backs, I didn't want there to be, like, her dyed dark brown and then, like, a piece of blonde next to it. Cause then it would look like streaks. Right. It would look like piano keys. So that's why I was like, we have to lift all of it. So if you have a light base color, you don't have to worry about bleaching everything. You can just do, like, a lot of really fine highlights all over. But if you do have a darker base color, you can use something to lift your base.

[Kirby]

How long did it take you to take your blonde?

[Jacob Schwartz]

We're calling it 24 Hour Blonde. The first round was about, like, 14 hours. And then the second round was, like, broken up into, like, a little bit here, a little bit there, like some in can. So I think total. We just were like, yeah, 24 hours. Yeah.

[Kirby]

Was that stressful to, like, have to travel to Cannes with, like, your bleach and everything?

[Jacob Schwartz]

Well, yeah, just because, like. No, I mean, we travel a lot. Like, me and Sammy, my amazing assistant, we travel a lot for work, and we're used to, like, packing everything really nicely. She's so clean and organized, and, like, nothing ever spills or we never have problems. I've never lost a bag, so knock on wood. Knock on wood. So, yeah, it's. It's a lot. I mean, and also because I had to style her too, that I wanted to make sure I had everything I needed for that part of it. So we had like, I had my suitcase, I had a hair suitcase, I had a hair color suitcase. It was like a lot of stuff.

[Hannah]

Had you styled her before?

[Jacob Schwartz]

Yeah, I've styled her a couple times for like different, like for Orabella, her perfume line and like parties and just stuff here and there.

[Hannah]

That's so rare.

[Jacob Schwartz]

Yeah.

[Hannah]

Because usually colorists just stick to the color and then they have their stylist with them for you. You went to Texas because that's where she lives. Right. Little cowgirl now. So she went to Texas. That's my home state. And then goes to Cannes. And you finished the hair in Cannes.

[Jacob Schwartz]

Yep.

[Hannah]

And then you stayed with her, you styled her in Cannes and you styled her in London.

[Jacob Schwartz]

Exactly, yeah. So I styled her the day of Cannes red carpet. And she wore YSL and Chopard.

[Hannah]

Amazing.

[Jacob Schwartz]

She looked amazing.

[Kirby]

Incredible.

[Hannah]

When doesn't she?

[Jacob Schwartz]

Yeah, we then, yeah, left to go to London and she was doing. She was launching Orabella in London. So she had a Selfridges event and she also had a pop up and it was, it was really fun.

[Kirby]

Do you like styling?

[Jacob Schwartz]

You know what? I always have done it for my friends. I love hair just as a whole. So for me, I always like to know if I have to cut someone's hair or do this or do that. I also do extensions, so I don't promote that. I do hairstyling because it's. It's a lot. Like, I'm so busy in the salon and busy keeping track of everyone for award season and their color appointments and all that kind of thing. But, you know, I always thought, okay, if someone like, really big wanted me to, like, style them for something, I would do it. And lo and behold, she asked me to do her for Cannes and I was shocked.

[Kirby]

And now more people are gonna ask you to style.

[Jacob Schwartz]

Yeah, I know, but I know and I think about it and I'm like, yeah, I don't think I have time to do. To do. I think it's kind of fun. I can be like in the salon doing my thing and then if she needs me or like my friend that's a photographer wants to like, do some fun, creative stuff. Like, I can, but I think it's too much to try to do like, both. And I have so many clients that I share with, like, other amazing hairstylists and they're so talented and, like. And her and I have our own, like, personal relationships. So, like, obviously, if, like, Bryce. You know what I mean? Like, his clients are his. Like, I don't. I feel like, for me, like, this just made sense. Yeah, it made sense. And I feel like she. She also was so sweet and, like, considerate. She's like, I want you to make me blonde for Cannes. Like, I want you to get your bag. I want you to get your flowers. Like, you deserve all the respect and recognition and, like, just so nice. Like, she is such a sweetheart. And, like, honestly, like, I'm gonna start tearing up if I talk about it more, but she. Like, not a lot of clients do that, you know?

[Hannah]

She seems like a very genuine person.

[Jacob Schwartz]

Yeah.

[Kirby]

Truly. Okay, Jacob, if there were three products that you would recommend to every client that sits in your chair, what would they be?

[Jacob Schwartz]

Top three, I would say first is shampoo and conditioner. Olaplex. Number four and five is amazing.

[Hannah]

Okay.

[Jacob Schwartz]

Everyone needs it. And they also have a fine line that's for fine hair.

[Kirby]

Okay, great. Okay.

[Jacob Schwartz]

My second would be Mason Pearson. I love the little baby brush. You can put it in your purse. You can put it in your pocket. It's the best.

[Hannah]

And it's good for your hair.

[Jacob Schwartz]

Yeah, it's great for your hair because it's. It doesn't if you extensions or if you have, like, breakage. It's, like, really soft. It still detangles your hair, but it doesn't, like, break your hair.

[Kirby]

Okay.

[Hannah]

Okay.

[Kirby]

Amazing. And then third.

[Jacob Schwartz]

And then the third one would be Schwarzkopf's osis mousse. It's amazing, and it gives great volume and lift.

[Hannah]

And then is there anything else in terms of, like, integrity of hair? Because obviously you're coloring people's hair or they're getting extensions with you that you really love.

[Jacob Schwartz]

I also really love Milbon. They have, like, a really good repair line, and it's super hydrating. So if you just have gone through, like, a big color change, they're also great. Yeah. I like, if someone's like, like, wanting. Some people like to switch things up. They like to use, like, two different shampoos. So, like, I always recommend the Olaplex, obviously. And then if someone wants something different, you know.

[Kirby]

Okay, Jacob, If I wanted to go blonde.

[Jacob Schwartz]

Yes.

[Kirby]

If Kirby wanted to go back to being full blonde, She's a little. She's a lot blonder.

[Jacob Schwartz]

She's a little blonde in there. Yeah. Your hair color looks great.

[Kirby]

It's coming out. It's coming Out. How do we find the best blonde for our skin tone?

[Jacob Schwartz]

Okay, this is really funny, but lately a lot of people have been typing in AI or chat gbt, like, what blonde works on me? And like, you put a picture of yourself and it'll tell you. Yeah.

[Hannah]

Do you think it's correct? Have you tried it yourself?

[Jacob Schwartz]

I think it's pretty correct. Yeah.

[Hannah]

So this is a good use of AI.

[Jacob Schwartz]

Yeah. But also, like, I still want my job, so, like, I'm not gonna, like, recommend that to everyone. Like, please come in and ask me.

[Kirby]

There's no way that AI is gonna.

[Hannah]

Be all the colors and try to do it yourself.

[Jacob Schwartz]

But I feel like everyone's obsessed with AI right now. Like, I'm obsessed with it. Like, anytime I'm like, oh, wait, I'm not gonna Google that. I'm gonna AI chatgpt.

[Hannah]

You know what? This actually leads me to another question. We were just talking about how there's this thing called recession blonde where people are realizing, okay, I need to pinch my pennies, but I don't want to totally give up my hair routine. That includes coloring.

[Jacob Schwartz]

Yes.

[Hannah]

Are there some methods that you would recommend to people in terms of you can go blonde, but this is how to, like, keep it for six months?

[Jacob Schwartz]

Yeah. So you have to use a demi permanent color. Especially if you're young and you're in your 30s, 20s, 40s, and you have maybe a little bit of gray. Like Vibrance by Schwarzkopf is gold.

[Hannah]

Okay.

[Jacob Schwartz]

It's my all time favorite demi permanent line.

[Hannah]

Okay.

[Jacob Schwartz]

Has the best coverage and payoff.

[Hannah]

Is it professional?

[Jacob Schwartz]

It's professional, yes.

[Hannah]

Okay, so you need to go to a colorist that uses those.

[Jacob Schwartz]

Yes. So I would just like ask your colorist or research on Instagram, find someone that uses Schwarzkopf, because that's by far the only way to, like, stretch out your appointments. Because if you do a lot of highlights and you're not using Vibrance or another demi permanent line, it's. You're going to have like streaks in your hair and the line of demarcation. I know a lot of people think permanent hair color is better because it lasts longer. And it's permanent because we all want to get our money's worth. Right. But in reality it doesn't because it causes more of a demarcation line.

[Hannah]

Okay. What is the difference between demi permanent and semi permanent?

[Jacob Schwartz]

Yeah, so there's like, there's direct dye, there's semi permanent, there's demi permanent, and then there's permanent.

[Hannah]

Okay. Can you go through all of those.

[Jacob Schwartz]

Yes. Okay. So direct dye is like, something that you would put on that's like a bright color. Something blue pink that has no developer. You just put it on your hair. There's semi permanent, which is more translucent than a demi permanent. So I also kind of think about it, like, painting. Like, you have watercolor, and then you have acrylic. So watercolor is direct eye, and then permanent color is acrylic.

[Hannah]

Okay, got it.

[Jacob Schwartz]

Yeah. So as you move up, you get more intense, more pigment, and then you have stronger developers as you go up. So developers are what? You see, Your hairstylists mix the white stuff in the color, and they're mixing like this. That's the developer.

[Kirby]

So it's semi and then demi and then permanent.

[Jacob Schwartz]

Yeah.

[Kirby]

Okay.

[Jacob Schwartz]

And then Schwarzkopf has a demi permanent line that I'm obsessed with, and it's called Vibrance, and that's the best I've ever used.

[Hannah]

Okay.

[Jacob Schwartz]

Because you get the best of both worlds. It's not like, oh, you wash your hair, and then your colors faded in, like, two weeks. You know what I mean? So it lasts, but it also, if you decide to go blonde, like how I did on Bella, I made her really dark three weeks before we went blonde for Cannes, so.

[Kirby]

Oh, wow.

[Jacob Schwartz]

Yeah, so that must have been hard. It was easy to lift out because we used the Vibrance, but if it wasn't that case and we used permanent, it would have been even harder.

[Hannah]

You wouldn't have been able to do it in 24 hours.

[Jacob Schwartz]

Probably not. Yeah. I mean, yeah, probably not.

[Kirby]

Is there a celebrity that you think.

[Jacob Schwartz]

Would look really good blonde that currently isn't blonde?

[Kirby]

Yeah.

[Jacob Schwartz]

Ooh, let me think who you're like.

[Kirby]

I would love to turn you into blonde, even just for 48 hours, because you're gonna take 24 hours.

[Jacob Schwartz]

I know. There's more people that are blonde that shouldn't be blonde. Ooh, is that bad?

[Kirby]

No.

[Hannah]

I actually love that. So when Hailey Bieber was on the podcast, we talked about how we were both so devoted to being blonde. And then when we look back at our photos and videos of ourselves, we're like, why were we so committed to blonde blindness? No, we were blonde blind.

[Jacob Schwartz]

Yeah.

[Kirby]

That happened for a very long time. I'm not sure I don't fully agree.

[Jacob Schwartz]

Because I think I've seen you blonde. We've met when you were blond, and I loved it. This looks amazing too. But you look good. You look amazing with both in the emojis.

[Kirby]

I still have her as a blonde.

[Jacob Schwartz]

They do yes.

[Hannah]

She refuses to give me up. I'm still a blonde at heart. And in her head.

[Kirby]

Do you think we'll be seeing a lot more blonde?

[Jacob Schwartz]

I think you guys will be seeing more blondes. Yeah. Because it's getting warmer outside. Everyone's getting ready for vacation. They want to tan, they want all the things.

[Kirby]

But I feel like there was a lull, like, in the past few years. Right. Like, it wasn't like our iconic blondes weren't as blonde anymore, but now we're starting to, like, see a little bit more.

[Jacob Schwartz]

Yeah. I feel like also because there was that like Kim Kardashian like, era of everyone wanting to be platinum and like icy, like Khaleesi. It was like the Game of Thrones time. You know what I mean?

[Kirby]

Yeah.

[Hannah]

And then everyone kind of toned it down.

[Jacob Schwartz]

Yeah. And then we've kind of like leaned more the other direction. Like, I like more classic, timeless. I mean, if someone's a level eight or nine, naturally, like, yeah, let's bleach it because it's like, easy to do and it looks amazing. But if your hair is jet black and you want to be blonde, it doesn't always look and feel the best.

[Hannah]

What level am I? This is. So this is my natural color, like my base.

[Jacob Schwartz]

I would say you're about a level six and a half.

[Hannah]

Okay. And then what level is Sarah?

[Jacob Schwartz]

I think you're about a level four. Four. I think you're level four.

[Hannah]

Oh, really? So what's a level one?

[Jacob Schwartz]

It's like black, like. Yeah, yeah. Well, if you ask, maybe you're like in between a three and a four. I'm very like, indecisive. Like, I'm very decisive. And I'm also, I also have. I'm very like dual sided, I think. So I'll say, like, oh, you're like a three, five. Or like maybe like a little bit of sweet and a little honey, but like, not too much. Like, I'm just like, that's how I am. I don't know why I'm like that, but it's weird.

[Kirby]

So if you took me blonde, I mean, this is my natural haircut color. How long would it take you? And what kind of blonde would you make me?

[Jacob Schwartz]

I feel like you would look really good warm, like golden. You don't like warm?

[Kirby]

That scares me. Yeah, but I mean, it shouldn't. I just am like, like, what, what, what?

[Jacob Schwartz]

Under, like, what skin tone do you feel like you have more like pink in your skin or more warm color?

[Kirby]

I think I'm more Yellow. But I say that because, like you said, we were in this era of blonde that was, like, so icy and platinum.

[Hannah]

We had to be cool blonde. We could not be warm.

[Jacob Schwartz]

And I also feel like, with the style, too. Sorry, I was trying to cut you off.

[Hannah]

No, no, no.

[Jacob Schwartz]

But I feel like the. It, like, went with the style, and, like, I feel like now it's, like, timeless and, like, classic and the row and, like, everything's very, like, effortless, and I feel like the hair kind of, like, goes with it.

[Hannah]

We had Mary Kate and Ashley's influence. They will continue. They will always endure. But they have warm hair.

[Kirby]

They do.

[Hannah]

Their hair is not cool toned. And I think we're seeing so many more warmer vibrant tones. So I think we'll see a lot more of that this year, too.

[Jacob Schwartz]

Yeah, definitely.

[Kirby]

Yeah.

[Hannah]

Why do you think that is?

[Kirby]

I think people are done demonizing the warm tones.

[Jacob Schwartz]

Yeah. I just think, like. I think it's because of fashion. I think that's the way that, like, people are. The direction people are going in. And it just. I mean, you look back at pictures of, like, people in, like, the 2000s and the 90s, like, they had, like, warm hair. Like, the brunettes were, like, borderline red. You know what I mean? Like, it's just like a trend. Like, things just kind of fluctuate. And I feel like whatever that was in 2016, when people wanted uniform. I don't know what people were wearing, but it was, like, probably, like. I don't know. You know what I mean? Like, really, like, flashy and, like, I think things just that the platinum hair worked.

[Kirby]

Do you think we'll ever go back to, like, when Kylie Jenner was coloring her hair a different color?

[Jacob Schwartz]

I'm sure. I'm sure at some point. Yeah.

[Hannah]

I don't know if we need to go back. Some unicorn hair.

[Jacob Schwartz]

Yeah. Some tiktoker will come up with something. Yeah.

[Hannah]

I mean, do you. But I personally cannot go back.

[Kirby]

I mean, could not handle it.

[Hannah]

I can't go back.

[Jacob Schwartz]

I also think when you're younger, too, like, you.

[Kirby]

That's fun.

[Jacob Schwartz]

You know what I mean? You do these things, and then you grow into yourself more and you, like, figure out your style, and you're like, yeah, actually, I look good with warm blonde.

[Hannah]

Before we let you go, what is your number one pet peeve when it comes to hair color clients? What should people not be doing when they go to see their colorist?

[Jacob Schwartz]

My number, I have a lot of. I have too many pet peeves. We'll be here all day. We'll be here all day.

[Hannah]

Bring em.

[Kirby]

Come, come.

[Jacob Schwartz]

My top pet peeve is like, not knowing exactly what you want or not. Or like being like in the middle of a drastic.

[Kirby]

Oh, like you're this like two different choices.

[Jacob Schwartz]

Yeah, two dual sided. Like, it's like, I want to be Burnett, but I might want to be blonde. It's like, we got to pick one that I like because then in my mind, I'm like doing like a couple highlights and I'm like, I'm just going to do a little because she doesn't want to be too blonde. And then, you know, then we see it and then it's like, oh, I want to be blonde. And I'm. And I'm like, but you said you kind of want to be brunette. And then we're in this like, thing of like, which one do you want to be? And then it just like, wastes everyone's time.

[Hannah]

So I'm starting to think you have the hardest job in Hollywood because I would think, okay, if you're indecisive, maybe you're more open to the colorist expertise in terms of what you want. But as you're saying, they're like, well, I said I wanted this. And you're like, yeah, but you also said you wanted this. Then there's people that come in that say, I want this.

[Jacob Schwartz]

I love that. That's my favorite.

[Hannah]

But what if their interpretation of what this is is not your expert opinion of what that is? Because that was a problem I had growing up.

[Kirby]

Same me too.

[Jacob Schwartz]

I always end up doing what I want in a way. You know what I mean?

[Kirby]

And they end up being happy with it.

[Jacob Schwartz]

Yeah. Because at the end of the day, like, you have, you're given this client and it's your responsibility as the professional and as a creative person to like, put your foot down at some point and say, like, no, we're doing it like this. Because sometimes people don't know what they want as far as they'll show a picture, but then they'll say like, but I want golden. And they're showing platinum blonde hair. And. And then you have to decide, okay, she's saying golden, but she means platinum, because she's showing me a picture of platinum. And then that's when. That's the only way. Like, that's how I work. I just have to look and kind of see through a lot of the, like, drama, you know what I mean?

[Hannah]

You have to make the executive decision because to your point, I would take in pictures of Jessica Simpson. I would Take in these two pictures. One, when she got this long, it was a lob.

[Jacob Schwartz]

Yeah.

[Hannah]

She was blonde, but she had these red streaks underneath.

[Jacob Schwartz]

Oh, love. Okay. Love.

[Hannah]

But I would say I don't like the red.

[Jacob Schwartz]

Okay.

[Hannah]

I just. I like this look. And they're like, what do you like about it? And then we came to the determination that I just liked the length of her hair.

[Jacob Schwartz]

Okay. Yeah.

[Hannah]

Not actually anything about the color. And I just thought she looked beautiful. Then the other photo is literally her in a slicked back, like, raggedy. Can't even see her hair, wearing a Juicy couture. Terry.

[Jacob Schwartz]

Oh, my God. I think I know what. I think I know what picture you're talking about. Yes. Yes.

[Hannah]

She's tan as hell.

[Jacob Schwartz]

Yeah.

[Hannah]

Carrying her white Louis Vuitton. And her hair is, like, platinum blonde. Like, it's like, it's golden with platinum blonde streaks. And they're like. These are two totally different tones.

[Jacob Schwartz]

Yeah, yeah, yeah, yeah, yeah.

[Hannah]

What do you like? And it's like, oh, I just think she's gorgeous. And I want to look just.

[Jacob Schwartz]

You're like, I want this vibe. This is how I want my day to look.

[Hannah]

Right? And they're like, we're giving you a golden blonde. Like, this is where we're going. Like, this is what we're doing.

[Kirby]

Jacob, you know what you need? You need to use AI you need to have. You know how they have the skin cameras, like, the check. So you need to have the camera. So your clients take a picture, and then they say what they want. And then AI will, like, create a few options, and then they pick, and then you're like, okay, great. Okay, that's the one you want.

[Jacob Schwartz]

That's smart.

[Hannah]

That's what you'll start doing when they sit in your chair.

[Jacob Schwartz]

Yeah.

[Kirby]

Because you're like, no speaking.

[Jacob Schwartz]

Just take my ass. I'm going to pull out an iPad and be like, okay, first step. Yeah.

[Kirby]

I think that's, like, truly. Because I don't ever know what I want. You know what I mean? And everyone's always leaning on the expert, but you can't tell us what we.

[Jacob Schwartz]

I know. Yes. Yeah. At the end of the day, it's like, it's your hair. And, like, I can't say, oh, my God, you're gonna love this. And then you hate it. It's like, you don't wanna be a redhead. Maybe I think you should. But until you show me a picture of, like, what, like, neighborhood we're gonna be in, then I can be like, pick the house, you know, like, yes, Love that.

[Hannah]

Love it. Jacob, this was so fun. Thank you so much for coming on the podcast. Where can everybody follow you online?

[Jacob Schwartz]

So you can follow me @jacobshortshair on Instagram and 1-800-called Jacob on TikTok. My. One of my. One of my best friends created this. Whatever, this handle for me, so I don't take credit for it. Wow.

[Kirby]

Genius.

[Jacob Schwartz]

Yeah. And then, wow.

[Hannah]

I'm so obsessed.

[Kirby]

That lawyer is so mad at you, Jacob.

[Jacob Schwartz]

Whatever. Because the signs, you see. You see the billboards. Yeah. She was like, you got to change your Instagram too. I'm like, I don't know. That's like, it's too much.

[Kirby]

He might. He might sue you, but he might also pay you a lot of money.

[Jacob Schwartz]

But TikTok is fun.

[Hannah]

TikTok is.

[Jacob Schwartz]

It's fun and like, it's a completely other world. Yeah.

[Hannah]

Like, keep it there. And then you got your professional one over on Instagram. You're good to go.

[Jacob Schwartz]

You're good to go. Boo. Yeah.

[Kirby]

Oh, my gosh. Amazing. Thank you.

[Jacob Schwartz]

Thank you, guys.

[Sarah]

Hi, guys, it's Hannah from Giggly Squad. With summer around the corner, I wanted to tell you guys how I'm staying comfy and stylish. Lululemon is my secret weapon. There are plenty of copycats out there, but nothing compares to the Lululemon fabrics and fit. I've literally had my pair of Lululemon since college, and I'm out of college. I know I don't look it, but I am. The quality is next level. I especially love the Lululemon Align collection. It's made with this weightless, buttery, soft nulu fabric that feels like next to nothing. It's so soft. Whether you're in Align pants, shorts, a bra, tank, skirt, a dress, you get non stop flexibility in every direction so you can stretch the summer limits. Align. Even wicks, sweat and as a sweaty girl. I love this. You know it's going to be my best friend when I play tennis this summer. Shop the Align collection [e-mail] or your nearest Lululemon store.