Nick and Ethan break down the effectiveness of Facebook ads for home service businesses. Drawing from their experience in scaling businesses and consumer retail, they share insights on building high-performing ad campaigns, customer engagement, and creating standout branding. This first episode also teases upcoming insights from industry experts.

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Show Notes:

00:00 Introduction to Go the Distance

02:03 Why start a podcast?

03:42 The importance of Facebook ads for home services

05:33 Common mistakes in Facebook ads

06:19 Strategies for successful Facebook ads

11:17 Working with agencies

14:39 Creative content and branding

18:24 Converting leads into customers

20:03 Practical steps for HVAC business growth

25:27 Final thoughts and takeaways

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Go the Distance brings you top contractors, disruptors, and investors redefining home services. Stay ahead with cutting-edge insights on business strategy and technology built to fuel your growth. Hosted by entrepreneurs and investors Nick Durbano and Ethan Song, Go the Distance is where the future of the trades takes shape.

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Distance is a sales automation software that provides powerful tools and AI agents like Miles to help you grow faster while cutting costs. We’re built to help business owners scale efficiently while gaining more freedom and control over their success.

https://distance.so/