Ethan and Nick are joined by James Ladd, an SEO expert and co-founder of Placeholder, to discuss how businesses can leverage SEO for growth. They cover practical strategies for local markets, the growing role of AI tools, and common mistakes to avoid. The conversation also explores integrating SEO with content creation and staying ahead in a competitive market. Finally, the discussion explores growth strategies for thriving in an AI-driven future.

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Connect with Placeholder SEO

Website: https://placeholderseo.com/

LinkedIn: https://www.linkedin.com/company/placeholder-seo/

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Show Notes:

00:22 James Ladd’s journey into SEO

02:54 Understanding SEO and its impact

04:40 Foundational SEO strategies for local businesses

09:01 Advanced SEO tactics and AI integration

15:46 The future of SEO and AI

26:33 Practical advice for business owners

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Go the Distance brings you top contractors, disruptors, and investors redefining home services. Stay ahead with cutting-edge insights on business strategy and technology built to fuel your growth. Hosted by entrepreneurs and investors Nick Durbano and Ethan Song, Go the Distance is where the future of the trades takes shape.

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Distance is a sales automation software that provides powerful tools and AI agents like Miles to help you grow faster while cutting costs. We’re built to help business owners scale efficiently while gaining more freedom and control over their success.

https://distance.so/