Episode Summary: Cesar Grajales – From $80 and a Dream to National Impact

Podcast: Going Big! with Kevin Gentry
Host: Kevin Gentry
Guest: Cesar Grajales
Release Date: June 23, 2025

In this inspiring episode of Going Big!, host Kevin Gentry sits down with Cesar Grajales, a multifaceted entrepreneur, nonprofit leader, and influential voice in Spanish-language media. Their conversation delves into Cesar's remarkable journey from arriving in the United States with just $80 to making a national impact through his ventures in public policy, media, and entrepreneurship.

Early Life and Immigration Journey

Cesar begins by sharing his poignant immigration story, highlighting the challenges and sacrifices he and his family faced when fleeing Colombia.

Cesar Grajales [05:12]: "We had to leave Colombia because of bad policies, violence, and insecurity. My father wanted to raise our children in a safer place, so we applied for political asylum in the United States."

Arriving in Miami with only $80, Cesar and his father faced an uncertain future. They found temporary shelter and employment through community connections, which played a crucial role in their initial settlement.

Cesar Grajales [07:00]: "We had only $80, which we used to pay for our first night at a hotel in Miami Beach. The next day, my dad connected with a former business associate who gave us the opportunity to work at Vega Bakery."

Building a Foundation: Community and Work Ethic

Cesar emphasizes the importance of community support and hard work in overcoming early challenges.

Cesar Grajales [06:24]: "We started by cleaning the bakery and eventually moved on to construction, painting houses, and gardening. The community embraced us and gave us the opportunity to find our purpose and continue following the American dream."

This period was instrumental in shaping Cesar's resilient spirit and dedication to his goals.

Transition to Public Policy and the LIBRE Initiative

Cesar's involvement with public policy began through his connection with Daniel Garza, the founding president of the LIBRE initiative. Their shared values and commitment to the Latino community led to significant contributions in political outreach and policy advocacy.

Cesar Grajales [10:06]: "Daniel introduced me to politics and policy. I started volunteering for LIBRE by writing content and eventually took on roles such as field director, state director, and national spokesperson."

Under Cesar's leadership, LIBRE became a respected center-right organization dedicated to connecting conservative values with the Latino community. He highlights key achievements, including the passage of the universal voucher program in Florida, which expanded educational opportunities for minorities.

Cesar Grajales [16:30]: "The universal voucher in Florida benefits minorities, including Latinos and African Americans, by providing more educational options beyond traditional public schools."

Expanding Influence through Media

Recognizing the power of media in shaping narratives, Cesar leveraged his expertise to become a prominent voice in Spanish-language media. His radio show on La Poderosa allows him to engage with hundreds of thousands of listeners, discussing politics and policy from a center-right perspective.

Cesar Grajales [21:02]: "Our show analyzes local and national politics, taking live calls from listeners. It's like a daily poll of what people are feeling and connecting those sentiments to our community's values."

Through his media presence, Cesar challenges prevailing stereotypes and highlights the diverse priorities of the Latino community beyond immigration, such as the economy, safety, and education.

Cesar Grajales [22:56]: "Latinos care about the economy, safety, and educational options for their kids. It's fascinating how polls show a shift towards conservative values in these areas."

Launching the Sabota Freedom Podcast

Building on his media success, Cesar co-founded the Sabota Freedom podcast, aimed at inspiring the Latino community by sharing success stories and emphasizing the importance of upholding the American dream.

Cesar Grajales [24:53]: "Taste of Freedom was created to inspire our community by sharing stories of individuals who have made it big in America, whether first or second generation."

The podcast features notable guests, including Rachel Campos Duffy and the former manager of Celia Cruz, who share their journeys and legacies, further motivating listeners to pursue their aspirations.

Entrepreneurial Ventures: Indiegenius

Cesar's entrepreneurial spirit led him to establish Indiegenius, a shoe company that blends 100% leather with indigenous fabrics from Latin American communities. This venture not only promotes cultural heritage but also provides employment opportunities for artisans in Latin America.

Cesar Grajales [29:15]: "Indiegenius empowers people through work by creating value and supporting families in Latin America. Each pair of shoes is handmade with indigenous fabrics, celebrating our heritage."

Indiegenius reflects Cesar's commitment to social responsibility and his passion for creating meaningful business ventures.

Looking Ahead: Future Endeavors and Advice

As Cesar continues to expand his influence, he hints at new projects focused on digital content tailored for the Latino community. His dedication to providing center-right perspectives remains unwavering, aiming to meet the growing demand for diverse and truthful media representation.

Reflecting on his journey, Cesar offers heartfelt advice to listeners:

Cesar Grajales [32:35]: "Don't be scared. Use that fear to propel your dreams instead of letting it hold you back. Always trust the Lord."

He underscores the importance of enjoying the process, regardless of the outcome, and recognizes the impact his actions have on inspiring others.

Cesar Grajales [33:46]: "Enjoy what you're doing regardless of the outcome. People are always watching and your journey can inspire others, regardless of whether your company becomes a multi-billion-dollar enterprise."

Conclusion

The episode concludes with Kevin Gentry praising Cesar's relentless pursuit of big dreams and his ability to inspire through various platforms. Cesar's story serves as a testament to the power of vision, hard work, and community support in achieving significant impact.

Kevin Gentry [35:28]: "It's been an honor to work alongside you, Cesar. You're truly an inspiration to others."

Listeners are encouraged to explore Cesar's initiatives, including the LIBRE initiative and Indiegenius, and to embrace the mindset of going big in their own lives.

Notable Quotes:

• Cesar Grajales [06:24]: "Our community embraces us and gives us the opportunity to find our purpose and continue following the American dream."
• Cesar Grajales [16:30]: "The universal voucher in Florida benefits minorities by providing more educational options beyond traditional public schools."
• Cesar Grajales [22:56]: "Latinos care about the economy, safety, and educational options for their kids."
• Cesar Grajales [32:35]: "Don't be scared. Use that fear to propel your dreams instead of letting it hold you back."
• Cesar Grajales [33:46]: "Enjoy what you're doing regardless of the outcome. People are always watching and your journey can inspire others."

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