Episode #197 Iain Highfield – Why more isn't always better, Revolutionizing junior golf training, and Why he is called the DaVinci of golf? Iain Highfield (IG: @iainhighfey_ , X: @iainGLT ) is a Mental Performance Coach, an author of three books, a gueste speaker on the Golf Channel's 'School of Golf', and the Director of the KOHR Golf Academy. He has worked with and helped golfers at every skill level – beginner, junior, collegiate, and tour professional. In this engaging conversation, Ian shares his insights on the evolution of junior golf training, emphasizing a holistic approach that prioritizes mental, physical, and emotional well-being. He discusses the importance of understanding individual needs in coaching, building relationships with young athletes, and the balance between pressure and performance. Ian introduces the concept of the 'Administrative Athlete,' advocating for a focus on employee happiness and well-being in high-pressure environments. He concludes with valuable advice for aspiring coaches and athletes, encouraging them to seek mentorship and embrace a mindset of continuous learning.

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