The following guest sits down with host Justin White:

• Steve White – Loan Officer, Milestone Mortgage Solutions

Maximize Opportunities at Open Houses With a Strategic Approach to Networking

Open houses present a big opportunity for mortgage loan originators to get more business – but only if they have a gameplan going in. What should LOs do at an open house to turn leads into loans? Listen to Episode #111 of Good. Better. Broker. to find out why everyone at an open house is a potential client.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to leave an open house with more business opportunities and stronger real estate agent relationships.

In this episode, we discuss...

• 1:23 – how Steve has achieved success early in the first five years of his career
• 2:24 – how having a positive attitude has helped Steve
• 4:58 – Steve’s definition of “Mortgage University”
• 6:45 – how Steve built his business by going to open houses
• 8:37 – why Steve views open houses as a major opportunity for LOs
• 9:24 – how to determine if a homebuyer could be a potential client
• 11:51 – overcoming objections from potential clients
• 13:30 – the number one question buyers don’t ask themselves
• 14:55 – why Steve no longer carries business cards
• 17:54 – the value of being available on weekends
• 20:43 – why Steve prioritizes overcommunication with borrowers and agents
• 21:40 – Steve’s message to other LOs to stay positive

Show Contributors:

Steve White
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About the Host:

Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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How to Own an Open House | Episode 111