The following guest sits down with host Justin White:

• Courtney Crowder - Broker-owner, Phoenix Lending Group

When Your Social Circle is Mostly Real Estate Agents, Business Comes Naturally

Every mortgage loan originator has a different strategy for how they get referrals from real estate agents. For Courtney Crowder, it happens naturally because most of the agents she works with are her friends. How does blending business with personal help mortgage loan originators bring in more loans? Listen to episode #114 of Good. Better. Broker. to find out how Courtney has become the preferred lender for multiple real estate brokerages in her area.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to be a champion and a cheerleader for your real estate agents.

In this episode, we discuss ...

• 1:36 – going from working the front desk to being a broker-owner
• 2:15 – pairing real estate agents with the right LOs
• 2:39 – why Courtney treats her business like a real estate agent
• 3:20 – how Courtney has accumulated 80+ agents who send her business
• 3:51 – being a champion for your real estate agents
• 4:31 – using social media to cultivate agent relationships
• 6:30 – relating to single women who are homebuyers
• 7:48 – networking through women’s groups
• 9:01 – staying connected to real estate agents
• 11:04 – when it’s ok to say no to a real estate agent
• 12:04 – becoming the preferred lender for multiple real estate brokerages
• 13:32 – how other LOs can work with more real estate agents

Show Contributors:

Courtney Crowder
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About the Host:

Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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Keep Your Friends Close and Your Agents Closer | Episode 114