The following guests sit down with host Justin White:

• Taylor Coulton and Jeff Summy, Co-founders, Federal First Lending

How Brokers Can Navigate Building a Company With a Partner

Behind every successful partnership is an ability to compromise and complement one another. For the broker-owners of Federal First Lending, company strategy is guided by one fundamental question – what is going to bring in more loans? Listen to Episode #107 of Good. Better. Broker. as we go inside the dynamic of friends turned co-founders of a growing mortgage broker shop.

In this episode of the Good. Better. Broker. podcast, you’ll hear how broker-owners navigate the responsibilities of building a company.

In this episode, we discuss...

• 1:25 – when childhood friends become business partners
• 4:54 – how Taylor and Jeff lean on each other
• 6:52 – the benefits of a ‘divide and conquer’ approach
• 8:13 – launching the company from Taylor’s apartment
• 9:40 – recruiting loan originators
• 10:33 – growing at an appropriate pace
• 12:41 – why you can’t make someone put in the work to be successful
• 16:07 – adapting a direct-to-consumer model to their company
• 17:44 – splitting up the responsibilities for leading the business
• 21:04 – knowing who to go to with questions
• 22:22 – why Taylor and Jeff have done coaching together

Show Contributors:

Taylor Coulton
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Jeff Summy
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About the Host:

Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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Head to uwm.com to see the latest news and updates.

Power Partners: Secrets to Thriving as Broker-Owners | Episode 107