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In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with David Lillard to talk about marketing in the age of AI and what still wins in the real world.

AI can generate websites, copy, and content fast. But businesses still struggle with the hardest part: deciding what to do, why it matters, and how to tie marketing to revenue without lying to themselves.

David explains why you cannot replace relationships with technology, how marketing should create lift so leaders can manage more relationships, and why frameworks and decision-making matter more than deliverables.

This conversation covers sales and marketing alignment, clarity that compounds, finding leaks in your funnel, and why email remains one of the most underrated growth channels in B2B.

#GoodBusiness #Marketing #Sales #AI #B2BMarketing #RevenueGrowth #Leadership #SalesEnablement #EmailMarketing #Strategy

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

You Can’t Replace Relationships with AI: Sales and Marketing Alignment