
Hosted by Clay Vaughan · EN
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.

On this episode of Good Business, Clay Vaughan sits down with Casey Baker, Fractional Revenue Executive at Good Agency. With decades of experience in sales, marketing, and executive leadership, Casey has helped growing companies unlock momentum through alignment, clarity, and what he calls the "Velocity Framework."Casey shares how heart, heading, and hustle form the foundation for revenue growth. From hiring decisions to humility-based leadership, he outlines how decision-makers can drive traction without burning out their team. Clay and Casey also discuss how mid-market companies can avoid the trap of scattered marketing and gain strategic focus.This conversation is for executives, founders, and marketers who want to accelerate results without sacrificing culture. If your business feels stuck or misaligned, this episode delivers a practical lens for gaining traction.To learn more about Casey's approach to fractional leadership, visit goodagency.com/fractional.Subscribe to Good Business: https://www.goodagency.com/good-business-podcast#businessgrowth #leadership #marketingstrategy #revenuegrowth #fractionalexecutiveSupport the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Title: Faith, Leadership, and Biblical Truth with Dr. Randall Price | Good Business PodcastOn this episode of Good Business, Clay Vaughan sits down with Dr. Randall Price—biblical scholar, archaeologist, and founder of World of the Bible Ministries. As a leader in biblical archaeology and historical research, Dr. Price has spent decades uncovering the evidence behind scripture, equipping others with knowledge that strengthens both faith and leadership. His journey from medical research to ministry reveals the power of conviction, purpose, and perseverance.Throughout the conversation, Dr. Price shares insights on the intersection of faith, leadership, and education. He discusses the role of historical evidence in strengthening belief, the importance of integrity in leadership, and why he built an organization that goes beyond himself. His approach to teaching and equipping future leaders offers valuable lessons for business professionals, ministry leaders, and those seeking to build lasting impact.This episode is a must-listen for business leaders, pastors, and anyone passionate about leading with purpose. If you’re interested in strengthening your faith while developing leadership skills rooted in conviction, this conversation will inspire and challenge you. Dr. Price’s wisdom offers practical takeaways for those navigating the complexities of leadership, mission-driven work, and organizational sustainability.For those interested in diving deeper into Dr. Price’s work, visit WorldoftheBible.com to explore his research, books, and museum collection. Don’t forget to like, subscribe, and share this episode with those who would benefit from its message!Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Winning Leadership Strategies for Growing Businesses with Joel Trammell and Clay VaughanIn this episode of Good Business, Clay Vaughan speaks with Joel Trammell, an experienced entrepreneur, CEO, and leadership coach, about the challenges and strategies involved in building a successful company. Trammell shares insights from his years of experience leading and advising businesses, providing a practical approach to leadership, decision-making, and long-term growth. His expertise offers valuable guidance for those looking to strengthen their ability to lead with confidence and clarity.The discussion focuses on the key shifts that happen as a company grows beyond 25, 100, or 150 employees. Trammell explains how a CEO’s responsibilities evolve, moving from hands-on involvement to building a structured team capable of driving success. He introduces the Chief Executive Operating System, a framework designed to help leaders establish strong foundations for growth. The conversation highlights the balance required between customers, employees, and shareholders, showing how overlooking any one of these groups can weaken a company’s ability to thrive.This episode speaks to business owners, executives, and entrepreneurs looking to sharpen their leadership approach. Those seeking to develop stronger teams, improve decision-making, and build a company that sustains long-term success will find valuable insights throughout the discussion. Whether leading a small business or an expanding organization, listeners will gain strategies that can be applied to their own journey.For those interested in learning more about Trammell’s leadership strategies, visit CEOSys.co to explore his books, courses, and training programs. Be sure to subscribe to Good Business for more expert insights on leadership and company growth. If this episode provided value, share it with others who could benefit from these insights.Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

In this episode of Good Business, host Clay sits down with Zach Potts, an accomplished entrepreneur and real estate developer with deep expertise in Texas's booming markets. Zach shares his inspiring journey from growing up on a dairy farm to building a successful portfolio of businesses in land development, oil and gas, and beyond. He emphasizes the importance of honing essential skills early in your career, surrounding yourself with like-minded individuals, and taking calculated risks to achieve sustainable growth. Whether you're a seasoned investor or just starting your entrepreneurial path, Zach's insights are sure to resonate.Zach delves into the current state of the Texas real estate market, offering his perspective on how interest rates, inventory, and migration trends are shaping opportunities for business owners and investors. He highlights the value of diversification and adaptability in navigating economic shifts, drawing from his experience during the 2008 financial crisis and the COVID-19 downturn. With a focus on maintaining financial prudence, Zach discusses strategies for leveraging risk without overextending, including his approach to developing rural land with high demand and minimal restrictions.From this episode, you’ll learn how to recognize market signals and adapt your strategies accordingly, how to build and lead a team using systems like the Entrepreneurial Operating System (EOS), and why maintaining a long-term vision is crucial for success. Zach also shares practical tips on managing capital, mitigating risk, and identifying growth opportunities in uncertain times. Packed with actionable insights and valuable lessons, this episode is a must-listen for anyone looking to thrive in today’s dynamic business landscape.Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Discover how AI is revolutionizing the marketing landscape in this insightful episode of Good Business. Host Clay Vaughan, along with Luke Frazier and James Hall from the Good Agency Team, explore the powerful impact of AI technologies in reshaping business strategies. Dive into a dynamic discussion on how AI tools like ChatGPT and Content Sprout are changing the way we think about marketing, from enhancing brand messaging to optimizing SEO strategies.Clay, Luke, and James discuss the practical implications of AI in everyday business operations, offering a fresh perspective on leveraging these technologies for substantial growth and efficiency. Learn about the benefits and challenges of integrating AI into your marketing efforts and how to navigate the evolving market with these innovative tools.💡 Topics Covered:-Understanding the AI revolution in marketing.-Practical applications of AI tools like ChatGPT and Content Sprout in business.-Strategies for integrating AI to enhance marketing and growth.-Navigating the challenges and ethical considerations of AI in business.🎙️ Join us for this transformative conversation that not only demystifies AI but also provides actionable insights on harnessing its potential for your business's success.For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/Visit us online:https://www.goodagency.com/Contact Us:Phone: (832)-559-2129Email: hello@goodagency.comSan Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386Connect with us:Facebook: https://www.facebook.com/goodagencycoInstagram: https://www.instagram.com/goodagencyco/LinkedIn: https://www.linkedin.com/company/goodagencyco/YouTube: http://www.youtube.com/@good_agencyRead our Blogs: https://www.goodagency.com/blog/Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts#AIRevolution #MarketingInnovation #DigitalTransformation #AIinBusiness #TechInMarketing #GoodBusinessPodcast #FutureofMarketing #AIforGrowth #BusinessStrategy #AIIntegration #LeadershipInAI #exponentialgrowthSupport the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Discover how to transform your leadership identity, overcome burnout, and unlock exponential growth with Cassie Shea in this heartfelt and raw episode of Good Business. Hosted by Clay Vaughan, alongside James Hall, Cassie shares her journey of guiding business leaders to achieve remarkable success, including helping a client achieve an incredible 10x revenue growth, all while embracing personal transformation.Clay, James, and Cassie dive into the challenges of balancing professional ambitions with personal well-being, redefining success, and discovering opportunities in adversity. Cassie reveals her unique coaching approach, focused on aligning with your future self and implementing systems that amplify impact. This episode is packed with inspiring stories, practical insights, and a fresh take on leadership and resilience.💡 Topics Covered:Redefining success and failure for business leadersLeveraging identity transformation for exponential growthBalancing personal challenges with professional responsibilitiesCreating systems and processes that amplify successMultiplying leadership within organizations🎙️ Don’t miss this inspiring conversation that redefines leadership norms and provides actionable strategies to thrive in both life and business!For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/Visit us online:https://www.goodagency.com/Contact Us:Phone: (832)-559-2129Email: hello@goodagency.comSan Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386Connect with us:Facebook: https://www.facebook.com/goodagencycoInstagram: https://www.instagram.com/goodagencyco/LinkedIn: https://www.linkedin.com/company/goodagencyco/YouTube: http://www.youtube.com/@good_agencyRead our Blogs: https://www.goodagency.com/blog/Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts#LeadershipGrowth #BusinessTransformation #IdentityLeadership #BurnoutRecovery #SuccessMindset #Entrepreneurship #LeadershipCoaching #GoodBusinessPodcast #StoryBrand #ExponentialGrowth #WorkLifeBalance #ResilientLeadershipSupport the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Welcome to another episode of "Good Business"! In this enlightening discussion, our host Clay Vaughan is joined by special guest Johnny Holsten, who has flown in from Phoenix, and our new CGO, Luke Frazier. Together, they dive into one of the most critical issues businesses face today: the misconception that sales and marketing departments should be at odds. This conversation will explore how aligning these teams can foster growth and create a seamless customer experience.Johnny shares his journey from being a sports agent to becoming an entrepreneur affected by the shifts caused by COVID-19. The trio discusses the importance of cohesive messaging and the impact of effective communication within teams. They also touch upon the StoryBrand framework, explaining how it can be a powerful tool for clarifying marketing messages and enhancing sales strategies.Don't miss out on this episode packed with insights on improving your business's internal dynamics and driving successful outcomes through unified sales and marketing efforts. Whether you're a business owner, marketer, or sales professional, there's valuable knowledge here for you!For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/Visit us online:https://www.goodagency.com/Contact Us:Phone: (832)-559-2129Email: hello@goodagency.comSan Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386Connect with us:Facebook: https://www.facebook.com/goodagencycoInstagram: https://www.instagram.com/goodagencyco/LinkedIn: https://www.linkedin.com/company/goodagencyco/YouTube: http://www.youtube.com/@good_agencyRead our Blogs: https://www.goodagency.com/blog/Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts#GoodBusiness #StoryBrand #MarketingStrategy #SalesAndMarketingAlignment #BusinessGrowth #Entrepreneurship #LeadershipDiscussionSupport the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

In this compelling episode of the "Good Business" podcast, host Clay Vaughan is joined by Brittany Dunn from Safe House Project, an organization dedicated to combating child trafficking. Recorded in Austin, Texas, Brittany shares powerful insights into the challenges, strategies, and successes of their mission to provide safe environments and rehabilitative services to trafficking survivors.Brittany discusses the groundbreaking methods Safe House Project employs, including their holistic approach to recovery and support for victims. She highlights the importance of community awareness and the organization's efforts in education and training to prevent child exploitation.This episode is a must-listen for anyone interested in social justice, non-profit innovation, and making a tangible difference in the lives of vulnerable populations. Tune in for an in-depth look at how Safe House Project is breaking through growth ceilings and forging paths to freedom for countless children.🌐 For more about Safe House Project and to support their cause: https://www.safehouseproject.org/For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/Visit us online:https://www.goodagency.com/Contact Us:Phone: (832)-559-2129Email: hello@goodagency.comSan Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386Connect with us:Facebook: https://www.facebook.com/goodagencycoInstagram: https://www.instagram.com/goodagencyco/LinkedIn: https://www.linkedin.com/company/goodagencyco/YouTube: http://www.youtube.com/@good_agencyRead our Blogs: https://www.goodagency.com/blog/Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts#EndChildTrafficking#SafeHouseProject#GoodBusinessPodcast#SocialJustice#NonprofitImpact#ChildProtection#StopHumanTrafficking#CommunityAwareness#philanthropySupport the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

In this inspiring episode of Good Business, join Clay Vaughan alongside his esteemed guests, Luke Frazier and James Hall, as they dive into the transformative concept of unreasonable hospitality in business. Discover how this approach is revolutionizing business cultures by enhancing stakeholder value, team dynamics, and customer satisfaction across various industries. Whether you're an entrepreneur, a leader, or someone passionate about incorporating genuine care into your professional interactions, this discussion offers valuable insights into making every business interaction meaningful. Tune in to learn why adopting an ethos of exceeding expectations isn't just beneficial—it's essential in today's competitive landscape.For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/Visit us online:https://www.goodagency.com/Contact Us:Phone: (832)-559-2129Email: hello@goodagency.comSan Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386Connect with us:Facebook: https://www.facebook.com/goodagencycoInstagram: https://www.instagram.com/goodagencyco/LinkedIn: https://www.linkedin.com/company/goodagencyco/YouTube: http://www.youtube.com/@good_agencyRead our Blogs: https://www.goodagency.com/blog/Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts#BusinessInnovation#LeadershipDevelopment#CustomerSatisfaction#Entrepreneurship#BusinessCulture#StakeholderValue#TeamDynamics#HospitalityInBusiness#GoodBusinessPodcast#ExceedingExpectationsSupport the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Join us for another compelling episode of Good Business, where host Clay Vaughan dives deep into discussions with four distinguished entrepreneurs—Jay Owen, Tyler Pigget, Kurt Stockwell, and Wes Gay. These industry leaders share their invaluable perspectives on enduring and thriving amid economic uncertainty and political cycles. This episode not only explores the constant challenges businesses face but also provides actionable strategies for navigating these turbulent times. Our guests discuss everything from adapting business models and decision-making processes to leveraging personal networks and embracing effective marketing strategies. Whether you're a seasoned business owner or just starting out, this episode is packed with insights that will help you build resilience and position your business for success in any economic climate.For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/Visit our website for more resources: www.goodagency.comConnect with us:Facebook: https://www.facebook.com/goodagencycoInstagram: https://www.instagram.com/goodagencyco/LinkedIn: https://www.linkedin.com/company/goodagencyco/YouTube: http://www.youtube.com/@good_agencyRead our Blogs: https://www.goodagency.com/blog/Listen to our podcast on BuzzSprout: Good Agency BuzzSprout PodcastsSupport the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!