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Foreign. I am your host, Shannon McKinstry. Welcome to Good Content, the podcast where I remove the never ending content creation, guesswork and overwhelm so that you can actually enjoy being on social media again and growing your business with what has always worked. Good Content. So I'm gonna actually beg you today to take what I'm about to share with you and run with it. I've been wanting to do this podcast episode for a while, but the biggest thing for me is I don't want this to feel overwhelming and I want this to feel super doable. Because with a signature series, that's exactly what it should be. It should be something that's already kind of built in your life, your everyday. Right. But there's so many ways to do series and I think people get overwhelmed by it because they think it has to be daily. These can be weekly. These can be even something on your feed that you don't even call a series. It's just something people know you for and they know every week you're going to share it. But I do this with a lot of my content. People just know they're going to get, at least once a week for me, some sort of trending audio with hooks to go with it. Right. I don't call them series. It's just something that my audience expects. But this is the reason series are so important, and this is the most important thing to know. In addition to just being consistent, you need to be returnable. Your account needs to be something that people want to actually, even if the algorithm's not showing your content, they're going into Instagram and typing your username or business name to find you and look at your content because they've missed it. And I promise you, people are looking forward to your content more than you realize. I know it's really hard not to compare yourself. I know it's really hard to see other people in your industry going faster than you are. And you're like, I'm working so hard. I want to get my voice heard. Trust me, I get it. I've never been an account that has grown rapidly. I have grown slowly but surely over time. And actually, to be honest, even though of course I see other people in my niche growing faster, and I'm like, ooh, it's just part of this journey of being an entrepreneur. And because I've grown slower over the past, let's see, I started posting consistently on Instagram, I would say 2018, 2019. I've been on Instagram since 20. I started my business account, I think 2016, 2017. But I was posting like, hardly ever because I was managing so many people's accounts and I wasn't honoring the fact that I wanted to create my own content, right? Like, I was like, oh, who cares what I have to say? And then later on I woke up and I hope you have too. You deserve to show your own business love and, and share your journey and share your thoughts and things like that. So one of the things that really did where I got big spurts of growth are when I do some sort of series. A 30 days of this or 10 days of this type of series, or I even did a series on series a while back. They're great for getting people to not just follow you, but also return to your account. So when I'm scrolling the feed and I see this is part three of whatever and I like it, I'm going to go to your account and binge your. Find the other two. Or maybe you even have more since the third. You have 10 up by now because we know the algorithm pushes. You know, there's no. It's not chronological, right. So it's a really great way to grow your account. Like I said, get new followers, but also get people to return and keep coming back to your account. If your goal right now is like, Shannon, I gotta get in front of new people. I need a big surge and new follows, this is it. And then you just keep the series going Again, like I said, for me, I have series. I don't really call them series. It's just kind of what people expect. So. But with that said, the key to a series that is going to be successful is something that is one uniquely you and two is easy to repeat over and over and over again. I don't want you doing a series that you're like, well, I don't even naturally do this in life. Like, no, it needs to be stuff that's already part of who you are in your business. If you want to get it up right. You also want to make sure the series is bingeable, that it's going to make them want to go and watch the other parts. So again, there's so many ways to do series. There's ones that you can do once a week for the rest of your entire life. Right. Or there's, you know, ones that are more on a ton. Time constraint. 30 days of 10 days of some sort of journey you're on. And that's where I'll start is one of the best ways to start a series is a journey that you're on. Day one of figuring out, blah, blah, blah, Day one of testing this for my business. Day one of revealing my art until the right people find me. And you do 10 days of it, right? And you do the same reel for 10 days showing a different piece of art, a different outfit, whatever it is. I love those types of series because they're. It's a really good one for you to start out with. Now, again, when I talk about identity, I talk about it a lot in a lot of other podcast episodes. Because a really good series for you to start out with if you're intimidated by it or just like trying to figure it out is just day one of sharing blank until I find my people or until I find all the homeschooling moms, until I find all the blah, blah, blah, obsessed people. Right? So mine could be something like day one of sharing trending audios and my favorite hooks. Actually, I might do this until everyone trying to grow on Instagram without burning out. Fine, Be right. And it would be a trending audio playing me, probably dancing. And then in the caption would be my favorite hooks. And I could do 30 days of that. Day two, day three, day four. Right? So that's a really easy one that you can do and start today. But again, like I said, I don't want you to do something generic, boring that they've seen before. It needs to be uniquely you and really emerge in your life. And that makes it repeatable and easy to create. Okay, so here's a great example. It will be in the show notes. She starts off by saying, day one of here, I'll just let it play. Ready?
