Podcast Summary: "How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)"
Podcast Information:
- Title: Good Content with Shannon McKinstrie
- Host: Shannon McKinstrie
- Description: Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
- Episode: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)
- Release Date: December 3, 2024
Introduction to ChatGPT in Business
Shannon McKinstrie kicks off the episode by addressing the growing prominence of ChatGPT in the social media landscape, especially during the busy holiday season. She emphasizes the importance of leveraging ChatGPT to alleviate content creation stress, allowing entrepreneurs to focus on growing their businesses without succumbing to overwhelm.
“I want to say I have very strong feelings on Chat GPT, especially because it can get you in a really tricky situation.” [02:15]
Shannon’s Cautionary Stance on ChatGPT
Shannon warns listeners about the potential pitfalls of relying too heavily on ChatGPT-generated content. She highlights intellectual property concerns, stressing that content derived directly from ChatGPT cannot be claimed as original work.
“If it came from ChatGPT, you cannot claim a formula, a method, a tip, nothing.” [05:40]
She advises caution, noting that while ChatGPT is a powerful tool for inspiration and idea generation, it should not be used to produce proprietary content such as taglines or unique methods.
Effective Use of ChatGPT for Content Creation
Moving forward, Shannon outlines how ChatGPT can be effectively utilized to enhance content creation without compromising originality. She suggests using the tool for:
- Inspiration and Idea Generation: Jumpstarting creative processes.
- Repurposing Existing Content: Transforming previous posts into new formats.
- Tweaking and Editing: Refining hooks or captions to better resonate with audiences.
“ChatGPT cannot tell me what prompts on screen right now… what formulas it has no idea.” [09:10]
Shannon emphasizes the importance of adding a personal touch to the content generated by ChatGPT to ensure it remains unique and engaging.
Introducing Three Essential ChatGPT Prompts
The core of the episode revolves around three specific ChatGPT prompts designed to help business owners create effective and engaging content. Shannon provides a detailed walkthrough of each prompt, explaining their utility and offering examples.
1. Relatable and Funny Situations
Shannon introduces the first prompt aimed at generating relatable and humorous content tailored to specific audiences, such as moms or realtors.
“Can you describe some relatable or funny or silly situations that moms have to deal with?” [12:30]
Example Usage: For moms:
- “Why are you so upset? Because I wanted the green cup but you gave me the blue one.”
- “Mom on board.”
She advises using these ideas as starting points, encouraging listeners to infuse their unique perspectives to avoid generic and robotic content.
2. Feisty Pep Talks
The second prompt focuses on crafting motivational and spirited messages for audiences contemplating purchases, particularly for non-essential items.
“Can you give me some feisty pep talks for someone who's debating whether or not to splurge on jewelry?” [16:05]
Example Usage:
- “This isn't a splurge, it's a victory lap.”
- “You're not buying jewelry, you're buying a statement.”
Shannon highlights how these pep talks can transform standard sales pitches into engaging and relatable content that resonates with potential customers.
3. Reasons Clients Hire You
The third and favorite prompt encourages businesses to uncover and articulate the motivations behind why clients choose their services or products.
“Please share with me why my clients hire me.” [19:50]
Example Usage: For a realtor in Washington, D.C.:
- “Please share with people who buy properties in Washington, D.C., why they choose us over others.”
This prompt helps businesses identify and communicate their unique selling propositions effectively.
Tailoring Viral Content to Your Niche
Shannon provides additional strategies for adapting trending content to fit individual business niches. She references a successful example from a travel agent and illustrates how similar approaches can be customized for different industries.
“Take a viral reel and change it into your thing.” [25:30]
Example Adaptation: For a social media strategist:
- Original Viral Content: Travel destinations.
- Tailored Content: “A lot of people use [specific product], but miss this one that’s only three hours away from downtown.”
This method ensures content remains fresh and relevant while leveraging existing trends to maximize engagement.
Final Thoughts and Encouragement
Wrapping up the episode, Shannon reiterates the importance of originality and personal flair in content creation. She encourages listeners to use ChatGPT as a supportive tool rather than a crutch, ensuring their content remains authentic and engaging.
“Originality is the name of the game in 2025.” [30:10]
Shannon thanks her audience for their patience and support, promising to return with more valuable insights in future episodes.
“I hope I still brought some heat for you guys. I promise I'll be back better than ever on the next episode.” [34:45]
Key Takeaways:
- Use ChatGPT for inspiration, not for proprietary content.
- Incorporate personal touches to avoid generic content.
- Leverage specific prompts to streamline content creation.
- Adapt trending content to fit your unique business niche.
- Prioritize originality to stand out in the crowded social media landscape.
By strategically utilizing ChatGPT alongside personalized creativity, Shannon McKinstrie empowers business owners to enhance their social media presence effectively and authentically.