Relatable Humor That Says “They Get Me!” - Good Content with Shannon McKinstrie

Summary

Podcast Summary: Good Content with Shannon McKinstrie
Episode: Relatable Humor That Says “They Get Me!”
Release Date: February 18, 2025

Introduction

In the episode titled "Relatable Humor That Says 'They Get Me!'", host Shannon McKinstrie delves into the power of humor in creating relatable content for social media. Celebrating nearly 200,000 downloads, Shannon expresses her gratitude to listeners and shares updates about enhancing the podcast's studio setup, particularly catering to her YouTube audience.

The Importance of Relatable Humor

Shannon opens the discussion by highlighting how humor is a universally effective tool for creating content that resonates with audiences. She emphasizes that one doesn't need to be a professional comedian like Chris Rock to craft engaging and funny content. Instead, simplicity and relatability are key.

“It doesn't have to be, like, the funniest thing ever. It can be something that we just go, oh, my gosh, this is so us.”
— Shannon McKinstrie [02:15]

Overcoming the Humor Barrier

Many content creators struggle with incorporating humor, fearing that their attempts might fall flat. Shannon reassures listeners that humor doesn't need to be elaborate or over-the-top. The goal is to evoke a sense of "They get me" among the audience, fostering a deeper connection.

“If you can make people laugh, they're gonna share your content like crazy.”
— Shannon McKinstrie [25:30]

Practical Examples of Relatable Humor

To illustrate her points, Shannon shares examples of successful humorous reels. One notable example is a driving range beer spot that went viral with 10,000 shares. The simplicity of the B-roll footage paired with witty text made it widely relatable and shareable.

“It's shareable. It's like, oh, that's so me.”
— Shannon McKinstrie [04:50]

Strategies for Creating Relatable Humor

Shannon outlines a three-pronged strategy for developing humorous content:

Evergreen Prompts: Content that remains funny regardless of trends. Examples include prompts like "My toxic trait is..." or "Unfortunately, my mood depends on...".

“These evergreen prompts work all the time no matter what.”
— Shannon McKinstrie [07:20]
Funny Audio: Leveraging trending audio clips to enhance humor. Shannon advises selecting top-performing audios and tailoring them to fit one’s niche.

“Always look at the top performing ones under that audio take.”
— Shannon McKinstrie [12:45]
CapCut Trends and Memes: Utilizing current memes and trends related to major events like the Super Bowl or the Grammys. This approach requires timely creation and adaptation.

“After the Grammys, we had the Beyonce meme going crazy.”
— Shannon McKinstrie [18:10]

Leveraging ChatGPT for Idea Generation

Shannon recommends using ChatGPT prompts to brainstorm humorous scenarios tailored to one's specific industry or audience. She provides three essential prompts:

Frustrating Scenarios: “Give me 10 scenarios or situations that [your target audience] find themselves in and get frustrated by.”
Joyous Scenarios: “Give me 10 situations or scenarios for [your target audience] that they find euphoric and perfect.”
Industry-Specific Scenarios: “Give me 10 scenarios related to [your niche] that [your target audience] would find humorous.”

“Use those prompts I just gave you those three evergreen ones and as you are scrolling Instagram and see a funny reel think about use your Google sheet now that has your two columns.”
— Shannon McKinstrie [22:30]

Organizing and Implementing Ideas

Once ideas are generated, Shannon advises organizing them in a Google Sheet with two columns: one for frustrating scenarios and another for joyous ones. This organization facilitates easy reference when creating content aligned with trending audios or memes.

“You're going to dump them in a Google sheet. One side is frustrating, relatable scenarios. The other is euphoric, happy, whatever scenarios.”
— Shannon McKinstrie [09:05]

Testing and Tweaking Content

Shannon emphasizes the importance of testing and tweaking content to find what resonates best with the audience. Not every attempt will go viral, but iterating based on feedback and performance metrics will enhance future content's effectiveness.

“Once you get one that works the next time an audio is similar to that one you just do it again.”
— Shannon McKinstrie [26:50]

Conclusion

In wrapping up, Shannon reiterates the value of relatable humor in building a strong social media presence. She encourages listeners to experiment with the provided prompts, stay adaptable to trends, and most importantly, have fun with the content creation process.

“It's funny because it's like, you know, 55 degrees and great, but it's better than the 30 it's been. Do you know what I mean?”
— Shannon McKinstrie [29:15]

Shannon closes the episode by expressing heartfelt gratitude to her listeners, celebrating the podcast’s milestones, and motivating her audience to implement the strategies discussed to elevate their social media game through good content.

Key Takeaways:

Humor is a powerful tool for creating relatable and shareable content.
Simplicity and relatability are more important than being overtly funny.
Structured strategies involving evergreen prompts, trending audios, and current memes can guide content creation.
Utilizing tools like ChatGPT can streamline the idea generation process.
Organizing ideas and continuously testing/tweaking are essential for sustained success.

By following Shannon McKinstrie's insights and actionable steps, content creators can enhance their social media presence, engage more deeply with their audience, and foster a community that truly feels understood and entertained.

Transcript

A (0:00)

Foreign. I am your host, Shannon McKinstry. Welcome to Good Content, the podcast where I remove the never ending content creation, guesswork, and overwhelm so that you can actually enjoy being on social media again and growing your business with what has always worked. Good Content. All right. The podcast, I won't say studio, because that's. We're in, like, this crazy room in our house podcast corner. We are updating it. I start everything in my business. Really messy life, too. And now that you guys are, like, loving the podcast and I can't even believe you guys, we're almost at 200,000 downloads in less than a year. What is happening? I love you so much. Your support means everything to me. You have no idea. I love this podcast. I love that you guys take the ideas I share, run with it, and have huge success. It's just. It's just amazing. So I'm finally like, okay, let's, let's, let's make this nice for y'all, okay? Especially for my YouTube folks who are watching on YouTube. We're in the front. It's almost done. I'm gonna add a little plants over here, so next week it'll be totally done. I'm so excited. I'm loving the cozy vibes. Anyway, let's jump in. We're going to talk relatable content today, which I. We're talking humor, okay? Because relatable content could be something empathetic, right? But it's today we're talking humor. It's the one thing that everyone I talk to struggles with the most. Because you think you have to be like, Chris Rock funny to have a funny reel. Or like, falling down on the ground, hooting and hollering. It doesn't have to be, like, the funniest thing ever. It can be something that we just go, oh, my gosh, this is so us. The reason I'm going to beg you to experiment. If you don't want to do humorous content ever, then don't. There's plenty of accounts out there that are viral that don't ever do any sort of humorous content. But if, especially if you're struggling, maybe it's time to tap into some humor relatable. Because that's, like, what bonds us the most. We feel seen. We are like, that's so funny. Oh, my gosh. They get me. Okay? And here's what I mean. And it will be in the show notes. My daughter took my phone, so I can't show you right now, but it'll be in the show notes. But it's a reel that's going viral for this. It's like a driving range beer spot. Okay? And it's just B roll left to right, showing the. Showing what it looks like. And it says, I'm not saying we should skip work and play golf and drink all day. But I'm also not, not saying that. Okay? Funny, funny. 10,000 shares again. It's in the show notes now, what you could do with that. Maybe your clothing boutique. I'm not saying we should skip work and go get lattes and Walgreens, right? Or you're a content creator. I'm not saying we should get dressed up and go shoot content. There's a lot of ways you can pivot this to your niche, and this is what I'm talking about. You're going to do three things, okay? One, you're going to type. You're going to do three different Chat GPT prompts to help you come up with these situations that you're going to use again and again and again. Or if you don't like ChatGPT, you're like me, where I'm like, Chat GBT. Like, I like the ideas that come out of my brain more. But chat GBT is great for getting the creative juices going. But I'm going to give you three prompts to use or for yourself. You be your own chatgpt, okay? And you're gonna create reels like this. Okay, so real quick, before we jump into the prompts, there are three types of reels or pieces of content to create that are funny that you're gonna do maybe once a week or at least once a month, whatever your goal is. Okay? Whatever you can commit to. You can lean on three things. One, the evergreen prompts I'm about to share with you that are, like, funny no matter what. You don't have to wait for a trending audio. You don't have to wait for a funny cap cut moment or a funny me moment to do the funny reel. You can do these any time of year, day, et cetera. And it's just like that Golf one where it's just B roll and the text is just something funny. It's something like, you see those threads that are funny that that sort of prompt, it's evergreen. It works. You don't have to wait again for the funny cap cut. You don't have to wait for the funny audio. Okay? And I'm gonna share those with you in a minute. The next is the funny audio, and the third is the cap cut. Trends and the memes, those you gotta. It's a timing thing, right? So the first one is my favorite because you, you can just create them anytime. And those are prompts like this. My toxic trait is blank. Or unfortunately, my mood depends on blank. Right? It's like stuff like that, that like, it's funny all the time no matter what. So my toxic trait is maybe you're a home organizer or a home decorator. I don't know, something like having to rearrange my furniture every week because blah, blah, blah, blah, blah. That's funny. It's shareable. It's like, oh, that's so me. Right? Or unfortunately, my mood depends on what the UV index is, if I have a good book to read and no one talking to me for three hours at the beach. That would be perfect for a travel agent to do. Okay, so I know you're like, but Shannon, it's the idea that you just said that I struggle with. That's where these prompts come into play from ChatGPT. Okay, so, and again, we all know the, the funny audios. Like if it's someone like a crying or someone like slapping a table, you can easily take these same prompts that I'm about to give you to go over those audios. What I want to say about a trending audio that's funny, always, always, always look at the top performing ones under that audio take. Even if you need to like write it down on a piece of paper, put lines through the words that are theirs that make sense for their brand and replace. Oh, is that a verb? Replace with a verb. That way you would make sense for your industry, you know, that sort of thing. And I'll again, I'm going to get to what that looks like in a moment. Stick with me. And then again, the third is the cap cut trends. You know, the super bowl moments, the Grammy moments that are memes and those are easy. You can use the same thing I'm about to tell you for all three those things. Here's what you're going to do. You're going to open chat GPT or you're going to use this prompt as your own for your own brain. Okay? You're going to say, give me 10 scenarios and or situations that blank find themselves in and get frustrated by. So let's say you work at a coffee shop. You can sit that baristas find themselves in and get frustrated by. You're a parent coach for toddlers that toddler parents get frustrated by. Okay? You're gonna do the same thing for Joyous stuff. Give me 10 situations or scenarios for who your ideal client is, your target market that they find euphoric and perfect and joyous and whatever your words you want to use, get 10. If you don't like them, ask ChatGPT for 10 more and maybe say, get more specific. Whatever. I also want you to do for the third prompt. Same thing, but for your own industry. Because I know a lot of you are like, but I don't want to create humor for my own people. It's still fun. I mean, yeah, you're a realtor. You don't want other realtors following you, but why not? If I see another realtor commenting on the realtor's post, I'm like, wow, they must really be trusted in their industry. No, you're not going to do that all the time. But I'm saying don't be afraid. So say so again, do that prompt, but put your own niche in it. Okay, so you're going to do those. You're going to get all these ideas. You're going to dump them in a Google sheet. One side is frustrating, relatable scenarios. The other is euphoric, happy, whatever scenarios. Okay? And I'm going to tell you right now, under mine, I'm looking at my Google sheet right now. I have the real under. Under frustration for social, for my. For my people. Who are you guys? It says the real they spent minutes on going viral, that has nothing to do with their business versus spending hours on a reel and it flopping. Another being in 200 view jail, another. Right? So I have a whole list of things that you guys get frustrated about. And I have a whole list of things that you guys get excited about. Okay, so now when there's a funny trending audio that's like crying or slapping a table, I can now use that to go. Business owners, when they spend five hours editing a reel and it flops, and that could just be mine. Or if it's like a audio that's like, huh, What? I could say business owners, when the real they spent five hours on flops, but the one they spent two seconds on goes viral, right? So now I've got a list of all these things. So every time I hear a funny audio, I just go to my. Instead of racking my brain, I go to the sheet, I'm like, oh yeah, that idea. Then I go see what real under that trending audio is doing. Well, take that prompt and insert my words. And I really hope that makes sense. You know, again, DM me on Instagram whatever you gotta do. Or YouTube, leave comments below. Let me know if you. If you're struggling and have questions about it. So that's what I do. That's what I do for my clients, and they go crazy. And I'm telling you, I still manage a craft brewery that's hyper local. I create funny reels about things that I know people in their city are talking about, whether it's the weather, right? Like, it's not even always about the brewery itself, but the brewery will be like in the video. So they're like, oh, what is this? So, again, have some fun with this stuff. Now, again, the other thing is, obviously, after the Grammys, we had the Beyonce meme going crazy. After the super bowl, we had the Kendrick one. And we're almost a week later, and it's still going crazy. But after about a week, people kind of start getting over it. So if that stresses you out that you're like, shannon, I cannot be on it the day after the Grammys, then don't worry about it. You lean on those evergreen prompts, okay? And what you do is you create those. You come up with those scenarios that your people hate versus what they love. And you see a reel going crazy that's kind of cheeky and fun. You just add your words in there. Now, is the first one you do gonna go crazy? Maybe. And if it doesn't, you tweak it. It's all about trying, testing, and tweaking. And I promise you right now, if you can make people laugh, they're gonna share your content like crazy. I do it for the brewery all the time. If there's a funny cap cut of, like, someone dancing and being all like this, I'm like, oh, people in the city, they're in the breweries in. As soon as the weather hits over 60 degrees or over 50 degrees, right? That's funny because it's like, you know, 55 degrees and great, but it's better than the 30 it's been. Do you know what I mean? Like, it doesn't have to be again, make them hoot and holler and crack up. You know, I use the one about being so proud of your reel, putting it up and getting three likes and one's your mom or spending five hours in a reel and da, da. I mean, people love it because it's relatable. Again, it's not. It's. It's funny. It's simple. It makes us laugh. And it makes me know that your account gets me, and that's where the magic is. But there you go. Use those prompts. Don't be afraid to test things out. Once you get one that works the next time an audio is similar to that one you just do it again. Like again you don't have to come up with fresh humorous ideas all the time. So there you go. That's how you create your relatable funny content. I hope that helps again. Thank you guys. I just can't believe that we're almost at 200,000 downloads. Thank you for every share review everything. I just love you to death. Use those prompts I just gave you those three evergreen ones and as you are scrolling Instagram and see a funny reel think about use your Google sheet now that has your two columns. Find a way to tailor it to your messaging. But I just gave you guys lots of ideas so I hope that helps and I love you so much and I'll talk to you next week.