Podcast Summary: Good Content with Shannon McKinstrie
Episode: Relatable Humor That Says “They Get Me!”
Release Date: February 18, 2025

Introduction

In the episode titled "Relatable Humor That Says 'They Get Me!'", host Shannon McKinstrie delves into the power of humor in creating relatable content for social media. Celebrating nearly 200,000 downloads, Shannon expresses her gratitude to listeners and shares updates about enhancing the podcast's studio setup, particularly catering to her YouTube audience.

The Importance of Relatable Humor

Shannon opens the discussion by highlighting how humor is a universally effective tool for creating content that resonates with audiences. She emphasizes that one doesn't need to be a professional comedian like Chris Rock to craft engaging and funny content. Instead, simplicity and relatability are key.

“It doesn't have to be, like, the funniest thing ever. It can be something that we just go, oh, my gosh, this is so us.”
— Shannon McKinstrie [02:15]

Overcoming the Humor Barrier

Many content creators struggle with incorporating humor, fearing that their attempts might fall flat. Shannon reassures listeners that humor doesn't need to be elaborate or over-the-top. The goal is to evoke a sense of "They get me" among the audience, fostering a deeper connection.

“If you can make people laugh, they're gonna share your content like crazy.”
— Shannon McKinstrie [25:30]

Practical Examples of Relatable Humor

To illustrate her points, Shannon shares examples of successful humorous reels. One notable example is a driving range beer spot that went viral with 10,000 shares. The simplicity of the B-roll footage paired with witty text made it widely relatable and shareable.

“It's shareable. It's like, oh, that's so me.”
— Shannon McKinstrie [04:50]

Strategies for Creating Relatable Humor

Shannon outlines a three-pronged strategy for developing humorous content:

1. Evergreen Prompts: Content that remains funny regardless of trends. Examples include prompts like "My toxic trait is..." or "Unfortunately, my mood depends on...".

   “These evergreen prompts work all the time no matter what.”
   — Shannon McKinstrie [07:20]

2. Funny Audio: Leveraging trending audio clips to enhance humor. Shannon advises selecting top-performing audios and tailoring them to fit one’s niche.

   “Always look at the top performing ones under that audio take.”
   — Shannon McKinstrie [12:45]

3. CapCut Trends and Memes: Utilizing current memes and trends related to major events like the Super Bowl or the Grammys. This approach requires timely creation and adaptation.

   “After the Grammys, we had the Beyonce meme going crazy.”
   — Shannon McKinstrie [18:10]

Leveraging ChatGPT for Idea Generation

Shannon recommends using ChatGPT prompts to brainstorm humorous scenarios tailored to one's specific industry or audience. She provides three essential prompts:

1. Frustrating Scenarios: “Give me 10 scenarios or situations that [your target audience] find themselves in and get frustrated by.”

2. Joyous Scenarios: “Give me 10 situations or scenarios for [your target audience] that they find euphoric and perfect.”

3. Industry-Specific Scenarios: “Give me 10 scenarios related to [your niche] that [your target audience] would find humorous.”

“Use those prompts I just gave you those three evergreen ones and as you are scrolling Instagram and see a funny reel think about use your Google sheet now that has your two columns.”
— Shannon McKinstrie [22:30]

Organizing and Implementing Ideas

Once ideas are generated, Shannon advises organizing them in a Google Sheet with two columns: one for frustrating scenarios and another for joyous ones. This organization facilitates easy reference when creating content aligned with trending audios or memes.

“You're going to dump them in a Google sheet. One side is frustrating, relatable scenarios. The other is euphoric, happy, whatever scenarios.”
— Shannon McKinstrie [09:05]

Testing and Tweaking Content

Shannon emphasizes the importance of testing and tweaking content to find what resonates best with the audience. Not every attempt will go viral, but iterating based on feedback and performance metrics will enhance future content's effectiveness.

“Once you get one that works the next time an audio is similar to that one you just do it again.”
— Shannon McKinstrie [26:50]

Conclusion

In wrapping up, Shannon reiterates the value of relatable humor in building a strong social media presence. She encourages listeners to experiment with the provided prompts, stay adaptable to trends, and most importantly, have fun with the content creation process.

“It's funny because it's like, you know, 55 degrees and great, but it's better than the 30 it's been. Do you know what I mean?”
— Shannon McKinstrie [29:15]

Shannon closes the episode by expressing heartfelt gratitude to her listeners, celebrating the podcast’s milestones, and motivating her audience to implement the strategies discussed to elevate their social media game through good content.

Key Takeaways:

• Humor is a powerful tool for creating relatable and shareable content.
• Simplicity and relatability are more important than being overtly funny.
• Structured strategies involving evergreen prompts, trending audios, and current memes can guide content creation.
• Utilizing tools like ChatGPT can streamline the idea generation process.
• Organizing ideas and continuously testing/tweaking are essential for sustained success.

By following Shannon McKinstrie's insights and actionable steps, content creators can enhance their social media presence, engage more deeply with their audience, and foster a community that truly feels understood and entertained.