Good Content with Shannon McKinstrie Episode: Transform Your Business in 2025: Top Tips and Trends for Good Content Release Date: December 10, 2024
Introduction
In the episode titled "Transform Your Business in 2025: Top Tips and Trends for Good Content", host Shannon McKinstrie delves into actionable strategies and emerging trends poised to shape the landscape of social media and content marketing in the upcoming year. Shannon shares personal experiences, success stories, and practical advice aimed at helping business owners and content creators elevate their social media presence effectively.
Personal Milestones and Excitement for 2025
Shannon begins the episode by sharing her personal excitement about the approaching new year. She mentions her upcoming trip to the Dominican Republic with her family, setting a relaxed and relatable tone for the conversation. Despite her busy schedule, Shannon emphasizes her commitment to providing valuable content, hinting at exclusive tips and viral Reel examples that listeners can adapt to their niches.
Shannon McKinstrie [00:00]: "No more second-guessing, it’s time to level up your social media game the tried and true way…with good content."
Landmark Business Days and Strategy Sessions
One of the highlights Shannon discusses is her recent experience conducting Instagram strategy sessions with two esteemed marketers in her field. These sessions mark some of the top moments in her business journey, showcasing her expertise and the recognition she's receiving from industry leaders.
Session with a Renowned Copywriter
Shannon recounts her strategy session with an acclaimed copywriter known for her impactful work with various brands. Despite initial nerves—especially while battling a sinus infection—Shannon prepared meticulously by analyzing the copywriter's content across platforms.
Shannon McKinstrie [05:30]: "She was blown away by within the first five minutes of the content I created for her, telling her, like, here, use the script. Say this, have this hook here."
The copywriter's immediate positive feedback and acknowledgment of Shannon's expertise left a profound impact, reinforcing Shannon's belief in her unique approach to social media marketing.
Session with a Master Marketer
The second strategy session involved a master marketer who has shared stages with figures like Gary Vee. This marketer, known for her influential podcast and work with top social media personalities, provided Shannon with heartfelt praise.
Shannon McKinstrie [15:45]: "We've learned more in 45 minutes with you than that $30,000 call."
This endorsement not only validated Shannon's methods but also underscored the value she brings to the table, even for seasoned professionals with substantial resources.
Combating Unethical Practices in Marketing
Shannon addresses the rampant issue of content theft and unethical marketing practices within the industry. She expresses her frustration with individuals who steal her content or misrepresent her services, emphasizing the importance of protecting one's intellectual property.
Shannon McKinstrie [22:10]: "I am so tired of people thinking it's okay to steal. I mean, there are people that have stolen full courses of mine. And, like, it's just crazy out here."
She underscores the necessity of maintaining ethical standards and transparency, both in her own business practices and within the broader marketing community.
Top Reels Going Viral in 2025
A significant portion of the episode is dedicated to dissecting trending Reel formats that are achieving viral success in 2025. Shannon provides concrete examples and actionable insights on how to leverage these trends to enhance content visibility and engagement.
Demonstrative Content Over Instructional
Shannon emphasizes the shift from purely instructional content to demonstrative reels that show rather than tell. This approach caters to the audience's preference for visual learning and practical demonstrations.
Shannon McKinstrie [35:20]: "Don't just tell us, show us how can you demonstrate what you're saying, whether it's just a POV or whether it's a talk to camera."
She highlights successful reels where creators demonstrate processes, such as measuring artwork placement or showcasing productivity tools, which resonate more effectively with viewers.
Case Studies of Successful Reels
-
Home Designer's Measuring Tips
- Content: Demonstrating how to measure and place art or mirrors.
- Impact: Garnered 42,000 views, illustrating the effectiveness of hands-on demonstrations.
-
Beck Stewart's Productivity Hacks
- Content: Sharing the benefits of standing desks and walking pads.
- Impact: Achieved 10 million views, showcasing the massive reach possible with relatable and practical content.
-
Quick DIY Tricks
- Content: Sharing simple household hacks with visual demonstrations.
- Impact: High engagement through easy-to-follow and applicable tips.
Practical Assignment for Listeners
Shannon concludes this segment by encouraging listeners to adopt the "show, don't tell" philosophy in their content creation. She advises experimenting with different demonstration styles, whether through point-of-view shots or direct-to-camera discussions, to find what best resonates with their audience.
Reflecting on Personal Growth and Community Support
Towards the end of the episode, Shannon reflects on her transformative year and expresses gratitude towards her listeners. She acknowledges the overwhelming support and the positive impact her podcast and the Reels Lab have had on her audience.
Shannon McKinstrie [50:00]: "This has been truly the most transformative year of my business and life. The podcast, the Reels Lab. I just... I'm so thankful."
Her heartfelt appreciation serves as a reminder of the importance of community and shared growth in the ever-evolving landscape of social media marketing.
Conclusion
In "Transform Your Business in 2025: Top Tips and Trends for Good Content", Shannon McKinstrie offers a comprehensive guide to navigating the complexities of social media in the coming year. Through personal anecdotes, expert testimonials, and practical advice on content creation, she equips listeners with the tools needed to enhance their online presence ethically and effectively. Shannon's passionate commitment to genuine marketing practices and her dedication to her audience make this episode a valuable resource for anyone looking to elevate their business through good content.
Notable Quotes:
- "Don’t just tell us, show us how can you demonstrate what you're saying." — Shannon McKinstrie [35:20]
- "We've learned more in 45 minutes with you than that $30,000 call." — Shannon McKinstrie [15:45]
- "I am so tired of people thinking it's okay to steal." — Shannon McKinstrie [22:10]
This episode serves as an insightful roadmap for content creators and business owners aiming to stay ahead of the curve in 2025. Shannon McKinstrie's blend of personal experiences and professional expertise provides a balanced and actionable perspective on achieving success through authentic and strategic content marketing.