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What makes Carrie Ermence with Lone Star Roots a good neighbor?

We talk with Carrie Ermence, founder of Lone Star Roots, about building a Texas lifestyle brand rooted in community, identity, and showing up consistently over time. She shares how an idea she first explored in 2016 came back to life after the 2020 reset and how she turned it into a brand that connects with both lifelong Texans and people who chose Texas as home.

We dig into what “Love where you come from, root where you are” means in practice and how Lone Star Roots creates apparel and gifts that reflect Texas pride in an authentic, grounded way. Carrie also shares how stepping into pop-up markets helped grow the brand, including early experiences where she learned by doing and built momentum through real-world connection.

If you’re interested in Texas entrepreneurship, small business branding, or community-driven business growth, this conversation gives you a clear look at how consistency, visibility, and local engagement turn an idea into something real.

Subscribe, share, and leave a review with your question for the next episode.

Lone Star Roots

https://www.lonestarroots.com
+1 (469) 952-7225