Everyone who reads here regularly knows I reference Fitt Insider’s content constantly. I met co-founder Anthony Vennare a year ago and told Kirsten on the spot: “You are going to love this him.”

We get into the business model behind Fitt (super unique, if you’re in the new media business, I’d tune in), the health trends he is most bullish on, and a wellness stack that will genuinely surprise you for someone who covers and works this industry for a living.

It’s a fun one.

Enjoy!

Meet Anthony Vennare

Anthony Vennare is co-founder and CEO of Fitt, the platform connecting the people and organizations building the future of health. He works with founders, executives, and investors across fitness, wellness, healthcare, and longevity through media—consumer- and B2B-facing—recruiting, PR, and capital. Truly one of the good ones. Find him on LinkedIn.

Hit the links to skip to the bits you fancy

02:25 — THE FITT INSIDER MODEL // Writers who don’t know their own traffic. Revenue lives everywhere except the newsletter.

10:47 — THE RIGHT THING IS THE RIGHT THING // His dad’s saying. A phrase to guide you through life.

13:14 — EVENTS ARE BROKEN // Pay-to-play makes everyone unhappy. How Fitt is approaching it.

16:33 — EUDEMONIA // An event within an event. Business gets done at the sauna, not on the panel.

19:22 — THE 2026 SCOUTING REPORT // Brands that didn’t know they were in it until launch day. One raised $5M after. Read it here.

22:19 — THE TRENDS // Validated products. Home health. Hormones and peptides. And more.

31:00 — FRINGE // Health and wellness trends Anthony is watching. Off-grid analog spaces. Living near the people you love. And things he’s watching before they’re trends.

33:57 — THE STACK // No wearables. Daily sauna with friends. Magnesium, zinc, creatine. That’s it, folx.

37:35 — WHAT’S NEXT FOR FITT // Why healthcare is the space everyone should be watching. And Wellworthy becoming the ‘Barstool’ of wellness.

43:14 — QUICK FIRE // Three things every brand should do. The trend Anthony’s most excited about. And who’s getting it right.

Huge thanks to Anthony for coming on.

And if you’d like to sponsor the pod, please reach out to hello@weareingoodco.com.

ABOUT

Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning.

Chris writes a weekly newsletter for +17K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands | Follow her on Substack

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