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Google Ads Fundamentals Podcast

Confused by Google Ads? Still on the ‘someday one day’ list?

Now’s the time to change that.

In this podcast (& companion free video training) you’ll learn everything you need to get started with Google Ads.

Brought to you by Mike Rhodes, co-author of the world’s best-selling book on the topic “The Ultimate Guide to Google Ads”

In 7 episodes you’ll learn

  • Why you need to use Google Ads for your business
  • How to write ads that attract new customers 
  • Targeting & how to show your ads to the right people
  • How to pay the right amount for each click & how the AI can help
  • Building campaigns the right way
  • How to track your leads & sales so you can be profitable
  • Optimising campaigns - the key to long-term success
7 episodes

Episodes

Optimisation - how to continually improve

00:27:172/1/2021

Your ads should be profitable! Here’s how

00:26:582/1/2021

You’ve got the building blocks - let’s create your first campaign

00:29:242/1/2021

Don’t run an ad until you have tracking in place

00:19:482/1/2021

The 14 different Ad Types & which one to use

00:17:292/1/2021

Showing your ads to the right people at the right time

00:17:592/1/2021

An introduction to Google Ads

00:23:431/28/2021