
Hosted by Advertising Week · EN

A man of many talents (not to mention a voice made for radio), Jon also hosts the Uncensored CMO podcast, where, over the course of 50 episodes, he has sat down with everyone from the duo behind LinkedIn’s B2B Institute to the vice chairman of Ogilvy, as well as the CEO Of Clear M&C Saatchi. As far as his day job, Jon helps brands tap into the world of ad testing, to ensure they’re communicating with customers in the strongest, most relevant ways possible.

On this episode of Great Minds, Alex Schultz of Facebook discusses how he brought his nearly two decades of direct response marketing experience to his CMO role, and what it’s like to be responsible for the global consumer marketing organization, promoting Facebook’s brands, products and services.

Seth Matlins is the EVP, Cultural Strategy and Insights at 160over90, where he helps brands tap into the agency’s breadth of audience insights. He also leads the agency’s entertainment and social impact marketing practices.